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REPORT ON
MARKET SURVEY & PRODUCT PROMOTION IN RELIANCE COMMUNICATIONS
In partial fulfillment of MBA Degree 2006-08 Submitted ByHimanshu Singh MBA (2006-08)
Indian Institute of Management Training El-39/5, Near Indrayani Nagar, MIDC, Bhosari
Pune-411026
PREFACE
Learning categorizes you and practicing on that learning specializes you. Theoretical concepts taught and discussed in the classroom prove useful if they have to remain relevant. Practice orientation of management student is must generating competence to deal with issues at grass root level it is for this reason that one month training project study is prescribed as apart of syllabus for MBA Degree in Pune. This training is the mode of imparting practical training to the student. The objective is to provide a deep insight into practical aspects of the functioning of the organization. The train apprises the student to the actual function, responsibility and problem faced by an organization. It provides him with the knowledge of the various kind of problem that crop up in the day to day functioning of the organization .The way they are solved by the departments and appraisal of the crucial decision taken by the manager at the crucial time. I was fortunate enough to complete my marketing training at RELIANCE COMMUNICATIONS, Vardhman Chambers, 3rd floor, 7 love square, pune. This has given me an altogether new experience, which would be immense help to me in my days to come.
ACKNOWLEDGEMENT
I wish to acknowledge my specific indebtness to director Indian Institute of Management Training, who made this opportunity to perform summer training as a part of MBA degree Course. I wish to extend my Sincere Gratitude towards Mr. Raj Babbar (Reliance Communications) for accepting me as a summer trainee and assigning this project to me. I am extremely grateful to Mr.Rajiv Taneja for their valuable guidance and best possible help during course of study. I am deeply grateful to my parents who have given me every help and moral support and their constant advice which enabled me to pursue my academic aim. Thanks to other summer trainees for their co-operation and suggestions through out this project.
DECLARATION
The researcher hereby declares that the dissertation is a result of his own research work and the same has not been previously submitted to any examination of this university or any other university.
Himanshu Singh
TABLE OF CONTENTS
S.NO. 1. TOPIC Company Profile About Reliance Communications Reliance Group Awards & Recognition Mission Vision of Company Products Data Card USB Modem Fixed Wireless Phones Mobile Phones Plans Data card USB Modem Post Paid a. Fixed Wireless Phones b. Mobile Phones Research Methodology Objectives Importance Research & Findings Graphical representation Leanings Market Share Comparison SWOT Analysis Conclusion
2.
3.
4.
5. 6. 7. 8.
Think big, think fast, think ahead. Ideas are no ones monopoly. - Dhirubhai H. Ambani
and communication, by bestowing it in the hands of the common man at affordable rates. We endeavor to further extend our efforts beyond the traditional value chain by developing and deploying complete telecom solutions for the entire spectrum of society.
EXECUTIVE SUMMARY
Board of Directors
Mr. Anil D. Ambani - Chairman Mr. Ramachandran Mr.S.P. Talwar Mr. Deepak Shourie Mr. A.K.Purwar
Auditors
M/s. Chaturvedi & Shah
M/s. BSR & Co.
Urban Population- 97% Rural Population-42% National Highways-50% Rail Lines- 58% Census Towns-3,381 Non-census Towns/villages-
RELIANCE GROUP
Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri Dhirubhai H Ambani (19322002), ranks among Indias top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Energy Ltd). Reliance ADA Groups flagship company, Reliance Communications, is India's largest private sector information and Communications Company, with over 30 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wire line), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. Other major group companies Reliance Capital and Reliance Energy are widely acknowledged as the market leaders in their respective areas of operation.
2006 January 01 Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance India Mobile prepaid users to call anywhere in India at Re one per minute. March 06 Reliance Communications Ventures Ltd. (RCVL), India's leading integrated telecommunications company, a member of the Reliance - Anil Dhirubhai Ambani group, lists on the Bombay Stock Exchange and National Stock Exchange. June 22 Reliance Communications ties up with Disney to offer on Reliance Mobile World India's first 3D animation on mobile. November 17 Reliance Communications launches Free Group Term Life Cover for its CDMA subscribers December 28 Reliance Communications FLAG Telecom announces FLAG Next Gen to cover 60 countries 2005 January 04 Reliance introduces first e-recharge facility in CDMA in India. January 24 Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65 crore Indians by December 2005. June 26 Anil Ambani appointed Chairman of Reliance Infocomm July 30 Air Deccan and Reliance Web World join hands to offer air ticket booking facility at Reliance Web World. August 18 Reliance Infocomm rolls out international roaming facility across several countries to become the first Indian CDMA operator to offer its customers such a service. September 21 Apollo Hospital and Reliance Infocomm join hands to provide top class healthcare service to millions of Indians in over a hundred Indian cities. December 12 Reliance Infocomm and China Telecom sign agreement for telecom services to provide direct telecommunication service, including a global hubbing service, to subscribers in the two countries.
2004 January 12 International wholesale telecommunications service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance Infocomm February 9 Launches RIM Prepaid with attractive offer - For Rs 3500 get a Motorola C131 mobile phone and Rs 3240 worth of re- charge vouchers instantly and stay connected for 1 year February 17 Reliance subsidiary Flag Telecom announces FALCON Project - a major new Middle East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via India April 23 Reliance Infocomm introduces first ever auction facility on Mobile phones through R World. June 8 Reliance Infocomm introduces World Card - a Prepaid International calling card for affordable and convenient ISD calls from India. August 5 launches the first regional Customer Contact Centre in Chennai 2003 February 14 Launches Reliance Web World in top 16 cities March 31 Launches International Long Distance Services April 25 Introduces colour handsets May 1 Launches Reliance India Mobile Service commercially in top 92 cities with one million customers. June 10 Launches India's first wireless Point of Sale (POS)
July 3 Launches R Connect Internet connection cable Aug 26 Introduces Reliance India Phone Fixed Wireless Phone and Terminal October 6 Launches integrated broadband centre at Reliance Web World, Bangalore October 30 Reliance becomes India's largest mobile service provider within 7 months of commercial launch November 3 Customer base touches 5 million November 16 Launches National Roaming 2002 February 25 Obtains International Long Distance License from Govt. of India December 22 Commissions 1st Optic Fibre Backbone ring December 24 Establishes 1st Point of Interconnect (POI) in New Delhi 2001 May 10 Optic fibre laying process commences in Gujarat, Andhra Pradesh & Maharashtra 2000 The Dream, 1999 "Make a phone call cheaper than a postcard and you will usher in a revolutionary transformation in the lives of millions of Indians" - Dhirubhai Ambani 1999 The Reality, November 15 Reliance Infocomm begins Project Planning
MISSION
Excellence in Communication initiatives
To attain global best practices and become a world-class communication service provider guided by its purpose to move towards greater degree of sophistication and maturity. To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal. To earn the trust and confidence of all stakeholders, exceeding their expectations and make the Company a respected household name. To consistently achieve high growth with the highest levels of productivity. To be a technology driven, efficient and financially sound organization. To contribute towards community development and nation building. To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all, the people. To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals. To encourage ideas, talent and value systems. To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings.
VISION
We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India.
We will offer unparalleled value to create customer delight and enhance business productivity.
We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.
PRODUCT
DEFINITION:
A product is a bundle of physical service and symbolical particulars expected to yield satisfaction benefits to the buyers.
(Phillip Kotler)
A product is a complex of tangible and intangible attributers, including packaging, colors, price, manufacture and retailers service which the buyer may accept as offering satisfaction of wants of needs.
(William J Stanton)
Features:
Connectivity: Wireless internet access across 5300 towns and 3 lakh villages. Internet browsing and download speed upto 153.6 kbps. Compatible with Windows 2000 and Windows XP.
Send and receive SMS upto 1000 characters Store 1000 contacts in your phone book
Specifications:
Item Protocol working frequency Dimensions Weight Receiver sensitivity Power consumption Power supply Description CDMA2000 1X RTT 824MHz ~ 849MHz/869MHz ~ 894MHz Uplink/Downlink 84 mm (D) x 42 mm (W) x 12 mm (H) About 32 g Better than -104dBm 1.5W 5V/500ma, from USB
Features Uninterrupted high-speed wireless Internet connectivity, across 10000 towns, 3 lakh villages and growing. Better surfing speeds, with download speeds up to 144 kbps. High download speed of heavy email attachments One-time installation of the dial-up software without the need to change the dial-up configuration. Hassle-free connection o Connect instantly (No line busy / waiting tone) o Easy to remember username / password (your phone / card number) Enables a user to surf the Internet without being tied down to a landline from any location your bedroom, drawing room, hotel room, office, outdoors or on the move in a car, train or bus.
No need for a separate landline connection. One free e-mail account (with a 10 MB mailbox) and 2 MB of web space A choice of prepaid and postpaid options to suit your usage needs Use of data cards to make voice calls and send SMS
CLASSIC 2208
CLASIC WP 820
LG LSP 410
CLASSIC WP 829
RELIANCE MOBILES
Color Handset
Intra circle (Rs./min.) On net Other GSM Fixed 0.40 1.00 1.00 1.20 1.20 1.20 0.40 1.60 1.20 0.50 1.20 1.20 0.37 1.47 1.10 0.40 0.40 1.20 0.40 0.40 1.20 0.30 1.47 1.10 0.33 1.33 1.00 0.30 1.20 0.90
Inter circle (Rs./min.) On net Other GSM Fixed 0.40 1.00 1.00 1.20 1.20 1.20 2.40 2.40 2.40 2.40 2.40 2.40 2.20 2.20 2.20 2.40 2.40 2.40 2.40 2.40 2.40 0.30 2.20 2.20 2.00 2.00 2.00 1.80 1.80 1.80
Plan one India offers lowest call rate of 0.40p/min on Reliance hello to Reliance hello.
HELLO PACKS
SMS PackGet unlimited on net SMS anywhere in India +Rs. 25 worth off net SMS in just Rs.50 only STD PackCall any phone in India for Rs. 1/min. on rental just Rs. 99/month only Night PackCall any Reliance phone in Mahrashtra and Goa and Mumbai free between 11 pm to 7 am on rent Rs. 99/month
HANDSET PROPOSITIONS
Get Rs.2400 intra circle on net talk time free Free intra circle on net talk time-Rs.100 per month for 24 months Applicable on Plan 150, plan 290, plan 500, plan 1000, plan 1500, plan 125, plan local 299, plan mobile 299, plan one India 225, plan one India 225.
CHAT & PLAY 199 199 1.2/0* 1.2/0.5 * 1.2/0.5 * 2.40 2.40
MONTHLY RENTAL 124 25 CLIP & PLAN CHARGES 149 199 199 TOTAL MONTHLY COMMITMENT 150 199 FREE INTRA CIRCLE TALK TIME CALL RATES WITH IN M&G (Rs./Min.) 0.50 0.50 1.20 TO ALL RELIANCE PHONE TO OTHER MOBILES 0.50 0.50 1.20 TO LANDLINE 1.00 1.00 1.20
STD RATES REST OF INDIA (Rs./Min.) 2.00 2.49 2.40 TO ALL RELIANCE PHONE TO OTHER PHONES 2.00 2.49 2.40
MONTHLY RENTAL CLIP & PLAN CHARGES TOTAL MONTHLY COMMITMENT FREE INTRA CIRCLE TALK TIME CALL RATES WITH IN M&G (Rs./Min.) 0.40 0.40 TO ALL RELIANCE PHONE TO OTHER MOBILES 1.00 1.00 TO LANDLINE 1.00 1.00 STD RATES REST OF INDIA (Rs./Min.) 1.00 0.40 TO ALL RELIANCE PHONE TO OTHER PHONES 1.00 1.00
Unlimited Reliance Mobile Calling PackCall any Reliance mobile on rental of Rs. 375 per month Pack is available with all plans Only for Reliance mobile calls in Maharashtra & Goa This pack will not be applicable while roaming
RELIANCE NETCONNECT TARIFF PLANS FOR DATA CARD & USB MODEM 1. Time Based Plans 2. Data Based Plans Time Based Plans
Post paid plans Monthly charge Peak hours (6 am to 10 pm) Off peak hours (10 pm to 6 am) Additional usage rate Free E-mail account Free web space Free SMS/month Freedom @ night Swift Swift 40 72 Internet Tariff 400 400 650 Bundled hours/month Rs.50p/ 20 36 hours hours min. Unlimite 20 36 d hours hours N.A. Rs.50p Rs.50p /min. /min. 10 MB 10 MB 10 MB 2 MB 2 MB 2 MB Voice & SMS Tariff Nil Nil 100 per month Swift 100 900 50 hours 50 hours Rs.50p /min. 10 MB 2 MB 100 per month Swift 180 1500 90 hours 90 hours Rs.50p /min. 10 MB 2 MB 100 per month
PREPAID PLANS
GSK Value Rs.99 Rs.220 Rs.375 Rs.660 Validity 7 days 6 months 1 year 2 year Talk time Rs.10 Rs.10 Rs.10 Rs.10
Usage rate for internet access- 30p between 10 pm to 6 am & 60p between 6 am to 10 pm
RESEARCH METHODOLOGY
Methodology in the applied sense refers to various methods used by the researcher right from data collection and various techniques used for the same for interpretation and inference. Methods and techniques are often used synonymously in research literature. Research methodology is what must be done, how it will be done, what data will be needed, what data gathering will be employed, how sources of data will be selected and how the data will be analyzed and conclusions reached. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.
know about the employees satisfaction from training. To make the employees aware about the new product and plans and with this to know exactly what type of plans does the customer wants to use.
(3)
(4) Ask them to take the complete view of the customer about the RCIL and its services and thus to generate need of Reliance products. With the help of the questionnaire the company can made the important changes in the training procedure so that the company reaches towards the employes satisfaction.
(4)
(4) Research is important in solving various operational and planning problems of business and industry. It helps understanding perception of the employes about the training and accordingly designs the training process.
(5)
In this type of research I have collected data by observation, by mailing to the companies or to the key decision maker, by going to the company with the appointment with the key decision maker and ask employees about training produres in the Reliance Communication .
Analytical Research:
I also have collected data from already available information. I got the information from the newspapers with the help of that information (phone no.) I used to take appointment with the concerned person and. In this research correlation technique is used to analyze the data.
Basic or Pure Research:
Visiting to the company to company I have got many people who are not satisfied with the services of RCIL.This enhance my ability of dealing with the people and make them satisfied.
Applied Research: The research which has immediate commercial potential is called applied research. Applied research can further be classified as problem oriented and problem solving research. Problem Oriented Research During the research I have met with many people who are having many problems regarding the connections, poor network, poor services and many other problems. Most of the customers are saying about the billing procedure they have big problem with the collection of the bills so that makes the satisfaction level of the customers down. Problem solving Research RCIL is facing the main problem about the network and the billing of postpaid connections users because there is no collection centre near by the area which I have visited that is why the company is not getting good business from the particular area. Quantitative Research: I have visited about 350 companies and I have got different result from them 80% of the people listened to me, 20% of the people did not listen me, the sales results were very low. Conceptual Research: Many of the people want to pay the bill at the place which should be near to them and safe also
AREAS SURVEYED
In my project time I have visited in many areas in Pune so here is the information about the company which I have collected from them.-
Areas Surveyed: procedure Pimpari MIDC Bhosari MIDC Chichwad Indrayani nagar Alandi MIDC Landewari
Lacking in promotional activity. billing problem Strong scheme for postpaid plan.
Classic which is new mobile manufacturer for RELIANCE have to face many problems related to mobile set.
CHINCHWAD
Airtel 23%
Idea 17%
Reliance 22%
BSNL 30%
Others 8%
Reliance
Airtel
Idea
BSNL
Others
OBSERVATIONSIn CHINCHWAD area mostly people believe on BSNL because they get some good facilities there and they dont want to change their mindsets about BSNL .They are having an collection center of BSNL in chinchwad so this is very easy to themto pay the bills but Reliance have their web world in PIMPRI and that is too far from there and no regular collection of bills so Reliance needs to think about that.
PIMPRI
Idea 11%
Reliance
Airtel
Idea
BSNL
Others
OBSERVATIONSIn PIMPRI there is a big competition. There are many collection centers there Reliance, Airtel, Hutch are there but Reliance is doing well there.
MIDC BHOSARI
Airte l 8%
Idea 19%
Reliance
Airtel
Idea
BSNL
Others
OBSERVATIONSIn BHOSARI people need CUG connections most and for that they prefer Idea and Airtel because they are also having good call rates for STD calls in CUG plans. For non CUG plans they prefer BSNL because they are getting broadband connection on low rates also.
MIDC CHINCHWAD
Ide a 20%
Airte l 19%
Reliance
Airtel
Idea
BSNL
Others
OBSERVATIONSIn MIDC CHINCHWAD Reliance is doing good business and paople want some new plans and good handsets in the market.
INDRAYANI NAGAR
Idea 19%
BSNL 31%
Reliance
Airtel
Idea
BSNL
Others
OBSERVATIONSIn INDRAYANI NAGAR industrial area the main problem is related with the billing.There is no collection cernter here they are in PIMPRI & NIGDI and the distance is 5 km from here.
ALANDI
Airtel 16%
Idea 20%
BSNL 28%
Reliance
Airtel
Idea
BSNL
Others
OBSERVATIONSALANDI is very far from the main roads NASHIK highway is 8 km away from here so very difficult to reach there and in MARKEL (place away from Alandi) there is no good coverage.
MIDC LANDEWADI
Airtel 11%
Reliance
Airtel
Idea
BSNL
Others
OBSERVATIONSIt is situated on old Bombey-Pune highway so there is good coverage and Reliance post paid is doing good here.
PROMOTIONAL WORK
Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include: coupons discounts and sales, including Blue Cross Sale contests point of purchase displays rebates free samples (in the case of food items) gifts and incentive items free travel, such as free flights Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many. Under sales promotion I have done a survey for the web world franchisee and for that I have visited some areas which are as follows F.C.ROAD J.M.ROAD BHANDARKAR ROAD KARVE ROAD M.G.ROAD BOOTEE STREET EAST STREET VIMAN NAGAR KALYANI NAGAR KOREGAON PARK
I have distributed the pamplates, door to door or company to company selling, and have putted stalls in the HCL carnival on F.C. road in hotel ASHISH PLAZA for two days also.
LEARNING
Doing a project in RELIANCE COMMUNICATION in Pune city, was a great opportunity to practically understand and experiencing the marketing field. I express my deep sense of gratitude to RELIANCE COMMUNICATION for giving me this opportunity and for providing platform to undergo training, and get the valuable knowledge of telecom industry.
As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services.
The company also helped me to understand every step of their competitors in the market. The company also helped me to understanding how FOS performs their work efficiently.
During the survey it is observed that what are the real problems faced by the customer. Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of telecom industry. During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunities and threats.
Reliance 18%
Airtel 24%
Idea 9%
BSNL 20%
Hutch 17%
Tata 10%
MTNL 2%
Airtel Hutch
Idea MTNL
OTHER 1% HUT CH 1%
T T SL 37%
Reliance 57%
Airtel 4%
Airtel HUTCH
BPL 1%
Aircel 5%
Reliance 3%
Airtel 31%
SIFY 8%
Reliance
BSNL
TATA
SIFY
CELLULAR:
Rank 1 2 3 4 5 COMPANIES Bharti AirTel Reliance Hutchison BSNL Idea Cellular Revenue( Rs. Crore) 13,431 10,728 10,565 9,400 4,335
FIXED:
COMPANIES Rank 1 2 3 4 5 BSNL MTNL BHARTI AIRTEL TTSL TTML Revenue( Rs. Crore) 21,020 4,116 1,693 1,584 924
Rank 1 2 3 4 5
ILD:
Rank 1 2 3 4 5 COMPANIES VSNL RELIANCE BHARTI AIRTEL AT&T C&W Revenue( Rs. Crore) 7,648 2,110 1,240 176 88
NLD:
Rank 1 2 3 4 5 COMPANIES BSNL BHARTI RELIANCE VSNL RAILTEL Revenue( Rs. Crore) 4,665 1,035 635 505 116
CATEGORIES Fixed Line Cellular NLD ILD Internet & Broadband VSAT Radio Trunking TOTAL
Revenue (Rs. Crore) Growth (in %) FY 05-06 FY 06-07 34,161 30,190 -11.6 35,994 56,183 56.1 9,015 7,186 -20.3 7,251 11,056 58.7 1,620 2,040 26 443 38 88,522 540 36 107,681 21.9 -5.3 21.6
1 2 3 4 5 6 7 8 9 10
Mobile Phone, Wireless infrastructure Fixed, Cellular,ISP,NLD,VSAT, ILD Fixed, Cellular,ISP,NLD,,ILD Cellular,NLD,,ILD ISP,NLD,,ILD Fixed, Cellular Fixed, Cellular,ISP,NLD Cellular,NLD Cellular,NLD,,ILD Fixed, Cellular
Reliance have the lowest overall entry cost when compared with the competition.
There is zero deposit for STD calls even for individual retail customer.
In the case of Airtel deposit waiver is granted only to high value corporate / SME clients.
Idea
Hutch
Activation fee Securitydeposit NLD deposit Fixed cost Free talk time On net Mobile Landline NLD on net NLD mobile NLD landline
Activation fee Securitydeposit NLD deposit Fixed cost Free talk time On net Mobile Landline
People can use the data card from Reliance with your laptop or the USB modem with your desktop or laptop.
Significantly faster then dial-up connections & not restricted to the home / office like wired broadband.
Use across India in more then 5700 villages. Not limited to major cities like GPRS & EDGE.
Reliance is the only operator that provides internet access via data card/USB modem in prepaid format as well. Customer have facility to recharge with low denomination vouchers & subsequently use top ups thereby lowering access cost.
CONCLUSION
Reliance communication is a very big brand name and I am very thankful to the Reliance people to help me in completing my project in Reliance communication. Reliance communication provides me the good opportunities to make my skills stronger in marketing. I am also very thankful to my project guide Mr. Rajiv Taneja for giving me his useful guidelines and important time. While doing this project I have talked with many people and came to know about the market and I learnt that how the companies works and what they have to do for retaining there position in the market. Reliance Communications has trained me to face the challenges whatever in the market.
RECOMMENDATION
After completing my work of analyzing and creating customers for postpaid mobiles, fixed wireless phones, Data cards and USB modem of Reliance communication I want to recommend some important facts to the company about its products. Company should come with some good and effective plans to make the customer satisfied. Company should move towards the good customer relations so company should plan for the customer relationship management. Reliance Communications is having good range of its products that is why they are challenging the competitors so make it large. Sales Executives are not getting proper guidance and support from the seniors because of heavy workload on them so there is a need to manage workload so managing manpower is also a big task to do. Majority of respondents complain about the after sales services like billings, and interruption in the network so the quality of after sales services should be improved. Customer care services are very poor company should improve that part also. Device installation and registration on site should be easier to work so that customers need not to give more papers at the time of purchasing a new connection. Reliance Communication should make such strategies which suits the companys name and brand. Reliance Communication is already having a good brand image.
BIBLIOGRAPHY
WEBSITES:\ WWW.Reliancecommunication.com www.google.com www.altavista.com BOOKS PREFFERED: Marketing Management- Philip Kotler Marketing Management- Rajan Saxena NEWS PAPERS: THE ECONOMIC TIMES THE TIMES OF INDIA
ANNEXURE
QUESTIONNAIRE FOR MARKET SURVEY AND PRODUCT PROMOTION OF RELIANCE POSTPAID Name of the company _ _ _ _ _ _ _________ Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Contact no. Handled person _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 1) What are the telecom services you are using? Reliance Airtel Idea Hutch 2) If other then Reliance then Is there any possibility for other service provider? Yes No If Reliance then which one? Prepaid Yes Postpaid No
other
4) Which plan are you using currently and what is your bill? Plan - - - - - Bill - - - - - - 5) Do you want to take any postpaid connection with these plans?
(After telling him all the plans according to his usage of phone) Yes No
QUESTIONNAIRE FOR MARKET SURVEY AND PRODUCT PROMOTION OF RELIANCE NETCONNECT DATA CARD & USB MODEM Name of the company _ _ _ _ _ _ _________ Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Contact no. Handled person _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
1) What are the internet services are you using? Reliance Airtel BSNL VSNL 2) How much is your monthly bill? Bill - - - - - -
other
3) Do you know about the Reliance net connect data card and USB modem? Yes No 4) You are using internet on Laptop Desktop Both 5) What is your usage?
Surfing more
Downloading more
(After telling him all the plans according to his usage of internet) Yes No
ABBREVIATIONS
ADAG GSM CDMA RCVL BSNL MTNL VSNL TTSL ILD NLD CUG NSE BSE FOS ANIL DHEERUBHAI AMBANI GOUP GLOBAL SYSTEM MOBILE CODE DEVISION MULTIPLE ACCESS RELIANCE COMMUNICATION VENTURE LIMITED BHARAT SNVHAR NIGAM LIMITED MAHANAGAR TELEPHONE NIGAM LIMITED VIDESH SANCHAR NIGAM LIMITED TATA TELE SERVICES LIMITED INTERNATIONAL LONG DISTANCE NATIONAL LONG DSTANCE CLOSED USER GROUP NATIONAL STOCK EXCHANGE BOMBEY STOCK EXCHANGE FEET ON STREET