jr

Innovative, enthusiastic, creative

communications professional with more than 10 years of experience. Demonstrated expertise in marketing, writing, and design. Team-motivating creative with excellent eye for detail, keen grasp of conceptual objectives and proven ability to translate those messages into final product. .

EXPERIENCE COMMUNICATIONS MANAGER / MagMutual Insurance Company / 2011-2013 Managed writing, design and distribution of public and policyholders communications in print and digital media to support brand. Managed companys annual report, working with senior leadership and multiple vendors. Led creative direction, design and copy. Directed photo shoots, press checks and distribution. Implemented online proxy voting for first time in company history, which yielded 75% of the final vote, while staying below previous years budget.

Wrote, edited and designed company newsletters, sales proposals and numerous communications pieces, often on tight schedule, in concert with sales and other departments. Led design and development of companys first iPad application. Developed and managed companys external public relations efforts. Garnered media placements, including first-page coverage in leading B2B publication, as well as Medscape, ED Legal Letter, and multiple medical association newsletters and websites. Created company YouTube channel, online press room and ramped up press release distribution to increase brand visibility and SEO. Wrote and executed communication plans for key company initiatives, participated in rebranding campaign and ensured brand look and appropriate messaging were consistent across all media channels. Awarded Employee of the Month July 2012.

MANAGING EDITOR / AHC Media LLC / 2005-2011 Wrote monthly 12-page newsletter on quality improvement, patient safety and compliance/regulatory information for medical professionals and hospitals. Achieved total renewal rate increase of 11% on copy basis from 2009-2010. Increased conversion rate by 15.5%.

Managed up to seven freelance writers for several monthly healthcare publications offering continuing medical and nursing credits. Worked with writers to complete editorial calendar for newsletter, ensured publications followed pre-set initiatives, and verified stories addressed readers needs and current issues.

Jill Robbins 2662 Fox Hill Drive Decatur, GA 30033 (404) 668-2063 jillhrobbins@yahoo.com

Oversaw publications from creation to layout to print. Scheduled deadlines of writers to meet production department deadlines. Launched first online-only publication of company. Assembled high- profile legal and medical advisory board.

Implemented successful webinar program, which continues today as a successful revenue generator.

jr
Innovative, enthusiastic, creative
communications professional with more than 10 years of experience. Demonstrated expertise in marketing, writing, and design. Team-motivating creative with excellent eye for detail, keen grasp of conceptual objectives and proven ability to translate those messages into final product. .

ADDITIONAL EXPERIENCE SENIOR PRODUCTION EDITOR / AHC Media LLC / 2003-2005 Streamlined production operations for BioWorld publications, including daily newsletters, three weekly newsletters, annual specialty publications, and quarterly reports focused on biotechnology industry. Added functionality to end-user products. Ensured compliance with style guidelines while maintaining and creating style across publications. Worked in concert with marketing to assist in branding and reaching targeted audience. PRODUCTION EDITOR / AHC Media LLC / 2002-2003 Managed production for BioWorld publications. This covered pre-clinical and clinical drug development, research, regulatory filings and FDA approvals, mergers and acquisitions, and financings and IPOs. EDITOR, PRODUCTION MANAGER / Oz Publishing / 2000-2002 Wrote and edited for Oz Magazine, covering news in visual and communication arts industry of Atlanta, including advertising, graphic design, PR, photography, and film and video production. Hired guest writers; assigned and edited stories. Created story ideas and worked closely with designers and writers. Prepared documents and checked mechanicals for print. Managed press checks. Implemented new design for magazine, which garnered numerous awards, and established PR campaign. ASSISTANT ACCOUNT EXECUTIVE / Summit Marketing / 1999-2000 Coordinated with clients and vendors on branding and marketing projects, including designers and writers. Wrote collateral pieces, point-of-purchase campaigns, and proposals for branding and naming campaigns. Managed branding campaign and assisted in writing and creation of tag line and mission. RESEARCH ASSISTANT / Vista Branding Inc. / 1998-2000 Proofed copy for annual reports and other corporate communications pieces, including BellSouth website, Ronald McDonald House annual report, and Zoo Atlanta annual report. Researched new business, new clients, and current ventures. Created press release campaign. EDITORIAL ASSISTANT / Pace Communications / 1996 Edited, wrote, and checked accuracy of copy for Radisson magazine, Voyageur. Aided production of award-winning USAIR publication, Hemispheres. FREELANCE WORK Designed sales brochure for animal behavior consultant business. Assisted with launch of website for Magazine Association of Georgia. Wrote for Atlanta-based lifestyle magazine, Jezebel. Served as public relations consultant and writer for an Atlanta-based design firm and American Institute of Graphic Arts.

Jill Robbins 2662 Fox Hill Drive Decatur, GA 30033 (404) 668-2063 jillhrobbins@yahoo.com

E D U C AT I O N UNIVERSITY OF NORTH CAROLINA - GREENSBORO, B.A., English, 1996-1998 GOUCHER COLLEGE - TOWSON, MD, 1994-1996 COMPUTER SKILLS InDesign, QuarkExpress, Photoshop, Excel, MS Office, Constant Contact, Mac and PC Platforms