Kelly Film City Money Mantra Pre Event Submission

Submitted by Vishal Gaonkar Team Game Changers

Executive Summary Andromeda Constructions has decided to start with Kelly Film City, which named after the daughter of the chairman of Andromeda Constructions Pvt Ltd Mr. Kennedy Fernandes. This is a Film city cum Urban Entertainment Centre (UEC. The tourism industry in India has been on the rise after a slowdown last year, with markets opening up to new avenues, the people of India are becoming more and more health conscious. When talking about the tourism industry in Goa, majority of the youth are in sync with the latest trends, especially those who have just begun working. As per the census data of 2011 released by the Government of India the per capita income in the state of Goa is the highest i.e. Rs 1, 32,719, with no other state even close to it. This supports the fact that Goans have more disposable income and one can easily see it today. Approximately 5 years back a Mercedes car was considered a novelty, whereas today they no longer occupy the prestigious position in the minds of Goan consumers. Concept Urban Entertainment Centre (UEC) can be defined as family-oriented entertainment destinations. These centres combine Film city and recreation with entertainment to form an overall experience The goal of a UEC for a city or developer is, perhaps, to create tax revenue, but for the visitor the overriding concept is to have fun. Entertainment is the draw and a large part of what creates the unique experience of the centre. A UEC has to be created as a centre with the right balance of retail and entertainment. If the centre contained too much retail it read to the visitor as an ordinary shopping mall, conversely, if there were too many entertainment options people forget to make purchases. Layout The Film city will be of 200 acres in Pernem. The film city will have the following 4 sets(corporate, village, retro and Action sequences)(60000 sq. m each ) 2 gardens (10000 sq. each) Indoor Studio(10000 sq. m) Post production Studio(2000 sq. m) Corporate office(10000 sq. m) Recording Studo(8000 sq. m ) Resort(40000 sq. m) Stores(10000 sq. m) Parking ( 5000 sq. m)

The resort and the stores will be leased for 5 years for a sum of 150 Crores. Location The location is situated in Pernem at a distance of 9 Km from highway as can be seen from the pictures below

Feasibility The sociological and political factors are in favour of this film city in Pernem. Thus as can be seen from the financial information it is feasible.