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Technology:Keep up-to-date on trends in manufacturing technology, including the latest developments in information technology (IT), big data, automation, robotics, digital tools and other emerging technologies. Also find news, trends and analysis of manufacturing software, including ERP, MRP, MES, etc., and best practice case studies about companies and executives who have leveraged technology to achieve a competitive advantage.
To get started, log into Facebook and go to the page called Advertise on Facebook by clicking Create an Ad in the dropdown menu next to the Home button. This is in the upper right-hand corner of the main Facebook news feed screen. Businesses don't actually need a Facebook page to advertise on the site, but the owner or whoever is managing advertising needs a personal account to create, manage and pay for ads. However, ads don't link to personal profiles.
Next, Facebook wants to know what your ad should link to. You can send users to a specific website, such as a company blog. You also can direct users to a company Facebook page or promote other pages you or your business has created on Facebook, such as events or places. Pick an advertising goal.
Once you've selected where your ad should link to, decide what you want to accomplish. If you want to build your social media presence by driving fans to a Facebook page, select Get More Likes. If you want to promote specific content on Facebook such as a blog post, select Promote Page Posts. If you want to drive traffic to a website, click See Advanced Options. All these options are worth experimenting with, but for this demo we will focus on advertising a website. Design the ad.
Now, it's time to start designing. Facebook ads consist of a simple 25character headline and a 90-character description, plus a thumbnail photograph. Facebook automatically suggests these, but it's usually better to rewrite them for your intended audience. These can be updated in real-time, so don't be afraid of trial and error. The site displays images at 100 by 72 pixels, so be sure to use a photo that will still be clear even when it's displayed in a smaller format.
Facebook recommends your image be at least this size, although the site automatically resizes images for you. Facebook has a lengthy set of advertising standards related to what you can and cannot post. For example, ads can't refer to a potential customer's financial status. So before you write any copy, be sure to refer to the site's advertising guidelines. Target the ad.
You can narrow your ad's audience by targeting specific users. You can micro-target by location down to specific zip codes, then by age, gender and interests. In advanced options, you can segment by relationship status, languages spoken, college attended, workplace or just your own fans. By a process of trial and error, you can whittle down your audience from Facebook's roughly 167 million users in the U.S. to as few as 20 people, if your marketing goal is to target specific decision-makers. Set name, pricing and schedule.
Next, it's time to name your campaign, and then set your budget and schedule. The name should be distinct, perhaps something related to whom you are targeting. A simple descriptor, such as "college grads," can be effective as long as it helps keep you organized. Then, tell Facebook how much money you are willing to spend. This can either be a daily budget or a lump sum of total spending while the ad runs. Payment is either per click -- you pay every time someone clicks your ad -- or per thousand impressions -- you pay every time one thousand people see the ad. You can set ads to run continuously or through a specific date and time. Pay for the ad.
After submitting your first ad, Facebook will prompt you for payment information -- credit card, direct debit, PayPal or a Facebook Ad coupon. Billing is monthly. Facebook can hold your ad, usually for about a day, so it can approve its content. Monitor your campaign.
Now that your campaign is up and running, you'll want to follow its progress by using the Ads Manager tool, accessed from the left-hand side of your personal Facebook account. The ads manager shows detailed information about your campaigns, including budget, spending and schedule. Clicking an ad campaign will take you to a dashboard with even more information, including a series of charts and performance metrics. From here you can view how many people have viewed your ad, how often it shows up in news feeds, number of clicks and click-through rates. The two most important metrics are clicks -- what you're paying for -- and actions, which show that people are interacting with your ad. Generate a report.
You can export reports from the Reports tab in the ads manager. These are spreadsheets or HTML files that can be used to assess and compare ads. This critical function provides intricate data that offers enterpriselevel insight into an ad campaign, such as the demographics of people who are clicking on your ads or the amount of time between when a user clicks on an ad and likes a page. Manage your ads and tweak as you go.
If an ad is underperforming, change its attributes by selecting the campaign it belongs to and then clicking on the specific ad. You can edit the text, increase or decrease your bid, or adjust the target audience. You also can use your successful ads as templates by clicking, Create a Similar Ad in the editor. This will launch a new Create an Ad page with settings pre-selected. Email: the Next Social Media Advancement? With the anticipation that Facebook is going to announce its move into an email application, it seems rather ironic that one of the oldest forms of social media has come full circle to be the next new thing. This is an attempt to kill two birds with one stone: 1) make email more social; and 2) make a run to take down Gmail as the current email goliath. It will be interesting to see how people feel about their email being prioritized by level of engagement with other emailees as opposed to other, more traditional sorting like date, address, etc. It will also be interesting to see what social functions will be added and how they will change how businesses use email. In the shadow of this technological advancement, its a good time to evaluate how your business is presently using your email client. Five questions come to mind: 1) Do you have a mechanism (like an opt-in box) on your websites landing page (you have a website, right?) that allows others to subscribe to a newsletter, series of lessons, ebook, white paper, or other electronic product? 2) Do you connect that mechanism to an autoresponder to record subscribers contact information in return for free con tent that will provide useful help to them? 3) Does your autoresponder company offer high deliverability of messages, segmentation, and overall ease of use?
4) Are the emails in your autoresponder series evergreen (contain information that wont date itself and its value be indefinite)? 5) Do you use email to communicate personally and effectively with inquiries, consumers, and clients? Todays takeaway? To examine what you, your consumers, and customers are doing NOW with email so you can be ready to seize the opportunities it presents as the next social media frontier.
Topline Report on 2012 Social Media & Advancement Research:The third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and a raft of tables and data. This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This years response was the largest to date, with 1,187 respondents. Were working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. Well include about half-a-dozen case studies of campaigns in the white paper.
In addition, the findings offer a view into the practices that the top 25 per cent of respondents are using to achieve success in their social media activities. Here are some factors that contribute to their success: Having a plan: Institutions are more likely to see success if they have specific goals, developed policies and act with focus when using social media tools. Being supported: Institutional buy-in, in-house expertise and departmental control of social media efforts all contribute to feelings of success. More staffing doesnt hurt either. Thinking outside the box: Going beyond just Facebook (incorporating Twitter, Flickr, YouTube, blogs, etc.) and targeting audiences other than students (including media, employers, guidance counselors and parents) also lead to success with social media.
Introduction
Increasing clutter and media fragmentation now expose consumers to thousands of commercial messages every day (Gritten 2007). These messages arrive not only from traditional media, such as television and newspaper, but through guerrilla media campaigns, subviral marketing online, brand installation, and consumer-generated media such as blogs, podcasts, and online social networking sites (Gritten 2007; Schultz 2006a). As a consequence, consumers have increasingly become the editors of information, empowered by technology to avoid both content and advertising messages that do not interest them (Gritten 2007).
Although avoidance of advertising is a well-researched topic, it has only recently been studied in the online environment (Cho and Cheon 2004; Grant 2005) and never specifically in online social networking sites. Thus, our purpose is to explore teenagers' attitudes toward advertising in the online social networking environment, whether avoidance tactics are employed, and which tactics are used. This effort is significant because little is known about how advertising, designed as a mass media tool, might reinvent itself in the personal spaces of teenagers. The reaction of teenagers to both the medium and the message is worthy of exploration, owing to their early adopter attitude and behavior (Tufte 2003). For example, in Australia, 70% of girls and 50% of boys, aged 14 to 17 years, have a MySpace site (Australian Communications and Media Authority 2007). Furthermore, an examination of teenagers' usage of such sites and advertising avoidance may provide guidelines for the transformation of advertising in social media.
both traditional and nontraditional media such as the Internet. He proposes that consumers erect shields to shut out the increasing clutter and avoid the "push" of the advertising message from marketers. Doing so leaves consumers free to "pull" the information they desire from the Internet or other media at a time convenient to them. Figure 1 demonstrates this new model of communication.
Television advertisement:A commercial advertisement on television (usually abbreviated to TV commercial, ad, ad-film, and known in UK as advert, or TV Advert[1]) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. The effect upon the viewing public of commercial advertisements, and mass media in general, has been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart"). In many countries, including the United States, television campaign advertisements are considered indispensable for a political campaign. In other countries, such as France, political advertising on television is heavily restricted,[2] while some countries, such as Norway, completely ban political ads.
Radio advertisement
Commercial radio stations make most of their revenue selling airtime to advertisers. Of total media expenditures, radio accounts for 6.9%.[1] Radio advertisements or spots are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air. The United States Federal Communications Commission (FCC), established under the Communications Act of 1934,[2] Federal Communications Commission[3] regulates commercial broadcasting, and the laws regarding radio advertisements remain relatively unchanged from the original Radio Act of 1927, enacted to deal with increasing problems of signal interference[4][5] as more and more stations sprung up around the country. PRESS ADVERTISENT:Newspaper display advertising'''''' is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards
promotion of their goods and services and are generally for larger budget clients. Newspaper display ads are different than the regular "display ads" terminology, which is commonly referred to as advertisements placed on the internet in banner and other rich media format. These ads can span across multiple columns - and can even cover full page, half page, quarter page or other custom sizes. They are designed in high resolution coloured and black/white formats providing higher visibility for the mass audiences of newspapers. For many major newspapers in developing markets, display ads play a significant role in subsidizing the cost of the published newspaper.