Experiment technique: This is a technique when you collect primary data by changing values of the controllable variable and

noting down the changes in the uncontrollable variable. It is a time taking technique.

Two types: 1. Absolute effect of X drug on heart patients 2. Comparative a. Effect of X & Y drugs on heart patients b. Effect of X drug on 2 diff groups of heart patients

Diff concepts of experiment technique 1. Treatment- different values of the independent variable 2. Experiment Group- this is the group which receives the treatment. 3. Control Group- this is the group which does not receives the treatment. No treatment: Effect: Models of experiment technique: 1. After only design: eg. new product launch 2. Before and after design: 3. Control group design: group 1 group 2 Q- A particular brand of chocolate found that the sales volume of its anniversary bar (priced at Rs.50) was 1 lakh, 1.5 lakh and 1.25 lakhs a months in cities A, B and C respectively. The company announced discounts as diwali schemes in cities A & C. It was found that A being a metro city, sales rose to 2 lakhs a month and of C being a sub-urban town rose to 2.2 lakhs a month. It was also observed that the monthly sales in city B rose to 2 lakh just as in city A. 1. 2. 3. 4. What is the effect of time and extraneous variables on sales volume? What is the difference of the treatment between metro and the sub-urban city? Which city is more price elastic? What actually do you think is affecting the sales volume? discount

ans: sales=f(price) ABC-

1. D-C = 50 k 2. A: (B-A) (D-C) = 50k C :(F-E) (D-C) = 45K 50K-45K=5k 3. A 4. In case of city A, the effect of time and extraneous variable is same In case of city A, the effect of time and extraneous variable is different

Other categories of experiment techniques: 1. blind fold technique: different brands are given to identify 2. double blind fold: 2 same brands are given

Mode- Highest frequency (N) Mean- (Exi/n) To calculate regression the dependent variable has to be quantitative. We can use regression when some independent variables are qualitative in nature.

Hypothesis testing

AnnovaChiSquare-Non parametric testing Normal distribution=mean=median=mode Atleast one variable has be qualitative A company wants to restructure its basic salary Independent variable age,gender,education, performance Dependent variable- salary

Sampling to save cost and time standard error = parameter - statistic sample size depend upon three important issues:

1. Variance of the population larger the variance of the population, larger should the sample size. more homogenous the population, smaller the sample size 2. Margin of error difference between parameter and statistic. lesser the margin of the error, more will be the sample size. 3. Confidence error confidence zone More the confidence zone, more the probability of having a type 2 error. more the confidence limit, more should be the sample size. higher the confidence zone, higher will be the sample size

Question A furnishing company wants to find out the expenditure pattern of consumers behind these products. The confidence level is taken up to be 95%, Margin of error +-2$, standard deviation of population being $29. Find out the optimal sample size for the company for doing the study? Sol: (1.96) *29 /2 =
2 2 2

Question What was the revenue of pizza hut in NCR in the last financial year? population of NCR, number of outlets revenue = price * quantity

write the null hypothesis. chi square between house working and number of times visiting? null hypthses. no= there is no relation between status and the number of visits Status 1 Housewife Working Visits 2

frequency distribution of visits with respect to status. age and number of visits co-relation for each one we can find a mode we cal also do a frequency distribution

pick up the most important three questions from opinions and find annova with age. only do with those which you feel will have a relationship with age.