B2B Chat - Traditional Marketing

B2BChat
Traditional Marketing in B2B
By Tweet Category for iPad
Date: 04/08/2013
Analysis of the session 'B2BChat' created with Tweet Category
OVERVIEW
Session B2BChat
Statistics
Categories total tweets
326
Retweets Links
30
Replies Pictures
users
38 4
Tweets Check-ins
122 0
161 1
Category Replies Other Statements Answer 1 Answer 5 Positive Answer 2 Answer 4 Rest of categories
730.836 Impressions
Potential impact
Tweets per user
10,9
Total tweets 163 88 26 11 8 6 5 5 14
% 50 27 8 3 2 2 2 2 4
Original Tweets 161 55 24 11 8 6 5 5 13
RT 2 33 2 0 0 0 0 0 1
Users 25 21 6 7 5 6 4 5 11
112.236 Users
Potential reach
Followers per user
3.741
Charts
num. tweets
Most Active Users

317
b2b_chat
tweets followers
56
2802
financeguy74
tweets 0
00:00 3 apr
33
1
05:20
0
10:40
0
16:00
0
21:20
1
02:40 4 apr
3
08:00 13:20
10
1
18:40
0
00:00 5 apr
followers
time
3568
MaureenB2B
tweets followers
31
num. users
1072
4
3 1 1500-5000 5000-10000 >10000
Stefanie1026
tweets followers
26
3 2 1 1 0 1 0 0 2 1
68
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
num. followers
5 6 7
GeraldMoczynski
tweets followers
25
num. tweets per user
827
fearlesscomp
tweets followers
>5 5 4 3 2 1 3 8 0 0 4
15
18
5077
TCoughlin
tweets followers
17
num. users
1113
CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Replies Other Statements Potential Impact Replies Other Statements Users Replies Other Answer 1 Number of tweets Replies Other Statements Retweets Other Replies Statements
4 5
Links Answer 1
4 5
Links Answer 1
4 5
Statements Positive
4 5
Answer 1 Answer 5
4 5
Links -
Charts Impressions per category Tweets per category Users per category
Categories Category Replies Other Statements Answer 1 Answer 5 Positive Answer 2 Answer 4 Links Answer 3 Answer 6 Pictures Total tweets 163 88 26 11 8 6 5 5 5 4 4 1 % 50 27 8 3 2 2 2 2 2 1 1 0 Original Tweets 161 55 24 11 8 6 5 5 4 4 4 1 RT 2 33 2 0 0 0 0 0 1 0 0 0 Users 25 21 6 7 5 6 4 5 4 3 3 1 Impressions 420.687 179.842 45.166 16.443 11.118 7.680 8.592 3.054 30.189 2.641 3.699 1.725 Potential Reach 67.978 82.471 6.524 10.772 7.902 7.680 7.520 3.054 25.112 2.443 2.627 1.725 Tweets/ User 6,5 4,2 4,3 1,6 1,6 1,0 1,2 1,0 1,2 1,3 1,3 1,0 Followers/ User 2.719 3.927 1.087 1.538 1.580 1.280 1.880 610 6.278 814 875 1.725
USERS
Statistics
30
Number of users Top 5 users Most active users
b2b_chat
2,7
Number of users per category
10,9
Number of tweets per user
24.361
Number of impressions per user
Most popular users

chuckmartin
Users with the highest impact

b2b_chat
56
tweets financeguy74 juntajoe
26.733
followers
156.912
impressions financeguy74
33
tweets MaureenB2B DigitalEthos
25.999
followers
117.744
impressions fearlesscomp
31
tweets
14.742
followers
91.386
impressions
4 5
Stefanie1026
26
tweets GeraldMoczynski
4 5
fearlesscomp
5.077
followers wittlake
4 5
chuckmartin
80.199
impressions wittlake
25
tweets
4.558
followers
59.254
impressions
Most participative users

cindybrugge
Retwitters
Stefanie1026
Most original users

b2b_chat
9
num. categories MaureenB2B b2b_chat
8
num. of RTs financeguy74
50
original tweets
8
num. categories cmo4hire GeraldMoczynski
6
num. of RTs MaureenB2B
31
original tweets
8
num. categories
5
num. of RTs
29
original tweets
4 5
Charts
ClausenAmy
6
num. categories fearlesscomp
4 5
e2eIN
5
num. of RTs ImInStitchesLLC
4 5
GeraldMoczynski
20
original tweets Stefanie1026
6
num. categories
2
num. of RTs
18
original tweets
3741
Followers per user HIGH INFLUENCE
15
5 0
influence level
Very low 0 to 10 followers
1
Low 10 to 50 followers
2
Medium-low 50 to 200 followers Medium 200 to 500 followers
3
Medium-high High 500 to 1000 1000 to 5000 followers followers
Very high >5000 followers
HIGHLIGHTED TWEETS
#B2Bchat @b2b_chat
00:56 - 05 Apr 13
Cat.: Statements
Gerald Moczynski @GeraldMoczynski
00:51 - 05 Apr 13
Cat.: Statements
S6. Drop the "Big Campaign Idea". Marketing should sound like its from a colleague, without the spin and buzzwords. Agree/Disagree? #b2bchat
S5. Totally agree! I may never look at their social profiles, but that they have them shows they're adapting. #b2bchat
#B2Bchat @b2b_chat
00:49 - 05 Apr 13
Cat.: Statements
e2e @e2eIN
00:46 - 05 Apr 13
Cat.: Statements
S5. Companies that don't include social profiles in traditional materials look out of touch. Agree/Disagree/Why? #b2bchat
S2 Agree. Necessary evil.Hate as a consumer. Must as #entrepreneur Hopefully there's a genuine connection in the email/direct mail #b2bchat
Cindy Brugge @cindybrugge
00:40 - 05 Apr 13
Cat.: Statements
Stefanie Goodman @Stefanie1026
00:32 - 05 Apr 13
Cat.: Statements
S4 Agree! That's the goal. Traditional tactics should be communicating the same message as digital media! #b2bchat
S3 I wouldn't necessarily say traditional marketing is easier to measure, but it is definitely slower to measure #b2bchat
#B2Bchat @b2b_chat
00:31 - 05 Apr 13
Cat.: Statements
00:21 - 05 Apr 13
Cat.: Statements
S3. Traditional marketing is is easier for B2B marketers to measure effectively. Agree/Disagree/Why? #b2bchat
S2. Disagree. Anyone who sends me a broadcast, shotgun approach e-mail gets blocked that day. #b2bchat
00:12 - 05 Apr 13
Cat.: Statements
Dan Hanssel @dannyhanssel
00:10 - 05 Apr 13
Cat.: Statements
S1. I think the trick is being in the right non-digital media. Advertising for brand positioning is a trade mag is useful. #b2bchat
S1: Disagree. B2B is way behind B2C in digital, especially social marketing. #B2Bchat
#B2Bchat @b2b_chat
00:08 - 05 Apr 13
Cat.: Statements
Jeff Ogden @fearlesscomp
00:22 - 05 Apr 13
Cat.: Replies
S1. The shift to digital has gone too far, B2B marketers are now overinvested in digital. Agree/Disagree/Why? #b2bchat
@financeguy74 Relevance is key. Bad content is bad content in any form. #b2bchat
traci browne @tracibrowne
13:05 - 05 Apr 13
Cat.: Positive

Thanks @b2b_chat! Great tweetchat! #b2bchat
01:17 - 05 Apr 13
Cat.: Positive
Looks like I missed another good #b2bchat last night
01:05 - 05 Apr 13
Cat.: Positive
00:59 - 05 Apr 13
Cat.: Other
Best tweetchat I've done in a while. Thanks for hosting @b2b_chat #b2bchat
I took a copywriting class that taught me for advertisments specifically its best to talk like you do in everyday speech #b2bchat
Jennifer Beever @cmo4hire
00:43 - 05 Apr 13
Cat.: Other
jeff cram @jeffcram
00:32 - 05 Apr 13
Cat.: Other
Traditional-only marketers (mad men) lose for not integrating digital, digital-only marketers lose for not including traditional. #b2bchat
You've arrived as a b2b brand when you can actually sell your branded schwag/junk online & not force it on folks #b2bchat
Maureen Blandford @MaureenB2B
00:59 - 05 Apr 13
Cat.: Answer 6
00:51 - 05 Apr 13
Cat.: Answer 5
A6 This is exactly how I design most sales support. So I heartily agree. It's tough to do & most don't have the skills to execute #b2bchat
A5 Lack of social profiles in traditional materials makes companies look out of touch - Agree. #b2bchat
Amy Clausen @ClausenAmy
00:40 - 05 Apr 13
Cat.: Answer 4
00:38 - 05 Apr 13
Cat.: Answer 3
A4: all tactics when integrated and aligned to where your audience is can drive results if the message is relevant #b2bchat
A3 Up-and-comers in digital media are creating measurements for digital media as well. #b2bchat
00:21 - 05 Apr 13
Cat.: Answer 2
00:14 - 05 Apr 13
Cat.: Answer 1
A2 the best B2B tactics are the ones that work for your targets. That said there are still places where mail and email can work! #b2bchat
A1: Who is your target audience? That might affect how heavily you focus on digital. #b2bchat
Annexes
TWEETS BY CATEGORY
Category
Answer 1
Tweets to Answer 1
Most Active Users
11
tweets Tweets from this category
7
users
0
retweets
10.772
potential reach
16.443
potential impact
1,6
tweets / user
1. cindybrugge 2. fearlesscomp 3. ClausenAmy 4. MaureenB2B 5. Stefanie1026
00:09 - 05 Apr 13
00:10 - 05 Apr 13
A1 The email inbox is overflowing. The physical mailbox is empty. Duh! #b2bchat
A1 Disagree! Digital is super useful. Most people use the Internet and other digital tools to find companies. #b2bchat
00:11 - 05 Apr 13
00:12 - 05 Apr 13
A1 What's gone too far is crazy positing on any latest/greatest tool. I see little evidence that HQ marketers understand sales #b2bchat
A1 Companies that actively blog have a 77% lift in monthly leads... Seems like a large percentage for digital to be overrated. #b2bchat
#B2Bchat @b2b_chat
00:13 - 05 Apr 13
00:14 - 05 Apr 13
MT @cindybrugge: A1 Companies that actively blog have 77% lift in leads. Seems like a large percentage for digital to be overrated #b2bchat
A1: Who is your target audience? That might affect how heavily you focus on digital. #b2bchat
00:14 - 05 Apr 13
00:16 - 05 Apr 13
A1 High quality print and face to face meetings are both very effective IMHO. #b2bchat
So true. RT @cindybrugge: A1: Who is your target audience? That might affect how heavily you focus on digital. #b2bchat
00:16 - 05 Apr 13
00:16 - 05 Apr 13
Do those leads convert to sales though? RT @cindybrugge: A1 Companies that actively blog have a 77% lift in monthly leads... #b2bchat
A1. Disagree that B2B overinvested in digital. SMBs (my clients) not doing enough, not integrating social with traditional. #b2bchat
00:21 - 05 Apr 13
A1 We must also remember that revenue is the goal. If we aren't setting up measurements upfront, we won't affect the bottom line. #b2bchat
TWEETS BY CATEGORY
Category
Answer 2
Tweets to Answer 2
Most Active Users
5
4
users
0
retweets
7.520
potential reach
8.592
potential impact
1,2
tweets / user
1. MaureenB2B 2. cindybrugge 3. cmo4hire 4. fearlesscomp
00:21 - 05 Apr 13
00:21 - 05 Apr 13
A2 Email and direct mail are both very good, but I think you need some face to face too. #b2bchat
A2 the best B2B tactics are the ones that work for your targets. That said there are still places where mail and email can work! #b2bchat
00:23 - 05 Apr 13
00:24 - 05 Apr 13
A2. Email, direct mail not best B2B tactics. Online content attracting qualified prospects, engage thru email, snail mail better. #b2bchat
A2 Remember that online media makes a conversation possible. If it feels like an advertisement, you lose the personal touch. #b2bchat
00:26 - 05 Apr 13
Yep! RT @TCoughlin: @b2b_chat A2. Depends, as in most things mkt, on the intended audience and their comm preferences. #b2bchat.
TWEETS BY CATEGORY
Category
Answer 3
Tweets to Answer 3
Most Active Users
4
3
users
0
retweets
2.443
potential reach
2.641
potential impact
1,3
tweets / user
1. cindybrugge 2. MaureenB2B 3. cmo4hire
00:35 - 05 Apr 13
00:37 - 05 Apr 13
word RT @TCoughlin: A3. Both can be a challenge to do accurately, repeatedly. Is a billboards ROI easier to measure than blog posts #b2bchat
A3 Possibly... but only because we have already set up measurements for traditional media. #b2bchat
00:38 - 05 Apr 13
00:38 - 05 Apr 13
A3 Up-and-comers in digital media are creating measurements for digital media as well. #b2bchat
A3. B2b marketers r more comfortable w measuring traditional marketing. Digital metrics r easier but new, so peeps uncomfortable. #b2bchat
TWEETS BY CATEGORY
Category
Answer 4
Tweets to Answer 4
Most Active Users
5
5
users
0
retweets
3.054
potential reach
3.054
potential impact
1,0
tweets / user
1. ClausenAmy 2. MaureenB2B 3. cindybrugge 4. cmo4hire 5. e2eIN
00:39 - 05 Apr 13
00:40 - 05 Apr 13
A4 agree that all tactics have value somewhere. #b2bchat
A4: all tactics when integrated and aligned to where your audience is can drive results if the message is relevant #b2bchat
00:42 - 05 Apr 13
00:42 - 05 Apr 13
A4: Agreed! Integrated marketing now includes whatever traditional, social, digital tactics work for prospects. #b2bchat
A4 Amen! RT @Stefanie1026: Each medium should drive traffic to the other. Thats what makes it successful integration! #b2bchat
e2e @e2eIN
00:54 - 05 Apr 13
A4 Agreed. Traditional tactics SHOULD drive social & digital as reinforcement. Message still targeted just variation in delivery. #b2bchat
10
TWEETS BY CATEGORY
Category
Answer 5
Tweets to Answer 5
Most Active Users
8
5
users
0
retweets
7.902
potential reach
11.118
potential impact
1,6
tweets / user
1. MaureenB2B 2. ClausenAmy 3. cindybrugge 4. cmo4hire 5. fearlesscomp
00:51 - 05 Apr 13
00:51 - 05 Apr 13
A5 Agreed. A modicum of social dressing is important, even if your targets aren't there yet. Almost all influencers are. #b2bchat
A5 Lack of social profiles in traditional materials makes companies look out of touch - Agree. #b2bchat
00:52 - 05 Apr 13
00:52 - 05 Apr 13
A5 Agree. Why not link your clients to an opportunity to start a conversation? #b2bchat
A5 have a couple B2B tech clients who cannot reach their targets via anything social, but their influencers are social & that's key #b2bchat
00:53 - 05 Apr 13
00:54 - 05 Apr 13
A5. Agreed! co's that don't include social on marketing pieces are out of touch. Esp Facebook for attracting employees. #b2bchat
A5 Companies selling engineering services - their targets are rarely social. But their influencers are social. #stratify #b2bchat
00:56 - 05 Apr 13
00:57 - 05 Apr 13
A5: my targets not on SoMe so much, but influencers/media are which can lead to feature in traditional media which my targets get #b2bchat
See? MT @ClausenAmy: A5: my targets not on SoMe so much, but influencers/media are which can lead to feature in traditional media #b2bchat
11
TWEETS BY CATEGORY
Category
Answer 6
Tweets to Answer 6
Most Active Users
4
3
users
0
retweets
2.627
potential reach
3.699
potential impact
1,3
tweets / user
1. MaureenB2B 2. ClausenAmy 3. cmo4hire
00:59 - 05 Apr 13
00:59 - 05 Apr 13
A6. Hmm, bit on the fence on this one. I like a good campaign. But clever, I don't like being sold down to. So spin it baby! #b2bchat
A6 This is exactly how I design most sales support. So I heartily agree. It's tough to do & most don't have the skills to execute #b2bchat

A6: agree - at least for us in biotech/pharma #b2bchat
01:01 - 05 Apr 13
01:04 - 05 Apr 13
A6 Campaigns can be a dirty word when they're bad (which is usually). But they're a great tool - just have to be collegial #b2bchat
12
TWEETS BY CATEGORY
Category
Positive
Positive tweets
Most Active Users
6
6
users
0
retweets
7.680
potential reach
7.680
potential impact
1,0
tweets / user
1. Stefanie1026 2. TCoughlin 3. b2b_chat 4. cindybrugge 5. joshleatherman
Joshua Leatherman @joshleatherman
00:30 - 05 Apr 13
#B2Bchat @b2b_chat
01:04 - 05 Apr 13
Digital media allows marketers to gather great intelligence & provide relevant content. #b2bchat
Alright, that officially wraps up the chat, thanks all for joining! #b2bchat
Terence Coughlin @TCoughlin
01:05 - 05 Apr 13
01:05 - 05 Apr 13
Thanks for moderating, enjoyed it. G'night all. RT @b2b_chat: Alright, that officially wraps up the chat, thanks all for joining! #b2bchat
Best tweetchat I've done in a while. Thanks for hosting @b2b_chat #b2bchat

Thanks @b2b_chat! Great tweetchat! #b2bchat
01:17 - 05 Apr 13
traci browne @tracibrowne

Looks like I missed another good #b2bchat last night
13:05 - 05 Apr 13
13
TWEETS BY CATEGORY
Category
Statements
Statements
Most Active Users
24
6
users
2
retweets
6.524
potential reach
45.166
potential impact
4,0
tweets / user
1. b2b_chat 2. GeraldMoczynski 3. e2eIN 4. dannyhanssel 5. Stefanie1026
#B2Bchat @b2b_chat
00:06 - 05 Apr 13
#B2Bchat @b2b_chat
00:08 - 05 Apr 13
Include the statement # in your response and reply to others (it should be a discussion!) #b2bchat
S1. The shift to digital has gone too far, B2B marketers are now overinvested in digital. Agree/Disagree/Why? #b2bchat
#B2Bchat @b2b_chat
00:09 - 05 Apr 13
00:10 - 05 Apr 13
(and first statement for @GeraldMoczynski: Embroidery is underrated. Disagree with THAT!) :-) #b2bchat
S1: Disagree. B2B is way behind B2C in digital, especially social marketing. #B2Bchat
00:12 - 05 Apr 13
00:12 - 05 Apr 13
S1. I think the trick is being in the right non-digital media. Advertising for brand positioning is a trade mag is useful. #b2bchat
S1. I think the trick is being in the right non-digital media. Advertising for brand positioning IN a trade mag is useful. #b2bchat
00:13 - 05 Apr 13
00:14 - 05 Apr 13
S1. Agree about the shift, though. I think print advertising helps a company look established in B2B world. #b2bchat
S1: Most B2B small biz don't do enough of any kind of marketing! #B2Bchat
#B2Bchat @b2b_chat
00:18 - 05 Apr 13
00:21 - 05 Apr 13
Pretty split audience here on the first statement, good! Next one coming up in a minute. #b2bchat
S2. Disagree. Anyone who sends me a broadcast, shotgun approach e-mail gets blocked that day. #b2bchat
00:26 - 05 Apr 13
#B2Bchat @b2b_chat
Next statement coming up in a moment. #b2bchat
00:31 - 05 Apr 13
S2. If B2B grows through relationships, then advertising is not the solution. Representation (preferably wearing logo wear) is. #b2bchat
#B2Bchat @b2b_chat
00:31 - 05 Apr 13
00:32 - 05 Apr 13
S3. Traditional marketing is is easier for B2B marketers to measure effectively. Agree/Disagree/Why? #b2bchat
S3 I wouldn't necessarily say traditional marketing is easier to measure, but it is definitely slower to measure #b2bchat
#B2Bchat @b2b_chat
00:38 - 05 Apr 13
#B2Bchat @b2b_chat
00:38 - 05 Apr 13
Ok, next statement coming up in a moment. #b2bchat
S4. When it is integrated, traditional tactics can also drive social and digital results. Agree/Disagree/Why? #b2bchat
14
00:40 - 05 Apr 13
e2e @e2eIN
00:46 - 05 Apr 13
S4 Agree! That's the goal. Traditional tactics should be communicating the same message as digital media! #b2bchat
S2 Agree. Necessary evil.Hate as a consumer. Must as #entrepreneur Hopefully there's a genuine connection in the email/direct mail #b2bchat
#B2Bchat @b2b_chat
Ok, next statement coming up in a moment. #b2bchat
00:49 - 05 Apr 13
#B2Bchat @b2b_chat
00:49 - 05 Apr 13
S5. Companies that don't include social profiles in traditional materials look out of touch. Agree/Disagree/Why? #b2bchat
00:51 - 05 Apr 13
00:53 - 05 Apr 13
S5. Totally agree! I may never look at their social profiles, but that they have them shows they're adapting. #b2bchat
S5. Plus, stodgy B2B buyers want to think their vendors are current, so social links tease that assumption. #b2bchat
#B2Bchat @b2b_chat
Ok, last statement coming up! #b2bchat
00:56 - 05 Apr 13
#B2Bchat @b2b_chat
00:56 - 05 Apr 13
S6. Drop the "Big Campaign Idea". Marketing should sound like its from a colleague, without the spin and buzzwords. Agree/Disagree? #b2bchat
15

B2B Chat - Traditional Marketing

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B2B Chat - Traditional Marketing

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B2BChat

Traditional Marketing in B2B

By Tweet Category for iPad

Analysis of the session 'B2BChat' created with Tweet Category

Categories total tweets

Tweets per user

Total tweets 163 88 26 11 8 6 5 5 14

Original Tweets 161 55 24 11 8 6 5 5 13

Followers per user

Most Active Users

num. tweets per user

Analysis of the session 'B2BChat' created with Tweet Category

Analysis of the session 'B2BChat' created with Tweet Category

Most popular users

Users with the highest impact

Most participative users

Most original users

Very high >5000 followers

Analysis of the session 'B2BChat' created with Tweet Category

Gerald Moczynski @GeraldMoczynski

Cindy Brugge @cindybrugge

Stefanie Goodman @Stefanie1026

Gerald Moczynski @GeraldMoczynski

Gerald Moczynski @GeraldMoczynski

Dan Hanssel @dannyhanssel

Jeff Ogden @fearlesscomp

traci browne @tracibrowne

Cindy Brugge @cindybrugge

Looks like I missed another good #b2bchat last night

Stefanie Goodman @Stefanie1026

Stefanie Goodman @Stefanie1026

Jennifer Beever @cmo4hire

jeff cram @jeffcram

Analysis of the session 'B2BChat' created with Tweet Category

Maureen Blandford @MaureenB2B

Jeff Ogden @fearlesscomp

Amy Clausen @ClausenAmy

Cindy Brugge @cindybrugge

Maureen Blandford @MaureenB2B

Cindy Brugge @cindybrugge

Analysis of the session 'B2BChat' created with Tweet Category

Analysis of the session 'B2BChat' created with Tweet Category

Most Active Users

1. cindybrugge 2. fearlesscomp 3. ClausenAmy 4. MaureenB2B 5. Stefanie1026

Jeff Ogden @fearlesscomp

Cindy Brugge @cindybrugge

Maureen Blandford @MaureenB2B

Cindy Brugge @cindybrugge

Cindy Brugge @cindybrugge

Jeff Ogden @fearlesscomp

Stefanie Goodman @Stefanie1026

Amy Clausen @ClausenAmy

Jennifer Beever @cmo4hire

Cindy Brugge @cindybrugge

Analysis of the session 'B2BChat' created with Tweet Category

Most Active Users

1. MaureenB2B 2. cindybrugge 3. cmo4hire 4. fearlesscomp

Jeff Ogden @fearlesscomp

Maureen Blandford @MaureenB2B

Jennifer Beever @cmo4hire

Cindy Brugge @cindybrugge

Maureen Blandford @MaureenB2B

Analysis of the session 'B2BChat' created with Tweet Category