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MARKETING

ASSIGNMENT

SUBMITTED TO: Miss Faiza

SUBMITTED BY: ASAD WAHEED

MSC STUDENTS UNIVERSITY OF LAHORE


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TELENOR
Introduction: Telenor in Pakistan Launched on 15 th March, 2005 Uptil now 3rd largest operator in Pakistani Market 10.7 Million customers Telenor Brand Award 2007

Market Share: 3rd largest telecommination company Telenor 19% The market share of Telenor is quite near to that of the Ufone, the total number of subscribers according to the 1st quarter is 16.7, which stood at 3rd in ranking, and it has penetrated in market with well organized strategies.

Objective: Innovative Enhancing Coverage Intense Growth Lowest prepay call rates

Target Market: Pakistan had about 18.4 million cellular subscribers

Sologan: Khahte hain baato baato mein

MOBILINK
Introduction: Pakistan Mobile Communications Limited , better known as Mobilink GSM Target Market: Mobilink has 28.24 million custome

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Objective: Total Customer Satisfaction Business Excellence Trust & Integrity Respect for People Corporate Social Responsibility

Market Share: 1st largest telecommunication company in Pakistan Mobilink 41%

Sologan: Jazz our sunao

WARID
Introduction: Warid Telecom is a joint venture between Abu Dhabi Group & SingTel Group. Abu Dhabi Group entered into a strategic alliance with Singapore Telecom. Launched in Pakistan on 23rd May 2005. It is well equipped to serve in the field of service based cellular industries in Pakistan.

Market share: It is the fourth largest cellular service provider with a market share of 17%.

Objective: Warid will continue to challenge themselves and set new performance standards in cellular communications globally by investing in the future of our people, combining latest technology, valuing our employees and seeking knowledge and innovation in order to exceed customer expectations and serve our community

Target Market: Every class use it

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Sologan: Life ka network

UFONE
Introduction: The Ufone Company entered in the market of Pakistan in 29 th January 2001 Ufone firstly provide coverage in main cities like Rawalpindi , Islamabad, Karachi and Lahore Target Market: THE YOUTH Ufone targeted the middle class by introducing low rates and different packages

Objective: we aim to provide you with wider coverage, superior connectivity, clear signals & voice quality. Wherever you are, Ufone keeps you connected. To be the best cellular option for u

Market Share: 2nd largest telecommunication company in Pakistan Ufone 22%

Sologon: Tum he to ho Its all about u

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