INFORMATION SHEET FOR PARTICIPANTS

REC Reference Number:[INSERT ONCE PROVIDED BY REVIEW BODY] YOU WILL HAVE ACCESS TO A COPY OF THIS INFORMATION SHEET THAT YOU CAN DOWNLOAD FOR THE DURATION OF THE STUDY CAMPAIGN

Research title: Social media marketing and lifestyle physical activity I would like to invite you to participate in this original postgraduate research project from April and will finish at the end of June 2013. You should only participate if you want to; choosing not to take part will not disadvantage you in any way. Before you decide whether you want to take part, it is important for you to understand why the research is being done and what your participation will involve. Please take time to read the following information carefully and discuss it with others if you wish. Ask us if there is anything that is not clear or if you would like more information. This research is to investigate social media marketing with lifestyle physical activity. Posts in this campaign are about participation in physical activity incorporated into your daily routine. We are recruiting users of the social media sites Facebook and Twitter who are over 18 and interested in sharing ideas of how to increase physical activity levels. Submitting posts, retweeting and any other interaction in this campaign is signifying both that you are 18 or over and your consent to your contributions being used, however if you would like to withdraw, please delete your comment and message me by 12pm on the Friday after you have made your post (if the post has been made after 12pm on a Friday, you will have up to 12pm the following Friday) and we will not use you data in the research or analysis. I will guarantee anonymity, please feel free to use an alias or post using your correct name, all data will be confidential in my publication of results. I will make the summary of results available via Twitter and Facebook in September 2013. If you have any queries regarding the information above and your participation in this study, please contact Emily by email on k1183998@kcl.ac.uk or feel free to message me through Facebook or Twitter and I will respond to your questions. Please be reminded that by joining this group (or following this campaign on Twitter this will be tailored for the platform), you are giving your consent to be included in this study and any interaction provided by you may be included in the analysis. It is up to you to decide whether to take part or not. If you decide to take part you are still free to withdraw from the campaign, and delete any posts or interactions you have made by noon the following Friday. If this study has harmed you in any way, you can contact King's College London using the details below for further advice and information: Margaret Sills, P/t tutor Dept Education and Professional Studies Health, Education and Training Consultant, MargaretSills <margaret.sills@kcl.ac.uk>; Postal address: Kings College London, Strand, London, WC2R 2LS, England
Kings College London - Research Ethics 2012/2013/1 1

http://www.scribd.com/doc/129725961/Social-Media-Marketing-Participant-Information-Sheet

Kings College London - Research Ethics 2012/2013/1