NOW IN

SPANISH
PUB
A P

L I S H E R S
R

WE
1 ,

.COM
2 0 1 3

E K L Y

ISBN-13: 9781602558557

www.bibliaglo.com

Spanish-Language Publishing

Demographics are on the rise and publishers need to reach the

growing Hispanic market

Ready for Prime Time

By Leylha Ahuile

ispanics are the nations largest minority group,

making up more than 54.5 million people, or about
17% of the U.S. population, according to estimates
for 2013 from the U.S. Census Bureaua quarter
of the children being born today are to a Hispanic
mother. This population growth is leading to a significant
increase in purchasing power among Hispanics, projected to
reach nearly $1.7 trillion by 2017. Yet, many in the Spanish-

language book publishing industry still struggle to reach these

consumers. In response to the need for information, PW is dedicating two supplements to the Spanish-language book market
this year as part of an effort to help publishers meet the everchanging needs of this growing consumer group.
Leylha Ahuile is the owner of PromoLatino and founder of
www.tintafresca.us

Hispanic Population Highlights

The Hispanic population will grow by almost 30% from population but were the fastest-growing portion of the Hispanic
20082018 with much of that growth coming from births and population from 2000 to 2010, increasing by 137% over that
not immigration as in previous years.
period.
By 2018, Hispanics will comprise 18.6% of the total U.S.
population.
States with the Fastest-growing
Parents and families are a particularly important force within
Hispanic Populations 2000-2010
the Hispanic market: close to 50% of Hispanic households
include children, compared to only 30% of
non-Hispanic households.
By 2050, 39% of U.S. children are projected to be Hispanic, up from 24% in
2011, and 38% are projected to be nonSouth Dakota
Hispanic, down from 53% in 2011.
103%
Hispanic children will make up the largDelaware
est segment of children in the U.S. by
95%
2050.
According to the report Marketing to Hispanic Moms, published by Mintel in February
Maryland
Kentucky
107%
2013, almost 80% of Hispanic mothers speak
122%
Spanish to their children at least half the time.
Tennessee
Although Hispanic children are studying Eng134%
North Carolina
lish in school, this means that Hispanic chilArkansas
111%
dren, many born in this country, will continue to have strong
114%
Alabama
ties to their language and culture.
South Carolina
145%
Mexicans are the largest segment of the U.S. Hispanic popu148%
lation, with 63% of Hispanics being of Mexican descent.
Puerto Ricans make up the second-largest group, accounting
for 9% of the Hispanic population.
Mississippi
Central Americans and Mexicans make up 8% of the Hispanic
SOURCE: U.S. CENSUS BUREAU.

106%

W W W . P U B L I S H E R S W E E K LY. C O M

Spanish-Language Publishing

What librarians consider when putting together a Spanishlanguage childrens book collection

Providing Story Time in Espaol

By Adriana Lpez

Despite budget cuts and insufficient bilingual staffing, United States libraries continue
to invest money expanding Spanish-language
childrens and YA collections to meet the
growing need of their patrons. In 2013, nearly

one out of every four children in the U.S. is

Hispanic. In 2011, a record 23.9% of pre-k
through 12th grade public school students
were Hispanic, with similar numbers in public kindergartens and nursery schools.

ts true that the monolingual

zeitgeist of yesteryear may
have once pressured immigrants to acculturate by speaking only in English. But in the
globalized information world of
today, where were connected to our
homelands more than ever before,
being multilingual is a cultural and
economic asset. This might explain
why Spanish-language easy readers,
picture books, and board books continue to register higher circulation
numbers in the nations libraries than the
adult collections. This upward trend
means more bilingual Hispanic patrons
seeking books in Spanish from their local
libraries. Though its not only Hispanic
children checking out Dr. Seusss Huevos
verdes con jamn.
According to Alex Correa, CEO and
president of the Spanish-language book
distributor Lectorum, non-Latino parents wanting to teach their kids Spanish
is also driving demand in this category.
Close to 70% of Lectorums sales are in
childrens and YA materials, and he
credits the rise of dual language systems
in the nations schools for fueling his
current business. Its not only Latino
children who are reading these books,
4

books in Spanish? What are the challenges they face? Heres what careful
librarians bear in mind when building their Spanish-language kids collections.

The Quest for

Universal Spanish

but non-Latinos learning Spanish, says

Correa. He adds that though sales to
public libraries have been flat in the past
three years, business has occasionally
gone up when it comes to childrens
books.
Standing at the forefront of this rising
demand are American librarians, multicultural-minded gatekeepers who carefully select which kinds of domestic and
international Spanish-language books
make it onto the shelves. They are the
ones building these collections from
scratch in parts of the country with new
and rising Latino populations, like South
Carolina, or ever expanding mammoth
ones, like California, Texas, and Florida.
What do librarians look for when buying

P U B L I S H E R S W E E K LY A P R I L 1 , 2 0 1 3

All the experts PW spoke to agreed

that language is one of the most
important factors in selecting books
for kids. Given the wide range of
regionalisms in Latin America and
Spainlocal expressions, idioms, varying vocabularylibrarians have to keep
their language radar on with every book
they consider. Rejecting or including a
title with regionalisms often comes down
to a case by case basis. Maria Gentle,

Maria Gentle

Dont Miss the Biggest Spanish Bible Release of the Year

Coming May 15, 2013

FISHER of MEN BIBLE

EVANGELISM DISCIPLESHIP MINISTRY
Biblia del Pescador
Pescador, RVR 1960 is a
unique discipleship, evangelism, and
training resource with its 26-page index
emphasizing six main themes for easily
locating the appropriate Scripture
passage. Overarching topics in the
Bible include evangelism, apologetics,
counseling, Christian doctrine, the
church, and devotions. Biblia del
Pescador is the result of editor and
evangelist Luis Angel Diaz-Pabons
20 years of ministry work.

ISBN

FORMAT

PRICE

978-1-4336-0281-8

Trade paper

$12.99

978-1-4336-0671-7

Printed hardcover

$19.99

978-1-4336-0673-1

Chocolate LeatherTouch

$29.99

978-1-4336-0672-4

Cobalt Blue LeatherTouch

$29.99

978-1-4336-0280-1

Mahogany duotone (gift box)

$39.99

978-1-4336-0277-1

Mahogany duotone-indexed (gift box) $47.99

978-1-4336-0276-4

Black genuine leather (gift box)

Call your B&H sales representative at

1-800-251-3225 today. Also available
at all major distributors.

$99.99

Spanish-Language Publishing
youth services librarian at Arlington
Central in Virginia, looks for that one
word that is used in a special way in
Spain that means something completely
different in Latin America. In a picture
book, with only five words on a page, it
stands out. In a novel, its no big deal,
says Gentle.
A communitys demographics also
comes into play in selection, and a librarian has to know what countries her
patrons hail from in Latin America.
According to the Pew Hispanic Center,
the largest Latino community in the U.S.
are people of Mexican descent, with 33.5
million (64.5% of all Latinos), followed
by Puerto Ricans at 4.9 million, Salvadorans at 2.0 million, Cubans at 1.9 million, and Dominicans at 1.5 million.
Choosing to include titles from and
about Mexico is a smart idea for any collection nationwide, but there are still all
the countries in South America, Central
America, and the Caribbean to consider

The number one source for

childrens literature in Spanish

Whether you are looking for

Spanish translations of best selling
series and books or you are looking
for authentic literature from Latin
America or Spain, we carry the best
selection available anywhere.

CONTACT US
(800) 345- 5946 www.lectorum.com
6

in a collection as well.
The distributor Linda Goodman, of
Bilingual Publications, is well aware of
the red flags she must search for in her
selection process. Without a doubt, an
interjection such as Spains vale! (okay)
will appear strange to a child from Peru
or Puerto Rico or any child from Latin
America, for that matter, who is not
Spanish. Latin Americans are more
accustomed to hearing de acuerdo! In
response, most good distributors will
make a note in their electronic catalogues
advising librarians if a book contains
regionalisms. For instance, Brodarts
Nerissa Moran examines each book
placed on Brodarts monthly and quarterly lists, and writes annotations to
accompany the book, including a language indicator for her customers that
will sometimes read: Of interest to
Spanish speakers of all countries. This
way, librarians who cant get their hands
on an actual copy to view will be assured
theyre purchasing a title with a neutral
Spanish.
But as children grow and build their
vocabulary, books with sprinklings of
regionalisms, especially in fiction titles,
arent the end of the world.(Its like an
East Coaster reading a book by a Southern or a British author.) In fact, a wellrounded collection should aim to include
plenty of universal Spanish titles for
youngsters learning how to read and a
careful selection with local flavor from
Colombia or Guatemala. This way, children reading Spanish can be exposed to
not only the sounds of their homelands
but those of their Latino peers.
Librarians are vigilant not only about
imported books. If a title is translated
from English into Spanish by a domestic
house, they are also checking for poor
translations found too often in U.S. published titles due to the lack of in-house
Spanish-language editors and copyeditors that work the text after its been sent
out for translation. What are some indicators of a poor translation? If the translator is not listed on the title page or on
the copyright page. Or if the illustrations
and the text alongside do not complement each other.

P U B L I S H E R S W E E K LY A P R I L 1 , 2 0 1 3

Librarians Opine:
Their Community and
Their Wants
Aside from evaluating the Spanish, librarians will also ask themselves questions like
these before purchasing a childrens book.
Are the illustrations wonderful and do they
draw the reader in? Is the story complete or
does it leave readers hanging? Is there a
good balance between text and image? Is
this book sturdy enough to withstand all
the circulation? Is the typeface placed on a
clear background so that every word is
readable? Is this nonfiction book accurate
and are the descriptions developed for a
child? Most specialists will also look for
books with images that represent Latino
children in a sensitive and realistic manner.
An entire collection made up of books with
illustrations of children with fair hair and
light eyes will not connect as strongly with
children who have predominantly brown
hair and dark eyes.
For instance, books like the ones written by the three-time Pura Belpr Award
honoree Lulu Delacre are always a success
with the Latino community at Arlington
Public Librarys reading events. Delacre
writes in English, but the stories and
illustrations have a Latin feel. And
according to Gentle, When her stories
are translated into Spanish theyre great
and speak to a wide range of age groups.
Her favorite? Cuentos de Sazn (Salsa Stories), a Scholastic paperback, that includes
short stories about several Latin American holidays and customs.
Arlingtons Spanish-language collection keeps growing with the expanding
Latino population. Its budget last year
was around $10,000 (modest, Gentle
notes, compared to Chicago or New York
Publics high six-figure budgets) and
about 10% of the librarys collection is in
Spanish, including adults. She credits the
fact that the librarys childrens collection
in Spanish gets the most use to the large
number of Hispanics as well as students
studying Spanish from Arlingtons
school district. Since many [public
schools] dont have easy access to books
in Spanish, they encourage the kids to go

Spanish-Language Publishing
to the library.
Gentle, who works with such
distributors as Bilingual Publications and Lectorum, is one of the
few librarians these days given a
yearly travel budget to attend Mexicos Feria Internacional de Libro de
Guadalajara (FIL) and Spains Liber
to buy books, occasionally attending Argentina and Colombias book
fairs as well. For her, fairs are the
best way to get to know international
publishers and the types of books they
offer. You need to see the materials,
says Gentle. Without blogs or critical
reviews to guide you, sometimes you are
ordering blind. When librarians arent
hunting for regionalisms or judging a
books structural issues, they are also
prowling for images that may not be as
accepted in the U.S. as they are in Europe
or Latin America. Someone had published a very nice set of books on the
human body that were well-packaged

and attractive, and I

said, great, Im going
to get two or three of these. But when I
got to the pullout page there was a visual
of the penis in this European book. So if
youre relying solely on a distributors
catalogue for all your selection, you
wouldnt have been able to spot this.
Fonts can also be problematic for a librarian like Gentle who seeks lettering that
young readers can read easily. We went
to Liber and met with the small Spanish
publisher Algar, which had cute board
books, but with cursive lettering. We
told them that in the U.S. block lettering

is preferred, and they listened to us.

When we visited again in the following years, they had cursive and block
lettering books.
Arlingtons current childrens collection contains 60% imports and
40% domestically published titles, a
reflection of its patrons wide-ranging
international tastes. In 2010, Arlingtons Hispanic population registered at
15.2%, according to the census. The
community is dominated by a majority of
Salvadorans, followed by Bolivians, Mexicans, Guatemalans, Puerto Ricans, Peruvians, and Colombians.
Out west, in Salinas, Calif., librarian
Diana Borrego caters to a community of
150,441 residents, 75% Latinos of Mexican descent and 60% that speak Spanish
at home. Its Steinbeck country, an agricultural city where the locals work the
fields and a community struggles with
literacy. But according to Borrego, Its a
truly bilingual community. Kids take

Order eBook
Conversions and
Distributions
over Coffee
U.S. +1 610-940-1700
UK +44 (0)1865 261437
Spain +34-607 261 801
www.codeMantra.com
info@codeMantra.com

cP

Title Management
MANUSCRIPT TO MARKET

W W W . P U B L I S H E R S W E E K LY. C O M

What Librarians Want More Of

Spanish-Language Publishing

Easy Readers
Their simple sentence structures and vocabulary enable children to
practice reading on their own. Few U.S. publishers offer easy readers,
but Santillana has an ample selection, as does Algar and SM.
Early Childhood
For toddlers to kindergarteners theres still a lack of concept books,
alphabet, shapes, and animal board books. Rhyming books are also
needed.

Original Picture Books from Latin America

Finding original picture books, a top-selling category for most
distributors, by Latin American authors and illustrators remains
difficult. The market is currently dominated by U.S. translations.
Simultaneous Translations of High-Visibility Titles
Nothing is more frustrating than waiting for the book everyone is
reading in English to be available in Spanish translation. And this
applies to all categories.
Young Adult
U.S. Latinos either gravitate to the few books available about other
Latino teens as in Malin Alegrias books, or they read Harry Potter,
the Twilight series, Hunger Games, John Greene, or Percy Jackson.
Titles from Spain dont do well.
Nonfiction
Current science, biography, sports, holiday, food, and history titles
with appealing presentations and appropriate content have been in
demand for years. Luckily, U.S. publishers like Rosen, Rourke, and
Charlesbridge are filling some demand.
Critical Reviews
With the closing of Crticas and
limited coverage in PW, SLJ, and
LJ, there are few publications to
consult for quality reviews. Some
librarians turn to TintaFresca and
America Reads Spanish for guidance.
Audio Books
Other than the classics, theres still not much of popular, mainstream
titles.

It looks like
were
going to

Bilingual Books/Flip Format

Forever in demand in all categories, and available from U.S. houses,
this format enables children to practice both languages, with
Spanish-dominant parents reading to their children, and non-Latinos
learning Spanish.

P u b l i s h e r s w e e k ly a p r i l 1 , 2 0 1 3

need to buy even

more books.


Diana Borrego

out books both in Spanish and in English, and theres a natural flow between
languages. The Salinas Public Librarys
Cesar Chavez branch was recently
expanded and renovated and reopened its
doors on December 16, 2012. Despite
rain, the library had 5,000 visitors that
day and still receives around 1,000 daily.
Borrego was given a budget of $65,848
for Spanish-language materials for its new
opening-day collection (40% of its book
budget went to childrens). Unlike Gentle,
Borrego does not have a travel budget to
attend international book fairs, so she
relies on distributors such as Brodart,
Ingram, Baker & Taylor, and more to help
her with her selection. Cesar Chavez has
also cut back on a cataloguer, another reason shes dependent on distributors to do
that for her. To fill the gaps in her collections, she knows each distributors
strengths and weak points. Its like going
to a restaurant; you know which dish to
order from a certain place and what not to
order from another. Certain distributors
are known for keeping old stock of only
classic U.S. translations into Spanish that
will quickly replace that picture book that
fell apart in one years circulation. Others
include specialty and international titles
that are hard to come by. Some are faster or
more generous with their time, and dont
make you wait for a certain number of

Spanish-Language Publishing
books to be in stock so they can ship when
you needed them yesterday. Borrego especially dislikes asking a distributor for recommended books in a certain genre and
receiving a list of 500 titles without
descriptions.
These are just a few of the jobs minor
headaches for Borrego. Though shes
retired, she still works on-call as one of
the few Spanish-speaking librarians in
her district. This place is always packed
with Latino families. All of our board
books and readers are constantly out,
leaving empty shelves, says Borrego. It
looks like were going to need to buy
even more books.

Merging Domestic and

International Tastes
Like librarians, every distributor
approaches selection differently. For Lectorum, 65% of its books for kids in Spanish are foreign published; for Brodart its
75%, and according to Baker & Taylors
Diane Mangan, director of merchandising for childrens, small press and Spanish, 90% of B&Ts sales come from U.S.
publishers. Goodman, of Bilingual Publications, worked with NYPLs staff in
the 80s to build its childrens collection
of entirely foreign books since U.S. publishers still werent publishing enough in
Spanish; today, the majority of the titles
she offers her clients are domestic.
Its good news that more books are
available in Spanish from U.S. houses.
The variety and the quantity of domestic
Spanish-language offerings has improved
and expanded in recent decades. And its
easier for librarians and the work they do,
because instinctively, theyll choose
domestic books first. But while a new
generation of librarians might build
their collections by selecting only the
familiar (translations of popular and classic American titles) that are easy to order,
rejecting foreign authors and publishers
theyre not familiar with, they must not
lose sight that their patrons need books
that also mirror what it means to be
Latino in the U.S. and the world.
I wish librarians would be more open
to buying books from Mexico, Guate-

mala, or Argentina, even if theyre not

familiar with the publishing companies,
says Goodman. This will not only make
a greater collection, but it will make it
easier for readers to relate to the books
and therefore want to read more. It cant
all be about American middle-class society or the inner city either. We need a

wider range of images that will conjure

up images from their homeland, ones that
validate other cultures, not just ours.
Adriana V. Lpez is the founding editor of Crticas magazine and the editor
of the story collection Barcelona Noir
(Akashic).

DISTINGUISHED AUTHORS
TRUSTED RESOURCES
IN SPANISH
Charles Ryrie John MacArthur Gary Chapman
A.W. Tozer Tony Evans
Julie Clinton . . . and many more.

Charles Ryrie
The New Ryrie Study Bible
978-0-8254-1816-7 / $39.99

A. W. Tozer
Reclaiming Christianity

978-0-8254-1814-3 / $10.99

John MacArthur
Nothing But the Truth

978-0-8254-1582-1 / $11.99

Tony Evans
Victory in Spiritual Warefare
978-0-8254-1242-4 / $11.99

Gary Chapman
The Love Languages Devotional Bible
978-0-8254-1933-1 / $28.99

Julie Clinton
A Womans Path to Emotional Freedom
978-0-8254-1249-3 / $10.99

EDITORIAL PORTAVOZ
Spanish division of Kregel, Inc.
www.portavoz.com www.kregel.com
1-877-733-2607 616-451-4775(USA)
W W W . P U B L I S H E R S W E E K LY. C O M

Spanish-Language Publishing

In the News
As Spanish-language publishing begins to gain a higher profile in the
U.S., a number of recent events highlight how the market is adapting.
Biblioteca Breve 2013 Award

FIL is the largest Spanish-language book fair in the world and

the second largest book fair after Frankfurt. The FIL is a professional event, but also a festival that is open to the public and
hosts over 700,000 visitors. FILs U.S. representative, David
Unger, described his experience working with Macas: What
made Nubia such a great director was the support she gave to
her team. And it is this autonomy which will ensure the continued growth of the fair under new leadership.
On April 1, a new chapter begins for FIL. Marisol Schulz,
current director of LaLA, the largest Spanish-language book
fair in the U.S., has been appointed to lead FIL (see p. 11). Schulz
is well-known and respected in the Ibero-American publishing industry. She has more than 30 years of experience,
including her time as executive editor at Santillana Mexico and
later editorial director of trade. For the time being, Schulz will
continue to oversee LaLA, scheduled for May 1719, 2013, in
Los Angeles.

Barcelonas Rosa Regs won the prestigious Biblioteca Breve award on March 5
with her novel Msica de cmara (Camera
Music), a powerful love story that takes
place in Barcelona during the 1950s.
Rosa Regs is one of Spains most distinguished writers and has won numerous
literary awards. The Biblioteca Breve is
presented by Seix Barral, part of the Planeta publishing group. For Regs, life Rosa Regs
has come full circle; she worked as an editor at Seix Barral from
1964 to 1970this might be her sweetest award. The book is
due out in April (see p. 16).

Alfaguara 2013 Award

The recipient of the Premio Alfaguara
2013 (Alfaguara novel prize) was
announced on March 20 in Madrid. This
years recipient of the prestigious literary
award is Jos Ovejero from Spain. La
invencin del amor (The Invention of Love)
was chosen from among 802 manuscripts
submitted, the most ever received by
Alfaguara. This unconventional love
Jos Ovejero
story was described by Manuel Rivas,
head of the selecting judges, as a novel that reveals the transformative power of the imagination and its ability to construct
new existences.

E-Blioteca

Early in March, Nubia Macas resigned as

the director of the Guadalajara Book Fair
(FIL), a position she held for 10 years. During Macass tenure, FIL became a required
event for book professionals interested in
the global Spanish-language book market,
which includes the 55 million Hispanics
living in the U.S. She created the Rights
Center, which now hosts over 120 literary
agents, and expanded the cultural program Nubia Macas
to include more than 550 authors. A journalist by training, she
made sure that journalists were also part of the mix; 1,900 journalists covered the 2012 fair.
10 P U B L I S H E R S W E E K L Y A P R I L 1 , 2 0 1 3

FIL/PAOLA VILLANUEVA BIDAULT

Changes at FIL

Linda Goodman, owner of the Bilingual Publications Company,

is bringing her 30 years of experience as a distributor of Spanishlanguage books for the library market to the world of e-books.
Aware that the major e-book provider to libraries in the U.S.
was somewhat lacking in Spanish-language content, Goodman,
in partnership with Bookmasters, formed E-Blioteca, and will
work with Library Ideas, the media company, to bring e-books
to libraries. Goodman has begun selecting a high-quality collection based on the expressed needs of librarians. Currently
working with more than a dozen publishers, E-Blioteca will
officially launch during BookExpo. About Library Ideas, Goodman says, What appeals to me about their model is their
unique approach to selling e-books. They do not require an
upfront payment on the part of libraries. The libraries will only
pay as readers download the books.

Literature in a Flash
Given that U.S. Hispanics are acquiring more tablets and
e-readers than non-Hispanics in the U.S., Spains Random
House Mondadoris line of Spanish-language mini e-books is
bound to find customers on this side of the Atlantic. The Flash
series, given its name for the immediacy it gives its readers,
features fiction stories by big-name authors, both in original
Spanish and in translation, for $1.99 a download. The digital
imprint was launched in Spain and Latin America last spring

ChangeYourHabits,
ChangeYourLife

9780147510303 $16.95

ThelatestfromJulialvarez

9780451415554 $28.95

9780451419835 $15.00

9780142424728 $16.95

9780142424735 $16.95

Did you know Penguin

can speak espaol?

#2intheCrossfireTrilogy

Thestoriesbehind
twomusicalpowerhouses,
completewithcolorphotos!

FamilyandMoney

CreatingYour
OnlineBusiness

9780983139058 $9.95

9780983139027 $10.95

9780142423332 $9.95

9780142425657 $10.95

FourgreattitlesintheHECHOFCIL!series

YourHealth

Citizenship

For a complete listing of Spanish titles available from Penguin en espaol please visit:
www.us.penguingroup.com

Spanish-Language Publishing
and is now being promoted in the U.S. Says Carmen Ospina,
RHMs director of digital strategy and international business
development for Spain and Latin America, Readers are also
changing their habits and we need to respond. Book publishers
are competing more and more with shorter forms of content that
demand less time (e.g., magazines, newspapers, online journals,
Twitter, etc.) and that can be consumed quicker without necessarily losing in quality. An imprint like RHM Flash allows us
to reach this collective and remain relevant as book publishers.

Random House Mondadori

In December of last year, Bertelsmann acquired 100% ownership of Random House Mondadori. Random House now owns
all of the shares in Random House Mondadori, its trade book
publisher in Spain and Latin America. Random House Mondadori was formed as a 50/50 joint venture in 2001 by Random
House and Mondadori. Bertelsmann purchased Mondadoris
equity stake in the Barcelona-based publisher on behalf of Random House. The acquisition has not affected Mondadoris offer-

ing of Spanish-language books in the U.S.

Sales Highlights
Mi mundo adorado (My Beloved World) by Supreme Court Justice Sonia Sotomayor sold 4,000 copies during its first week of
release.
El Papa Francisco (The Franciscan Pope) by Sergio Rubin and
Francesca Ambrogetti, not out until April by Ediciones B/Spanish Publishers, has sold 8,000 pre-pub copies in the U.S. in five
days.
Planeta has pulled off one of the most ambitious sales goals
for a book in Spanish in the U.S. Nada que perder (Nothing to Lose)
by Edir Macedo sold 72,169 in one day at McNally Jackson
Books in Manhattan (copies could be pre-ordered and shipped
to customers). Planeta had planned the event for February 9, but
snow storm Nemo forced its postponement to February 16. Still,
the wintery cold did not deter thousands of followers of Macedo,
one of the most prominent evangelists in the world, from
attending.

Another Big Year Expected for LaLA

By Leylha Ahuile

In just three short years,

LaLA has become the largest
Hispanic book fair in the U.S.
Celebrated in Los Angeles, this book fair has
a distinctly international flavor. Authors and

publishers from the U.S.,

Mexico, Argentina, Colombia, Ecuador, El Salvador,
Spain, Guatemala, and Cuba participate in
this three day festival of books.

12 P U B L I S H E R S W E E K L Y A P R I L 1 , 2 0 1 3

LALA/MICHEL AMADO

aLA is an initiative backed by the Guadainclude over 150 authors, more than 100 publishers,
lajara International Book Fair (FIL) and the
and 204 booths. The childrens area alone will have
University of Guadalajara in Los Angeles.
more than 100 activities. Although LaLA does not
The book fair seeks to promote not only
have a program for professionals, a few librarians and
books but also reading and Latino culture
literary agents have been spotted at the fair in the
in general. Although FIL has a strong program for
past. The success of the fair has only been possible
book publishing professionals, LaLA is more focused
with the overwhelming support we have received
on meeting the needs of consumers. With this goal in
from publishers, authors, booksellers, distributors,
mind, Los Angeles was chosen because of the sheer
and cultural organizations from Latin America and
number of Hispanics residing in Southern California.
the U.S., says Marisol Schulz, director of LaLA and
Based on the U.S. Census, in Southern California, the
recently appointed director of FIL.
Marisol Schulz
Hispanic population represents the largest ethnic
This years program includes some of the most
group (40.57%) followed by White (38.85%), Asian (10.19%),
prestigious literary authors in the Spanish language. There is
and African American (7.30%).
also an equally strong roster of nonfiction writers and a series of
LaLA organizers anticipate close to 100,000 people over this
academic presentations. Some of the authors participating this
three-day event, which is free to the public. Celebrated this year
year include the ex-Secretary of Foreign Affairs of Mexico, Jorge
May 1719 at the Los Angeles Convention Center, the fair will
Castaeda; Mexican novelists Beatriz Riva, Paco Ignacio, and

The Official Autobiography of

the Five-Time Double-Platinum
Platinum
Recording Artist

ON SALE JULY 2, 2013

JE N N I R IV ER A

INQUEBRANTABLE
The number of times I have fallen down
is the number of times I have gotten up.

She became the most successful Spanish-language singer

in the United States and had sold more than 15 million
records worldwide. Tragically, Jenni Rivera passed away
in a plane crash in December 2012, cutting short a
life of perseverance and extreme success. She was an
actress, television producer, star of her own reality show,
entrepreneur, and symbol of strength and resilience for her
many fans. Unbreakable is an intimate look into the heart
and soul of this self-made woman, who ascended to the
top of the charts against all odds.
Spanish Edition, Trade Paperback

9781476745428

Spanish Edition, Hardcover

9781476750064

Spanish Edition, Ebook

9781476745435

English Edition, Hardcover

9781476746074

English Edition, Trade Paperback

9781476744759

English Edition, Ebook

9781476744766

The home of bestselling fiction,

9781582701967
Hardcover

9781451683776
Trade Paperback

9781476710402
Trade Paperback

9781476725383
Trade Paperback

9781451668308
Trade Paperback

9781451649857
Trade Paperback

9781416576402
Trade Paperback

9781451641387
Trade Paperback

groundbreaking self-help books,

and the memoirs of a talented
roster of celebrities, perfect for
a diverse audience of Spanish
readers in the United States.
FOLLOW US
/AtriaEspanol
/Atria.Espanol

Spanish-Language Publishing
Benito Taibo; winner of the Letras
Nuevas (New Letters) award, Daniel
Krauze; U.S. writer Maha Akhtar;
bestselling childrens book authors,
Jos-Luis Orozco and Francisco
Hinojosa; Lorena Ochoa, Mexican
professional golfer who was the topranked female golfer in the world for
over three years; and internationally
renowned motivational speaker, Dr.
Csar Lozano. Although the book
fair offers primarily book and author
presentations in Spanish, a few Childrens workshopLatino writers will present in Eng- LaLA 2012
lish or conduct bilingual presentations. The complete program
of the fair can be found on www.lea-la.com.
Some of the publishers and booksellers participating this year
include Random House, Penguin, Arte Pblico Press, Lectorum, Planeta, Santillana, Fondo de Cultura Economica, SM,
Urano, Roca Editorial, Grupo Nelson, and Bridge Publications,
and the printer/distributor BookMasters. In addition to an
extensive advertising campaign, over 40 media outlets from the
U.S. and Mexico will cover the book fair.
With over 100 activities designed for children aged 312, the
childrens area has seen the most growth in terms of space and
activities. Many of this years workshops will focus on the role

corn played in the Mayan and Inca culture and how it is produced and utilized today. There will also be a workshop by
Mexican muralists, activities based on Ibero-American traditions and legends, and presentations that promote bilingualism.
Marking the one-year anniversary of the death of Carlos Fuentes, homage will be paid to the world-renowned Mexican novelist and essayist. With the participation of his widow, Silvia
Lemus, the event will celebrate the life one of the most admired
writers in the Spanish-speaking world and a man who always
spoke in support of Latino immigrants in the U.S. A treasured
figure in Los Angeles, Fuentes was himself humbled when a
busboy at a restaurant or the valet driver at a hotel would recognize him and comment on his books.
Beloved Mexican-American singer-songwriter Jenni Rivera,
who died in December, will be remembered during a special
event at the fair. Rivera, known for her work within the banda
and nortea music genres, was one of the few women to break
into this male-dominated genre. Later this year, Simon & Schuster will release her autobiography and Penguin will publish a
Rivera biography, written by Leila Cobo.
With 80% of attendees purchasing books at the fair in 2012,
LaLA has become an important point-of-sale event for booksellers. As Schulz points out, We set out to establish a book fair
to promote reading in Spanish and celebrate Latino culture, but
we quickly realized that we were also filling a tremendous void
in the Spanish-language book industry.

Hot Titles for Spring/Summer

By Leylha Ahuile

Books on the new pope and Latino celebrities are dominating the list of must-reads that will
be hitting store shelves in the next several months.
NONFICTION
El Papa Francisco (The Franciscan
Pope) by Sergio Rubin and Francesca Ambrogetti
(Ediciones B/Spanish Publishers,
Apr.)
With more than 8,000 pre-pub copies sold in five days in the
U.S., this book is a testimony of the events that have marked
the life of the current pontiff. It is the only authorized biography
of the new pope.
Sobre el cielo y la tierra (Above Heaven and Earth) by Jorge
Bergoglio and Abraham Skorka
(Vintage Espaol, Apr.)
14 P U B L I S H E R S W E E K L Y A P R I L 1 , 2 0 1 3

Cardinal Jorge Bergoglio, now Pope Francisco,

and Rabbi Abraham Skorka, rector of the Latin
American Rabbinical Seminary, in Argentina, are
two tenacious promoter of interfaith dialogue and
seek to build common horizons. Their work results
from a series of deep conversations on such topics
as God, fundamentalism, atheists, death, the Holocaust, homosexuality, and capitalism.
Francisco, Nuevo Papa (Francis, the New Pope) by Javier
Fernndez Malumbres
(Edibesa, Apr.)
Written by a renowned journalist with close access to the Vatican, this volume chronicles the events leading up to the selec-

Spanish-Language Publishing
tion of Cardinal Bergoglio as pope and what this means for the
1.2 billion Catholics worldwide.
Jenni Rivera by Leila Cobo
(C.A. Press, Apr.)
An intimate biography of Jenni Rivera, the topselling artist in the regional Mexican music
genre, who died on December 9, 2012, in a
plane crash.
Persiguiendo el sol (Chasing the Sun) by Juanes
(Celebra, Apr.)
Juanes, an international music icon and humanitarian, shares
the inspiring story of his life and how music and faith guided
his path. He has won 19 music awards and sold more than 15
million albums worldwide; this is his only autobiography.
Una boda en Haiti (A Wedding in Haiti) by Julia Alvarez
(C.A. Press, May)
The acclaimed Dominican novelist and poet Julia Alvarez tells
the story of her journey to Haiti, what happened when she made
an unlikely friendship, kept a promise, and stepped outside her
safety zone.
El juego interior del estrs (The Inner Game of
Stress) by Timothy Gallway
(Sirio/Spanish Publishers, June)
The trusted principles of Gallways wildly popular Inner Game series have helped athletes manage everyday stresspersonal, professional,
financial, physical. Here he shows how readers
can access their inner resources to maintain stability and achieve
success.
Inquebrantable (Unbreakable) by Jenni Rivera
(Atria Espaol, July)
Jenni Rivera was a talented and beloved Mexican American
singer of banda and norteo music who died in a tragic plane
crash in December 2012. She had been working on her memoir,
the late singers only authorized autobiography, for several years.
Rita Moreno by Rita Moreno
(Celebra, Aug.)
In this luminous memoir, Moreno shares her
remarkable journey from a young girl with
simple beginnings in Puerto Rico to Hollywood
legendand one of the few performers, and the
only Hispanic, to win an Oscar, Grammy, Tony,
and two Emmys.
Cala contigo: El poder de escuchar (Cala with You: The Power
of Listening) by Ismael Cala
(C.A. Press, Aug.)
The host of the popular CNN en Espaol program Cala, shares

how he reached the pinnacle of broadcasting after leaving his

native Cuba. Cala gives a glimpse into his life and provides
concrete strategies on how to become more successful by listening to yourself and others.

RELIGION
Cuando tu padre se vuelve tu hijo (When Your Parent Becomes
Your Child) by Ken Abraham
(Grupo Nelson, Apr.)
The story of one familys journey through dementia offers hope
to family members and friends, that they might better understand the effects of the disease.
La mujer en su lugar de trabajo (A Woman and Her Workplace)
by Rosemary Flaaten
(Portavoz, Apr.)
The author shows women how God can perform a deep heart
transformation within us that will allow His love and care to
flow through us to the people in our workplaces.
La agenda del cordero (The Lambs Agenda) by
Samuel Rodriguez
(Grupo Nelson, Apr.)
Rodriguez offers a blueprint for Christian rejuvenation, a prophetic call to orient our lives at
the nexus of the cross.
Asmbrate! Ante las maravillas de Dios (The Call to Wonder)
by R.C. Sproul Jr.
(Tyndale House, Apr.)
An invitation to rest in childlike joy and peace built on a deep
trust in the living God.
Francisco: El primer papa Latinoamericano (Francisco: The
First Latin American Pope) by Mario Escobar
(Grupo Nelson, May)
A biography of the new pope written by a historian and expert
on the history of the church, Mario Escobar.
Biblia del Pescador (Fishers of Men Bible) by Dr. Lus ngel
Daz-Pabn
(B&H Espaol, May)
A unique edition of the RVR 1960 Bible translation containing
a 23-page index that enables readers to easily locate the perfect
passage of Scripture for almost any situation.
Sgueme (Follow Me) by David Platt
(Tyndale House, May)
Building on the lessons in Radical, the New York Times bestseller,
this book aims to motivate readers to experience the grand
purpose for which we have been created: to spread the gospel of
Christto make disciples who are making disciples.
Un hombre del reino (Kingdom Man) by Tony Evans
W W W . P U B L I S H E R S W E E K LY. C O M

15

Spanish-Language Publishing
(Tyndale House, May)
Challenges that equip men to fully understand their position
under God as well as their position over what God has given
them.

Inferno (Spanish-language edition) by Dan Brown

(Vintage Espaol, May)
In this riveting new thriller, Brown returns to his element and
has crafted his highest-stakes novel to date.

Biblia devocional: Los lenguajes del amor (The Love Languages Devotional Bible) by Gary Chapman
(Portavoz, May)
This Bible is designed to make reading Gods Word and praying
as a couple enjoyable and rewarding.

Perdida (Gone Girl) by Gillian Flynn

(Vintage Espaol, May)
From the New York Times bestselling author, a twisted novel of
literary suspense.

El Desafo del Amor (The Love Dare) by Stephen and Alex

Kendrick
(B&H Espaol, June)
The Spanish-language version of the New York Times #1 best
seller, The Love Dare, this is a guided devotional designed to
strengthen every marriage.
La verdadera vida cristiana (Living as a Christian) by A.W.
Tozer
(Portavoz, July)
In this never-before published collection of teachings on 1 Peter,
adapted from sermons given to his parishioners, Tozer examines
what it means to call oneself a Christian.
Desafo del Amor para Padres (The Love Dare for Parents) by
Stephen and Alex Kendrick
(B&H Espaol, July)
The authors of the international bestselling marriage book The
Love Dare apply their 40-day journey technique to parenting,
challenging one or both parents to understand, practice, and
communicate life-changing Christ-like love to their kids.
Evangelio 2014 (Gospel 2014) by Fr. Jose A. Martinez Puche
(Edibesa, Aug.)
A simple guide to Catholic life through daily
prayer has helped millions of Catholics in
Spain and Latin America live a more fulfilling
Catholic life.

FICTION
Msica de cmara (Camera Music) by Rosa
Regs
(Seix Barral/Planeta, April)
Winner of the prestigious Biblioteca Breve 2013 award, this is
a powerful love story that takes place in Barcelona during the
1950s.
Guerra Mundial Z (World War Z) by Max Brooks
(Vintage Espaol, May)
Max Brookss smash-hit zombie apocalypse novel is available in
Spanish in the U.S. for the first time.

16 P U B L I S H E R S W E E K L Y A P R I L 1 , 2 0 1 3

As es como la pierdes (This Is How You Lose Her) by Junot Daz

(Vintage Espaol, June)
The Pulitzer Prizewinning authors newest book, a tender and
inventive collection of stories on the haunting power of love.

CHILDRENS AND YOUNG ADULT

El regalo de mi abuela (Grandmas Gift) by Eric Velasquez
(Lectorum Publications, Apr.)
To complete a school project, Eric has
to see the new exhibit at the Metropolitan Museum during his Christmas
vacation. His grandmother promises
to take him after she prepares the typical Puerto Rican pasteles and has
bought the holiday gifts. What they
discover at the museum proves to be a
lifelong inspiration for Eric.
Diario de Greg 6: Sin salida! (Diary of a
Wimpy Kid, Book 6: Cabin Fever) by Jeff Kinney
(Lectorum Publications, May)
What could be worse: being the prime suspect
for damage to school property or being trapped
inside the house during the holidays with your
family thanks to a snow storm? Well, if youre
Greg Heffley, youd choose the latter. Children
will love to see how Greg weathers the storm.
Con todo (Every Thing on It) by Shel Silverstein
(Lectorum Publications, May)
Published after Shel Silversteins death, this
collection of poems and drawings contains
delightful verses on just about everything,
from an apple with one bite missing to sketches
that scare away nightmares. The translation
retains all the zany magic of the original.
La raz del mal (The Root of Evil) by Jos Ignacio Valenzuela
(Alfaguara, Apr.)
The second installment of the Malamor (Badlove) trilogy for
young adults. A university student decides to investigate the
legend of Malamor in Almahue, a village in Chiles Patagonia.
This fast-paced novel, filled with as many twists and turns as
the branches of a tree, is a bestseller in Mexico.

La Biblia ilustrada
ms completa de
todos los tiempos

TAPA DURA
752 PGINAS

www.Labibliaenaccion.com
www.TyndaleEspanol.com

ISBN: 978-1-4143-6306-6

adQUIRaLa HOY MISMO!

Spanish-Language Publishing

SPANISH-LANGUAGE BESTSELLERS*
Rank Title in Spanish / English
1 Santa Biblia-RV-1909/

Author / Imprint

Publisher

ISBN

Format List Price

Holy Bible: Reina-Valera 1909

Publishing Barbour/
Barbour publishing

Barbour Publishing Inc.

9781586609733

TP

$2.99

Larousse Pocket Dictionary : Spanish-English /

English-Spanish

Larousse Editorial/
Larousse Kingfisher Chambers.

Houghton Mifflin Co.

9782035410221

TP

$6.95

Lecciones Cristianas Summer 2013: Libro del alumno/

Christian Lessons Summer 2013: Students Book

Cokesbury

Cokesbury

9781426757488

TP

$4.99

El gato en el sombrero/
The Cat In The Hat

Dr. Seuss.
Random House Books for Young Readers.

Random House

9780394816265

TC

$8.99

Viviendo/
Living

Adamari Lpez / Celebra Trade.

Penguin Group USA

9780451417091

TP

$17.95

Yo Declaro: 31 promesas para proclamar sobre su vida/

I Declare: 31 Promises to Speak Over Your Life

Joel Osteen / Faithwords

Hachette Book Group

9781455525416

TP

$13.99

Biblia de Estudio Arco Iris-RVR 1960/

The Rainbow Study Bible Reina-Valera Revision 1960

Rainbow Studies International /

Rainbow Studies International

Rainbow Studies.

9780933657281

TC

$52.99

Biblia Letra Grande-RVR 1960/

Large Print Bible-RVR 1960

Nelson Bibles
Grupo Nelson

Thomas Nelson Inc.

9781602557864

TC

$39.99

La Magia/
The Magic

Rhonda Byrne / Atria Books

Simon & Schuster

9781451683776

TP

$12.99

10

Cincuenta sombras de Grey/

Fifty Shades of Grey

E.L. James / Vintage Books

Random House

9780345803672

TP

$15.95

11 Por el placer de vivir/

The Joy of Living

Csar Lozano / Aguilar

Santillana USA Publishing

9781614358039

TP

$14.99

12

Biblia bilingue RVR1960/

Bilingual Bible RVR1960

Grupo Nelson / Grupo Nelson

Thomas Nelson Inc.

9781602554450

TC

$29.99

13

Una Mujer Conforme al Corazn de Dios/

A Woman After Gods Own Heart

Elizabeth George / Spanish House

Editorial Unilit

9780789914095

TP

$4.99

14

Los Cinco Lenguajes del Amor/

Five Love Languages

Gary Chapman /Editorial Unilit

Editorial Unilit

9780789919779

TP

$4.99

15

McGraw-Hill El GED en espaol/

McGraw-Hill GED in Spanish

McGraw-Hills GED / McGraw Hill

McGraw-Hill Trade

9780071435130

TP

$21.95

16

Preparacin completa para el GED/

Complete GED Preparation

Steck-Vaughn Co. / Steck-Vaughn

Steck Vaughn School Supplies

9781419053344.

TP

$44.27

17

GED Matematicas/
GED Math

Steck-Vaughn Co. / Steck-Vaughn

Steck Vaughn School Supplies

9780739869147

TP

$33.86

18

Cincuenta sombras ms oscuras/

Fifty Shades Darker

E.L. James / Vintage Books

Random House

9780345804273.

TP

$15.95

19

Biblia para la guerra espiritual/

Bible For Spiritual Warfare

Casa Creacin / Casa Creacin

Casa Creacin

9781616385200

TC

$34.99

20

Una vida con propsito /

The Purpose Driven Life

Rick Warren / Editorial Vida

Zondervan Pub. House

9780829763775

TC

$12.99

*FOR WEEK ENDING ON MARCH 17, 2013.

SOURCE: NIELSEN BOOKSCAN. NIELSEN BOOKSCANS U.S. CONSUMER MARKET PANEL COVERS APPROXIMATELY 80% OF THE PRINT BOOK MARKET AND CONTINUES TO GROW.

Bibles, Dictionaries, Study Guides Lead the Way

he Spanish-language bestsellers lists, as reflected in

the Nielsen BookScan list for the week ended March
17, 2013, tend to be a mix of reference works, religious books, and popular titles. Books come from
Spanish-language units of U.S. houses as well as from
Spanish publishers.
The top-selling title for the week was the pocket Bible Santa
Biblia, and four other Bibles made the top 20 list, while books
18 P U B L I S H E R S W E E K L Y A P R I L 1 , 2 0 1 3

from such well-established religion authors as Joel Osteen and

Rick Warren also hit the list. Books about earning a GED, such
as Complete GED Preparation, were also prominent on the list, as
were dictionaries. And what bestseller list would be complete
without an appearance from the Fifty Shades trilogy. Fifty Shades
of Grey was #10 on the list, while Fifty Shades Darker landed in
the 18th spot. Overall, though, there were significantly more
nonfiction titles among the top 20 titles than fiction. 

Presentan

CONVOCATORIA
CONTINENTAL
PARA PASTORES
Y LDERES

El albor de un movimiento ha comenzado

Alberto Mottesi

Luis Palau

Max Lucado

Lucas Leys

Marcos Witt

Samuel Rodrguez

Danilo Montero

Ismael Cala

Brbara Palacios

Ruddy Gracia

Hctor Hermosillo

video conferencia

Bill Hybels
video conferencia

Daro Silva Silva

Andy Stanley
video conferencia

Rey Matos

y muchos ms

seminarios | mesas abiertas | exhibicin ministerial | alianzas estratgicas | regalos!

27 28 29JUNIO2013 | HILTONMIAMIAIRPORT
precios:

Individuales

Matrimonios

80 u$ Hasta el 15 de Abril
130 u$ Hasta el 15 de Abril
95 u$ Hasta el 15 de Junio
160 u$ Hasta el 15 de Junio
120 u$ Hasta el da del evento 190 u$ Hasta el da del evento
por promociones grupales consulte nuestro sitio web www.lidervision.com en el area inscripcin

hospedaje:

5101 Blue Lagoon Drive

Miami, Florida, United States 33126

informacin:
1-305-463-8432 Miami (Horario del Este)
Desde fuera de Estados Unidos (agregar 00 antes del 1.)
info@lidervision.com / www.lidervision.com