Issue 34, March 2013

The opening of the Lady of the Daisies exhibition

Dear Partners & Friends, We are very proud to share with you some impressions from a truly unforgettable evening: The exhibition opening of "Lady of the Daisies - A Tribute to Lea Gottlieb 1918-2012" . This event is a significant milestone for our company. The work on this exhibition began more than six months ago after founding the Gottex Archives, with the process of sorting and selecting exhibits from the thousands of items in Mrs. Gottlieb's and Gottexs archives. In addition to work meetings at her home, Mrs. Gottlieb had the opportunity of visiting the museum and taking part in weaving the dream of an exhibition in her honor before she passed away. Curated by fashion researcher Mrs. Ayala Raz, this aspect of the exhibition pays direct homage to the life and work of Mrs. Lea Gottlieb.

Screening of photos from Mrs. Lea Gottlieb's private archives on DMH's famous rust-red steel ribbons designed by Ron Arad

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Mrs. Galit Gaon, Chief Curator at Design Museum Holon, says, This homage to the work of a trailblazing woman who led a vision of design and industry in Israel is an important evolutionary step in the life of the museum. Lea Gottlieb put Israeli fashion on the map with her elegant and flattering designs that have sold to over 80 countries. Indeed this was a splendid evening, with honored guests who arrived from all ends of the Israeli industrythe textile and fashion, advertising, photography, design etc. Also attended prestigious guests from all around the world including our business partners that came from all over the globe to honor the memory of Mrs. Gottlieb.

(Left to right) Ms. Titi Aynaw Miss Israel 2013 & Mrs. Rosie Ben Ami ( Tami Ben Ami's sister) holding a pareo with the illustration of Tami Ben Ami

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Opening the evening was Mr. Alon Sapan - Director General of DMH. Among the speakers: Mr. Moti Sasson - Mayor of Holon, Mr. Christopher Bigo - the Ambassador of France, Mrs. Miriam Ruzow who announced the founding of a scholarship fund in the memory of her mother Mrs. Lea Gottlieb in Shenkar College of Engineering, Design & Art, Mr. Ron Grundland CEO of Gottex Swimwear Brands and to complete the speeches was Mrs. Gaon, Chief Curator at Design Museum Holon.
(Left to right) Mr. Christopher Bigo- the Ambassador of France, Mr. Ron Grundland- CEO of Gottex Swimwear Brands, Mr. Moti Sasson- Mayor of Holon

Mrs. Miriam Ruzow- the daughter of Mrs. Lea Gottlieb, Mr. Alon Sapan - Director General of DMH

Mrs. Miriam Ruzow announcing the founding of a scholarship fund in Mrs. Lea Gottlieb's memory at Shenkar College of Engineering, Design & Art

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Establishing the Gottex archives: Throughout the years Gottex's magnificent legacy was scattered around the world and in dark storerooms, we started to gather all those precious items Old catalogs, editorials publicities, correspondence of Mr. & Mrs. Gottlieb, letters from queens and princesses who wore Gottex, films, pictures, Gottex's wonderful artwork etc. We recruited a skilled team including Mrs. Sissi Rosenbaum Barda, Mrs. Gottlieb's right hand woman for over 30 years, her confidant who has represented Mrs. Gottlieb's spirit throughout the establishment of the Gottex archive and the development of the exhibition, as well as a trained archivist professional with years of experience Ms. Milca Har Tal, and a senior designer Mrs. Galit Eshkol, who was responsible for the artistic research, and with the help of Ms. Esti Shimon and Ms. Dana Kalmar the newest member in the Marcom department the Gottex Archives and their collections are organized and accessible. After establishing the exhibition in the Design Museum of Holon, we are now working on finishing the registration process of all the archive items. All items are being scanned and digitalized and then being registered. In addition to that we bought an archive computer software and are going to upload all the materials online. We believe that it not only will help our creative team in the process of learning our magnificent legacy but also will allow access for students and academic representatives who want to learn about Gottex's heritage.

DMH's courtyard filled with an abundance of daisies

Pictures & designs from the upper gallery A tribute to Lea Gottlieb

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So what next? We are now examining, with the cooperation of the DMH, the possibility of making Lady of the Daisies a wandering exhibition around the world. Our long term goal of the Heritage project is establishing a permanent visiting center here in Israel, providing a true "Gottex Experience" past, present & future for visitors and tourists from all around the world. A company who does not cherish her past cannot have a bright future so now Gottex's future seems much brighter. Yariv Bernblum Marcom Manager Gottex Swimwear Brands

Ms. Molly Grad- Gottex's Creative Director, next to her exceptional design, made specifically for this exhibition

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Design Museum Holon: Designed by world-renowned architect Ron Arad, Design Museum Holon was inaugurated in March 2010 and has quickly established itself as the most exciting recent development to emerge in the Middle East. The Museum is part of an urban regeneration initiative which aims to transform the City of Holon into a centre for design. Central to Design Museum Holons mission is to supply an enriching and thought-provoking environment for visitors to explore exciting and engaging design ideas, principles, processes and objects in a tactile and practical fashion. www.dmh.org.il<http://www.dmh.org.il>

Design Museum Holon's rust-red steel ribbons designed by Ron Arad

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Here are some pictures of highlights from a night to remember:

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1. (Left to right) Mrs. Linda Sassoon-President of Gottex USA, Mrs. Miriam Ruzow, Mrs. Sissi Rosenbaum Barda-Personal assistant to Mrs. Lea Gottlieb 2. Mrs. Rosie Ben Ami, Mr. Ben Lam- Photographer 3. Ms. Titi Aynaw, Mr. Ron Grundland 4. (Left to right) Mrs. Yuli Tamir, Mrs. Ora Naftali, Mrs. Orit Efrati 5. (Left to right) Mrs. Miriam Ruzow, Mrs. Galit GaonChief Curator of DMH

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Here are some more pictures of highlights from a night to remember:

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1. (Left to right) Mr. Yohay Goldenberg, Mr. He Tiebiao- Owner of Ocean 2. (Left to right) Mrs. Ifat Tamam, Mrs. Maya Sverdlov, Mrs. Batia Hod, Mrs. Annie Fridman, Ms. Marta Levi, Ms. Rina Mazoz, Mrs. Shosh Cohn-Balan, Mrs. Iris Ram, Mrs. Lizi Amara 3. (Left to right)- Mr. Andrea Crespi- CEO of Eurojersey (Mrs. Lea Gottlieb was his first customer for the lycra fabric), Mr. Giuseppe Crivelli- Swimwear BU Manager at Eurojersey , Mr. Yohay Goldenberg 4. (Left to right) Ms. Molly Grad, Mrs. Luisa Maderna (Erica), Mr. Piero Tavecchia - our contact in Italy 5. Mr. Ron Grundland, Ms. Jennifer Lee - GM Assistant & Sales Manager (Exceed) 6. (Left to right) Mrs. Daniela Sofer, Ms. Molly Grad, Mrs. Shosh Cohn-Balan

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Here are some more pictures from the exhibition's upper gallery dedicated to Mrs. Lea Gottlieb: