Caitlin Kappel Portfolio

Contact
Caitlin Kappel 16555 N. Forecastle Tucson, Arizona 85739 520.834.3828 ckkappel@gmail.com

Table of Contents
Montage Logos Letterhead Business Card Brochure Flier Event Ad Web Page Imaging

Montage
Programs/Tools Used: Adobe Photoshop Date: February 16, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Learn to manage Photoshop layers, learn to blend images together smoothly, using masks, use filters, and apply appropriate typography. Process: First I cropped my background image to 8.5X11, then using the lasso tool I selected an image of my family and added it to the background image, I added a mask then with black paint at 100% Opacity I softened the edges with the soft-edged brush. Next I went to a larger brush at 30% opacity and 30% flow and blended the image even more. After that I sharpened both images and changed the coloring. Last I added text using two different fonts.

Logos
Programs/Tools Used: Adobe Illustrator Date: February 23, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Create a variety of logos to fit a company or personal image and use the basic tools of Illustrator. Process: First using Illustrator I used the pen tool to make a picture of an old video camera, then I added text to it. Next I used the different fonts to make a cool logo without any pictures. I selected two different shapes and changed the text color and size. For the last logo I found a picture of an old camera and used a filter to make it look more cartoonish. I then put all three on the page and placed them equally.

Letterhead
Programs/Tools Used: Adobe Illustrator & Indesign Date: February 27,2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Create a new logo to fit a company or personal image, design consistent layouts for a business card and letterhead, and use the basic tools of Illustrator & InDesign. Process: First I created the logo using Adobe Illustrator. I then saved the logo under a file for this project, then file place it into Indesign. In Indesign I created the Letterhead by adding the logo to the top left corner. After that I added a black line and then put in my contact info on the right.

Business Card
Programs/Tools Used: Adobe Illustrator & Indesign Date: February 27, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Create a new logo to fit a company or personal image, design consistent layouts for a business card and letterhead, and use the basic tools of Illustrator & InDesign. Process: First I created the logo using Adobe Illustrator. I then saved the logo under a file for this project, then file place it into Indesign. In Indesign I created the business card. On one side I just put the logo I created to keep it simple, then on the back I put my contact info.

Brochure
Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop Date: March 30, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Set up and align a two-sided, folded document, create an original company logo and use it in a brochure, and incorporate quality images. Process: I first made my gateway fold in InDesign by splitting the document into four even sections. I then wrote my body copy and pick out images i wanted to use. for my logo I placed in on the front and used the scissors tool to cut the picture in half. I placed it on different sides of the document so that when I printed it out the would come together. I edited my picture and took out the background so I could use it for my text wrap. When I was done I printed it out double sided and made sure it was on short side. after I printed it out I cut down the sides of the logo so they would fit perfectly then I folded the sides in. I then cut the top and bottom off to make it so they lined up just right.

Flier
Programs/Tools Used: Adobe InDesign Date: January 26, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Apply the design principles and use appropriate typography, incorporate basic InDesign skills to improve basic flier layout, retrieve image and logo from links on this page, and create a project folder with image, logo and InDesign document to keep links intact. Process: I started out by making a few different sketches of my layout then made a draft in InDesign. I used black text boxes to emphasize important details and to create repetition. I grouped specific text together so the reader would be able to look at the flier I get the information the need fast. I was given the Images, Logo, and content for this flier. I use images to make the flier visually interesting while using a small body copy to have white space.

Event Ad
Programs/Tools Used: Microsoft Work, Epson Scanner, PDF2JPG.net Date: February 2, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Find, scan and import a high-quality image, create a full-bleed design, use text boxes for layout in Word, and insert and edit images in Word. Process: First I scanned my Image from a magazine, then adde it to a word document. I made the image big enough to cover the whole page and made it full-bleed. I then added a text box color matched it to be the same as the image I used then added text. I learned about all the different things Microsoft Word could do that I never knew before.

Web Page
Programs/Tools Used: TextWrangler &Photoshop Date: March 15, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Size and optimize an original logo as a .png for a web page, write content to describe the process of creating your logo and how it appeals to a target audience, design a web page using HTML to display the logo and content, acquire a working knowledge of HTML and basic understanding of CSS, identify hex colors for web design, and compress multiple files in a zipped folder to attach as one file. Process: Only using TextWrangler I made a web page to display my logo. This was my first time using HTML and CSS. I used http://www. W3.org to validate my HTML. I inserted my image and made sure all my tags were in the correct place. I used the eyedropper tool in Photoshop to find my Hex colors and match them to my logo. I changed my fonts to Verdana and Tahoma. Last I previewed my web page to make sure everything was correct.

Imaging
Programs/Tools Used: Date: February 9, 2013 Course: Comm 130 Visual Media Instructor: Caryn Esplin Objective: Learn basic photography skills, use a digital camera to take a quality image, then download it, size and crop the image, adjust image brightness, contrast, hue and saturation levels, use a selection tool to isolate a portion of the image, desaturate the selected portion of the image, and use a filter or colorize a portion of the image. Process: I took this picture using a Canon 7D DSLR camera. I focused the camera on the hearts closest to the camera. I cropped the image to 6X6 inch in Photoshop. Then I selected the background using the quick selection tool, and reduced the saturation. Then I added the picture to a word document.