R3-2004-10

ydljnu

XX

........................................................................................... 2
............................................................ 4
............................................................................. 4
1 1 ................................................................................................................. 4
1 2 ................................................................................................................. 14
1 3 .................................................................................... 16

..........................................................
2 1
2 2
2
2
2
2

2
2
2
2

1
2
3
4

........................................................................................
.................................................................................................................
................................................................................................
........................................................................................
........................................................................................
........................................................................................

............................................................
3 1
3
3
3 2
3

1
1

1
2

.................................................................................................................
................................................................................................
................................................................................................
....................................................................................................
................................................................

16
16
18
18
20
21
21

22
22
23
27
30
30

3
3
3
3

2
2
2
2

2
3
4
5

....................................................................................
................................................................................................
................................................................................................
............................................

..........................................................
4 1 .........................................................................................................
4 2 .........................................................................................................
4 2 1 ....................................................................
4 2 2 ............................................................................
4 3 IT .....................................................................................................................
4 4 .............................................................................................................
4 5 .................................................................................................................

..................................................................

31
31
32
32

34
34
36
36
43
50
52
55

55

5 1 ............................................................ 56
5 2 ..................................................................................................................... 58

............................................................
..........................................................................

59
59

6 1 ........................................................................ 59
6 2 ................................................................................................ 60
6 3 .................................................................................... 60

..........................................................................

61

7 1 ......................................................................................................... 61
7 2 ................................................................................ 62
7 3 .................................................................................................... 63

..........................................................................
8
8
8
8

1
2
3
4

.........................................................................................................
.........................................................................................................
.............................................................................................................
....................................................................................

................................................................................

65
65
67
67
69

70

9 1 ..................................................................................................................... 70

.............................................................................

71

.................................................................................... 71
.................................................................................... 72

..........................................................................
........................................................................................

72
73

XX ................................................................................ 74
1 ............................................ 93
OGSM ............................................................ 93
................................................................................................ 94
............................................................................................................. 99
......................................................................................................... 107
2 ........................................................ 109
......................................................................................................... 109
3

........................................................................................
BL ............................................................................
........................................................................................
3 ........................................................
.........................................................................................................
....................................................................................
........................................................................................
.................................................................................................................
IDS ............................

110
110
111
124
124
125
125
142
142

1 1

1837 (P&G Procter & Gamble)

300

11 80

160

2002-2003

434

2001 4 500 /
23

75

2002

500 / 86

2001

2003 119

2001 18

28 122 2 2003

2003

140

1 (1837 1890)
1837

(WILLIAM PROCTER)

(Cincinnati)

(JAMES GAMBLE)
1837 4 12
1837 8 22 3596.47

10 31

(Procter &Gamble )
1850

19

1859 100 80

1879
1882 11000
Ivory( )

1885 P&G
1886 Ivorydale

1887

2 (1890-1945)
1890 Ivorydale

1
2 CHIPSO

3 CRISCO
1892 :
1896 :

1904 :

1939 :

1911 : Crisco Crisco

1915 :

75 Crisco

1917 1918 :

1919 :
1919 1920 :

450

1923 : Crisco
6

1924 :

1926 : Camay

1930 : Thomas Hedley
Fairy Thomas Hedley
1931 : 1931

1933 : Ma Perkins

Dreft

1934 : Drene

1935 :

1937 : 2.3
3 (1945-1980)
1946

1948

1952

1954

1955

1957

Charmin Paper Milk

1960
15

1961

1963

J.A. Folger & Co.

Downy
1973 Nippon Sunhome

1972
Bounce
Downy
4 1980-2003
1980 1980 23 110
1945 35
Norwich Eaton 1982 Rechardson-Vicks
1985 80 90
Noxell Ellen Betrix

Vicks

1983

Always

Whisper( ) 1985
1985 Richardson Vicks

Mefumucil Dramamine Icy Hot

1986
Pert Plus Rejoice

1987

Blendax Blend-a-med Blendax

1988
1989 Noxell Cover Girl Noxzeme
Clarion

1990

Shulton's Old Spice

Spic and Span Pine 100%

1991

Max Factor Betrix

Rakona

1992 Richardson-Vicks

Pantene-Pro-

V( )
1993 300
50%

1993-1994

1995

1996 Olean,
9

Olean
1997 Tambrands
Tampax(

) Marion

Roussel Actonel-

1998 Olean 2005

70
140
1999 lams
Recovery

PUR
2000
reflect.com, FDA

--Actonel Aventis

2001
16
2002

12 10

2003

10

5
1988
1

Hutchison Ltd.

65% P G-

69.25%

30.75% 30% 5%
1000
2

900

270 30%

10

20%

3 1997 50.7 30.75%

10.75% 4 2000 20
20% 2001 1%

80% 20% 5 2004 5 13
18 20%
1988 1988 8 18

-- 10 27
5 99%
1989 5
80
6 20
10 12
1990 20

1991 7 8
9
10 11
100
10
1992 3
8 8
11
6 22 6 25

1993 2

11

30 8

10 12

1994 3
8

65% 35%

1995 2
9
1996 2
5 6
8 200 13

1997 8 500
30
5 7 9 9

12
1998 4 15
1070
150
8 6 500

27

7
9

SKII

10 26
10 8 6 10 26

12

1999 6 8
8
9 10
11 SK-II SKII

100
2000 3
6

7
8

Young 9 10

10 20 ,

200 10 21 ,

200 ,
2001 3 , 2008 5

5 " "
6
300 2008
7

10

200

2002 6

"

" 7

" "
" " " "

13

2003

22.3 2003

15 65%
2003 10 28

400

1600 100

6
2020

350 1998

1 2

1 2 1

1-1
1-1

1837

2003

434 2002 - 2003

2003

51.9 2002 - 2003

80

160

14

300

110000

A.G.Lafley

A.G.Lafley

19

17 2001-2002

20000

1 2 2
1988 8
11 3
10 4000
500 1-2
1-2

1
2

XX
1988 10 4

1996

4
2003
15

17.29%
1998 12
3 1998 19.1%

15.6%
10.9%( ) 2003
30%
13% 7.5% 2003

( CNRS2003 )

1 3

11
1-1

2 1

3 500
50% 1993

10 1998

16

1999 39.17

2002

75 2003 1997
20022003 130
2-1
2-1

80
70
60
50
40
30
20
10
0

80

80

75
52. 42
39. 17

1997

1998

1999

2002

2003

XX

2003 94.5%
94.2%
2-1

2002

2003

2002

2003

11465

7918

44354

1083

62084

714197.9

15.0

6.9

28937

200870.4

-30.6

4.6

-30.9

-75.6

1757

1982

12.8

219

219

72492

1092525

50.7

18152

1267

-30.2

9.2
72974

7
1141630.

56.4

17

18152

1267

-30.2

8.9

7480.6

9336

24.8

289

XX

2 2

2 2 1
1

2-2 2002

2855368

580844

38378

678977

2893746

431060

4196804

2049883

673627

86513

690472

425053

6208469

2686800
2686800
3314723
6208469

7297489

2623247

2686168

211840

1776234

3432

717369

18

960

234

30579
30754

1031718

30579

XX
2

2-3 2003

443540

18940

20220

1920

58250

443540

804620

98700

54660

705095

382400

1146570

663170
663170
703030
1146570

181520

99640

44210

37670

19330

19

18340

18340
:XX

2 2 2
1 2-4

2002

4.2%

10%

2003

16%

10%

XX
2 2-5

2002

18%

15%

2003

19%

17%

XX
3 2-6

2002

32%

2.6%

2003

35%

1.8%

XX
20

2 2 3
1 2-7

2002

3.86

4.93

2002

3.86

4.93

XX
2 2-8

2002

1.18

0.16

2003

1.6

0.16

XX
2 2 4
1 2-9

2002

1.47

0.13

2003

2.08

0.12

XX
2 2-10

2002

0.47

0.39

2003

0.28

0.14

21

XX

3 1

8 400 3-1
3-1

28
32
25
32

22

32
46
16
31
15

51
46
20
7
12

402
14

1 XX
3 1 1


60 3-1

3-1
1

23

(Rejoice) 1989 10

2003 3

1
2 75%
3
4 5
6
7

1 1989
2 1989 12 5
3 1990
4 1996 12

5 2000 3

6 2000 8

7 2001 5

24

8 2001 11

9 2002 9
85%

10 2003 4

11 2003 10
12 2003 11 9 9
13 2004 3

3-2

3-2

2
+

2001

Marie-Claire 2000 2001

2003 3 28

3-3

3-3

25

2004 4 16

3-4

3-4

2001 5
1997

3-5

3-5
5

2001 50

1996 1

15 26

"

26

"

" "

30

1996

3-6

3-6
6

1997 2002 4

3 1 2
1 Olay
2002 12 6

A Pro-Retinol VitaNiacin

2003 2 28
B3

15
61%
SPA
2003 4 11

27

56%
2003 9 9 OLAY Regenerist

Amino-peptide Complex (
)

2 safegard Olay Zest

2001 12 20

2002 5 19
700

2002 7 22
,

2003 9 10

3
2003 9 12

2003 11 14

28

40,000 1,500

4
1993
1998 2
3
1999

2000 2
2000 4

2000 8

2001

2001 11
2003 7
2004 3 25
2004
2004 4
5 Pampers
1 2 3

1 05 2 611 3 1218

6 Iide
1993 1996
1999 2002
2003

1994 8 1995 1 200

29

450

1995 10 750
1996 7 "

"
1997 8 1998 5
400 1998 10
1999 9

3 2

3 2 1
1

, ; ,

,
1924

20

700 (Focus
Group)

30

,
, , ,
10 ,
,

3 2 2

17 8300 18

1998 4 15 1070

18

3 2 3
,

31

, ,
Consumer Corners

3 2 4

1946 60

3 2 5
1
1997

300

32

80%
85% 6%

6
6
33

7
2000
3

4 1

34

( )

TIDE 40 , 30 ,
60 , 110
2

9 6 6

4-1
4-1

Tide

35

Tide

Cheer
Oxydol

Gain
BoId

Oxydol

Ivory
Dreft

Snow

Dash

Era
Plus

4 2

4 2 1
1 19881993
1993

36

2 19931997
1993
1997

1 2

3 4

5
14

3 6

4P

2 1993

Screen Period

37

80

Distributor Business Funding

4

Platium DOS DBS

EDR

IDS
3
1993

1998

300

1993

1998

38

Pricemart

50

4 19992000
1
1999

2005 2005

2005

2005

CBDF 14 600

39

2
100
300 2000

1999

2000 8000

1.2

14

2
200

200

PDA
CSF
3

Distribution Center

40

1.5

0.5

120

360
2 3 1 2

20

30
LOGO

PDA PDA

41

CDMA GPRS

IDS IDS

1999
300

100

30

6
1

2 2005

2000
3000
4

42

5 20012003
2000
2005

2002
2003
2003

2002

1000 1
1000

1997
100
2002
2002 2001 60
2003 2002 66
4 2 2
+

1
4-1

43

4-1
2

( 2 3 )

10

44

POP

3


1997
1997

IT

ECR

45

OM CO
TL DSR

DSR

DSR

46

CRA
90%

AH

CSF

1
A IDS

2
A
B
C
D

E CRA
F

3
A
1 2 1 12
1 8 1
47

4
B
B1

1 2
1 4

10
2

1 2

B2

3 3
0 1

B3

48

90%

C
90%

1 2 2 2

2 4

90%
10%

49

3
1
90%
90% 70%
50%
90%

2
10%
10% 20% 30%
50% 10%

3
90%

90%
1 2
90% 10%

4 3 IT

IT

Oracle 5

50

SAP

5
SAP Oracle

IT

concept testing

4 5 12
16 25000

50000

1/10 1/20

400 500

2 E-Distributor
Supply Chain
Management
DBS EDI IDS

1 DBS

51

2 EDI DBS

3 IDS DBS IDS

IDS PDA

4 4

52

715
2

53

5
1
2 3
25 30

2
3

5

54

4 5

2004 5 27 ( )

( )
2003 6

(
) (
(

2003 6

55

5 1

1
2 3

1931 90%

1993 60
100

56

1994 1 889
43 223

125

5-1
5-1 1995
1

2 P&G

90 7 2

4
10

57

5 2

1
2

55

58

6 1

IBM

59

6 2

6 3

1988
1993
1996

1993 2 4
9

60

7 1

61

7 2

3-1 14
14
2003

100

2003 80

130

5.79.3
62

510

2003 25

1 5

2 10
2

7 3

63

3.

64

8 1

2
65

2000

95%

1 2003 9

2 2003 10 20

2003 CCTV-1 3 2003 11

18

2004
2002 2001 2
2003 110 2002 2 2003
30

1996 150 4O

150 150

40g
1998

66

8 2

,
1

30% ,

30

45 ,

15 ,
2

,
30

100 ,

, , ,

,
4 ,

,
5
6
6

8 3

67

B5

=
2000 20

68

8 4

1
2

1
1 = -

2 BC=
/
2
1

ADB=

ADP=

/
3 ADC=
/
4
3
1 = /
2

69

9 1

70

10 1991

100

1250
5000

10

1999 5

71

www.pg.com.cn

72

73

XX

XX XX
XX XX

XX
2003 XX XX

200ml

6903148008454

400ml

6903148008485

750ml

6903148020425

200ml

6903148011096

400ml

6903148012031

5ml

6903148008591

24

18.1

435.0

34.2

411.5

58.6

703.8

18.1

435.0

34.2

411.5

0.24

116.3

12
12
24
12
480

6
200ml

6903148008508

400ml

6903148008546

750ml

6903148008614

5ml

6903148008607

24
12
12
480

18.1

435.0

34.2

411.5

58.6

703.8

0.24

116.3
6

200ml

6903148008461

400ml

6903148008492

750ml

6903148004661

200ml

6903148015186

400ml

6903148015179

750ml

6903148021613
74

24
12
12
24
12
12

18.1

435.0

34.2

411.5

58.6

703.8

18.1

435.0

34.2

411.5

58.6

703.8

200ml

6903148008478

400ml

6903148008539

200ml
200ml

2 1

6903148010853
6903148010846

(750ml+2X50ml)

6903148008638

2 1 (400ml+50ml)

6903148008492

NA

400ml +50ml

6903148022757

18.1

435.0

34.2

411.5

18.1

217.5

18.1

217.5

58.6

703.8

34.2

411.5

21.6

520.2

34.2

411.5

398.

398.7

75

480

0.24

116.3

24
12
12
12
12
12
24
12

)x12
X22+ X2

6903148015186

5ml

6903148015018

6
200ml

6903148014967

400ml

6903148014981

750ml

6903148014998

200ml

6903148015094

400ml

6903148015001

750ml

6903148014943

200ml

6903148017623

400ml

6903148017630

750ml

6903148012062

200ml

6903148015070

400ml

6903148015087
75

24
12
12
24
12
12
24
12
12
24
12

13.1

315.9

25.0

300.6

43.2

519.4

13.1

315.9

25.0

300.6

43.2

519.4

13.1

315.9

25.0

300.6

43.2

519.4

13.1

315.9

25.0

300.6

200ml

6903148014974

400ml

6903148015032

5ml

6903148015063

24
12
480

13.1

315.9

25.0

300.6

0.24

115.2
0

200ml

6903148015025

400ml

6903148015049

750ml

6903148015056

200ml

6903148015117

400ml

6903148014936

400ml+ 200ml

6903148017609

400ml*12+ 200ml*6

6903148020753

400ml+ 200ml

6903148017616

400ml+ 50ml*12
400ml+

6903148017616

50ml

6903148016046

200ml
400ml+

6903148017593
6903148024416

50X12

400ml

6903148021934

5ml

6903148008355

24

13.1

315.9

25.0

300.6

43.2

519.4

13.1

315.9

25.0

300.6

28.1

337.8

58.8

353.2

28.1

337.8

25.0

300.6

25.0

300.6

13.1

157.9

25.0

300.6

25.0

150.3

480

0.24

116.3

12
12
24
12
12
6
12
12
12
12
12
6

6
200ml

6903148008386

200+50

6903148008386

400ml

6903148008362

750ml

6903148008331
76

24
24
12
12

15.4

370.2

15.4

370.2

27.1

325.5

45.6

548.2

750ml 200ml )

6903148008331

200ml

6903148011515

400ml

6903148011584

400ml+50ml)

6903148011584

750

6903148018354

200ml

6903148019658

400ml

6903148019665

400ml+50ml)

6903148019665

200ml

6903148011546

400ml

6903148011539

200ml

6903148006870

400ml

6903148006979

400ml

6903148011577

200ml

6903148011676

200ml

6903148008300

200ml

6903148011522

200ml

6903148010037

200ml

6903148019672

200ml

6903148016794

200ml

6903148008386

12
24
12
12
12
24
12
12
24
12
24
12
12
12
12
12
12
12
12
24

+50ml )*24
400ml

400ml +

690318022214

10g)*12

77

12

45.6

548.2

15.4

370.2

27.1

325.5

27.1

325.5

45.6

548.2

15.4

370.2

27.1

325.5

27.1

325.5

15.4

370.2

27.1

325.5

15.4

370.2

27.1

325.5

27.1

325.5

15.4

185.1

15.4

185.1

15.4

185.1

15.4

185.1

15.4

185.1

15.4

185.1

15.4

370.2

27.1

325.5

400ml*6

6903148021637

400ml*6

6903148021644

400ml*6

6903148021651

400ml+

6903148022771

27.1

162.7

27.1

162.7

27.1

162.7

27.1

162.7

27.1

162.7

27.1

162.7

480

0.24

116.3

6
6
6

125g *6

400ml+

6903148022788

125g *6

400ml+

6903148022795

125g *6

5ml

6903148004692

400ml+ 50ml

6903148004678

750ml+ 50ml

6903148004661

400ml+ 50ml

6903148004647

150ML

6903148011126

150ML

6903148007181

150ML

6903148007242

250ML

6903148007198

150ML

6903148007204

250ML

6903148007211

400ml+ 50ml

6903148022719

400ml+ 50ml

6903148022733

200

6903148017791

400

6903148020722

200

6903148010013

78

12
12
12
12
12
12
12
12
12
12
12
12
6
12

35.4

425.4

61.8

742.1

35.4

425.4

20.6

247.8

20.6

247.8

20.6

247.8

33.4

401.4

20.6

247.8

33.4

401.4

35.4

425.4

35.4

425.4

18.9

227.4

35.4

212.7

18.9

227.4

400

6903148020692

200

6903148020715

200

6903148004685

400

6903148004678

750

6903148004661

200

6903148011294

400

6903148011300

750

6903148011317

200

6903148014899

400

6903148004647

750

6903148014929

200

6903148007525

400

6903148007532

200

6903148019573

400

6903148020678
400ml+

6903148022764

6
12
24
12
12
24
12
12
24
12
12
24
12
24
12
6

125g

400ml+

6903148022696

6903148012925

175ml

18.9

227.4

18.9

454.9

35.4

425.4

61.8

742.1

18.9

454.9

35.4

425.4

61.8

742.1

18.9

454.9

35.4

425.4

61.8

742.1

18.9

454.9

35.4

425.4

18.9

454.9

35.4

425.4

35.4

212.7
212.7

249.

249.2

6903148013250

175ml

29

249.

249.2

29

249.

249.2

29

28.2

338.8

(1*24)

35.4

(1*24)

212.7

125g

35.4

6903148013618

175ml

(1*24)

6903148022832

79

12

6903148022849

6903148022856

36

6903148012925

12
12
1

175ml

355ml

6903148013229
6903148013243

175ml

6903148013236

355ml

6903148013250

175ml

6903148013601

355ml

6903148013618

175ml

6903148013625

355ml

6903148013632

750ml

6903148013656

175ml

6903148013670

355ml

6903148013663

175ml

355ml

750ml

6903148012949

750ml

6903148012925

6903148013694
6903148013700
6903148020845

175ml

6903148020852

355ml

6903148013717

175ml

6903148013731

355ml

80

24
12
12
24
12
24
12
24
12
12
24
12
24
12
12
24
12
24
12

28.2

338.8

28.2

338.8

373.

373.9

94

12.4

299.1

24.0

288.9

46.8

562.4

12.4

299.1

24.0

288.9

12.4

299.1

24.0

288.9

12.4

299.1

24.0

288.9

46.8

562.4

12.4

299.1

24.0

288.9

12.4

299.1

24.0

288.9

46.8

562.4

12.4

299.1

24.0

288.9

12.4

299.1

24.0

288.9

6903148013779

175ml

6903148013816

355ml

6903148013830

175ml

355ml

175ml

355ml

6903148013847
6903148013854
6903148013861

12.4

299.1

24.0

288.9

12.4

299.1

24.0

288.9

12.4

299.1

24.0

288.9

24
12
24
12
24
12

650 X12

6903148014851

12

6.63

79.52

350

6903148017845

16

3.15

50.42

650

6903148017852

12

5.58

66.91

1200

6903148017906

9.73

58.36

2000

6903148017890

15.3

92.06

4
(650G+50G)x12

6903148022627

12

5.58

66.91

(2KG+200G)x6

6903148022498

15.3

92.06

6903148020241

21.5

43.18

350

6903148014189

24

2.24

53.82

650

6903148014202

16

4.07

65.13

650

6903148014202

17

3.56

60.45

1200

6903148011775

7.37

58.99

2kg

6903148013410

12.0

72.06

( 650

50

2 200

6903148022450

16

4.07

65.13

6903148022470

12.0

72.06

320

X20

6903148022085

20

1.63

32.53

600

X12

6903148022108

12

3.01

36.12

1.8 X6

6903148022122

8.95

53.70

13.2

26.46

125

6903148012918

72

3.78

272.2
7

81

125

6903148013007

125

6903148000038

24
72

10.7

258.8

3.78

272.2
7

125

6903148006573

125

6903148006849

24
72

10.7

258.8

3.78

272.2
7

125

6903148007655

125

6903148002551

24
72

10.7

258.8

3.78

272.2
7

125

6903148006566

100

6903148002575

24
72

10.7

258.8

3.78

272.2
7

125

6903148000021

72

3.78

272.2
7

125

6903148006535

6903148006542
6903148019719

6903148019405
6903148020159

4 5

6903148018040

/
4

NA

1 50

6903148020500

24

10.7

258.8

10.7

258.8

39.1

234.6

28.3

226.7

197.

197.0

05

14.3

258.8

10.0

242.0

258.

258.8

84

272.

272.2

27

72

2.60

187.3

24
6
8
1
18
24
1

(1*18)

72+6

125

6903148017692

2
125

6903148017746

24

7.43

178.2
0

125

6903148017739

72

2.60

187.3
2

82

125

6903148018545

24

7.43

178.2
0

125

6903148017685

72

2.60

187.3
2

125

6903148017753

24

7.43

178.2
0

100

4902430059435

48

4.89

234.7
2

125

6903148017296

72

4.03

290.2
8

125

6903148017654

125g

6903148012666

24
72

11.5

275.8

4.03

290.2
8

125g

6903148015131

125g

6903148012673

24
72

11.5

275.8

4.03

290.2
8

125g

6903148015148

200ml

6903148012970

24

11.5

275.8

24

8.73

209.4
5

400ml

6903148012987

750ml

6903148012994

200ml

6903148006061

12
12
24

15.7

189.0

26.2

315.1

8.73

209.4
5

400ml

6903148006092

750ml

6903148006122

200ml

6903148006078

12
12
24

15.7

189.0

26.2

315.1

8.73

209.4
5

400ml

6903148006108

750ml

6903148006139

200ml

6903148006733

12
12
24

15.7

189.0

26.2

315.1

8.73

209.4
5

400ml

6903148006740
83

12

15.7

189.0

750ml

6903148010501

200ml

6903148012536

26.2

315.1

24

7.11

170.6

12

7
400ml

6903148012543

750ml

6903148012574

200ml

6903148017708

12
12
24

12.7

153.2

21.4

256.9

7.11

170.6
7

400ml

6903148017715

750ml

6903148017722

200ml

6903148012550

12
12
24

12.7

153.2

21.4

256.9

7.11

170.6
7

400ml

6903148012567

750ml

6903148012581

200ml

6903148012147

400ml

6903148012154

720ml

6903148012161

200ml

6903148017661

400ml

6903148017302

720ml

6903148017319

200ml

6903148012208

400ml

6903148012192

720ml

6903148012178

105

6903148016596
84

12

12.7

153.2

21.4

256.9

24

11.7

281.2

21.0

252.1

33.5

402.4

11.7

281.2

21.0

252.1

33.5

402.4

11.7

281.2

21.0

252.1

33.5

402.4

54

2.93

158.2

12

12
12
24
12
12
24
12
12

2
120g

6903148018675

36

7.19

258.8
4

165g

6903148018699

24

9.64

231.3
6

120g

6903148018668

36

7.19

258.8
4

165g

6903148018682

24

9.64

231.3
6

40g

6903148015278

72

3.37

242.7
5

100

6903148019375

36

5.33

192.0
0

140

6903148017241

36

7.19

258.8
0

200

6903148017258

24

9.64

231.4
6

( )40

6903148000274

72

3.37

242.7
5

100

6903148019429

36

5.33

192.0
0

140

037000426547

24

7.19

172.5
6

200

037000426561

24

9.64

231.3
6

140 +

6903148022016

12

7.19

86.28

200+ 165

6903148022061

12

9.64

115.6
8

120g

6903148018729

36

7.19

258.8
4

165g

6903148018736

24

9.64

231.3
6

90

6903148015834

54

2.93

158.2
2

120g

6903148018705

36

7.19

258.8
4

165g

6903148018712

24

9.64

231.3
6

6903148021576

6903148021583
6903148022405

+ 120

85

1
6
18

130.

130.8

85

20.6

123.6

11.5

207.0

6903148022429

165g

6903148022436

6903148018194

90

3
54

23.4

187.4

39.0

117.1

2.93

158.2
2

(28 )(

037000363675

121.

730.1

68

72

1.44

103.6

6903148019849

6903148020272

24

3.94

94.55

6903148019375

72

1.44

103.6
4

6903148019481

24

3.94

94.55

6903148019856

72

1.44

103.6
4

6903148020289

24

3.94

94.55

6903148019382

72

1.44

103.6
4

6903148019474

24

3.94

94.55

6903148015735

72

3.16

227.6
4

6903148015742

24

8.05

193.0
8

6903148015759

72

5.56

400.4
4

6903148015766

6903148015773

24
72

14.4

346.6

3.16

227.6
4

5000174753554

72

8.08

581.7
6

5000174142716

72

9.80

705.6
0

5000174124477

72

8.08

581.7
6

766878200125

766878200118

766878000336
86

8
8
8

23.6

189.3

23.6

189.3

23.6

189.3

23.6

189.3

23.6

189.3

23.6

189.3

40.0

320.0

40.0

320.0

6903148017401

48

1.91

91.44

6903148017425

24

3.73

89.45

6903148017418

48

2.24

107.3

766878000299

766878000114

766878000121
766878000800

766878000787

10
/

8
8
8
8
8

5
/ 10

6903148017432

24

4.31

103.3
7

6903148017470

48

1.74

83.49

10

6903148017449

24

3.31

79.52

6903148020456

48

1.99

95.42

10

6903148020463

24

3.89

93.43

6903148011997

48

5.38

258.3

6
10

6903148012000

6903148012017

24
48

10.7

258.3

6.78

325.5
6

10

6903148012048

6903148020661

10

6903148020654

~ 10

6903148009994

24
16
8
24

13.5

325.5

12.1

194.5

24.3

194.5

9.81

235.3
2

~ 18

6903148009864

(5+1)

6903148009888

20
48

16.7

334.2

5.38

258.3
6

(10+2)

6903148009901

18

6903148009925
87

24
20

10.7

258.3

16.0

321.4

(5+1)

6903148009932

48

6.78

325.5
6

(10+2)

6903148009949

6903148017913

24
60

13.5

325.5

6.13

367.8
0

6903148021095

6903148019597

25

6903148010754

+ 20+6

6903148021101

20

6903148012246

12
20
12
18
24

16.1

193.4

16.0

321.4

27.3

328.4

13.6

245.8

4.21

100.9
7

40

6903148012260

24

7.64

183.3
9

2X40

6903148016138

20

6903148012215

12
24

12.9

155.5

4.21

100.9
7

40

6903148012277

24

7.64

183.3
9

2X40

6903148016145

12

12.9

155.5

6903148016565

60

1.57

94.42

6903148019368

24

2.60

62.39

6903148018477

27.3

164.0

4.71

131.8

6903148018484

28

6903148018750

12

6.38

76.53

6903148022672

48

1.69

81.01

6903148022870

12

16.0

192.9

3.39

162.9

X4X12

/ (8X6)

(18+6)X12

(5+1) X48

6903148009413

48

(10+2) X24

6903148009420

24

6.46

155.1
5

20

6903148009437

X24

88

24

10.1

244.3

(5+1)

6903148009475

x48

48

4.04

193.9
4

(10+2)

6903148010266

x24

24

7.68

184.2
4

6903148017937

x60

60

4.69

281.2
1

16

6903148012482

x16

16

10.6

170.6

41.5

249.2

41.5

249.2

41.5

249.2

41.5

249.2

41.5

249.2

90.9

272.9

90.9

272.9

90.9

272.9

90.9

272.9

15.4

185.1

2.86

137.1

40

6903148020067

34

6903148019979

28

6903148019993

24

6903148020005

20

6903148020012

76

690314819870

64

693148019887

56

6903148019894

48

6903148019962

80

6903148017029

10

6903148017012

6
6
6
6
3
3
3
3
12
48

NA

( 28 X6

( 24 X6

6903148020364

36 X6

6903148020371
6903148020388
6903148020395

( 20 X6

( 18

6903148016534

X10

89

9
6
6
6
6
10

14.6

132.2

24.9

149.8

24.9

149.8

24.9

149.8

24.9

149.8

12.4

124.9

( 14

( 12

6903148016541

X10

6903148016558

X10

NA

10
10
6

12.4

124.9

12.4

124.9

11.2

67.44

50g

6903148010341

30g

6903148015223

50g

6903148010952

75ml

6903148014134

30g

6903148014080

50g

6903148014073

75ml

6903148014066

30g

6903148010426

50g

6903148010433

75ml

6903148014158

30

6903148017586

50g

6903148010310

75ml

6903148014165
6903148020876

6903148020890
6903148020906

30g

6903148009987

50g

6903148009765
90

48

47.2

2268.

60

23.6

1136.

33

39.2

1884.

60

39.2

1884.

60

28.8

1385.

40

47.2

2268.

60

47.2

2268.

60

33.6

1615.

80

55.2

2652.

60

55.2

2652.

60

29.3

1410.

61

47.3

1135.

80

47.3

1135.

80

160.

3849.

40

60

144.

3460.

20

80

144.

3460.

20

80

114.

1378.

90

80

106.

2556.

48
48
48
48
48
48
48
48
48
48
24
24
24
24
24
12
24

50g

6903148010464
6903148020593

50g

6903148010389

6903148017005
6903148014103

6903148019764

50g

6903148010198

100g

6903148010204

100g

6903148010211
6903148017555

6903148016992

6903148017562

6903148020623

6903148016855

6903148019726
6903148019412

6903148020616
6903148020609

6903148020647

6903148020630

6903148014882

91

24
6
48
12
12
12
48
24
24
24
24
24
24
4
4
4
4
6
24
24
12

52

48

73.4

1763.

04

205.

1230.

10

61

47.2

2268.

60

81.0

972.4

104.

1257.

80

60

79.8

957.6

11.4

548.6

19.5

470.1

19.5

470.1

19.5

470.1

64.5

1550.

16

56.3

1351.

84

56.3

1351.

84

44.0

176.3

49.8

199.1

238.

953.4

37

216.

867.7

94

208.

1251.

50

00

48.1

1155.

92

48.1

1155.

92

59.3

711.9

14

6903148018361

6903148021828
6903148021798

6903148021989
6903148022009

6903148021781

6903148021774

184

037000401292

225 X18

5410076009497

190

037000445111

24

15.5

372.2

77.8

1245.

24

104.

1250.

20

40

271.

1629.

50

00

304.

1827.

60

60

103.

2480.

34

16

103.

2480.

34

16

14

11.8

166.0

11.8

213.4

11.8

166.0

16
12
6
6
24
24

18
14

50

037000332091

12

4.38

52.56

184

037000329206

14

11.8

166.0

50

037000329220

12

4.38

52.56

037000440147

14

11.8

166.0

195

50

037000332084

12

4.38

52.56

225

5410076009466

18

11.8

213.4

92

1999 2002
OGSM

OGSM

OGSM

60% 30%

60%

30%

93

60% 30%

* *
*

P&G

DSR

1
2
3
4 18-30
5

94

DSR

DSR
DSR

3 /

+ +
+
70%30%

4
DSR P&G

95

DSR

1 2
3

P&G

96

P&G
P&G

1
1
97

P&G

5

15
5

1


P&G

P&G
2
3

A
B
C
98

D
E





F
2

/
3
4

1
2
3
4

99

1 2 3
4 5
2 3

1
2
*
*

*
*

*
*
1

100

*
*

4
*

101

P&G
P&G
P&G

102

103

10

2
1 / /
2
3
4
3
*
*
104

10
4

9
10
11
105

12

1 1 2
2 3
3 4

SM

/ SM

SM /

SM

SM

SM

SM SM

SM

106

SM

SM
SM
SM

SM
-
-
- SM
-
-
SM
SM
SM
SM
SM
SM

SM

SM

107

SM
SM

SM

SM

1
2
3

108

1999 2002

1 5 /

1500-2000

5
2 / 20

4
C
5
6

1
2
3
4
5
6
109

515
51% 59%

3%
50%

70%

BL

BL
-BL

110

BL

-BL
1

P&G
P&G
2

3 P&G

P&G

111

2
P&G
3

P&G

P&G

P&G

112

113

P&G

2
1

A 2-3 /
B 2 /
C 1 /
/

1 C
114

2
3

2

KDM 70%

KDM

6
8-10
3

1
A

115

4 / /

1


/

35% P&G
10%-30% P&G

1 / /
2 / /P&G /
3 /

4
5
6
116

/ / /

7
8
1
2
3
4
9
A
B
3

1 P&G
2 P&G
3 P&G

1
A
B
117

C
D
2
A

B
C
D BL

3 ICO

1 100%
2
4

1 ICO =

2 ICO =ICOx /
3 =ICO

3 2
2

ICO =2+3+2=7

7 7

118

120 4

ICO =7

x4=28

ICO ICO

3 1
30

ICO =1+2+2=5

120+30=50 150/30

=5
ICO =5 x5=25

ICO =5 ICO =7
ICO =25

ICO =28

ICO

5
1 ICO
2 ICO

ICO ICO

A

B

C

3

*
*
*
119

* ICO SKU

1
1

2
1995

3

120

5
A

2
1

A B C
A B C

121

2 /

/
7 3%
14 1%
30

30 0.1% /

1-1.2%/

3%

122

P&G P&G

3
*
*
*
*
*
* .

4
1
2

4
5
6
7

8
9

123

1999 2002

P&G
P&G
5

1
-
-
2 P&G
-

P&G

P&G

P&G

124

-

P&G P&G

3 P&G
-

- P&G
P&G

P&G
P&G

1
2 4

P&G

1
2

125

2
3
4

5 150
30

1
4

90% 1.5

2
2 5
3

P&G

80%
4
P&G

80%

KAM TL

126

5%

100%

- P&G

- P&G

P&G

P&G

3
P&G P&G

P&G P&G

3.6.4
127

= x
x5
/500
1

25
2
6 1

TL

6 TL
2 10
5 1

128

3

1 2

P&G

P&G

P&G

P&G

129

A
P&G
B
C
2

P&G

P&G P&G
BCP
PSF

TL

P&G TL

130

2
-
-

DSR TL DSR

-
-

DSR

P&G P&G

131

-
-
-

POP

132

-
2
/
1

DSR

-DSR

-DSR

-DSR

DSR

133

- DSR
- DSR
2
- DSR DSR
DSSR 500-800
800
-

1500-1800

DSR

1
1

3 BCP

BCP

4

P&G

134

P&G

TL
5
3

PSF

1
1 KDM
DSR

P&G

P&G

135

2 KDM
DSR

3 KDM
DSR

XX
4 KDM
DSR
3

5 KDM
DSR A

6 KDM
DSR

X%

136

X%
7 KDM
DSR

200

8 KDM
DSR

9 KDM

DSR
40% 60%

2
1 KDM
DSR A 6 4

10

- X

2 KDM
DSR A

P&G X

137

OH XX
C

3 KDM

DSR A
X% Y% Z% X%
100%
B

4 KDM
DSR

5 KDM
DSR

138

BL

3
KDM

3 KDM

4
5

8
9

10

139

CPS

2

1

4SKU

4SKU 2SKU

140

5
1

P&G

2
1

POP
POP

P&G
3
P&G

141

1
P&G

3
- -
4

- BL
-
-
-

IDS

240

142

1999