Training and Development of Airtel Employee

A PROJECT REPORT ON TRAINING AND DEVELOPMENT OF AIRTEL EMPLOYEE
Summer Training Project Submitted in the partial fulfillment of the requirement for the award of the Degree of Bachelors of Business Administration
SUBMITTED BY: ANKIT KATHURIA BBA (4TH SEMESTER)
UNDER GUIDANCE OF:
BHARATI VIDYAPEETH UNIVERSITY, SCHOOL OF DISTANCE EDUCATION, ACADEMIC STUDY CENTER: BVIMR, NEW DELHI
Student Undertaking
ANKIT
KATHURIA
have
completed
the
Summer
Training
Project
titled AIRTEL under the guidance of ____________________in the partial fulfillment of the requirement for the award of degree of Master of Business Administration of BVU, SDE, Academic Study Center BVIMR, New Delhi. This is an original piece of work & I have neither copied and nor submitted it earlier elsewhere.
_______________
Students Signature
ACKNOWLEDGEMENT
The present work is an effort to throw some light on AIRTEL. The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.
With deep sense of gratitude I acknowledge the encouragement and guidance received by my project guide _____________and other staff members of AIRTEL.
I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report.
PREFACE
A hallmark of any premier business school is its willingness and ability to constantly explore and implement new ideas and practices in the field of management education. Institute constantly reorients their programs in order to keep abreast of changing development. The initial interaction between school students and industry takes place when the students undergo project is usually for knowing the process for recruitment, selection, industrial relations & training of that institution. It is often the exposure to corporate culture that a student receives, particularly true for students without prior work experience. During my training at mc donald, I was taken project on recruitment, selection & training policy of Mc donald. The main purpose of the study is to know the policies of the bank regarding recruitment, selection & training, which helped me in gaining knowledge about the different working pattern of different departments of the company.
TABLE OF CONTENT
Page no.
INTRODUCTION INDUSTRTY PROFILE COMPANY PROFILE MARKETING STRATEGIES FINANCIAL STRATEGIES H.R. POLICIES & STRATEGIES DATA ANALYSIS FINDINGS CONCLUSIONS & SUGGESTIONS BIBLIOGRAPHY
INTRODUCTION
Bharti Airtel Limited
Industry Founded Founder(s) Headquarters Area served Key people
Telecommunications 7 July 1995 Sunil Bharti Mittal New Delhi, India South Asian & African countries and the Channel Islands Sunil Bharti Mittal (Chairman) and (MD) Mobile network Wireless
Products
Telephone Internet Satellite television
Revenue Operating income Profit Total assets Employees
35,699.27 crore (US$7.75 billion) (2009) [1] 14,589.33 crore (US$3.17 billion) (2009)[1] 9,426.16 crore (US$2.05 billion) (2009)[1] US$ 11.853 billion (2009)[2] 30,000 (2010)[2] Bharti Enterprises (63.45%)
Parent
SingTel (32.15%) Vodafone (4.4%)
Website
Airtel.com
Bharti Airtel Limited usually referred to simply as "airtel", is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 207.8 million subscribers across 19 countries at the end of 2010. It is the largest cellular service provider in India, with over 152.5 million subscribers at the end of 2010.[3] Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.. Airtel also offers fixed line services and broadband services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco.[4] The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links, etc.) is maintained by Ericsson, Nokia Siemens Network and Huawei.,[5] business support by IBM and transmission towers by another company (Bharti Infratel Ltd. in India).[6] Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of their equipment rather than being paid up front. This enabled the company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute). Call rates have come down much further.[7] During the last financial year [2009-10], Bharti has roped in a strategic partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business.
The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital TV business provides Direct-toHome TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos.[8] History Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germany's Siemens to manufacture the company's push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Mumbai Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh and 16 African countries. Today, Airtel is the largest cellular service provider in India and fifth largest in the world.
Worldwide Presence
Coverage map of Bharti Airtel across 19 countries Airtel is the 5th largest mobile operator in the world in terms of subscriber base and has a commercial presence in 19 countries and the Channel Islands.
Its area of operations include:
3 countries in the Indian Subcontinent:
Bangladesh, India and Sri Lanka
16 countries in Africa:
Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.
Channel Islands:
Jersey and Guernsey Airtel operates on the British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.
Airtel operates in the following countries: Country Site Remarks
Bangladesh bd.airtel.com Burkina Faso
Airtel Bangladesh had about 3.2 million million customers at the end of 2010.[9] Airtel Burkina Faso is the dominant
africa.airtel.com/burkina
player with 1,433,000 customers representing 50% market share.[10]
Chad
africa.airtel.com/chad
Airtel Chad is the no. 1 operator with 69% market share.[10]
Democratic Republic of the Congo The rapidly growing mobile sector in Gabon grew by 16.5 percent from 2007 to Gabon africa.airtel.com/gabon 2008 according to statistics from the Bank of Central African States. Airtel Gabon has 829,000 customers and its market share stood at 61%.[11] Ghana africa.airtel.com/ghana Airtel Ghana had about 1.76 million customers at the end of 2010.[12] Airtel is the market leader with almost India airtel.in 152.5 million customers at the end of 2010.[13] Kenya africa.airtel.com/kenya Airtel Kenya is the second largest operator and has 4 million customers.[14] Airtel holds second place in the mobile Madagascar africa.airtel.com/madagascar telecom market in Madagascar, has a 39% market share and over 1.4 million customers.[10] Malawi africa.airtel.com/malawi Airtel Malawi is the market leader with a market share of 72%.[10] Airtel Niger is the market leader with a 68% market share.[10] africa.airtel.com/drc
Niger
africa.airtel.com/niger
Nigeria ng.airtel.com Republic of africa.airtel.com/congob the Congo Airtel Congo is the market leader with a 55% market share.[10] Airtel is the leading comprehensive Seychelles africa.airtel.com/seychelles telecommunications services providers with over 55% market share of mobile market in Seychelles.[15] Sierra Leone Sri Lanka africa.airtel.com/sierra Airtel Lanka commenced operations on airtel.lk 12 January 2009. It had about 1.8 million mobile customers at the end of 2010.[16] africa.airtel.com/sierra Airtel Tanzania is the market leader with a 38% market share.[10] Airtel Uganda stands as the no. 2 operator with a market share of 38%.[10]
Tanzania
Uganda africa.airtel.com/uganda Zambia africa.airtel.com/zambia Channel Islands : Jersey and airtel-vodafone.je Guernsey
Airtel operates in the Channel Islands under the brand name Airtel-Vodafone through an agreement with Vodafone.
Jersey and Guernsey are British Crown Dependencies. They are not independent countries. Therefore, Airtel's countries of operation is considered to be 19. Africa India Bangladesh Sri Lanka [edit] Channel Islands: Jersey and Guernsey
On 1 May 2007, Jersey Airtel and Guernsey Airtel, both wholly owned subsidiaries of the Bharti Group, announced they would launch mobile services in the British Crown Dependency islands of Jersey[17] and Guernsey[18] under the brand name AirtelVodafone after signing an agreement with Vodafone. Airtel-Vodafone operates a 3G network in Jersey and Guernsey. Jersey and Guernsey are British Crown Dependencies. They are not independent countries. Therefore, Airtel's countries of operation is considered to be 19. Subscriber Base Bharti Airtel has crossed the 200 million wireless subscribers mark worldwide. The announcement was made by Sunil Bharti Mittal on 18 November 2010. Out of the 200 million subscribers, 150 million are out of India, 43 million are in Africa and about 7 million are from Bangladesh and Sri Lanka. The numbers include mobile services subscribers in India, South Asia and Africa, Telemedia services subscribers and Digital services subscribers. [19] Merger talks In May 2008, it emerged that Bharti Airtel was exploring the possibility of buying the MTN Group, a South Africa-based telecommunications company with coverage in 21 countries in Africa and the Middle East. The Financial Times reported that Bharti was considering offering US$45 billion for a 100% stake in MTN, which would be the largest overseas acquisition ever by an Indian firm. However, both sides emphasize the tentative nature of the talks, while The Economist magazine noted, "If anything, Bharti would be marrying up," as MTN has more subscribers, higher revenues and broader geographic coverage.[20] However, the talks fell apart as MTN group tried to reverse the negotiations by making Bharti almost a subsidiary of the new company.[21] In May 2009, Bharti Airtel again confirmed that it is in Talks with MTN and companies have now agreed discuss the potential transaction exclusively by July 31, 2009.[22] Bharti Airtel said in a statement "Bharti Airtel Ltd is pleased to announce that it has renewed its effort for a significant partnership with MTN Group".[23]
Talks eventually ended without agreement, due to the South African government opposition.[24] Bharti Airtel has completed its $9 billion acquisition of African operations from Kuwait's Zain in a deal that would make the firm the world's No. 5 wireless carrier by subscribers. In March, Bharti struck a deal to buy the Kuwait firm's mobile operations in 15 African countries, in India's second biggest overseas acquisition after Tata Steel's $13 billion buy of Corus in 2007. Rebranding On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.[25] On November 23, 2010, Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka followed on November 28, 2010 and on December 20, 2010, Warid Telecom rebranded to 'airtel' in Bangladesh. Sponsorship On May 9, 2009 Airtel signed a major deal with Manchester United Football Club. As a result of the deal, Airtel gets the rights to broadcast the matches played by the team to its customers. Bharti Airtel signed a five-year deal with ESPN Star Sports to become the title sponsor of the Champions League Twenty20 cricket tournament. The tournament itself is named "Airtel Champions League Twenty20."[26] Signature tune The signature tune of Airtel is composed by Indian musician A. R. Rahman. The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads.[27] A new version of the song was released on 18 November
2010, as part of the rebranding of the company.[27][28] This version too was composed by Rahman himself[28] Timeline
Logo used by Airtel till 2010 November The chronology of events since Bharti Tele-Ventures was incorporated in 1995:[29] 1995
Bharti Cellular launched cellular services as "AirTel" in Delhi.
1996
STET International Netherlands NV, or STET, a company promoted by Telecom Italia, Italy acquired a 20% equity interest in Bharti Tele-Ventures
Bharti Telenet launched cellular services in Himachal Pradesh
1997

British Telecom acquired a 21.05% equity interest in Bharti Cellular Bharti Telenet obtained a license for providing fixed-line services in Madhya Pradesh cirlce (and later Chattisgarh).
Bharti Telecom and British Telecom formed a 51% : 49% joint venture, Bharti BT, for providing VSAT services
1998
Bharti Telecom and British Telecom formed a 51% : 49% joint venture, "Bharti BT Internet" for providing Internet services
First Indian private fixed-line services launched in Indore in the Madhya Pradesh circle on June 4, 1998 by Bharti Telenet thereby ending fixed-line services monopoly of Department of Telecom (now BSNL).
1999
Warburg Pincus (through its investment company Brentwood Investment Holdings Limited) acquired a 19.05% equity interest in Bharti Tele-Ventures
Bharti Tele-Ventures (by acquiring a 63.45% equity interest in SC Cellular Holdings) acquired an effective 32.36% equity interest in Bharti Mobile (formerly JT Mobiles), the cellular services provider in Karnataka and Andhra Pradesh circles
New York Life Insurance Fund, or NYLIF, acquired a 3% equity interest in Bharti Cellular
2000
Bharti Tele-Ventures acquired an effective equity interest of 40.5% in Bharti Mobinet (formerly Skycell Communications), the cellular services provider in Chennai
Bharti Tele-Ventures acquired a 30.2% equity interest of Telecom Italia in Bharti Telenet and 18.8% from Bharti Telecom thereby making Bharti Telenet a 100% subsidiary of Bharti Tele-Ventures
SingTel (through its investment company Pastel Limited) acquired STET's 15.3% equity interest in Bharti Tele-Ventures
Bharti Tele-Ventures acquired an additional effective 41.64% equity interest in Bharti Mobile (by acquiring the remaining 36.55% equity interest in SC Cellular) resulting in Bharti Tele-Ventures holding an effective 74% equity interest in Bharti Mobile.
2001

Bharti Tele-Ventures acquired NYLIF's 3% equity interest in Bharti Cellular Bharti Telesonic entered into a joint venture, Bharti Aquanet, with SingTel for establishing a submarine cable landing station at Chennai
Bharti Tele-Ventures issued additional equity for approximately US$ 481.30 million to SingTel, Warburg Pincus, AIF group, IFC, NYLIF, and Seejay Cellular and Bharti Telecom
Bharti Cellular acquired a 100% equity interest in Bharti Mobitel (formerly Spice Cell ), the cellular services provider in Kolkata
Bharti Tele-Ventures acquired 85% and 15% in Bharti Telespatial from Bharti Telecom and Intel, respectively
Bharti Tele-Ventures acquired a 44% equity interest in Bharti Cellular from British Telecom, thereby making Bharti Cellular its 100% subsidiary
Bharti Tele-Ventures acquired an additional 49% equity interest in Bharti Mobinet from Millicom International and BellSouth International, thereby owning 89.5% equity interest in Bharti Mobinet, which was further increased to 95.3% following an issuance of additional equity shares by way of rights issue
Punjab license restored to Bharti Mobile by the Department of Telecom (DoT) and migration to NTP - 1999 accepted
Bharti Cellular entered into license agreements to provide cellular services in eight new circles following the fourth operator cellular license bidding process
Bharti Telenet entered into license agreements to provide fixed-line services in the Haryana, Delhi, Tamil Nadu and Karnataka circles
Bharti Telesonic entered into a license agreement with the DoT to provide national long distance services across India
Bharti Aquanet, Bharti Telesonic and Bharti Cellular entered into license agreements with the DoT to provide ISP services in India
Bharti Telesonic launched national long distance services under the brand name of IndiaOne
Bharti Telenet launched fixed line services in Haryana under the brand name of "TouchTel".
2002
Enters into a 5-year agreement with Escotel (now called Idea Cellular) and ETL of the Escorts group to contract leased line connectivity for its cellular operations
Mr. Ravi Akhoury ceases to be Director of Bharti Tele DoT grants ILD Telephony License to Bharti Telesonic, subsidiary of the company
Signs MoU with Telia AB to buy out their 26% stake in Bharti Mobile Ties up with Secondary School Certification (SSC) Board, Hyderabad, where Bharti will announce SSC results to its customers on their mobile phones
ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs Bharti forays into Mumbai with offers Alpine International Ltd. and ELM International Ltd. acquire shares of Bharti Tele-Ventures
2003

Airtel breaks interconnectivity with Tata Teleservices in Andhra Pradesh Company accorded its approval for amalgamation of its subsidiary companies viz: Bharti Telenet Ltd, Bharti Telesonic Ltd, Bharti Broadband Networks Ltd and Bharti Comtel Ltd through scheme of Amalgamation. The merged entity would be renamed as Bharti Infotel Ltd
Airtel launches Local direct dialling facility in Chennai circle Bharti Cellular unveils "CareTouch" service Cellular brand "Airtel" unveils free multimedia messaging services (MMS) for its customers. The company has also rolled out pan-India GPRS for its corporate subscribers
Launches its `IndiaOne MeetXpress' audio-conferencing service Punjab, Haryana get free incoming calls from Airtel AirTel provides SMS facilities to hearing impaired in Chennai Goa, Maharashtra gets 'voice portal' services by Bharti Cellular Launches free additional connection to its new subscribers in New Delhi Mr Sin Hang Boon and Mr Wong Hung Khim have resigned from the Board of Directors of Bharti Tele Ventures Ltd with effect from February 27, 2003.
Airtel launches its GPRS network in Chennai Airtel subscribers cross 3 million mark AirTel unveils RAD system Mr P M Sinha resigns from the Board of Directors of the Company with effect from March 31, 2003.
Bharti TeleVentures announces the completion of merger with Bharti Mobitel Bharti Mobitel Ltd. merged with Bharti Cellular Ltd.
"Airtel" and "Touchtel" jointly offer free Touchtel land line for post-paid Airtel connection
Airtel rolls out voice mail service for pre-paid customers AirTel unveils new scheme for pre-paid customers giving away free talk time worth Rs 10 crore
Airtel surpasses 4 lakh subscriber base in Karnataka Bharti announces new tariff plan AirTel 012 Offers 0-1-2, a new cellular package for the customers, which means zero charges on incoming calls, Re 1 on mobile-to-mobile outgoing calls, Rs 2 on mobile-to-mobile STD calls
Rolls out Airtel messenger service AirTel offers bundled handset, connection package for Rs 5715 Airtel slashes SMS rates to 60 paise; excludes Delhi and Mumbai Bharti cellular, wholly owned subsidiary of Bharti Tele-Ventures, increases its stake to 100% in Bharti Mobile
Signs distribution pact with Hathway Cable. With this alliance, Bharti is said to be the first telecom firm to step into television distribution services
Six cell operators move over from Bharti to VSNL Airtel augments cellular coverage in Tamil Nadu by including Arcot & Walajapet in its network
Airtel ties up with Coke in Chennai to sell its "Magic" prepaid cards AirTel embarks on network expansion in Hyderabad Airtel unveils IndiaOne Long Distance Calling Card AirTel introduces unified tariff package in Tamil Nadu and Chennai Airtel becomes front runner in Karnataka's mobile services market Bharti Tele launches 'Always on' service to its subscribers State Bank of India and AirTel announce EMI offer at Rs 299 Bharti and MTV join hands to launch new SIM card AirTel unveils new post-paid scheme at zero rental AirTel launches `Happy Plan' in AP Airtel emerges as the highest selling pre-paid card Airtel join hands with Alcatel & Videocon to launch new scheme AirTel service provider touches 5 lakh customers in Punjab Airtel offers 5 new services for its customers in Mumbai
Bharti launches first dual band network in Delhi Gets 14th place among top 25 Cos in India Bharti Mobile crosses 4 lakh mobile subscribers in AP Airtel holds top position in terms of dealer penetration Prof. V S Raju has been inducted on the Board of Directors of the Company. Touchtel launches SMS service in fixed line phones in Karnal and Panipat in Haryana.
Airtel unveils special offers in Kerala AirTel launches InnoWest for the western region Bharti Tele-Ventures enters into an agreement with Telesystem (Mauritius) Pvt. Ltd
Airtel slashes out going SMS price to 30ps On December 16, 2003, Airtel announced the launch of expense tracker service, which provides customers the option of tracking their day-to-day expenses on a daily or monthly basis. This service will allow a user to track expenses, while on the move by sending an SMS.
AirTel introduces MTV Club Card in Chennai
2004

Bharti unveils new card for Mecca piligrims AirTel enrolls 50,000 customers in its mobile service in 60 days Launches WAP enabled portal Service in Kerala Bharti Cellular's AirTel has extended its mobile connectivity to Karaikkal, Nagur, Mannargudi and Kovilpalayam in Tamil Nadu.
Airtel customer base touches new high of 5 lakh mark in Andhra Pradesh On Pongal, Airtel is launching its first ever MMS downloads in Tamil. AirTel tie up with MAA TV Airtel launches Rs 50 pre-paids recharge AirTel launched a family pack for its post-paid customers in Chennai on January 29.
Bharti Tele-Ventures enters into a three year service agreement with Ericsson Bharti Tele-Ventures (BTVL) has signed and received unified access service licence to provide GSM services in Uttar Pradesh (East), West Bengal &
Andaman Nicobar, Orissa, Bihar and Jammu & Kashmir. The licence has been granted to Bharti Cellular Ltd (BCL), the cellular arm and subsidiary of BTVL.
Airtel and Mobilink, the only GSM cellular service provider in Pakistan, sign the first-ever bilateral roaming agreement between India and Pakistan
Acquires switching systems from Tekelec Bharti Tele-Ventures Ltd signed an information technology outsourcing deal with infotech major IBM, estimated to be in the range of 0-750 million for a ten-year period.
Jayant Khosla, new chief executive officer, Mumbai Signs MoU to join the South East Asia - Middle East - Western Europe 4 (SEA-ME-WE-4) consortium along with 15 other global telecom operators.
Bharti Tele-Ventures has struck a deal with Shyam Telecom to buy out the latter's 67.5 per cent stake in cellular services company Hexacom for Rs 430 crore.
Samsung India Electronics Limited has tied up with cellular operator Bharti for bundling its mobile handsets with a connection.
The Bharti group finalised a Rs 500-crore deal to share its national longdistance (STD) network with VSNL in a first-of-its-kind accord between two top telecom service providers in a bid to optimise capacities in the NLD segment.
Internet gateway and services provider, Videsh Sanchar Nigam Ltd. (VSNL) has signed a Right to Use (RoU) agreement to deploy mobile telephony major, Bharti Tele-Ventures' existing National Long Distance (NLD) backbone.
Airtel offers talktime transfer service Airtel has announced money-back guarantee offer in case of call drop or poor network experience for its subscribers
Bharti launches 2-in-1 card Airtel launched two-way international roaming and GPRS for prepaid customers in the Maharshtra and Goa circles
Bharti Tele-Ventures has bagged the Asian MobileNews operator of the year award in India and the subcontinent
Bharti Tele-Ventures Ltd has awarded a million equipment contract to Swedish telecoms company Ericsson
Bharti Televentures announced formation of a new strategic business unit to offer various telecom and IT services through a single contact
Bharti Televentures unveiled a mobile portal featuring sports, entertainment and news among others
Airtel ties up with Micro Tech to set up 'Mcops' vehicle security system Bharti Tele-Venture on July 19 launched "Caller Tunes" service, a personalized mobile music service where the caller hears songs and other sound clips instead of the traditional switchboard ring-ring tone
Airtel, a private telecom services provider, has commissioned its first 24x7 customer service centre in Andhra Pradesh
Airtel unveils Rs 199 pre paid card AirTel join hands with Narsee Monjee Institute of Management Studies (NMIMS) to offer executive MBA programme
AirTel introduces new scheme for hearing impaired in Maharashtra & Goa AirTel inks pact with JP Mobile Rolls out Enhanced Data Rate for Global Evolution (EDGE) network in Pune on September 9, 2004, Ties up with Nokia for sale of Nokia 6230, an EDGEenabled handset.
AirTel unveils first virtual calling cards in India BTVL rolls out EDGE services in Bangalore Airtel rolls out Full Talktime Advantage card Airtel rolls out wi-fi services in Mumbai BTVL launches new 'Airtel Broadband Friendly Offer' Airtel launches GPRS services for pre-paid customers Airtel partners with ITPO to set up Wi-Fi network in Delhi Airtel launches EDGE services and a new pre-paid plan for Chennai Airtel introduces LAS in Karnataka
2005

Airtel launches video services for its GPRS customers on February 22, 2005 Airtel unveils new TV ad featuring Sachin Tendulkar and Shah Rukh Khan Bharti Tele-Ventures launches telecom network in Andaman & Nicobar BTVL unveil fixed line, broadband services
Bharti inks 5-m deal with Nokia for rural network expansion Bharti Tele Ventures Ltd has announced that Airtel, ICICI Bank & VISA have joined hands to launch mCheq - a revolutionary new service - a credit card on the mobile phone
Airtel introduces BlackBerry Connect in India Bharti Tele Ventures announces agreement with Vodafone Airtel unveils 'free flight' offer Bharti Tele-Ventures launches under sea cable system
2006

Airtel unveils Re 1 STD plans Airtel launches NetXpert. Airtel launches Post2Pre recharging service on April 04,2006. Airtel sets up customer centre Airtel announced the launch of `Save My Phone Contact' service for its prepaid and post-paid customers in Delhi
Bharti Tele Ventures bags 'Wireless Service Provider of the Year' & 'Competitive Service Provider of the Year' awards
Cellebrum join hands with Airtel Airtel Mega unveiled in Coimbatore Bharti Airtel Ltd and Microsoft announced a strategic partnership that will offer a range of software and services for small and medium businesses (SMBs) in India.
Bharti Airtel Ltd on Nov 8, announced a first-of-its-kind alliance with the Adani Group for establishing an end-to-end modern telecommunication network infrastructure for the latter's multi-sector special economic zone (SEZ), located near Mundra Port in Kutch district of Gujarat.
2007
Bharti Airtel has come out with a slew of initiatives including buying out SingTel's 50 per cent stake in joint venture under sea cable company Network i2i
Bharti Airtel on Feb 11, has been awarded QCI-DL Shah National Award on Economics of Quality.
Bharti Airtel Ltd has announces changes in the operational leadership structure and roles in the Company effective April 01, 2007.
Bharti Airtel Ltd on April 01, 2007, has announces the reduction in ISD Tariffs for all its mobile customers in India.
8Airtel signs agreement with HTC for touch screen mobile. 2008
Nokia Siemens Networks on Jan 3 declared that it has been awarded a multi million euro contract from Bharti Airtel Ltd for deployment of a single interactive voice response (IVR) platform across 23 circles. The three-year turnkey contract comprises designing, planning, systems integration and optimisation services to raise overall customer experience. The new IVR solution will enable Airtel to deliver services such as voice SMS, televoting, call management services, caller ring back tone and voice portal on a faster time-to-market basis and, therefore, reduce OPEX costs.
Bharti Airtel Ltd on February 13, 2008 has announced that it has achieved the 60 million mobile, fixed line and broadband customers.
Bharti Airtel tied up with US-based Apple Inc to bring the popular GSMbased iPhone in the country.
Bharti Airtel Ltd has forged a technology alliance with Infosys Technologies Ltd to launch its Direct-to-Home (DTH) television services. Infosys, through its digital convergence platform, will offer a suite of products including devices, application servers and interactive applications for Airtel's DTH services.
2009
Bharti Airtel signed a five-year managed services deal with Alcatel-Lucent for its fixed-line and broadband operations.
Bharti Airtel launched the 'Airtel Advantage' initiative. The initiative is aimed at offering the added advantage to Airtel customers to be in touch with each
other at an affordable rate of 50 paise per minute, be it a national long distance call (STD) or a local call.
In order to create products and services for the small, medium and large enterprises, Bharti Airtel and Cisco announced a strategic business alliance. The alliance would combine the strengths of Airtel's network service and Cisco' Internet Protocol (IP) technologies.
Airtel and mChek announce milestone of 1 Million users and introduce a broad range of new mCommerce services.
2010
On 14, February 2010, Zain Ghana issued a resolution to accept a $10.7 billion buyout offer from Bharti Airtel Limited (Bharti) to enter into exclusive discussions until 25 March 2010, regarding the sale of its African unit, Zain Africa BV.
Bharti Airtel submitted its bid for 3G spectrum auction which starts from April 9, 2010.
Bharti Airtel has partnered with US-based software maker VMware Inc. It has done this in order to focus on the cloud-based managed computer services market.
On May 18, 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir for Rs. 12,295 crores.[30]
Bharti Airtel wins broadband spectrum in four circles: Maharashtra, Karnataka, Punjab and Kolkata for Rs. 3314.36 crores.[31]
On 8, June 2010, Bharti Airtel completed a deal to Zain Telecom's businesses in 15 African countries for $10.7 billion.
On August 11, 2010, Bharti Airtel announced that it would acquire 100% stake in Telecom Seychelles for US$62 million taking its global presence to 19 countries.
On 20 September 2010, Bharti Airtel said that it has given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country.
On 18 November, 2010, Bharti Airtel announced a re-branding campaign wherein, they would be referred as airtel, with a new logo.
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Hello Tunes Tired of that boring old tring tring on your phone? Now when a friend calls, make them groove to the hottest new tracks burning up the music charts with Hello Tunes from airtel! Choose from a library of over 80000 songs from more than 16 languages. Whats more, copy any Hello tune you like by simply pressing * on your phone when the Hello Tune is playing on your friends phone. Click here for more information on Hello Tunes. Reach us Anytime Anywhere In case you need assistance, dial '121' - our number, accessible from anywhere in the country, even while roaming. You can also send us an SMS to 121 or mail us at 121@airtelindia.com. *In case of email, mention your mobile no. like, 9810012345, in the subject of the mail for a quicker response. POST PAID FEATURES
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MARKETING STRATEGIES
MARKETING MIX
The term "marketing mix" was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is explained in most marketing textbooks and classes. Four P's Elements of the marketing mix are often referred to as 'the four Ps':
Product - A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differentiation is required and is one of the strategy to differentiate from its competitors.
Price The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Place is not exactly a physical store where it is available Place is nothing but how the product takes place or create image in the mind of customers. It depends upon the perception of customers.
Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above).
Extended Marketing Mix (3 Ps) Now a days three more Ps have been added to the marketing mix namely People, Process and Physical Evidence. This marketing mix is known as Extended Marketing Mix.
People: All people involved with consumption of a service are important. For example workers, management, consumers etc
Process: Procedure, mechanism and flow of activities by which services are used.
Physical Evidence: The environment in which the service or product is delivered, tangible are the one which helps to communicate and intangible is the knowledge of the people around us.
Four Cs1in 7Cs compass model This system is basically the four Ps [3] renamed and reworded to provide a customer focus. The four Cs Model provides a demand/customer centric version alternative to the well-known four Ps supply side model (product, price, place, promotion) of marketing management.The Four Cs model is more consumer-oriented and attempts to better fit the movement from mass marketing to symbiotic marketing. 1. Commodity:(Original meaning of Latin: Commodus=convenient)the product for the consumers or citizens.a commodity can also be described as an raw material such as; oil,metal ores and wheat, the price of these tend to change on a daily basis, due to the demand and supply of these commodities. 2. Cost:(Original meaning of Latin: Constare= It makes sacrifices)producing cost, selling cost, purchasing cost and social cost. 3. Channel:(Original meaning is a Canal)Flow of commodity : marketing channels. 4. Communication:(Original meaning of Latin:Communio=sharing of meaning) marketing communication : It doesn't promote the sales. (Framework of Cs compass model)
(C1): Corporation and competitor : The core of 4Cs is corporation and organization, while the core of 4Ps is customers who are the targets for attacks or defenses.
(C2) : Commodity, (C3) : Cost, (C4) : Channel, (C5) : Communication (C6) : Consumer (Needle of compass to Consumer)
The factors related to customers ja i think so too can be explained by the first character of four directions marked on the compass model: N = Needs, W = Wants, S = Security and E = Education (consumer education).
(C7) : Circumstances (Needle of compass to Circumstances )
In addition to the customer, there are various uncontrollable external environmental factors encircling the companies. Here it can also be explained by the first character of the four directions marked on the compass model --- N = National and International C, W=Weather, S = Social and Cultural C, E = Economic (Circumstances). Four Cs2 Robert F. Lauterborn proposed a four Cs(2) classification in 1993.[4] The Four Cs model is more consumer-oriented and attempts to better fit the movement from mass marketing to niche marketing. The Product part of the Four Ps model is replaced by Consumer or Consumer Models, shifting the focus to satisfying the consumer needs. Another C replacement for Product is Capable. By defining offerings as individual capabilities that when combined and focused to a specific industry, creates a custom solution rather than pigeon-holing a customer into a product. Pricing is replaced by Cost reflecting the total cost of ownership. Many factors affect Cost, including but not limited to the customer's cost to change or implement the new product or service and the customer's cost for not selecting a competitor's product or service. Placement is replaced by Convenience. With the rise of internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors. Finally, the Promotions feature is replaced by Communication which represents a broader focus than simply Promotions. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer. the four Ps are (product, promotion, price, place)
UNIQUE SELLING PROPOSITION
To best position your practice, you need to develop a powerful and compelling unique selling proposition (USP). What is a USP? A unique selling proposition is a proposition that competitors cannot make or have not made.
MARKETING PROCESS
Understand the Marketing Place, Needs, Wants & Demand Designing a Customer Driven Strategies Prepare a Marketing Plan Building Customer Relationship Capture value from customers in return
1. Designing a Customer Driven Marketing Strategy:

Their main strategy that they still follow today is the diversification of products they offer. According to customers demand they make their strategies by keeping following points in mind; Which customer they will serve?
Which customer they will serve?

They serve their customers on the bases of income level, age through market segmentation. Their main segment which they has captured are combination of higher incomes & dual career families.
How will they serve these customers?

They fulfill their customers demand through;
Value proposition
Positioning Unique selling proposition (USP)
3. CAPTURE VALUE FROM CUSTOMER IN RETURN:

Committed to providing uncompromising product quality offering customers the highest value for money & giving service that is warm, friendly & personal. They also follow social factors to maintain their image through corporate social responsibility.
4. Designing a Customer Driven Marketing Strategy:

Their main strategy that they still follow today is the diversification of products they offer. According to customers demand they make their strategies by keeping following points in mind;
DEFINITION
Although some marketers[who?] have added other Ps, such as personnel and packaging, the fundamentals of marketing typically identifies the four Ps of the marketing mix as referring to: Product -An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. A typical example of a mass produced service is the hotel industry. A less obvious but ubiquitous mass produced service is a computer operating system. Typical examples of a mass produced objects are the motor car and the disposable razor. Price The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from television and cinema commercials, radio and Internet adverts through print media and billboards. One of the most notable means of promotion today is the Promotional Product, as in useful items distributed to targeted audiences with no obligation attached. This category has grown each year for the past decade while most other forms have suffered. It is the only form of advertising that targets all five senses and has the recipient thanking the giver. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales
staff often plays an important role in word of mouth and Public Relations (see Product above). Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. By offering the product with the right combination of the four Ps marketers can improve their results and marketing effectiveness. Making small changes in the marketing mix is typically considered to be a tactical change. Making large changes in any of the four Ps can be considered strategic. For example, a large change in the price, say from $19.00 to $39.00 would be considered a strategic change in the position of the product. However a change of $131 to $130.99 would be considered a tactical change, potentially related to a promotional offer.
FINANCIAL ANALYSIS
Financial Statement: Finance is defined as the provision of money when it is required. Every enterprise needs finance to start and carry out its operation. Finance is the lifeblood of an organization. So, finance should be managed effectively. Financial statements are prepared primarily for decision making. Financial Statement Analysis refers to the process of determining financial strength and weakness of the firm by properly establishing strategic relationship between the items of the balance sheet and profit and loss account. There are various methods and techniques used in analyzing financial statements, such as comparative statements, trend analysis, common size statements, schedule of changes in working capital, funds flow and cash flow analysis, cost volume profit analysis and ratio analysis and other operative data. The analysis of financial statement is used for decision making by various parties.
MEANING AND CONCEPT OF FINANCIAL ANALYSIS:The term financial analysis , also known as analysis and interpretation of financial statements, refers to the process of determining financial strengths and weakness of the firm by establishing strategic relationship between the items of the balance sheet, profit and loss account and opposite data.Analysing financial statements, according to Metcalf and Titard, is a process of evaluating the relationship between component parts of a financial statements to obtain a better understanding of a firms position and performance. In the words of Myers, Financial statement analysis is largely a study of relationship among the various financial factors in a business as disclosed by a single set-of statement, and a study of the trend of these factors as shown in a series of statements. The purpose of financial analysis is to diagnose the information contained in financial statements so as to judge the profitability and financial soundness of the firm. Just like a doctor examines his patient by recording his body temperature, blood pressure, etc. before making his conclusion regarding the illness and before giving his treatment, a financial analyst analysis the financial statements with various tools of analysis before commenting upon the financial health or weaknesses of an enterprise. The analysis and interpretation of financial statements is essential to bring out the
mystery behind the figures in financial statements. Financial statements analysis is an attempt to determine the significance and meaning of the financial statement data so that forecast may be made of the future earnings, ability to pay interest and debt maturities (both current and long-term) and profitability of a sound dividend policy. The term financial statement analysis includes both analysis, and interpretation. A distinction should, therefore, be made between the two terms. While the term analysis is used to mean the simplification of financial data by methodical classification of the data given in the financial statements, interpretation means, explaining the meaning and significance of the data so simplified. However, both analysis and interpretation are interlinked and complimentary to each other Analysis is useless without interpretation and interpretation without analysis is difficult or even impossible. Most of the authors have used the term analysis only to cover the meaning both analysis and interpretation as the objective of analysis is to study the relationship between various items of financial statements by interpretation. We have also used the terms Financial statement Analysis or simply Financial Analysis to cover the meaning of both analysis and interpretation.
Objective and Importance of Financial Statements Analysis: The primary objective of financial statements analysis is to understand and diagnose the information contained in financial statement with a view to judge the profitability financial soundness of the firm, and to make forecast about future prospects of the firm. The purpose of analysis depends upon the person interested in such analysis and his object. However, the following purposes or objectives of financial statements analysis may be stated to bring out significance of such analysis : 1. To assess the earning capacity or profitability of the firm. 2. To assess the operational efficiency and managerial effectiveness. 3. To assess the short term as well as long term solvency of the firm. 4. To identify the reasons for change in profitability and financial position of the firm. 5. To make inter-firm comparisons. 6. To make forecasts about future prospects of the firm. 7. To assess the progress of the firm over a period of time. 8. To help in decision making and control. 9. To guide or determine the dividend action.
10. To provide important information for granting credit. 3.4-Types of Financial Analysis: We can classify various types of financial analysis into different categories depending upon: 1. On the basis of material used, 2. On the basis of modus operandi, 3. On the basis of entities used, 4. On the basis of time horizon.
TYPES OF FINANCIAL ANALYSIS
ON THE BASIS OF MATERIA L USED
ON THE BASIS OF TIME HORIZON
ON THE BASIS OF ENTITIES INVOLVE D INTERFIRM ANALYSIS INTRAFIRM ANALYSIS
ON THE BASIS OF MODUS OPERAN DI HRIZONT AL ANALYSIS
EXTERNA L ANALYSIS
INTERNAL ANALYSIS
SHORT TERM ANALYSIS
LONG TERM ANALYSIS
VERTICAL ANALYSIS
1. On the basis of Material Used: According to material used, financial analysis can be two types a. EXTERNAL ANALYSIS
b. INTERNAL ANALYSIS
a. EXTERNAL ANALYSIS: This analysis is done by outsiders who do not have access to the detailed internal accounting records of the business firm. These outsiders include investors, potential investors, creditors, potential creditors, credit agencies, government agencies and general public. For financial analysis, thus serves only a limited purpose. However, the recent changes in the government regulations requiring business firms to make available more detailed information
to the public through audited published accounts have considerably improved the position of the external analysis. b. INTERNAL ANALYSIS: This analysis is done by persons who have access who have access to the detailed internal accounting records of the business firm is known as internal analysis. Such an analysis can, therefore, be performed by executives and employees of the employees of the organization as well as government agencies which have statutory powers vested in them. Financial analysis for managerial purposes is the internal type of analysis that can be effected depending upon the purpose to be achieved. 2. On the basis of Modus Operandi: According to the method of operation followed in the analysis can be two types (a) Horizontal Analysis (b) Vertical Analysis (a) Horizontal Analysis: It refers to the comparison of financial data of a company for several years. The figures of this type of analysis are presented horizontally over a number of columns. The figures of the various years are compared with standard or base year. A base year is a year chosen as beginning point. It is also called Dynamic Analysis. This analysis makes it possible to focus attention on items that have changed significantly during the period under review. Comparative statements and trend percentages are two tools employed in horizontal analysis. (b)Vertical Analysis: It refers to the study of relationship of the various items in the financial statements of one accounting period. In this type of analysis the figures from financial statements of a year are compared with a base year selected from the same years statement. . It is also called Static Analysis. Common size financial statements and financial ratios are the two tools employed in vertical analysis. Since vertical analysis considers data for one time period only, it is not vary conducive to a proper analysis financial statements. However, it may be used along with horizontal analysis to make it more effective and meaningful.
3. On the basis of entities involved: According to the method of operation followed in the analysis can be two types (a) Inter-firm or Cross Sectional Analysis (b) Intra-firm or Time Series Analysis (a)Inter-firm or Cross Sectional Analysis: Cross sectional analysis involves comparison of financial data of a firm with other firms (competitors) or industry averages for the same time period. (b)Intra-firm or Time Series Analysis: Time series analysis involves the study of performance of the same firm over a period of time.
4. On the basis of time horizon: According to the method of operation followed in the analysis can be two types (a) Short term Analysis (b) Long term Analysis (a)Short term Analysis: Short term analysis measures the liquidity position of a firm, i.e. short term paying capacity of a firm or the firms ability to meet the current obligations. (b)Long term Analysis: Long term analysis involves the of the firms ability to meet the interest costs and repayment schedules of its long term obligations. The solvency, stability and profitability are measured under this type of analysis.
Procedure of Financial Statements Analysis:

Broadly speaking there are three steps involved in the analysis of financial statements. These are (i) (ii) (iii) Selection Classification Interpretation
The first step involves selection of information (data) relevant to the purpose of analysis of financial statements. The second step involved is the methodical
classification of the data and the third step includes drawing of inferences and conclusions. The following procedure is adopted for the analysis and interpretation of financial statements. 1. The analyst should acquaint himself with principles and postulates of accounting. He should know the plans and policies of the management so that he may be able to find out whether these plans are properly executed or not. 2. The extent of analysis should be determined so that the sphere of work may be decided. If the aim is to find out the earning capacity of the enterprise then analysis of income statement will be undertaken. On the other hand, if the financial position is to be studied then balance sheet analysis will be necessary. 3. The financial data given in the statements should be re-organised and rearranged. It will involve the grouping of similar data under same heads, breaking down of individual components of statements according to nature. The data is reduced to a standard form. 4. A relationship is established among financial statements with the help of tools and techniques of analysis such as ratios, trends, common size, funds flow etc. 5. The information is interpreted in a simple and understandable way. The significance and utility of financial data is explained for helping decisiontaking. 6. The conclusions drawn from interpretation are presented to the management in the form of reports
Methods or Devices of Financial Analysis:

A Number of methods or devices are used to study the relationship between different statements. The following methods of analysis are generally used: i. ii. iii. iv. v. vi. Comparative statements Trend analysis Common size statements Funds flow analysis Cash flow analysis Ratio analysis
vii.
Cost-volume-profit analysis In this project the Comparative Statement and Ratio Analysis is used to study
the financial statement of Orissa State Co-operative Bank Ltd.
Comparative statements:
The comparative financial statements are statements of the financial position at different periods of time. The elements of financial position are shown in a comparative form so as to give an idea of financial position at two or more periods. Any statement prepared in a comparative form will be covered in comparative statements. From practical point of view generally, two financial statements 1. Balance Sheet 2. Income Statement
Comparative balance sheet

The comparative balance sheet analysis is the study of the trend of the same items, group of items and computed items, group of items and computed items in two or more balance sheets of the same business enterprise on different dates. The changes in periodic balance sheet items reflect the conduct of a business. The changes can be observed by comparison of the balance sheet at the beginning and at the end of a period and these changes can help in forming an opinion about the progress of an enterprise. The comparative balance sheet has two columns for the data of original balance sheets. A third column is used to show this increase in figures. The fourth column may be added for giving percentage of increases and decreases.
Guidelines for Interpretation of Comparative Balance Sheet:

While interpreting comparative balance sheet the interpreter is expected to study the following aspects: 1. Current Financial Position and Liquidity Position 2. Long term Financial Position 3. Profitability of the Concern
1. For studying the Financial Position and short term Financial Position of a concern, one sees the working capital in both the years. The excess of current assets over current liabilities will give the figure of working capital. The increase in working capital means improvement in the current financial position of the business. An increase in current assets accompanied by the increase in current liabilities of the same amount will not show any improvement in short term financial position. One should study the increase or decrease in current assets and current liabilities and this will enable him to analyse the current financial position. The second aspect which should be studied in current financial position is the liquidity position of the concern. If liquid assets like cash in hand, cash at bank, bills receivable, debtors, etc. show an increase in the second year over the first year, this will improve the liquidity position of the concern. The increase in inventory can be on account of accumulation of stocks for want of customers, decrease in demand or inadequate sales promotion efforts. An increase in inventory may increase working capital of the business but it will not be good for business. 2. The long term financial position of the concern can be analysed by studying the changes in fixed assets, long term liabilities and capital. The proper financial policy of concern will be to finance fixed assets by the issue of either long-term securities such as debentures, bonds, loans from financial institutions or issue of fresh share capital. An increase in fixed assets should be compared to the increase in long term loans and capital. If the increase in fixed assets is more than the long term securities then parts of fixed assets have not only been financed from long term sources. A wise policy will be to finance fixed assets by raising long term funds. 3. The new aspects to be studied in a comparative balance sheet questions is the profitability of the concern. The study of increase or decrease in retained earnings, various resources and surpluses, etc. will enable the interpreter to see whether the profitability has improved or not. An increase in the balance of profit and loss account and the other resources created from profits will mean an increase in profitability to the concern. The decrease in such accounts may mean issue dividend, issue of bonus share or deterioration in profitability of the concern.
4. After studying various assets and liabilities an opinion should be formed about the financial position of the concern. One cannot say if short term financial position is good then long term financial position will also be good or vice versa. A concluding word about the overall financial position must be given at the end.
Comparative Income Statement:

The income statement gives the results of the operation of a business. The comparative income statement gives an idea of the progress of a business over a period of time. The changes in absolute data in money values and percentages can be determined to analyse the profitability of the business. Like comparative balance sheet income statement also has four columns. First two columns give figures of various items for two years. Third and fourth columns are used to show increase or decrease in figures in absolute amounts and percentages respectively.
Guidelines for Interpretation of Comparative Income Statement:

The analysis and interpretation of income statement will involve the following steps:
1. The increase or decrease in sales should be compared with the increase or decrease in costs of goods sold. An increase in sales will not always mean an increase in profit. The profitability will improve if increase in sales is more than increase in costs of goods sold. The amount of gross profit should be studied in the first step. 2. The second step of analysis should be the operational profits. The operating expenses such as office and administrative expenses, selling and distribution expenses should be deducted from gross profit to find out operating profits. An increase in operating profit will result from the increase in sales position and control of operating expenses. A decrease in operating profit may be due to an increase in operating expenses or decrease in sales. The change in individual expenses should also be studied. Some expenses may increase due to the expansion of business activities while others may go up due to managerial inefficiency.
3. The increase or decrease in net profit will give an idea about the overall profitability of the concern. Non operating expenses such as interest paid, losses from sales of assets, writing off deferred expenses, payment of tax, etc. decrease the figure of operating profit. When all non-operating expenses are deducted from operational profit, we get a figure of net profit. Some non operating incomes may also be there which will increase net profit. An increase in net profit will gave us an idea about the progress of the concern. 4. An opinion should be formed about profitability of the concern and it should be given at the end. It should be mentioned whether the overall profitability of the concern is good or not.
Focus of Financial Statement Analysis:

Financial statement analysis involves evaluating different aspects of a business enterprise, which are of great importance to different users such as management, investors, creditors, bankers, analyst, investment advisers, etc. generally, the following analyses are made while making Financial Statement Analysis. 1. Liquidity or short term solvency analysis 2. Profitability analysis 3. Capital structure or gearing analysis 4. Market strength or investor analysis 5. Growth and stability analysis
Application of Financial Analysis:

Following are the application of financial analysis: 1. Assessing Corporate Excellence 2. Judging credit worthiness 3. Forecasting bankruptcy 4. Valuing equity shares 5. Predicting bonds ratings 6. Estimating market risk
Limitations of Financial Statement Analysis:

Financial analysis is a powerful mechanism of determining financial strengths and weakness of a firm. But, the analysis is based on the information available in the financial statements. Thus, the financial analysis suffers from serious inherent limitations of financial statements. The financial analyst has also be careful about the impact of price level changes, windows dressing of financial statements, changes in the accounting policies of a firm, accounting concepts and conventions, and personal judgement, etc. The readers are advised to relate the limitations of financial statements as given in the previous chapter and also the limitations of ratios as a tool of financial analysis as discussed in Ratio Analysis. Some of the important limitations of financial analysis are, however, summed up as below: i. ii. It is only a study of interim reports. Financial analysis is based upon only monetary information and nonmonetary factors are ignored. iii. iv. It does not consider changes in price levels. As the financial statements are prepared on the basis of a going concern, it does not give exact position. Thus accounting concepts and conventions cause a serious limitation to financial analysis. v. Changes in accounting procedure by a firm may often make financial analysis misleading. vi. Analysis is only a means and not an end in itself. The analyst has to make interpretation and draw his own conclusions. Different people may interpret the same analysis in different ways.
Overview of Ratio Analysis

Introduction: Ratio analysis is one of the techniques used to analyse the financial statements. It is one of the most powerful tools of financial analysis. It is the process of establishing and interpreting various ratios (quantitative relationship between figures and group of figures). Through ratio analysis financial statement can analyse more clearly and decision made from such analysis. According to Accountants Handbook by Wixon Kell and Bedford, a ratio is an expression, of the quantitative relationship between the numbers.
Nature of Ratio Analysis: Ratio analysis is a technique of analysis and interpretation of financial statements. It is the process of establishing and interpreting various ratios for helping in making certain decision. However, ratio analysis is not an end in itself. It is only a means of better understanding of financial strength and weaknesses of affirm. Calculation of mere ratios does not serve any purpose, unless several appropriate ratio are analysed and interpreted. There are a number of ratios which can be calculated from the information given in the financial statements, but the analyst select the appropriate data and calculate only a few appropriate ratios from the same keeping in mind the objective of analysis. The ratios may be used as a symptom like blood pressure, the pulse rate or the body temperature and their interpretation depends upon the caliber and competence of the analyst. The following are the four steps involved in the ratio analysis: i. Selection of relevant data from the financial statements depending upon the objective of the analysis. ii. iii. Calculation of appropriate ratios from the above data. Comparison of the calculated ratios with the ratios of the same firm in the past, or the ratios developed from projected financial statements or the ratio of some other firms or the comparison with ratios of the industry to which the firm belongs. iv. Interpretation of the ratios.
Use and Significance of Ratio Analysis: Helpful in decision making. Helpful in financial forecasting and planning. Helpful in communication. Helpful in co-ordination. Helpful in Control. Helpful in efficiency appraisal. Helpful in evaluation of financial position. Helpful to investors, financial institution, employee.
Limitations of Ratio Analysis: The ratio analysis is one of the most powerful tools of financial management. Though ratios are simple to calculate and easy to understand, they suffer from some serious limitations: 1. Limited Use of Single Ratio. A single ratio, usually, does not convey much of a sense. To make a better interpretation a number of ratios have to be calculated which is likely to confuse the analyst than help him ion making any meaningful conclusion. 2. Lack of Adequate Standards. There are no well adapted standards or rules of thumb for all ratios which can be accepted as norms. It renders interpretation of the ratios difficult. 3. Inherent Limitations of Accounting. Like financial statements, ratios also suffer from the inherent weakness of accounting records such as their historical nature. Ratios of the past are not necessarily true indicators of the future. 4. Change of Accounting Procedure. Change in accounting procedure by a firm often makes ratio analysis misleading. e.g; a change in the valuation of methods of inventories, from FIFO to LIFO increases the cost of sales and reduces considerably the value of closing stocks which makes stock turnover ratio to be lucrative and an unfavourable gross profit ratio. 5. Window Dressing. Financial statements can easily be window dressed to present a better picture of its financial and profitability position to outsiders. Hence, one has to be very careful in making a decision from ratios calculated from such financial statements. But it may be very difficult for an outsider to know about the window dressing made by a firm. 6. Personal Bias. Ratio are only means of financial analysis and not an end in itself. Ratios have to be interpreted and different people may interpret the same ratio in different ways. 7. Incomparable. Not only industries differ in their nature but also the firms of the similar business widely differ in their size and accounting procedures, etc. It makes comparison of difficult and misleading. Moreover comparisons are made difficult due to differences in definitions of various financial terms used in the ratio analysis.
8. Absolute Figures Distortive. Ratios devoid of absolute figures may prove distortive as ratio analysis is primarily a quantitative analysis and not a qualitative analysis. 9. Price Level Changes. While making ratio analysis, no consideration is made to the changes in price levels and this makes the interpretation of ratio invalid. 10. Ratios no Substitutes. Ratio analysis is merely a tool of financial statements. Hence, ratios become useless if separated from the statements from which they are computed. 11. Clues not Conclusions. Ratios provide only clues to analysts and not final conclusions. These ratios have to be interpreted by these experts and there are no standard rules for interpretation. Classification of Ratios: The use of ratio analysis is not confined to financial manager only. There are different parties interested in the ratio analysis for knowing the financial position of a firm for different purposes. In view of various users of ratios, there are many types of ratios which can be calculated from the information given in the financial statements. The particular purpose of the user determines the ratios that might be used for financial analysis.
Functional Classification in View of Financial Management or Classification According to Tests:
Liquidity Ratios:
(A) . 1. Current Ratio 2. Liquid Ratio 3. Cash Ratio 4. Interval Measure (B) . 1. Debtors Turnover Ratio 2. Creditors Turnover Ratio 3. Inventory Turnover Ratio
Long-term solvency and Leverage Ratios:

1. Debt/Equity Ratio 2. Debt to total capital Ratio 3. Invest Coverage 4. Cash Flow/Debt 5. Capital Gearing
Activity Ratios or Asset Management Ratios:

1. Inventory Turnover Ratio 2. Debtors Turnover 3. Fixed Assets Turnover Ratio 4. Total Assets Turnover Ratio 5. Working Capital Turnover Ratio 6. Payables Turnover Ratio 7. Capital Employed Turnover
Profitability Ratio: (A) In relation to Sales

1. Gross Profit Ratio 2. Operating Ratio 3. Operating Profit Ratio 4. Net Profit Ratio 5. Expense Ratio
(B) In relation to investments

1. Return on investments 2. Return on capital 3. Return on Equity Capital 4. Return on Total Resources 5. Earnings per share 6. Price-Earning Ratio
HR POLICIES & STRATEGIES
RECURITMENT
Prior to 1979 bank conducted recruitment on its own for personnel in subordinate clerical and officer cadres including specialist officers. the government evolved recruitment scheme for public sector in1978 and for its implementation, 7 banking service recruitment boards were created which were further increased to 15. The recruitment of subordinate staff continued to be done by the bank itself. bank is now required to frame its own policy having regard to guidelines issued by the govt of india. the document consists of two parts. part 1 lays down the policy and part 2 lays down the procedure for the policy.
RECURITMENT POLICY OBJECTIVES: To ensure that right persons are recruited at the right time as per the requirement of bank from time to time in cost effective manner To ensure that selection process is fair, just, objective and unbiased in all aspects to provide equal opportunities to all eligible candidates, including the candidates with rural backgrou8nd and / or weaker section of society.
To ensure the reservation in appointment is uniformly implemented in accordance with the norms laid down by the govt of India from time to time in respect of the reserved for sc/st obc ex-servicemen, disabled etc.
MODES OF RECURITMENT
1. CAMPUS RECURITMENT - depending on officer requirement, bank recruits from universities, professional institutes etc. The upper age limit for recruitment of officers through campus recruitment is same as in case of officer grade posts i.e not below 21 years and not above 30 years. 2. RECURITMENT OF OUSTANDING PERSONS recruited in accordance with the scheme for recruitment as approved by the board of directors. 3. CONTRACTUAL RECURITMENT experts and specialists are recruited on contract basis for maximum period not exceeding 3 years. it may be in the area of marketing, it, hrd, legal security, civil, engineer, architecting etc. the terms and conditions approved by board, before engagement.
Medical examination new recruiters irrespective of cadre are required to submit medical certificate of fitness issued by a medical officer not below the rank of civil surgeon of district hospital or by banks medical officer. physically handicapped also have to furnish the nature and extent of disability. Post Appointment Training post appointment training is compulsorily imparted to all new appointees in clerical cadre at the respective training centers. management trainees in scale i undergo training from time to time for the period of one year. technical officers are given induction training either at central staff college or at respective training centers.
RECURITMENT PROCEDURE
STEP 1
ASSESSMENT OF VACANCIES
Assessment of vacancies is undertaken on annual basis. it is completed by the end of august every year by each zone. Following have to be taken into considerations: 1. 2. 3. 4. 5. retirement of each cadre The vacancies arising on account of internal promotions. Vacancies because of inter state transfers. Vacancies on account of business expansion. Vacancies arising on account of natural separation as death, resignations etc. 6. Net vacancies are determined after proper adjustment of an available staff. All vacancies are by direct recruitment except campus recruitment. these are filled up through open advertisement. the advertisement must contain number of vacancies, the minimum education qualification prescribed for the posts, age limit, percentage of reservation, application fees, test center, date of written examination last date of filling the application etc. Additional 14 days time is given for receipt of applications for candidates staying abroad and living in indian islands as andaman and nicobar or lakshvadeep or regions like ladakh, northern eastern region, lahaul, spiti. the advertisement is first given in employment news and then in leading newspaper.
STEP 2
CONDUCT OF EXAMINATION
Pre- examination activities receiving applications processing of applications allotment of roll numbers and printing of call letters Making arrangements for conducting the examination at different locations like hiring venues, appointing testing personnel. dispatch of call letters Developing suitable selection tools i.e. objectives and descriptive test, answer sheets etc. Printing and packing of test material separately for each venue. Making arrangement for dispatch of test material to the test venues.
Making arrangements for auditing and evaluating the posts examination test material. Short-listing candidates on the basis of the performance on these tests. Making arrangements for conducting interviews. Finalization of selection list.
STEP 3 CALL LETTERS After the date of test and venues are finalized, the roll numbers of the candidates are allotted and call letters will be issued as per the specimen.
EXAMINATION PATTERN The written to be conducted consists of five types of test, which are as follow. 1. 2. 3. 4. 5. test of general awareness (toga) it consist of 50 marks test of reasoning ability (tora) - it consist of 75 marks test of quantitative aptitude (toqa)- it consists of 50 marks test of English language (toel) it consists of 50 marks descriptive test one have to attempt 3 question out of 4
STEP 4
SKILL TEST
For specialized position in clerical cadre such as typist, stenographer telephone operators etc skill test will be conducted only for those candidates who qualify in the objective as well as descriptive papers (d.p)
STEP 5
PERSONAL INTERVIEWS
The candidate who qualify in objective and descriptive papers and skill test also are sufficiently high in rank will be called for personal interviews conducted by the bank or any other agency specified by the bank through panel. The characteristics assessed through written test and personal interviews are as
COGNITIVE CHARACTERISTICS PERSONALITY CHARACTERISTICS 1. Ability to learn new task Motivation and task involvement 2. Numeric computation, and quantitative Concerns for others skill, arithmetic reasoning. 3. Perceptual speed and accuracy Courteous and pleasant behavior i.e. warmth, friendliness, cooperative attitude. 4. Proficiency in English Self confidence and temperament (a) comprehension of general information in English (b) Ability to correspond in English 6. Analytical and conceptual skills Inter-personal competency / working in groups
STEP 6
TRAINING SCHEDULE
Pre- recruitment training is imparted to applicants belonging to sc/st and minority categories. the training is given to familiarize, the applicants with the test in the written examination. pre- recruitment training for a minimum period of 6 days duration has to be arranged. the training is free of cost but the trainees have to make their own arrangements for stay and to meet their expenses.
TRAINING AND DEVELOPMENT Assessment of the training needs of the PNB Preparation of the Training plan.
Training Director
Facilities Manager
Training Delivery Manager
Training Design manager
Skill Trainers
Management Trainers
Researcher Scheduler
Designers
ORGANIZATION CHART FOR A TRAINING DEPARTMENT Assessment of the training needs of Punjab national bank PNB doesnt view the training in isolation but integrates the training function within the overall functions of selection, career path, performance appraisal and overall development of the human resources. The objective of the training part apart from up gradation of the knowledge and the skills of the employees is also to improve the aggregate corporate performance and for this achievement, the training has to be related to performance of various jobs in functional and managerial areas.
a) In order to assess the training needs of the staff working in the bank, there is a system of maintenance of inventory cards at regional as well as zonal office level. While submitting their performance form, the officer staff indicates the Ares in which they need training as to improve their skills and perform the job better. The appraising authority and the reviewing authority are required to take a note of this feedback from the staff and the inventory cards are being maintained at regional/zonal offices are required to be upgraded and keep up to date, keeping in view the training need mentioned by the staff. b) For identifying the training needs, the branch manager should submit the information on annual basis to the regional office on or before 31st December every year, the same should be consolidated at regional office for the whole region and submitted to the zonal office on or before 10th of January every year. c) The inventory cards keep a record of the training provided to an employee from time to time and whenever decisions are taken for the nominations of the participants, these cards are kept in view so as to provide the appropriate training to the employees keeping in view his self opinion, present assignments been handled and career path. d) Zonal training coordinator should frequently interact with the principal/training manager of the training canter/college looking after the training requirements. Regional managers and other senior officials visit the branches quarterly to make a point to interact with the staff members and assessment of the training requirement is one of the areas, which are discussed to bring all around improvement in the working of the branch.
No of Trainin g centers
No. of Channel s
No. of Course s
No. of Facultie s
12497 255877 8 Source: Report of the committee to review the activities and future direction of BTCvision 2005, RBI may 1999.
PSU Banks SBI &associate s Private Sector banks Total
135 17
220 42
7463 1014
613 144
No. of Total Level of officer no. Of Trainin s Officer g traine s d in 199798 96699 160595 Up to scale IV 20623 80510 Up to scale IV 7656 14772 Up to scale IV
23
34
567
66
175
296
9044
823
TRAINING FACILITIES AVAILABLE FOR OFICERS

PREPARATION OF THE TRAINING PLAN
While preparing the training plan, the budget of the center/college, overall as well as sub- category wise, should also be kept in view and training programs for different cadres of employees should be prepared in such a manner that no particular cadre is given more importance at the cost of others and an attempt is made to cover the training needs of all cadres of employees and maximize the number of programmers/participants so as to reach a large number of employees and giving training to them. Basic Scheme of a planned Training Process
The Human Resources
Improved human Resource
Interaction
Training Exercise
Interaction
The Business Unit
High Degree of Business Effectiveness
INSTRUCTIONAL DESIGN OF TRAINING PROGRAMME IN PNB The programme coordinator while designing the programme schedule should notice following points:
a. The objective of the programme should be clearly spelt out. Not only it should be mentioned in the programme schedule but it must be made clear to participants also. b. The level of the participants, their existing knowledge, skills and experience should be kept in mind before finalizing the programme schedule to know from what level of knowledge the trainer should concentrate and carry the participants with him trill every aspect of the subject is cleared. c. Training can be very interesting, enriching experience if the faculty provides variety, mixing practical with theory sessions, quoting from personnel experiences and allowing time for discussion and absorption. d. Adequate time should be available for doing justice to all the subjects.
e. Flexibility in the design of the [programme would ensure that participants do not have to learn those aspects which they already know and whenever such situation is faced by the faculty, either the level of discussion may be increased or subject may be changed. f. An Inbuilt feedback system to facilitate revision, if any, desired by the participants during the course of the programmed may be planned and some cushion periods should be provided. g. The programme coordinator should prepare brief synopsis of each topic to be covered during the programme in case the standardized synopsis are not available and he may revise or improve the standardized synopsis also in the light of latest developments and requirements.
DEFINING FOCUS & OBJECTIVE OF PROGRAMME: Defining the focus and the objective of the programme is very important of designing programme. In fact defining focus and objective, target group is also important.
Objective of any training programme is very strongly related to training needs of the organization & corporate expectations from the training system. Some of the usual objectives are: a. Developing of skills (if not existing earlier) b. Sharpening of skills (if existent but need is there to provide cutting edge) c. Building up a cadre of a trained person. d. Creating awareness e. Improving proficiency (to improve efficiency and speed of handling transactions) f. Exposing (to new developments, environment) g. Upgrading of skills (like training participants from branch small/SSI loans to handle large borrower accounts). Identify Training needs
Chalk out the detailed Training Time Schedule
Identify and nominate the Trainee
Identify and correctly select the right training program
Manage Resources
Conduct the training
Evaluate training
Report training costs Costs benefit analysis of the entire training exercise
Training Process in Action
DEVELOPMENT OF TRAINING While developing the programme schedule, following aspects should be kept in
mind: a) Total number of working days and sessions available for the training course. b) The entire area/subject should be spread out/ planned over the entire period of the programme c) Specific topics should be laid out in a logical, sequential and succession form so as to enhance comprehension and assimilation d) If the training schedule is of long duration or involving various phases or modules, a tentative programme schedule should be prepared for the entire period but detailed and specific programme should be prepared for each week/fortnight/phase or module well in advance. e) Normally a full training consists of 5 sessions of minimum 70 minutes each at training center/college with 3 sessions before launch and 2 sessions after lunch. Enough caution/flexibility should be built up in the programme schedule to allow scope for increasing sessions on existing proposed topics, adding new topics, undertaking more exercises
Concept of Welfare Schemes Meaning and Definition

Welfare means faring or doing well. It is a comprehensive term, and refers to the physical, mental, moral and emotional well being of an individual. Further, the term welfare is a relative concept, relative in the time and space. It, therefore, varies from time to time, from region to region and from country to country. Reported the Royal Commission on labour Labour welfare is a term which must necessarily be elastic, bearing a somewhat different interpretation in one country from another, according to the different social customs, the degree of industrialization and educational level of the workers.
Types of Welfare Activities

Welfare activities could be classified into two broad categories:
A. On the basis of nature welfare activities are as follows 1. Economic 2. Recreational 3. Facilitative
B. On the basis of location of welfare activities these are 1. Welfare measures inside the workplace; and 2. 3. On the basis of nature, welfare activities are explained here as under Welfare measures outside the workplace.
1) Economic services - These propose to provide some additional economic security over and above wages or salaries like pension, life assurance, credit facilities etc. establishing a proper pension programme will reduce dissatisfaction in the area of economic security. Pension is a kind of deferred payment to meet the needs of the employees in their old age.
Office employees often are in need of money for purchase of cycle, scooter, radio, sewing machine, fan etc to raise their standard of living. To meet their requirements the employer may advance them the money, which is paid back by the employees in the form of monthly installments to be deducted from their salaries.
2) Recreational services - Office employees are in need of occasional diversion

because their attitude improves when the routine of everyday living is broken occasionally. The management may provide for indoor games like table tennis in the common for employees. Also provide reading rooms, libraries, radios, etc for the recreation of the employees.
3) Facilitative services - These are the conveniences, which the employees ordinarily require like: a) Provision for canteen, shelter, rest rooms and lunchrooms: Eating is
naturally a very important thing for an employee to keep his heath improves his efficiency in working. Unless proper facilities for food, tea, and rest rooms are available, health and consequential efficiency of the workers will go down. b) Housing facilities: Some organizations construct quarters for their employees
and provide the same either free or at a nominal rent. c) Medical facilities: Health is one of the foremost things for the employees and
it is but natural that there may be injuries because of accidents while working. So aid facilities must be provided for with in the office premises. In addition medical scheme is generally in operation under which reimbursement of medical expenses actually incurred is allowed. d) Washing facilities: the legal requirement as per Factories Act cater for providing wash basins and washing facilities to be conveniently accessible to all workers which should be clean, properly separated for the use of male and female employees. e) Leave travel concession: many organizations reimburse actual fares incurred by an employee in undertaking a journey along with his wife and minor children once during a number of years. f) Educational facilities: educational facilities may be provided by the organization to the employees children by starting schools up to the secondary stage.
Welfare activities on the basis of location are as given below

1. Welfare measures inside the workplace
A. a) b)
Conditions of the work environment: Neighborhood safety and cleanliness; attention to approaches. Housekeeping; up keeping of premises-compound wall, lawns, gardens, and so forth, egress and ingress, passages and doors; white-washing walls and floor maintenance.
c)
Workshop (room) sanitation and cleanliness; temperature, humidity, ventilation, lighting, elimination of dust, smoke, fumes, gases.
d) e)
Control of effluents. Convenience and comfort during work, that is, operatives posture, seating arrangements.
f) breaks. g)
Distribution of work hours and provision for rest hours, meal times and Workmens safety measures, that is, maintenance of machines and tools, fencing of machines, providing guards, helmets, aprons, goggles, and first aid equipment.
h)
Supply of necessary beverages, and pills and tablets, that is, salt tablets, milk, soda.
i)
Notice boards: posters, pictures, slogans; information of communication.
B. a)
Conveniences: Urinals and lavatories, washbasins, bathrooms, provision for spittoons; waste disposal.
b) c) d)
Provision of drinking water; water coolers. Canteen services: full meal, mobile canteen. Management of workers cloak rooms, rest rooms, reading room and library.
C. Workers Health Services: Factory health care; dispensary, ambulance, emergency aid, medical examination for workers; health education, health research; family planning services.
D. Women and Child Welfare: Antenatal and postnatal care, maternity aid, crche and child care; womens recreation (indoor); family planning services. E. Workers Recreation: Indoor games; strenuous games to be avoided during intervals of work.
F.Employment Follow-up: Progress of the operative in his work; his adjustment problems with regard to machines and workload, supervisors and colleagues; industrial counseling.
G.Economic Services: co-operatives, loans, financial grants; thrift and saving schemes; budget knowledge, unemployment insurance, health insurance, employment bureau, profit sharing and bonus schemes; transport services; provident fund, gratuity and pension; rewards and incentives; workmens compensation for injury ; family assistance in terms of need.
H.Labour-Management Participation: a) Formation and working of various committees, that is, works committee, safety committee, canteen committee; consultation in welfare area, in b) Production area, in the area of administration, in the area of public relations. c) Workmens arbitration council. d) Research bureau. I Workers Education: reading room, library, circulating library; visual education; literary classes, adult education; daily news review; factory news bulletin; cooperative with workers in education services.
2.
Welfare measures outside the workplace Housing: bachelors quarters; family residencies according to types and rooms.
a)
b) c)
Water, sanitation, water disposal. Roads, lighting, parks, recreation, playgrounds.
d) e) f) g) h) i)
Schools: nursery, primary, secondary and high school. Markets, co-operatives, consumer and credit societies. Bank Transport Communication: post, telegraph and telephone. Health and medical services: dispensary, emergency ward, outpatient and in-patient care, family visiting; family planning.
j)
Recreation: games; clubs; craft centers; culture Programmes, that is, music clubs; reading rooms and library; open air theatre; swimming pool; athletics, gymnasia.
REWARD SYSTEMS
If employees perceive that their efforts will be accurately appraised and if they further perceive that the rewards they value are closely linked to their evaluations. More specifically, the rewards are likely to lead to high employee performance and satisfaction when they are -
a) b) c)
Perceived as being equitable by the employee; Tied to performance and Tailored to the needs of the individual.
These conditions should foster a minimum of dissatisfaction among employees, reduce withdrawal patterns and increase organizational commitment. If these conditions do not exist, the probability of withdrawal behavior increases, and the prevalence of marginal or barely adequate performance increases.
Employee benefits like flexible work hours, maternity leave, and day care centers may be most relevant for the impact they have on reducing absenteeism and improving job satisfaction.
PERFORMANCE APPRAISAL
The performance Appraisal system is an important tool for assessing the performance, qualitative attributes and the potential of officers in any organization. through effective use of this tool the management can take crucial decisions in respect of the officers in the areas of placement, career development, promotion ,etc. this system also acts as a feed-back mechanism for monitoring the performance of officers under various parameters. It helps them to improve their performance and prepare themselves for shouldering higher responsibilities in the organization. In other words, performance appraisal means systematic evaluation of the personality and performance of each employee by his supervisor or some other person trained in the techniques of merit rating. It employs various rating techniques for comparing individual employees in a work group,
OBJECTIVES OF PERFORMANCE APPRAISAL Helps the employees to overcome his weakness and improve over his strength and thus enable him to improve his performance and that of the department. Generate adequate feedback and guidance from the reporting officers to the employee. Contribute to the growth and development of the employee. Helps in creating a desirable standardized culture and traditions in organizations. Helps in identifying employee for the purpose of motivating, training & development. employee. Generate significant, relevant, free and valid information about
Thus a good performance appraisal system should primarily focus on employee development and at the same time.
There are two broad methods of merit rating may be classified into: TRADTIONAL METHODS DERN METHODS
A) DETERMING THE OBJECTIVES OF PERFORMANCE APPRAISAL: Before any performance appraisal programmed is initiated, it is essential to determine its objectives. The objectives of the appraisal programme may be either to appraise the actual performance of individual to do higher jobs. Sometimes, performance appraisal is associated with specific objectives like training and development, transfer and promotion, etc. B). ESTABILISHING STANDARDS OF PERFORMACE: For effective rating of employees, it is necessary to establish standard or performance against which their performance should be compared. However, an approach that is more preferable is to establish, in writing, definite standard of accomplishment, which the employee can reasonably be expected to meet. C). FREQUENCY OF APPRAISAL: The frequency of appraisal differs from organizations to organization and with the nature of duties performed. There are spot appraisals, monthly, quarterly, and six monthly or yearly appraisals. But most of the organizations conduct yearly or half yearly appraisals because more frequent appraisals besides taking away time of the appraiser or raters may create a sense of fear amongst the rates.
D). DESIGNING OF FORMS:
The Punjab National Bank (officers) service regulations, which came into effect from 1st July 1979, formed the basis of the performance appraisal system and the promotion policy. A new promotion policy was formulated based on marks under various parameters such as: WRITTEN TEST. EDUCATIONAL QUALIFICATION. INTERVIEWS. BRNCH EXPERIENCE.
WORKING PERFORMANCE. The present appraisal system of the bank had been serving the objectives for which it was meant since 1994, but to keep pace with the fast changing economic and banking scenario and meet the competition, it was imperative to develop and utilize on human resource appropriately. To bring appropriate changes for restructuring the govt . of India formed the committee of human resource Management to study all significant areas along with this Boston consultancy group was also appointed. The New Performance Appraisal System was approved by the board in its meeting dated 15th December 2003, for being introduced w.e.f. 1st April 2004.
DATA ANALYSIS
DATA ANALYSIS
Question 1) Have you heard a name of Airtel? Answer a) Y-yes b) n- no c) c- cant say
c 7.00 / 7.0% n 19.00 / 19.0%
y 74.00 / 74.0%
Analysis: we concluded that more than 70% of the people liked the industry which conveys a good image of the company.
Question 2) Response of people about Airtel? Answer a) y-yes b) n-no c) c-cant say
c 14.00 / 14.0%
y 52.00 / 52.0%
n 34.00 / 34.0%
Analysis: we concluded that more than half of the people consider Airtel is a nice product, only a few said NO. That means for people it is a expensive product.
Question 3) Response of people that Airtel will give a healthy competition to other companies? Answer a) y- yes b) n- no c) c- cant say
c 13.00 / 13.0%
n y 59.00 / 59.0% 28.00 / 28.0%
Analysis : we concluded that more than 50% of the people believe that Airtel will give a healthy competition to small companies and it will prove to be more superior than other small companies.
Question 4) Response of people that AIRTEL will bring a revolution in industry? Answer a) y-yes b) n-no c) c- cant say)
c 14.00 / 14.0%
n 20.00 / 20.0%
y 66.00 / 66.0%
Analysis: we concluded that about 66% of the people said that AIRTEL will bring a revolution in the industry as it is growing at a very fast rate day by day.
Question 5) Factors why people like AIRTEL? Answer a) 1-affordability b) 2-shape c) 3-design d) 4-other design
4.00 11.00 / 11.0%
3.00 18.00 / 18.0%
1.00 2.00 10.00 / 10.0% 61.00 / 61.0%
Analysis: we concluded that all the factors contribute in increasing the liking of the people, but the most effective one is the affordability of the AIRTEL.
Question 6) Proportion of people who will shift to AIRTEL? Answer a) Y-yes b) n-no c) c-cant say
y 45.00 / 45.0%
c 22.00 / 22.0%
n 33.00 / 33.0%
Analysis: we concluded that in the coming time people will more often start shifting to AIRTEL as they produce the most Affordable products as compared to other products manufacturing companies.
Question 7) Why would people prefer AIRTEL as their brand? Answer a) 1-comfort b) 2-safety c) 3-reputation d) 4-other reasons
4.00 38.00 / 38.0%
1.00 23.00 / 23.0%
2.00 15.00 / 15.0%
3.00 24.00 / 24.0%
Analysis: we concluded that people prefer AIRTEL as their product due to many factors. Some of them are Comfort, Safety, and Reputation etc.
Question 8) AIRTEL is made for villages or cities? Discuss Answer a) 1-town/cities b) 2-villages c) 3-both d) 4-cant say
4.00 13.00 / 13.0%
3.00 26.00 / 26.0% 1.00 58.00 / 58.0%
2.00 3.00 / 3.0%
Analysis: we concluded that more than 50% of the people believe that Airtel is good for villages, while 26% of the people believe it is good for villages as well as cities.
FINDINGS & RECOMMENDATIONS
FINDINGS AND RECOMMENDATIONS

FINDINGS
1) The retailers on their outlets do not properly place the glow signboard and the company or distributors do not do the distribution of the boards properly. 2) Sales promotion schemes are important to influence the consumer. The retailer was dissatisfied by the promotional schemes of the company. The distributors were not distributing all the schemes properly to the retailer. 3) The competitors sales promotion schemes were not much effective but schemes were properly distributed to the retailers. 4) The company has strong distribution channel but the retailers were not satisfied by the services of the distributors. 5) Number of root vehicle is very less as compare to the size of the market. 6) The merchandising equipments distributed by the company are not being maintained properly by the company.
RECOMMENDATIONS
1) The company must ensure that Airtel is not used to display vehicles properly. 2) The company must keep check on the maintenance of vehicles on the outlets. 3) The glow signboard should be placed at the public places where maximum people can be influenced by the sales promotion schemes by the company. 4) The company should properly maintain all merchandising equipments on all outlets. 5) Number of root vehicle should be increased as the size of market is relatively large. 6) As the sales promotion schemes are major tool to influence the buyer as well as to the retailer, so the company should maintain the proper flow of the promotional schemes as compare to the competitors. 7) The company must ensure that promotional schemes are distributed properly by the distributors. 8) Retailer- distribution relation should be made friendly. 9) The executive of the concerned market should be made more responsible towards his/her job.
CONCLUSION
The aim of this project was to comparatively study on operators and others operators and try to reveal future prospects of Airtel .In my Marketing research I found that the demand of is going to increase day by day. The company should participate in advertising to acquire as much benefits as possible, thus competing successfully with other operators. The final survey incremented my knowledge regarding how to market ones product efficiently and how to deal with various types of people. Thus I greatly enjoyed this project and learnt a lot. Development of good relations with the dealers is must. Company should also make efforts to attract more and more customers through various schemes etc. After conducting this survey on Airtel, I come to the conclusion that, company has huge potential in Delhi region & it can capture major share by providing excellent after sales service. There are some other conclusions are also included: The market reach of the company is very good. The growth of the product is also appraisable The company is a major player in the sector of power generation. The service providing network of the company is very strong.
BIBLIOGRAPHY
WEBSITE
www.google.com www.wikipedia.com www.Airtel.com
MAGAZINES / NEWSPAPERS
India today Hindustan Times Business Today

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A PROJECT REPORT ON TRAINING AND DEVELOPMENT OF AIRTEL EMPLOYEE

SUBMITTED BY: ANKIT KATHURIA BBA (4TH SEMESTER)

UNDER GUIDANCE OF:

Bharti Airtel Limited

Industry Founded Founder(s) Headquarters Area served Key people

Telephone Internet Satellite television

Revenue Operating income Profit Total assets Employees

SingTel (32.15%) Vodafone (4.4%)

Its area of operations include:

3 countries in the Indian Subcontinent:

Bangladesh, India and Sri Lanka

Airtel operates in the following countries: Country Site Remarks

Bangladesh bd.airtel.com Burkina Faso

player with 1,433,000 customers representing 50% market share.[10]

Airtel Chad is the no. 1 operator with 69% market share.[10]

Bharti Cellular launched cellular services as "AirTel" in Delhi.

Bharti Telenet launched cellular services in Himachal Pradesh

AirTel introduces MTV Club Card in Chennai

Denomination Calling value Rs Rs 50

Proc Fee Rs 43.33

Service tax Rs 2.0

Validity Days 4.67 30

Easy Payment Options. Anytime Anywhere

Strong Network Coverage

Long Distance Calling Facility

Widest Roaming - National and International

Reach us, Anytime Anywhere

Best Value Plan

(C7) : Circumstances (Needle of compass to Circumstances )

UNIQUE SELLING PROPOSITION

1. Designing a Customer Driven Marketing Strategy:

Which customer they will serve?

How will they serve these customers?

Positioning Unique selling proposition (USP)

3. CAPTURE VALUE FROM CUSTOMER IN RETURN:

4. Designing a Customer Driven Marketing Strategy:

TYPES OF FINANCIAL ANALYSIS

ON THE BASIS OF MATERIA L USED

ON THE BASIS OF TIME HORIZON

ON THE BASIS OF ENTITIES INVOLVE D INTERFIRM ANALYSIS INTRAFIRM ANALYSIS

ON THE BASIS OF MODUS OPERAN DI HRIZONT AL ANALYSIS

SHORT TERM ANALYSIS

LONG TERM ANALYSIS

Procedure of Financial Statements Analysis:

Methods or Devices of Financial Analysis:

the financial statement of Orissa State Co-operative Bank Ltd.

Comparative balance sheet

Guidelines for Interpretation of Comparative Balance Sheet:

Comparative Income Statement:

Guidelines for Interpretation of Comparative Income Statement:

Focus of Financial Statement Analysis:

Application of Financial Analysis:

Limitations of Financial Statement Analysis:

Overview of Ratio Analysis

Functional Classification in View of Financial Management or Classification According to Tests:

Long-term solvency and Leverage Ratios:

Activity Ratios or Asset Management Ratios:

Profitability Ratio: (A) In relation to Sales

(B) In relation to investments

HR POLICIES & STRATEGIES

Training Delivery Manager

Training Design manager

PSU Banks SBI &associate s Private Sector banks Total

TRAINING FACILITIES AVAILABLE FOR OFICERS