Business English Book For Economics Student 2013

BUSINESS ENGLISH BOOK FOR ECONOMICS STUDENT
TUSYANAH
WIJANG SAKITRI
SRI UTAMI
WIDIYANTO
FACULTY OF ECONOMICS SEMARANG STATE UNIVERSITY 2013
Business English for Economics Students 2013
TABLE OF CONTENTS
UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 UNIT 6 UNIT 7
BUSINESS & BUSINESSMAN BUSINESS PLAN PROMOTING A PRODUCT BUSINESS COMMUNICATION GETTING A JOB MONEY MATTERS GOING AWAY ON BUSINESS PUBLIC SPEAKING SPEECH OUTLINE CURRICULUM VITAE
3 8 17 24 27 37 40 44 48 49 57
APPENDIX 1 APPENDIX 2 APPENDIX 3 REFERENCES
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Unit 1 BUSINESS AND BUSINESSMAN

A. What is a business?
There are many activities for people in the world today, some people like to be employer, and others do not. Actually, all activities are businesses, but now if someone talks about business, it must be economic activities which have correlation with profit and loss. Some people define business as an activity or venture to provide profit. Profit is gained after people doing something in economic activities such as: trading, producing, negotiating, exploring, etc. When people doing a business, we can call him as a businessman. There are many things that one has to do to be a businessmen. Before running a business, he has to prepare himself and the following questions may help him: a. What is a good business for us? b. How much money should be invested? c. Where will the business be done? d. What kinds of people do we need?
Discussion
What is business? Mention at least 5 activities of economics! What do you prefer, being a businessman or public civil servant?
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B. Reading
Text 1
A businessman should possess the quality of leadership. The success of business depends upon loyalty and cooperation of employees. The cooperation of employees depends on enthusiasm and interest about the work they are doing. Another notable quality of the businessman is business morality, which means honest dealings. Honesty, straight forwardness fair dealings dependability and moral character are also important qualities for success in business. Today, business has become so complex and competitive that it is full of danger to start a business without knowing its problems. It is through training and education that the businessman can properly understand the problems of his business and find solutions for them. Modern business is subject to fast changes. It requires a businessman to appreciate time.He must always think in terms of time. Businessman must have consistent mind so as to be able to exercise firmness in his dealing with others. A businessman has to deal with many persons everyday and to take important decisions. It is necessary that the businessman must use proper skill and fact to make best use of the business opportunities.
Exercise
Write True or false based on the text above! 1. Loyalty and cooperation determine the success of business 2. Moral character of a bussissmen is not neccessary in business world 3. Knowing the business problems is very dangerous in starting a business 4. In understanding the problems in business, ones can join trainings and education 5. A businessman should appreciate time, be consistent, and have proper skill Text 2 How to become a successful businessman? Sunder Ramachandran gives 7 lessons to become a successful businessman, here are the 7 lessons: Lesson one -Believe in your what you can do. You may surprise yourself. idea. Never underestimate
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Business English for Economics Students 2013 Lesson two -- Build your team with people possessing complementary skills, no t 'yes men' who ar e always showering praise. You need employees, partners and mentors you trust, who will give you honest feedback and take your company to the next level. Lesson three -- It's tempting to dream of a corner office, a pool table and expensive chairs, but give it so me time. Start small and start efficient. Being better is more important than being bigger Lesson four -- Marketing a start-up business is a 24/7 activity and you need to pay attention to the message yo u're sending o ut to existing and prospective clients. Your message has to be tailo red to meet the customer's expectations. Lesson five - - Be a coach, rather than the star player. Lesson six -- The worst mistake is the one that gets repeated. Create a culture of learning and experimentation right at the start of the business. This will become a powerful value with the growth of the business Lesson seven -- If you are doing something and the day flies by, if you are surrounded with people yo u like to work with, then you have most of the ingredients for entrepreneurial success. Answer the following questions based on the text! 1. How many lessons are there for being a successful bussinessma? 2. What does yes men mean? 3. What is Marketing a start-up business? 4. What is the worst mistake in bussiness according to Sunder? 5. What does the word this (in lesson 6) refer to?
C. Speaking GIVING OPINION
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Useful phrases in giving an pinion The way I see it is...... From my point of view,.... Example: I think teachers should be paid more In my opinion, this city has terrible weather Personally, I think...
Exercise
Give your opinion about the following picture!
AGREE AND DISAGREE

Agreeing with an opinion It is It sure is Thats for sure Right Thats right
Disagreeing with an opinion Say you partly agree and then add your opinion A: That was a terrible movie we saw last week B: Well, maybe, but the acting was okay Other expressions: I can see that, but... To some extent, but..... Disagreeing directly I disagree. Its New York I dont agree. New York is I dont think so. New York is I cant agree with you on that
Other expresions A: This city needs a new airport B: Yes, it does A: The new city hall building is beautiful B: Isnt it? (with falling intonation)
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Exercise
Respond to these opinions! 1. A: Every body should be a businessman B: ....................................... 2. A: A businessman will be richer than a civil servant or a staff of a company B:.......................................... 3. A: I think a business must start with much money B:........................................... 4. A: I think a big company shoul be responsible for societys welfare B: ................................. 5. A: I think a businessman does not have much time for pleasure
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Unit 2
BUSINESS PLAN
A. WARMING UP What is a Business Plan? A Business Plan (BP) can be defined as a document that describes an organization's current status and forecasts / plans for the growth in the times ahead. This can be from a quarter of an year to several years in the future. Why Develop a Business Plan? In the book The Entrepreneurs Manual, Richard M. White, Jr. states that business plans are road maps for business creation: You identify your origin, select a destination, and plot the shortest distance between the two points. True, a business plan is essentially a blueprint for a business. However, it also serves many other purposes: A business plan is a detailed blueprint for the activities needed to establish a business (i.e. the details of a product or service, the market for that product or service, and the management of the business providing that product or service). A business plan is also the yardstick by which a business owner measures success in meeting stated goals and objectives. Also, a business plan is a tool for obtaining a loan from a lending agency, or for attracting venture capital. What Does a Business Plan Look Like? There is no standard format for a business plan, but there are many common components of a business plan: Executive Summary Table of Contents 1) Statement of Purpose 2) Company History 3) Business Description 4) Products and Services 5) Market Analysis a) Customers b) Competition c) Marketing Strategy 6) Management 7) Operations
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Business English for Economics Students 2013 8) Financial Plan 9) Appendices Many business plans will also include appendixes with additional information related to the business, its operations, its owners/managers, marketing/promotional plans, etc. How to Draft a Business Plan So how to work on a simple Business Plan ? Work on these lines: 1. vision of organization 2. goal of future 3. consumers, users, target market 4. your team / company 5. barriers to achieve the target 6. how toserve clients/customers 7. adding new customers / users / target market share 8. Accountings
B. WRITING TASK Work in groups to make a simple business plan. What is the most prospective business at UNNES?
See the Business plan templatebelow!
[INSERT YOUR BUSINESS LOGO]
[Your Name] [Your Title] [Business Name] [Main Business Address]
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[Business Name] Business Plan
Prepared: [Date prepared]
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Business English for Economics Students
2013
Executive Summary
[Please complete this page last]
[Your business summary should be no longer than a page and should focus on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.]
The Business
Business name: [Kripik Durian Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name.] Business structure: [Sole trader,.] Business location: [Mangunsari Main business location] Date established: [The date you started trading.] Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]
The Market
Target market: [Who are you selling to? Why would they buy your products/services over others? ] Marketing strategy: [How do you plan to enter the market? How do you intend to attract customers? How and why will this work? ]
The Future
Vision statement: [The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for the business are.] Goals/objectives: [What are your short & long term goals? What activities will you undertake to meet them? ]
The Finances
[riefly outline how much profit you intend on making in a particular timeframe. How much money will you need upfront? Where will you obtain these funds? What portion will you be seeking from other sources? How much of your own money are you contributing towards the business?]
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The Business
Business details
Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]
Registration details
Business name: [Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name.] Date registered: [Date business name registered.] Location(s) registered: [State(s) you are registered in.] Business structure:[Sole trader, partnership, trust, company.]
Organisation chart
[Outline your business structure in the chart below.] [Mr J Citizen Owner/Manager]
[Mr Chris Brantley Marketing Manager] [Mr John Blue Events [Ms Fran Reid Salesperson]
[Mrs Cherie Laws Office Manager]
[Mrs Eileen Lawry Receptionist]
[Mr Jo Stevens Operations]
Figure 1:Organisation Chart. [Complete this chart or include your own.] Coordinator]
Products/services
Product/Service [Product/service name] Description [Brief product/service description] Price [Price including ]
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Operations
Production process [What is the process involved in producing your products or services. This process will vary depending on your product or service. Here are some examples of questions you may consider. Is there a manufacturing process? Who is involved in the process? Are there any third parties involved? What is involved in delivering the service to your customers?]
The Market
Market targets
[Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are they monthly or yearly targets?]
S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats. ]
Strengths
Weaknesses
Opportunities
Threats
Your competitors
[How do you rate against your competitors? How can your business improve on what they offer?]
Advertising & sales

[What strategies do you have for promoting and advertising your products/services in the next 12 months?]
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The Future
Vision statement
[What is your business' vision statement? It should briefly outline your future plan for the business and include your overall goals.]
Mission statement
[What is your business' mission statement? I.e. how will you achieve your vision? ]
Goals/objectives
[What are your short & long term goals? What activities will you undertake to meet them? ]
The Finances
Assumptions
The financial tables on the subsequent pages are based on the assumptions listed below: [List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.]
Start-up costs for [YEAR]
[Double-click the table below to enter your details or attach your own start up costing sheet at the back of this business plan.]
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START-UP COSTS
Registrations Business name Licences Permits Domain names Trade marks/designs/patents Vehicle registration More Membership fees Accountant fees Solicitor fees Rental lease cost (Rent advance/deposit) Utility connections & bonds (Electricity, gas, water) Phone connection Internet connection Computer software Training Wages Stock/raw materials Insurance Building & contents Vehicle Public liability Professional indemnity Product liability Workers compensation Business assets Business revenue Printing Stationery & office supplies Marketing & advertising More Total start-up costs
Cost ($) EQUIPMENT/CAPITAL

Business purchase price Franchise fees Start-up capital Plant & equipment Vehicles Computer equipment Computer software Phones Fax machine More Security system Office equipment Furniture Shop fitout More
Cost ($)
Total equipment/capital $0 costs
$0
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Break-even analysis
[Double-click the table below to enter your details or attach your own table]
Timeframe (e.g. monthly/yearly) Average price of each product/service sold
BREAK-EVEN CALCULATOR
$5.000,00 $4.000,00 $100.000,00 $20,00 $500.000,00 $100,00
Average cost of each product/service to make/deliver Fixed costs for the month/year Percentage of price that is profit Total sales needed to break-even Number of units sold needed to break-even
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached documents include: [List all of your attachments here. These may include resumes, inventory list, survey/questionnaire and/or financial documents.].
References Robbin, Sue. 2000. First Insight into Business. Edinburgh: Longman Advanced Oxford Dictionary and Encarta Dictionary www.bbc.co.uk If you would create something, you must be something Johann Wolfgang von Goethe
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UNIT 3
PROMOTING A PRODUCT
A. WARMING UP Definition of Marketing Mix What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time. The marketing mix is traditionally known as the four Ps: price,place,product and promotion. But these days, many include three moreelements (people,process and physical evidence)to make it the Seven Ps. Price. There are many ways to price a product, and the price can be different in order to appeal to different segmentsof the market. Place. This is also known as the channel, distribution channel or intermediary. It is a mechanism trough which goods and services are moved from the company to the consumer. Product. A product is not simply the tangible, physical entity that may be bought or sold it is also the ideas and emotions associated with the product. Promotion. This can be personal selling, direct mail, sponsorship and advertising. People. People are the most important element of any service or experience. Staff training and customer serviceare the people part of marketing mix. Process. The process is what the customer participates in at different points during their experience with a product or a service. For example, when you book a flight on the internet, first you visit the website. Then, you enter information about the destination. Then, you book the flight. Lastly, at the
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airport you check in desk, and get on your flight. This is all part of marketing process.
Physical evidence. Physical evidence includes all the thing associated with the product or company; the packaging, internet sites, brochures, logos, building, business cards, etc.
B. SPEAKING
In groups, make yourselves as the sellers. Sell the product from your business plan (previous chapter) and demonstrate the way you sell in front of the class! Note: consider the marketing mix based on the text above by including the product, place, price, physical evidence and etc!
B. ADVERTISEMENTS
Definition Kotler and Keller (2006:526) say that advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Jefkins (1994: 5) says that advertising is a persuasive marketing message to sell particular goods and services with competitive price for potential buyers. Function Kottler and Keller (2006: 527) classifies advertising based on its function and they are: 1. Informative advertising aims to create brand awareness and knowledge of new products or new features of existing products 2. Persuasive advertising aims to createliking, preference, conviction and purchase of aproduct or service 3. Reminder advertising aims to stimulaterepeat purchase of products and services
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4. Reinforcement advertising aims to convince current purchasers that they made the right choice. Characteristics (1) it attracts the readers attention (2) it arouses the readers desire and interest (3) and it convinces the readers to make an action (purchasing the products offered) Common Elements of Advertisement Headline: a headline is word phrase or short sentence which is at the start of a paragraph and it has various color and bold and large font size and its functions are for attracting the readers attention and leading them to read the copy of advertisement. Image Address, phone, fax number Body Copy: a copy is the body or the text of an advertisement for persuading,catching and holding the interest of prospective buyers. It can be about information of a product or the advantages of buying and using a product, Finally, it consists of a line, two or a single paragraph or quite heavy paragraphs Price (optional) Logo (optional)
Stages There is no stages of an advertisement. It means it is structured variously. The example is written below
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They are for attracting the readers attention
Headline Image
2013
Special Treat at Grand Mirage Resort & Talaso

Enjoy two-night stay in a newly renovated Deluxe Ocean View Room. Including return airport transfer, welcome amenities, daily buffet breakfast at grand Caf or breakfast service in the privacy of your room, complimentary entrance to the Games room, Gym and Karouke Lounge, complimentary usage of all nonmotorized water-sport facilities, 60-minute beach massage for two, late checkout till departure and 20 percent discount on any Thalasso package A weekend in Bali .. a weekend at Grandmirage Resort and Thalasso Bali
copy
The Playful Side of Paradise
address and phone number
For reservations, please contact asiansales@grandmirage.com or call 0361771888. Rates are applicable until June 30, 2009 and limited to Indonesian citizens and KITAS holders. Rates exclude 21 percent tax and service charge. Valid for maximum of two adults and two children below 12 years old
Grand Mirage Resort and Thalasso Jl. Pratama 74, Tanjung Benoa www.grandmirage.com sales@grandmirage.com address price
It is for making the prospective buyers easy to do an action (buy the products) They are written for giving information about the benefits of the product, building the readers interest and creating the readers desire to buy the products advertise
Realization of Advertisement Headline : word group, imperative, declarative (rare)
Example of word group A wish to explore Special Gift Honey moon Package At holiday resort Lombok
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Example of declarative Sheraton Mustika presents Lagoon Access Room. Example of imperative
Welcome to Novotel Lombok

Copy : declarative, imperative, word group
Example of declarative InterContinental Jakarta Midplaza takes a great pleasure to announce the launch of its exclusive Jakarta Escapade package.This luxurious treat is the perfect opportunity over the Easter holiday long weekend and for families to spend quality time out together. Stay for two consecutive nights and your third night is completely free of charge. The Jakarta Escapade package also offers an array of special privileges for the entire Family
Example of imperative Celebrate this Chinese New Year with the authenticity of a series of our special festive promotions. Do not miss the especially created sweetness, lavishly packed as perfect gifts during these happy and prosperous moments. Lets celebrate the lucky number 8. Example of word group
Conditions: Superior Room Inclusive breakfast, lunch, dinner for 1 (one) person Free 1 hour Karaoke at Batavia Karaoke
Price sentences
: word groups, declarative sentences or imperative
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Example of declarative
A Jakarta Escapade at InterContinental Jakarta MidPlaza starts at just Rp 988.000++ per room per night. And is valid on weekdays and weekends from 25th
March until 12th April 2009.For the remainder of April, weekends only. this package is valid for
Example of word group
Regular Rp 1.920.000 net Stay 2 nights in a garden Chalet Example of imperative

Stay for 2 nights, get 1 additional night free
Address phone & fax number Example of word group RSVP 0370-693444 Senggigi Beach, Lombok NTB 83355 F.0370-693092 E, reservationmgr@holidayresort-lombok.com www.holidayresort-lombok.com : word groups and numbers, and imperative
Example of imperative Further information for reservation Meeting and Celebration, visit our hotel Call 0281-6844040 Fax 0281-6844041
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C. EXERCISE Make a well-designed advertisement about a product that you know
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UNIT 4
BUSINESS COMMUNICATION
Scene 1 Pleased to meet you Focus : first meeting in a business situation Aim : knowing what to do when meeting someo7ne at the first time
Source: istockphoto.com
Direction:
Please fill in the blank the missing phrases! Then answer the fllowing questions! 1. Do you think they have known each other? 2. How did Sam introduce himself to someone he didnt know? 3. How did Victor reply? 4. What phrase can you use when you want to introduce your friend to someone else? 5. Having finished answering the above questions, please watch and listen to the video about the conversation. 6. Practice the conversations with your friends!
Pleased to meet you

Sam Eric Mr. Victor Tang Sam Eric Mr. Victor Tang Sam Eric Mr. Victor Tang Sam Eric Victor Tang Sam Eric Victor Sam Eriks Lin Victor Lin Victor Lin : Hello, (1)................................................... . Im Sam Eriks. : Victor Tang. (2) .......................................... : What (3) ......................................................, Mr. Tang? :Ocean Wide. Im the sales representative for this region : Ah yes. I know your company. And your business is expanding very rapidly at the moment : Yes, we are doing quite well. And yourself, (4) .........................................? : Actually, I work for myself. I am the CEO of a small export and packaging company. We specialize in seafood. : It is a growing market. : Yes, but a very competitive one, Mr. Tang : (5) ............................. Victor : Sam. Victor, (6) ........................................................................ Lin- this is Victor Tang-He is the region rep for Ocean Wide. This is Lin Chan my sales manager. : (7) .............................................., Mr. Tang? : Im very well thank you. Nice to meet you, Ms. Chan : And you. : Can I get you another drink? : Thank you.
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Pleased to meet you= is a good formal greeting for most situation Western tradition is to shake hands when you meet someone Usually, when we first meet someone in a business situation, we want to find out what they do, what their job, or position is When you ask people questions about themselves in English, use a falling tone. It sounds friendlier IMPORTANT PHRASES: Greetings: - Hello - Good morning, good afternoon, etc - Hello, I dont think weve met. I am _(yourname)_(for someone we dont know yet) Introducing yourself: - I am Henica. I work for UNICEF or I am with UNICEF. I am the education consultant for this region Introducing others: Excuse me, Id like you to meet a friend. There is someone Id like you to meet. Let me introduce you to a friend of mine. Let me introduce you to my friend. This is Victor Tang. Victor, this iLin. This is Victor Tang. Victor, Id like you to meet Lin.
Scene 2 Focus: requesting someone for joining an activity
Aim : to enable students applying the common phrases used to reques someone for an activity Direction: 1. Watch and listen to the video 2. Fill in the missing phrases. 3. Practice the conversation with your friends. Victor : Well, its been good to meet you Sam, and very interesting to hear about your business Sam : Look, were having a small dinner for some of our clients and friends after this Why dont you join us? Victor : 1....................................... Ill just check with my associate whether they have other arrangements for us Sam : Your associate is most welcome to join us, too Victor : Thank you excuse me This is Sam Eriks from Eriks Imports. He has very kindly invited us to a dinner Sam : Yes, would you like to join us?
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Walter :.2. ................................. I have another engagement. But, 3. ..................................... . Sam : Well, perhaps you could join us after that for a drink? Walter : Sounds great. Ill be very happy. 4...................................? Sam : How about the lounge bar here. At about ten? Walter : 5. ................................................. Excuse me. Sam : Lin. Victors joining us for dinner Lin :Oh wonderful! Victor : 6................................................ Lin : Of course not. 7. ....................................... Sam : Well, shall we make a move? Lin : 8. .............................................. if I just say goodbye to a few people? Sam :No problem well see you outside in a few minutes Lin : OK Exercise: 1. 2. 3. Get business cards Complete your personal data in a card including Name Occupation Office Branch (in another country) Telephone No. Fax Then, try to give it to someone that you have never met (use the phrases in in the dialogue). 4. Introduce your new friend to another person. 5. Request your friend for a dinner
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Unit 5
GETTING A JOB
A. WARMING UP AN APPLICATION LETTER
Social Function: for applying a job Stages: 1. opening 2. Body 3. Closing
1. OPENING
It
should inform the position which is applied and the source of the vacancy
information In response to your advertisement in todays The Hindustan Times, I am applying for the position of a secretary I was pleased to see your advertisement for a Medical Representativein todays The Times and would like to be considered for the position
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I was interested to see your advertisement in yesterdays The Jakarta Post and would like to be considered for the position of Secretary I am writing in response to your advertisement in the Femina Magazine for a position listed as Science Editorial. I believe my broad scientific knowledge and writing skills make me an excellent candidate I have read your advertisement in The Indonesian Observer of today and wish to apply for the position of secretary Please allow me to apply for the position of shorthand typist which you have advertised in the Surabaya Post, April14 2. BODY
Tell about your education (a resume of your education), your strengths, your work
experience, the amount of the salary you want if it is necessary 1. Education In 2007, I graduated from UNNES and specialized in Accounting I am a graduate of the Institute of Accounts, Far Eastern University, and specialized in Accounting I was graduated from the Holy Ghost College, Manila, in November 2007. Here, I completed the four-year completed commercial course I am male and 23 years of age. I am still single. I graduated from Semarang State University this year with GPA 3,02 (scale 0 to 4)
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2. Strengths I have a good knowledge of accounting and I am of course, experienced in all types of secretarial work; and, during my spare time, I have taken a short computer course in order to support my job to be efficient. I m sure I can readily adapt myself to the routine of your office I have just completed a six months course and enclose the certificate which I obtained. As you will see I have a speed of 120 words in short hand and 60 in typing Being energetic and dynamic, I can get on very well with other people. Operating a computer is not something new for me especially for Windows, Autocad , and Mechanical Desktop Im 27 years old, of good appearance and personality. 3. Salary Although it is difficult for me to say what compensation I should deserve, I should consider Rp 1.000.000-Rp. 1.500.000 a month a fair initial salary As much as should like to join your organization, it would not be advisable for me to change my position for less than Rp 1.000. 000 a month which is the regional minimum salary in Semarang I hesitate to state a definite salary, but as long as you have requested me to, I should consider Rp 1.000.000 a month satisfactory I feel it is presumptuous of me to state what my salary should be. My first consideration is to satisfy you completely. May we settle this matter to our mutual satisfaction at an interview?
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3. CLOSING I believe I would be a creative and energetic asset for your company. I am looking forward to hearing from you soon and I can be contacted at 08132591 I shall be glad to provide any further you may need and I hope I would be given an early opportunity for an interview I also enclose all the requirements you asked and I would be available for an interview at any time. I feel confident that you will not be disappointed if you decide to employ me. Thank you for your attention and I am looking forward to hearing from you soon If character, ability and willingness to work are desired, I can fill the position to your complete satisfaction. I shall appreciate a personal interview May I present myself in person to consider the possibilities of my being service to your firm? My telephone number is 46087786. Thank you If my application has indicated my ability to fill the position to your satisfaction I shall appreciate your letting me know when I may call so that you can judge my personal qualifications
Writing a CV
What is a CV? A CV is a short list of facts about you and your work history, skills, qualifications and experience. A good CV is essential when looking for work and it is worth spending time getting it right so it sells you to an employer. Your CV should: be neat, typed if possible and to the best standard you can achieve in content and layout be short, 2 sides of a sheet of A4 paper is normally enough be positive, it should emphasise your achievements, strengths, successes, and
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make a good impression. This means presenting the facts about yourself in a positive way. How to use your CV Send your CV with a covering letter or email asking companies if they have any current or future vacancies. Use your CV to help you remember all the dates and information you need each time you need to fill in an application form. When applying for jobs by phone it can help if you are asked to give more information about previous jobs. Having your CV with you while youre waiting to be called in to an interview can help refresh your memory. You can also leave a copy with the interviewer if they do not already have one. Recruitment agencies may sometimes ask to see your CV before you can register with them.
What to include There is no set format or perfect template how you present your CV is up to you. and each
sector may require a different emphasis on a different aspect of the content, such as career history or qualifications. However, the basic format of the CV is as follow:
Personal details, including name, address, phone number, email address and possibly any professional social media presence. You no longer need to include your date of birth, owing to age discrimination rules Career history, starting with your most recent job first. Include dates and temporary or voluntary jobs if appropriate A personal profile which sells yourself and your qualities, tailored towards the job you are applying for Achievements from previous jobs that are relevant Qualifications and training from previous jobs, with the most recent first Interests, if they are relevant and especially if the skills or teamwork concerned are relevant for the job Any extra information, such as reasons for a career change or reasons for gaps in career history, such as caring duties References, ideally two or more and including a recent employer
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Last but not least, do not forget sign your CV. A phrase you can use is I confirm that all informaion stated in this resume is correct and complete to the best of my knowledge.
Exercise 1 Please try to make CV of yours. You can see the format at the appendix. Please remember that there is no such set format, you can improve and develop your CV as needed. EXERCISE 2 1. Write an application letter together with your teacher based on the following advertisement by copying the stages and the clauses above with some adjustments. Kompas, Saturday 3 May 2013
SEKOLAH CITA BUANA
Sekolah Cita, a leading provider in quality education, for the 2013-2014 academic year is seeking dedicated and resourceful educators, as follow: Middle & High School Economics Early Childhood &Primary School Classroom Teacher Service Support Staff Human Resources Administration Staff School Administration Staff Manager Qualifications and competencies Bachelor degree in the relevant field of study Proficiency in English, computer literate and should be goal-oriented Knowledge of internationational Curicula preferred. Please send the application letter, CV, and passport size photograph to hrd@citabuana-jkt.sch.id Human Resources Manager Accounting Staff Teacher Assistant Social Studies
Marketing
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2. Write an application letter based on the above advertisement by copying the stages and the clauses explained above with some adjustments. Apply the position which is different from the first number of this exercise
JOB INTERVIEW
The following are the questions usually asked in a job interview: GREETING Good morning/afternoon/evening How are you INTRODUCTORY QUESTIONS Was it difficult to find our office? Did you find it difficult to come here? How was the traffic from your home to our office? What time did you leave your home? How did you come here? How do you feel now? PERSONAL INFORMATION QUESTIONS Tell me about yourself What kind of person are you? What are your weaknesses and strengths? What are your hobbies? When were you born?
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Where were you born? Did you grow up in the village/city? Where did you spend your childhood? Do you live with your parents What do your parents do? Do you have brother/sister? What is she/he?
EDUCATIONAL BACKGROUND Could you please tell me your educational background When did you finish your university? How long did it take to finish your university What is the title of your final project Why did you write that topic? What is the significant contribution of your education in university to your job here? INTEREST AND MOTIVATION How do you spend your free time? Do you have a special hobby? Why are you interested joining this company? What makes you interest working her?
KNOWLEDGE ABOUT THE COMPANY Do you know the main business of this company? How did you know our company? What do you know about our products? In your opinion what makes our company special compared to others in the same field?
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SKILLS, ABILITY, AND OPINIONS How many languages can you speak? What are they? Can you convince us that you are the right person for the job? In your opinion, what is an ideal teacher like? SALARY How much salary do you expect from this company? Answer Frankly speaking, this is a very difficult question for me to answer Sir. Ill let you decide because Im convinced that you have a fixed standard salary especially for a new employee like me. In this case, I depend on your fixed standard salary for new employees. EXERCISE 3 Work in pair with your friend. One becomes an interviewer and the other is an interviewee. The interviewer should ask the questions usually asked in a job interview and then, give the interviewee score based on the following rubrics.
NO 1. 2. 3. 4. 5.
NAME
OVERALL PERFORMANCE
FLUENCY
COMPREHENSION
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Oral profeciency scoring categories (Brown, 2001, pp. 406-407) VOCABULARY

Speaking vocabulary inadequate to express anything but the most elementary needs
FLUENCY
Incoherent , with no use of cohesive devices. No evidence of ability to respond appropriately to situation.
COMPREHENSION
SCORE 10
Able to speak the language with sufficient vocabulary to participate effectively in most formal and informal conversations Can understand and participate in any conversation within the range of his experience with high degree of precision of vocabulary
Within the scope of his very limited language experience, can understand simple questions and statement if delivered with slowed speech, repetition or paraphrase Can discuss particular Comprehension is interests of quite complete at a competence with normal rate of speech reasoonable ease.
20
Able to use the language fluently. Can participate in any conversation within the range of this experience with a high degree of fluency
Can understand any conversation within the range of his experience
30
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UNIT 6 MONEY MATTERS
Match the currency with the country! 1. RMB ( -yuan) 2. EUR ( - euro) 3. JPY ( - yen) 4. AUD ($) 5. USD ($) 6. GBP () 7. INR (rupee) 8. SAR (riyal) India Great Britain The United States China The European Union Saudi Arabia Japan Australia
You will hear ten amounts in ten short conversations. Write the amounts down as you hear! 1. ............................... 2. ............................... 3. ............................... 4. ............................... 5. ............................... 6. ............................... 7. ............................... 8. ............................... 9. ............................... 10. ...............................
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Fill in the blank spaces! Write NO MORE THAN TWO WORDS AND/ OR A NUMBER for each answer
Rented Properties Customers requirements
Name Example No. Of bedrooms
: Steven Godfrey
: four
Preferred location Maximum monthly rent Length of let required Starting
: in the 1....... area of town : 2............... : 3............ : September 1st
Complete the notes below Write NO MORE THAN TWO WORDS AND/ OR A NUMBER for each answer Example Title of conference : Future Directions in Computing Three day cost 1. ..... Payment by 2.......... or an arrival Accomodation Conference Centre 3........... per night Near to conference room Guest house 4 .................. per night Approximately 5...........walk from Conference Centre
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Further documents to be sent 6........... An application form Location Conference centre is on 7..............................Park Road, next to the 8............... Taxi costs 9 .................. or take the bus number 10. .................. from station SONG FOR FUN Listen and fill in the blank spaces
WHITE FLAG BY DIDO
I 1......... you think that I shouldn't still love you,

Or tell you that. But if Ididnt 2.........it, well I'd still have felt it where's the sense in that? I 3............. I'm not trying to make your life harder Or return to where we were I will go down with this ship And I won't put my 4........... and surrender There will be no white flag above my door I'm in love and always will be I know I left too much mess and 5........... to come back again And I caused nothing but trouble I understand if you can't talk to me 6............... And if you live by the rules of "it's over" then I'm sure that that 7....... sense
Reff
And when we 8............... Which I'm sure we will All that was there Will be there still I'll let it 9............ And hold my tongue And you will 10 ............... That I've moved on....
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UNIT 7
Going away on business?

We will learn several vocabularies related to trip for business. First, read this article. Choose the correct answers 1,2, or 3 to fill in the gap A-H Going away on business? Careful planning before you depart will help (A) _______________ your company and you. Planning will make sure your department operates efficiently while youre away and stop you worrying about how things are going while (B)_____________________ not there. Choose the best person to (C) _____________ decisions while youre away. Tell this person (D) _____________ problem which might come up, and suggest the most effective ways of dealing (E) ___________________ these problems. Tell everybody in your office where you will (F) ______________ during your trip. Tell them when they can and when they cant contact you. You (G) _________________ get a phone call duringh an important meeting.
A B C D E F G
1. 1. 1. 1. 1. 1. 1.
Both your get with with do isnt
2. 2. 2. 2. 2. 2. 2.
Even you make about for have wont
3. 3. 3. 3. 3. 3. 3.
every youre put regarding at be havent
When you are on travel, you will mostly need to book airline ticket, hiring a car, and you will need to make questions.
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MAKING RESERVATION 1. Listen to Alona making an airline airline reservation. Complete the form! FIRST TRAVEL BOOKING FORM Alona ........ to ................ May ........... IB
NAME FROM DATE TIME FLIGHT NO
2. Listen again and complete the dialogue. Check your answer with a partner Agent : First travel. James speaking. Can I help you? Alona : Hello, Id like to book a flight from Madrid to Buenos Aires single, please Agent : ..........................Madam? Alona : On May the 13tg, if possible Agent : Theres a flight with Iberia on the 13th, leaving Madrid at 12 midday Alona : Mmmmmm, thats fine Agent : ...................................................., please? Alona : Alona Gimenez. Agent : ....................................................., please? Alona : Yes, its G-I-M-E-N-E-Z Agent : ........................................................., Ms. Gimenez? Alona : By Credit Card Agent : Ok Ms. Gimenez? Can I confirm your booking. You can fly with Iberia to Buenes Aires leaving Madrid on May 13th at 12 midday. The flight number is IB 6845. Ok? Alona : Yes, fine. Agent :Now, If I can just take your credit card details.
Discuss with your friend about this question: What is important when choosing a hotel for business trip? Price Location services Please explain!
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Exercises! Put the word in the correct order related to sentences used in a hotel. 1. Like/stay/you/would/when/to? 2. You/or/double/single room/would/a/like/a? 3. I/name/may/please/have/your? 4. That/you/please/spell/could? 5. Telephone/have/number/your/I/can? 6. What/stay/days/our/you/will/in/hotel? 7. Is/the second/201/your room/on/floor
Look at the following website of tourism promotion and answer the question!
Answer the following questions: 1. 2. 3. 4. What can Central Java province offer? Where is Central Java province located? What information can be found in the website? Discuss with your friends if the website provides enough information for tourists? Give explanations!
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Answer the questions below! 1. What does Bali island offer? 2. Where is Bali island located? 3. What information can be find in the website? 4. Do you think the website provides enough information for the tourists? Please discuss with your friends and give explanation. 5. Can you compare the promotion website of Central Java and Bali? What is the difference?
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APPENDIX 1: PUBLIC SPEAKING
2013
Source: images.businessweek.com
What is public speaking? It is the process of speaking to a group of people in a structured, deliberate manner, intended to inform, influence, or entertain the listeners. Public speaking is challenging for those of us who want to influence people. The objectivesof public speaking 1. informative. This is to provide listeners with new information 2. Persuasive This is to change, either in direction or strength, the attitudes or behaviors of our listeners. 3. Entertaining This is to provide listeners with momentary entertainment 10 Tips for Public Speaking Feeling some nervousness before giving a speech is natural and even beneficial, but too much nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give better presentations: 1. Know your material. Pick a topic you are interested in. Know more about it than you include in your speech. Use humor, personal stories and conversational language that way you wont easily forget what to say. 2. Practice. Practice. Practice! Rehearse out loud with all equipment you plan on using. Revise as necessary. Work to control filler words; Practice, pause and breathe. Practice with a timer and allow time for the unexpected. 3. Know the audience. Greet some of the audience members as they arrive. Its easier to speak to a group of friends than to strangers.
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4. Know the room. Arrive early, walk around the speaking area and practice using the microphone and any visual aids. 5. Relax. Begin by addressing the audience. It buys you time and calms your nerves. Pause, smile and count to three before saying anything. ("One onethousand, two one-thousand, three one-thousand. Pause. Begin.) Transform nervous energy into enthusiasm. 6. Visualize yourself giving your speech. Imagine yourself speaking, your voice loud, clear and confident. Visualize the audience clapping it will boost your confidence. 7. Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative and entertaining. Theyre rooting for you. 8. Dont apologize for any nervousness or problem the audience probably never noticed it. 9. Concentrate on the message not the medium. Focus your attention away from your own anxieties and concentrate on your message and your audience. 10. Gain experience. Mainly, your speech should represent you as an authority and as a person. Experience builds confidence, which is the key to effective speaking.
Visual Aids & PowerPoint
Visual aids are an important part of many presentations. The most commonly used media are the flipchart and computer-based presentation programs. Here are some suggestions for making the most of your visual aids such as flipchart, computerbased audio visuals Keep your visual aids:
Visible Simple Colorful, but don't let them upstage you Justified by the content -- not too many or too few slides
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For effective PowerPoint shows:

Don't read the slides to your audience! Make your text large. Choose colors that make the text easier to read. Use bullet points instead of full sentences. Don't let the text or graphics fly around too much. Avoid charts and diagrams that are hard to see.
Most Importantly - Remember, you control the presentation; dont let it control you. PowerPoint should be a visual aid not the entire show.
BODY LANGUAGE
Heres how you can incorporate appropriate body language into your speeches: Start with eye contact. Being prepared having control of your message is a prerequisite for being able to project and establish a bond with the audience. Dont just pass your gaze throughout the room; try to focus on individual listeners and create a bond with them by looking them directly in the eyes for five to 10 seconds. Smile! Express emotion with your facial muscles. For inspiration, take a look at the The Human Face, a BBC documentary narrated by John Cleese of Monty Python fame, now available on DVD. Avoid distracting mannerisms have a friend watch as you practice and look for nervous expressions such as fidgeting, twitching, lip biting, key jingling, hands in pockets or behind the back. Telling a story? Highlight the action verbs and look for ways to act out one or more parts. Speaking about marathon running? Run a few steps. Stay true to your personality. Dont copy gestures from a book or other speaker, but respond naturally to what you feel and say. Make gestures convincing. Every hand gesture should be total body movement that starts from the shoulder never from the elbow. Half-hearted gestures look artificial. Vary your speaking position by moving from one spot on the stage to another. For example, walk to the other side of the stage as you move to a new topic or move toward the audience as you ask a question. Here are some suggestions for the speaker to conquer his or her fears of speaking. 1. Be prepared. There is no substitute for preparation. Practice your speech, revise, and then practice again. 2. Pick out friendly faces to speak to. These pleasant expressions will inspire you and help you relax. 3. Think positive things about your content. One of my favorite thoughts is, This information will be helpful to this audience. Repeat this statement to yourself several times before you speak. 4. Have a great opening line that you know will grab the attention of your audience.
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5. Pause before you begin to speak as you make eye contact with those friendly faces. 6. Include a personal experience early in your speech. You are most comfortable relating a story.
STUDENTS PROJECT: YOUR FIRST SPEECH Preparing 1. 2. 3. 4. 5. Choose your topic Analyze your audience Choose your purpose Gather information Organize your material
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APPENDIX 2: SPEECH OUTLINE
SPEECH OUTLINE
Name : Date : Speech Topic : Speech Objective : Speech Title : Introduction Attention Motivation Credibility Preview Body Conclusion
Reviewers Comments:
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Business English for Economics Students APPENDIX 3: CURRICULUM VITAE
2013
CURRICULUM VITAE
Name : Place & Date of Birth : Gender Marital Status Present Address Mobile Phone No. Email Education : : : : : :
FormalEducation
SCHOOL YEAR
Language Qualification
Knowledge of languages Good Speak Average Elementary Good Write Average Elementary Good Read Average Elementary
Employment Record
YEAR FIELD OF WORK EMPLOYER JOB DESCRIPTION
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COURSE AND TRAINING

Course/Training Place/Year
Organisation
Year Affiliation
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Business English for Economics Students CURRICULUM VITAE Proposed role in the project: Consultant Family name: First names: Date of birth: Passport holder: Residence: Education: Institution (Date from - Date to) Vrije Universiteit, Amsterdam NL (1962-1969) Degree(s) or Diploma(s) obtained: van der FLIER Robert April 4, 1944 the Netherlands the Netherlands
2013
M.Sc. (economics): Marketing, Business Administration, Organisational Development and HRM
Language skills: Indicate competence on a scale of 1 to 5 (1 - excellent; 5 - basic) Language Dutch English German French Reading 1 1 3 Speaking Mother tongue 1 1 3 Writing 1 1 4
Membershipof professional bodies: Member of the Dutch Society for Enterprise Development Other skills: Computer literate; lecturing on business development and HRM policies, developing models for employability and social inclusion in special sectors of industry and support to strategy development by national, regional, local government Present position: Senior Consultant, Nehem International Years within the firm: 8 years Key qualifications: (Relevant to the project) More than 15 years experience as international consultant in local development strategies, providing trainings (to government NGOs and social partners) and implementation on:Human Resource Development Policies, Labour market, Enhancing Social inclusion through employment and socio-economic development, working conditions, HR and SME development; More than 15 years experience in design, management, implementation and evaluation of international projects. Experience in designing logframes for international development projects including work requirements and planning of projects, funded by: EU, Dutch bilateral programme and others; Expertise in enhancing social inclusion through regional socio-economic development: job creation by infrastructure projects and establishing of regional socio-economic development organisations and local area development with labour intensive approaches. (southern Serbia, Moldova, Egypt, Russia, Lithuania); Analysing deficiencies in strategies on VET (against market needs) and equal access to Labour market, policy advice to government and other stakeholders, transferring into project descriptions;
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Expertise on large scale reintegration of redundant workforce in the labour market and society through job counselling, vocational training and self employment; Organising and conducting research in the fields of socio-economic development and inclusion, employment policies and job creation by governmental and private sector, including strategy on labour intensive methods; Advising governments on establishing financial, vocational and quality assurance support schemes. Specific country experience: Country Indonesia Moldova Cyprus (Northern part of) Russia Turkey Serbia Lithuania Belarus Hungary Slovak and CzechRepublic Egypt Professionalexperience Date from Date to Locatio n Company& reference person1 (name & contact details) Nehem Internationa l (EUGrant) Rekson Silaban (reksonsilab an@hotmail .com) Position Description Date from - Date to 2010- ongoing 2009- ongoing 2008- 2009 2007- 2011 2006 2003 2006 2000 2003 1995 1997; 2000 2002, 2006-2009, 2010 - ongoing 1997 1998 1994 1996 1996 2002, 2006-2007, 2008- 2010
12/20 1011/20 12 ongoi ng
Indone sia
Internati onal Team Leader
2010ongoi ng
Belarus
Nehem Internationa l (Dutch Bilateral) Olga Balakhnina
Busines s Develop ment Expert
Improving Indonesian Labour Inspection System and Programme in three provinces in Indonesia. Institutional and Capacity Building of tripartite cooperationbetween Labour Office (authority), Employers Association and Trade Union from each region as a platform for assessing labour inspection good practices and developing new approaches of labour inspection mechanism in relation to multi-sector development strategies. Training and coaching of labour inspectors in implementing the improved labour inspection mechanism. Support to establishment of NGO, the Belarusian Rural Women Organisation, and Technical Assistance regarding the socio-economic development and increased social inclusion of rural women into their local communities Assisting local counterpart in carrying out market research
The Contracting Authority reserves the right to contact the reference persons. If you have any objection to this fact, kindly state so and provide a justification
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Business English for Economics Students (olbala@m ail.ru) 2008 ongoi ng Moldo va Nehem Internationa l (Dutch Bilateral) Karen Bouwsma (k.bouwsm a@cnv.nl) Busines s Develop ment Expert
2013
12/20 07 12/20 10
Russia
06/20 09 01/20 10
The Netherl ands
Nehem Internationa l (Dutch Bilateral) Tatiana Markova (sorena@k is.ru) Nehem Internationa l (ILO) Mrs. Donna Koeltz (Koeltz@ilo .org)
HRD/ business develop ment expert
for local business development Assisting in reviewing and assessing 40 business plans in the context of local business development in the rural area Advise on local and national policies for combating youth unemployment and enhancing social inclusion through training on job mediation, skills developmentand self-employment Review the local NGOs (NGO Faclia) business planning activities and advise on the implementation of the business plan toward sustainable income generating activities Consult with local authorities of Ungheni regarding youth and business creation in the region Support to Job creation for disabled people in the Nizhniy Novgorod region (Russia) by job mediation, skills development, establishing Social Work Centre and Incubator (self employment) to facilitate their socio-economic development and social inclusion. Reviewed and assessed business plans of clients (disabled people) who wanted to start their own business Comprehensive study for ILO on workers retrenchment policies in Czech republic, Germany, Egypt, Mozambique, Argentina and Canada related to severe economic downturn, linked to Work retrenchment guide Analysis of policies in various countries to reduce impact of (temporary) reductions in workforce of enterprises, of remigration and general economic downturn Analysis of effectiveness of work sharing,skills development and government supported job creation. Assessment of needs of SMEs for educated staff and policy advice to Min. of Education on qualification of SME staff (vocational,education, retraining programmes); Assessment of functioning of Employment service and policy advice to Min. of Labour on Human Resource Development for the development of regional economics; Designing ToR for 3 years project on reform of VET and Employment Service; introducing Life-long Learning, Job Finding Clubs, Apprenticeship system in VET system and promotion of employment and social inclusion for low skilled immigrants and job creation in a period of strong reduction of infrastructure and construction projects Establishing benchmarks to assess effectiveness of introduced VET and labour market policies Assessing project proposals for three years project on VET reform, introduction of Life-Long Learning and active labour market measures from consulting consortia Support to large scale labour force restructuring: promotion of establishing new business/ enterprises by redundant workers, support with business planning, finance and facilitation of spinning offs, creation of decent jobs in local economics and support for social
Internati onal Consult ant
04/20 0802/20 09
Cyprus
Nehem Internationa l EU FWC Lot 9 Daniela Huhmann (Daniela.h uhmann@ ec.europa. eu)
Internati onal Consult ant
03/20 08 07/20 09
Egypt
Nehem Internationa l EU FWC Lot 9
Internati onal consulta nt HR
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Business English for Economics Students Ahmed El Beltagui (Ahmed.el beltagui@ ec.europa. eu) Nehem Internationa l EU FWC Lot 9 Ahmed El Beltagui (Ahmed.el beltagui@ ec.europa. eu) Nehem Internationa l Dutch Bilateral Jeroen Boender (jeroen.bo ender@mi nbuza.nl) TCC Martin de Ruiter (m.deruiter @tccconsu ltants.com) Nehem Internationa l EU FWC Lot 9
2013
inclusion. Designing of custom made vocational trainings for redundant staff of large textile enterprises Advising on working conditions for several production units. Internati onal consulta nt HR Support to large scale labour force restructuring: promotion of vocational skills for redundant staff, job finding skills for job seekers among that staff and set up system for supporting entrepreneurial skills among potential entrepreneurs, enhancing socio-economic development and social inclusion.
20062007
Egypt
20062007
Belarus
Internati onal consulta nt
Support to professionalization of farmers organisations in Belarus, creation and transfer of new instruments, policy advice to Min of Agriculture, local authorities and farmers unions on supporting profitability of independent farmers, Support to creation of associations and cooperatives among independent farmers including support to a labour intensive production unit (in cooperation with Min. of Agriculture). Regional market assessment of business plan development for mid-size private Turkish enterprises (marketing, export promotion and HRM development).
2006
Turkey
Expert
01/20 06 04/20 06
Egypt
Team leader
08/20 03 10/20 05
Serbia
Nehem Internationa l EU CARDS Miranda Hungerford (miranda@ tripleline.c om)
Project leader and regional develop ment speciali st
Team leader of a mission to help the EC identify and formulate local area development program (ToR and project fiche) on job creation and income generation (vocational skills and business development support) through Social Fund for Development activities under Ministry of Investment including labour intensive policies for creation and maintenance of local infrastructure. Development and implementation of a regional socioeconomic development strategy for Southern Serbia (500.000 inhabitants), formulating a Development Plan and an Operational Plan ; Design of structures and procedures for a Regional Development Agency (policy advice to central, regional and local government and institution building) in Southern Serbia and organising awareness and social cooperation between all community groups; Promotion of cooperation between municipalities, employers organisations, trade unions and community groups on social inclusion and redeployment of unemployed people with deficiencies in vocational skills
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2000/ 2003
Lithuan ia
CheckMark / Nehem Internationa l
Team leader, senior Human Resourc e expert
2001/ 2002
Belarus
Expert in Labour market survey & SocioEconom ic
1999/ 2003
The Netherlands
CheckMark
Senior HRD consulta nt
1996/ 2002
Egypt
1997
Hungar y
IMK EU Preaccession fund
HRD expert and senior consulta nt for establis hing financia l scheme Project Manage r and consulta nt
in a multi-ethnic environment (Serbs, Albans and Roma), (Southern part of Serbia). Transfer of a special methodology to Employment Service (Min of Labour) on re-entering the labour market of long-term unemployed people, assessment of training needs and active support in job finding; Training of 25 local consultants and 6 regional offices to put the developed methodology in practice; Establishment of three regional networks (institution building) consisting of Employers Organisations, Trade Unions, local/regional government, professional organisations, and educational institutes to combat unemployment, support social inclusion and to support Human Resource Development (Ministry of Economy); Training and counselling of 250 unemployed people by local consultants and established local and regional networks for job search. Advise and assistance to Belarus Employment Service to design and execute a program on reintegration of disabled people in the labour market: job counselling, labour and employment legislation, organisation and management of the employment services, including creation of decent jobs and enhance the improved social inclusion of disabled persons; Advice and establishing a pilot on promotion of entrepreneurship among disabled people by Employment service (policy advice to Min. of Labour), Set up of Social Work Centres with vocational training and support to their sustainability. Design of an employability project (continuous reeducation) carried out by sector organisations (employers and trade unions), objective to bring vocational skills to modern standards and keep staff in their jobs; Developing tools for individual entrepreneurs and for sector retail and wholesale organisations on training needs assessment, employability with an integrated ICT application. Development and implementation of the Redeployment Plan for Min of Investment regarding redeploying 14,000 redundant employees through: Self-employment, Outplacement, Early Retirement, Training, Lending-out and Spin-offs; organised by 10 local Labour Pools with a total staff of 100 job-counsellors/marketers; This project contributed to the establishment of 2000 new small enterprises. Provided coaching and training to existing SMEs to grow and for completely fresh entrepreneurs how to start a business. Assessment of the performance of 20 Incubator Houses for SMEsand role of regional and local stakeholders in these projects Advice to Min. of Economy on expansion policy.
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Business English for Economics Students 1995/ 1996 Belarus IMK Expert
2013
1994/ 1996
Slovak Republ ic
IMK (Phare)
Team leader
1993/ 1995
Poland
EU Cooperation Fund (Phare)
Consult ant
Expert in Labour market survey &SME start-up. Strengthening of the Belarus Employment Service Organisation by consulting and training of staff on: selfemployment, improvement of vocational skills and business creation; Advice on local socio-economic development to Min of Social security. Development of a computerised business plan approach for the Slovak National Agency for SME Development; Advice and training of staff of local business support centres on business development and HRD in small enterprises. Consultancy on development of services in a Regional Business Support/Advisory Centre in Olsztyn; Development of tools; Promotion of cooperation between central and regional government and private sector stakeholders; Organising information exchange and twinning between Polish and Dutch counterparts.
Other relevant information (e.g., Publications) Promotion of Employability by sector organisations including definition of characteristics of reliable jobs in the future Promotion of business development for starters and diagnosis for existing businesses Enterprise in crisis and how to behave (towards creditors, staff and tax office)
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REFERENCES
Baird, John E. 1981. Speaking for Results. University of Michigan. New York: Harper & Row Biswas, Amal Krishna. A simple but effective BP. http://premsworld.blogspot.com( Accessed on 3rd February 2013) Brown, Doughlas H. 2004. Language Assessment Principles and Classroom Practices. Newyork: Longman. Business English.Episode 1 s/d 5. Emperor Edutainment Cambridge IELTS 5-8. 2006. Cambridge: Cambridge University Press Jefkins, Frank. 1994. Periklanan. Jakarta: PT Gelora Aksara Pratama Kothler Philip & Keller Kevin Lane. 2006. Marketing Management. New Jersey: Prentice Hall Lougheed, Lin. 2006. IELTS International English Language Testing System: Barrons Students #1 Choice. The United States of America: Barrons Educational Series Newman, John. Writing a Successful Business Plan, Babson College. http://http://socyberty.com/education/successfulbusinessplan ( Accessed on 3rd February 2013) Prepare for IELTS: Skills and Strategies. 2007. University of Technology Sydney. Jakarta: Gramedia Rahman. 2012. Business English-Menguasai Bahasa Inggris Bisnis Secara Cepat. Yogyakarta; Cv. Andi Offset Setyarini, Susana; Sulistyo, Ule. 2007. Sucessful English Business. Yogyakarta: Andi Offset Zwier J, Lawrence; Hughes, Amy. 2003. Essential Functions for Conversation. Slangor: Asia Pacific Press Holdings Ltd. http://www.speaking-tips.com/Articles/Dealing-With-Stagefright.aspx accessed on 27th January 2013
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Business English Book For Economics Student 2013

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BUSINESS ENGLISH BOOK FOR ECONOMICS STUDENT

FACULTY OF ECONOMICS SEMARANG STATE UNIVERSITY 2013

Business English for Economics Students 2013

UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 UNIT 6 UNIT 7

APPENDIX 1 APPENDIX 2 APPENDIX 3 REFERENCES

Unit 1 BUSINESS AND BUSINESSMAN

Business English for Economics Students 2013

C. Speaking GIVING OPINION

Business English for Economics Students 2013

AGREE AND DISAGREE

Business English for Economics Students 2013

See the Business plan templatebelow!

[INSERT YOUR BUSINESS LOGO]

[Your Name] [Your Title] [Business Name] [Main Business Address]

Business English for Economics Students 2013

[Business Name] Business Plan

Prepared: [Date prepared]

Business English for Economics Students

Business English for Economics Students

[Mrs Cherie Laws Office Manager]

[Mrs Eileen Lawry Receptionist]

[Mr Jo Stevens Operations]

Business English for Economics Students

Advertising & sales

Business English for Economics Students

Start-up costs for [YEAR]

Business English for Economics Students

Cost ($) EQUIPMENT/CAPITAL

Total equipment/capital $0 costs

Business English for Economics Students

Timeframe (e.g. monthly/yearly) Average price of each product/service sold

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Special Treat at Grand Mirage Resort & Talaso

The Playful Side of Paradise

address and phone number

Realization of Advertisement Headline : word group, imperative, declarative (rare)

Business English for Economics Students

Welcome to Novotel Lombok

: word groups, declarative sentences or imperative

Business English for Economics Students

Example of word group

Regular Rp 1.920.000 net Stay 2 nights in a garden Chalet Example of imperative

Business English for Economics Students

C. EXERCISE Make a well-designed advertisement about a product that you know

Pleased to meet you

Business English for Economics Students

Scene 2 Focus: requesting someone for joining an activity

Business English for Economics Students

Social Function: for applying a job Stages: 1. opening 2. Body 3. Closing

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Business English for Economics Students

Oral profeciency scoring categories (Brown, 2001, pp. 406-407) VOCABULARY

Can understand any conversation within the range of his experience