Customer Satisfaction, Market Share, and Profitability: Findings from Sweden Author(s): Eugene W.

Anderson, Claes Fornell, Donald R. Lehmann Source: The Journal of Marketing, Vol. 58, No. 3 (Jul., 1994), pp. 53-66 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1252310 . Accessed: 05/06/2011 11:56

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Document Outline
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Article Contents p. 53 p. 54 p. 55 p. 56 p. 57 p. 58 p. 59 p. 60 p. 61 p. 62 p. 63 p. 64 p. 65 p. 66 Issue Table of Contents The Journal of Marketing, Vol. 58, No. 3 (Jul., 1994), pp. 1-129 Front Matter Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion [pp. 1-19] The Commitment-Trust Theory of Relationship Marketing [pp. 20-38] Learning Orientation, Working Smart, and Effective Selling [pp. 39-52] Customer Satisfaction, Market Share, and Profitability: Findings from Sweden [pp. 53-66] National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects [pp. 6780] The Interface between Competitive Market Signaling and Antitrust Law [pp. 81-96] Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity [pp. 97-105] Marketing Literature Review [pp. 106-117] Book Reviews Review: untitled [pp. 118-119] Review: untitled [pp. 119-120] Review: untitled [pp. 120-121] Review: untitled [pp. 121-123] Review: untitled [pp. 123-126] Forthcoming Book Reviews [p. 126] Back Matter [pp. 127-129]

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