Branded Furniture India

M2PressWIRE. 12/01/2010. The Branded Furniture market is valued at INR 58 bn in 2008; expected to reach INR 165 bn in 2012. Branded furniture comprises of Domestic and Commercial furniture segments. Market is dominated b... Database: Newspaper Source Plus

The Branded Furniture market is valued at INR 58 bn in 2008; expected to reach INR 165 bn in 2012. Branded furniture comprises of Domestic and Commercial furniture segments. Market is dominated by the Domestic segment. The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate and revenue split between the residential and commercial segments. An analysis of drivers reveals that increase in disposable income, reduction in import duties, growth in real estate sector, rising quality consciousness amongst Indian consumers, growth in IT & ITES Sector, growth in tourism, growth in organized retail is driving growth in this sector. The key challenges identified include reduction in timber harvest, FDI Regulations, market restricted to Cities. The report identifies the current market trends including rising popularity of traditional furniture, modular kitchens, use of innovative materials, use of recycled wood, forward integration and rising popularity of kids furniture. The competitive landscape profiles the major players in this sector in terms of their business description. The report also provides details key developments in this sector. To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=125534&rt=Branded-Furniture-India.html ((Comments on this story may be sent to info@m2.com)) (C)2010 M2 COMMUNICATIONS http://www.m2.com

Copyright of M2PressWIRE is the property of M2PressWIRE. The copyright in an individual article may be maintained by the author in certain cases. Content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.Source: M2PressWIRE, Dec 01, 2010 Item: 16PU845294808

2) Branded and imported furniture fast gaining popularity in Indian market

Source: M2PressWIRE, 11/16/2009 Abstract: Bharatbook.com added a new report on "Branded Furniture - India" covering the Indian Furniture Industry. The report is part of the Consumer Durables Industry Series. Accession Number: 16PU2083931305 Database: Newspaper Source Plus Translate Full Text:

HTML Full Text Branded and imported furniture fast gaining popularity in Indian market

Bharatbook.com added a new report on "Branded Furniture - India" covering the Indian Furniture Industry. The report is part of the Consumer Durables Industry Series. Branded Furniture Market - India The Branded Furniture market is valued at INR 58 bn in 2008; expected to reach INR 165 bn in 2012. Branded furniture comprises of Domestic and Commercial furniture segments. Market is dominated by the Domestic segment. ( http://www.bharatbook.com/Market-ResearchReports/Branded-Furniture-India.html ) The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate and revenue split between the residential and commercial segments. An analysis of drivers reveals that increase in disposable income, reduction in import duties, growth in real estate sector, rising quality consciousness amongst Indian consumers, growth in IT & ITES Sector, growth in tourism, growth in organized retail is driving growth in this sector. The key challenges identified include reduction in timber harvest, FDI Regulations, market restricted to Cities. The report identifies the current market trends including rising popularity of traditional furniture, modular kitchens, use of innovative materials, use of recycled wood, forward integration and rising popularity of kids furniture. The competitive landscape profiles the major

players in this sector in terms of their business description. The report also provides details key developments in this sector.The drivers and challenges explain the factors influencing growth of the industry and briefly analyzes the major issues/challenges hindering growth. The report also highlights the current market trends. To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/Market-Research-Reports/Branded-Furniture-India.html ((Comments on this story may be sent to tww.feedback@m2.com)) (C)1994-2009 M2 COMMUNICATIONS http://www.m2.com

Copyright of M2PressWIRE is the property of M2PressWIRE. The copyright in an individual article may be maintained by the author in certain cases. Content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.Source: M2PressWIRE, Nov 16, 2009 Item: 16PU2083931305

3) Strategies for Brand Godrej Interio: A Competitor Study and Customer Survey.

Authors: Nair, V Syam1 syamelixir@gmail.com Patnaik, R.2 rajnandan@ibsindia.org Sahoo, P. K.3 prasantsahoo12@yahoo.co.in Source: ICFAI Journal of Business Strategy; Sep2008, Vol. 5 Issue 3, p35-50, 16p, 3 Charts, 1 Graph Document Type: Article Subject Terms: *STRATEGIC planning *BRAND name products *MARKET surveys *SWOT analysis *BRAND image *CUSTOMER satisfaction FURNITURE Geographic Terms: INDIA NAICS/Industry Codes : 541910 Marketing Research and Public Opinion Polling Abstract: The research entails a detailed study of Godrej Interio products--Office and Home, its competitors, customer segment, satisfaction levels and brand awareness. The project also brings out the major factors which are considered by a consumer before going for the purchase of branded furnitures. The main purpose of the article is to give insight into a detailed market study, conducted in order to identify the various dimensions associated with Interio Products in the market. Established players like BP Ergo, Featherlite, Durian, etc., in the domestic market for

modular furniture systems are now integrating research into the behavioral patterns at Indian workplaces, with design, to offer value-added solutions to customers. Sensing this, Godrej Interio is giving a lot of importance to market research as well as competitor understanding at the national level. The paper has three primary objectives: (i) To do a comparative study of Godrej Interio and its competitors--analyze the strengths, weakness, opportunities and threats; (ii) To do a survey for Interio products with focus on awareness, customer segments, customer perception which will help in knowing new trends in the furniture market; and (iii) To study the brand image and the customer satisfaction on the existing clients by doing client research. [ABSTRACT FROM AUTHOR]

Copyright of ICFAI Journal of Business Strategy is the property of IUP Publications and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) Author Affiliations:
1 2

Icfai Business School, Hyderabad, India Faculty of Strategy, Icfai Business School, Hyderabad, India 3 Professor, Department of Management, Utkal University, Bhubaneswar, India Accession Number: 35286486 Database: Business Source Elite Images:

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Annexure 1

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