Melanie Strickland

Portfolio

Contact
Melanie Strickland 6845 Cotton Dr. Colorado Springs, CO 80923 email: str11020@byui.edu phone: 719.433.6988

Table of Contents
Brochure Web Page Business Card Letterhead Flier Event Ad Logos Imaging Montage

Brochure
Programs Used: Indesign, Photoshop Date: March 29, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images. Process: First I created the document and pulled out margains where I wanted them to be. Then I put lines where the folds would go. Then I added my logo. After that I added some color-filled boxes under by logo to add some design. Then I added a picture of a dalmatian, going with the black and white theme. Then I added a dog bone to the back, also black and white. Then I moved on the the inside. I put a line where the inside would show under the front cover. Then I found four images that I wanted to show coming out from under the front. I made sure they were color images so they would contrast with the black and white theme on the front cover. Then I found a picture of the store and put it on the left side of the inside and put a text box on the right side next to my column of picture. Then I filled in my textbox with information and put some rectangular color-filled boxes on either side of the pet city picture to continue the theme on the front. Then I put some information about where the

Web Page
Programs Used: Textwrangler, Photoshop Date: March 16, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your logo and how it appeals to a target audience. Design a web page using HTML to display the logo and content. Acquire a working knowledge of HTML and basic understanding of CSS. Identify hex colors for web design. Compress multiple files in a zipped folder to attach as one file. Process: I made an HTML using TextWrangler. I inserted a link that would connect to my logo. Then I filled in my information about my logo. It was really cool to create a web page using TextWrangler. It was a lot easier than I thought it would be. I then made a CSS in TextWrangler, and connected the two with a link and used the CSS to make my HTML site look better. I changed the colors to match my logo, and I changed the fonts to ones I thought would go with the look I wanted.

Business Card
Programs Used: Adobe Illustrator Date: March 2, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign. Process: I started by using the rectangle tool and making a 2.53 rectangle. Then I made a paw print using the pen tool and the circle tool. Then I made a bone using the pen tool. Then I picked a font I liked to make Pet City. Then I placed it over the bone. Then I picked out a different font I like to put my name and information in. I then put them in the bottom left corner to create white space.

Letterhead
Programs Used: Adobe Illustrator Date: March 2, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign. Process: For my letterhead I copied and pasted my business card elements onto my letterhead. I put the dog paw in the left corner and put Pet City and Chapel Hills Mall inside of it. Then I copy and pasted 5 more bones to make a line out of across the top of the page. I then put my name and information in the top right corner, putting my name above the bones and the rest of the information below. Then I made a long rectangle shape to go across the page and made it the same tan color I made my business card and put that behind everything. I did that to add consistency.

Flier
Programs Used: Indesign Date: January 26, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign document to keep links intact. Process: First I chose my image and placed it in my document. Then I started to play around with my title. Then I worked on my body copy. I put in a subtitle to draw the eye and create contrast. I kept my body copy and subtitle

Graduate
Leadership

Conference
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October 21 8 a.m.- 5 p.m. Lincoln Convention Center

Event Ad
Programs Used: Microsoft Word Date: February 2, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Design Find, scan and import a high-quality image. Create a full-bleed design. Use text boxes for layout in Word. Insert and edit images in Word. Process: First I scanned an image from Elle magazine and saved it as a jpeg. Then I opened up word on a mac and set my margins as .125, added my picture and did a full bleed. I then added a black rectangle and put a textbox in it and that is where I put my general information. I then put a second textbox and above the black textbox with the title, Natural Facials on it.

All natural facials

February 2nd .

9 am 10 am

Senior Citizen Center

Relax and Rejuvenate for a good cause

All proceeds go to renovate the Senior Citizens Center. Please bring donations to the Chamber of Commerce.

Logos
Programs Used: Adobe Illustrator Date: February 23, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Create a variety of logos to fit a company or personal image. Use the basic tools of Illustrator. Process: This was a pretty long process for me. First I played around with the pen tool, just making shapes and experimenting. Then I started sketching out different ideas with the brush tool. Then I stared with my first logo. I made a bird cage using the shape tool and then made a bird to go inside using the pen tool. I then experimented with fonts until I found ones I liked. I then moved onto the second logo. First I made a fish with the pen tool. After that was done I found an I without serifs so I could make it into a P. Then I put an E and a T to finish the word pet. Then in the same font i spelled city, and with the pen tool I put a tail at the end of the Y and whiskers, a nose, two eyes, and two ears on to the top of the Y. I then started my third logo. First I used the rectangle tool and put them in the shapes of an I, T , and part of a Y. Then I found a large C I liked and finished off the Y with the pencil tool. I then found a different font for the word Pet and put it above City.

Pet City

PET
et

City

I City

Pet

Imaging
Programs Used: Photoshop Date: February 9, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a filter or colorize a portion of the image. Process: First I took a picture and uploaded into Photoshop. The first thing I did on Photoshop was crop it to a 66 image. Then I used the magnetic selection tool and selected the focus of my image. I then clicked inverse so the background would be selected. I desaturated the the background and used a gausian blur filter. I then clicked inverse again so the construction equipment would be highlighted and then bumped up the vibrancy to make it pop a little more.

Montage
Programs Used: Photoshop Date: February 14, 2013 Course: Visual Media, Comm130 Instructor: Lybbert Objectives: Learn to manage Photoshop layers. Learn to blend images together smoothly, using masks. Use filters. Apply appropriate typography. Process: First I decided on a quote. I thought out a design in my head and then looked for images that fit what I was looking for. I looked for a picture of an old couple, and an image of old books. I then uploaded both to photoshop. After they were uploaded I dragged the picture of the old couple and put it on top of the picture of the books. I then added a layer mask on the couple image and used the brush tool on a low opacity to blend the image together. I made a text box down the spine of one of the books and typed in my quote. I changed the font style, size, and color.