The news story that I have chosen to evaluate is my soft news story; the Tesco horse meat enquiries

which have shocked many faces in good and bad ways, I will be comparing it to the Oldham Chronicles version of the same news story but theirs is Do you know what youre eating? The title implies direct contact to the audience. My group and I portrayed the news story as a humorous yet informative approach to perceive impartiality. I had chosen to use a formal language and sociable tone as my target audience is 16-24year olds, I aimed to inform, educate and keep my audience interested with the news story. In comparison to Oldham chronicles approach to news story, as the language and tone that they had acquired was accessible, informative and rhetoric; If you buy a pre-packed frozen meal, do you have any idea what you are about to eat? as it directly addresses the audience through mode of address and rhetorical questions. My group and I took much consideration on our news storys angle; we all agreed t o take an impartial attitude, delivering the news without our emotions and views impacting the content. My group and I had precisely chose to interview people specifically relating to the news story; the Tesco manager and production team members; to gather their views on the mishap and local butchers views to see whether it has emphasised their meat categories or impacted them in any way. My group and I decided to interview a Tesco manager for their opinions on the horse meat enquiries and decided that we only wanted one predominant interview as any more interviews would emphasise the severity of the story perceiving it as a hard news story which we didnt want. Whereas the Oldham chronicle didnt interview any key people in relation to the story but put their views and aimed for audience response instead. The structure of My horse meat enquires news story begins light- hearted, funny but not too serious opening, a rhetorical question Have you ever been so hungry you couldve eaten a horse? the pun implie s an direct mode of address to the audience. Then introducing an authoritative figure; the Tesco manager and ending with the background on the story. While Oldham chronicle decided to begin with a rhetorical question involving the audience, then developing the news story by adding more questions with responses If you buy a pre-packed frozen meal, do you have any idea what you are about to eat? Would the store manager be able to reassure you of the source of the meat in that meal? The likelihood is no. to get the audiences attention and keep them interested, finally ending with another question with the answer to keep the audience hooked on the story I wonder what the odds would be on better, fresher, locally sourced deals coming from one of those 130 small businesses as opposed to one of these giant money-making machines?. My group and I decided to use a pun to introduce our news story as we aimed for a humorous beginning to clearly show that it was our soft news story and as itll get people thinking because some people when they are hungry say that they are so hungry th ey could eat a horse. My group and I chose to use very little statistic and serious facts as its our soft news story and wanted it to be seen light-hearted and generally funny not serious and shocking; We decided not to include more than one interview as it would accentuate the seriousness of the story and make it seem like a hard news story, We also decided not to use the original script; which was our set question, we had altered the questions several times before we agreed on the final set of questions as we wanted them to be appropriate. Oldham Chronicle represented the story in a negative and biased view as the reported views were clearly apparent and negative opinions evident. My group and I elected an positive view as we used a pun and aimed to depict an humorous yet wittiful atmosphere, there was no particular hero/ villain roles but Tesco is slightly seen as the villain as they had provided horsemeat in their produce and the public who had consumed their produce had been illustrated as the innocents deceived by Tesco. My group and I represented Tesco in a comic villain as they didnt exactly know what was in their produce therefore they couldnt give an informed consent whereas the consumers were ethically abused as they were given false information and deceived by Tescos accident.