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January 4, 2013 Abe Matamoros Entrepreneur 416 Delaware Dear Computer Coding Beginner: I will be discussing a professional report

from Wikipedia titled HTML. HTML (Hypertext Markup Language) is a coding language used to display information in a web browser. As an entrepreneur, I became interested in HTML when I decided to start a business that relied on the internet to reach the public. Of all the sites I visited, HTML was the most informative article. In this report on HTML I will be discussing rhetorical choices made by the authors, the appearance of the article, and recommendations I would give the author. Rhetorical Choices: Articles on Wikipedia are for anyone looking for general information about a particular subject matter. As an HTML beginner, this is exactly what I was looking for. Most other websites I visited describe HTML in ways that are too complicated for me. On http://en.wikipedia.org/wiki/HTML, the article HTML is able to reach out to beginners by starting with a very basic introduction. The introduction uses terms that are commonly known to most people instead of using highly technical vocabulary. The article gradually becomes more specific and terms are more technical. The good thing is that I had learned enough from previous paragraphs so that by the time I came across in-depth explanations of HTML, I was able to handle the details. For example, the beginning of the article contains the following text explaining the HTML language: HTML documents are composed entirely of HTML elements that, in their most general form have three components: a pair of tags, a start tag and end tag; some attributes within the start tag; and finally, any textual and graphical content between the start and end tags, perhaps including other nested elements. So, later in the document when the article presented the code: <head> <title>The Title</title> </head> I knew exactly what it meant. The way the article flows from basic to more advanced material allows it to be very clear. Therefore, this article achieves its purpose. Wikipedia wants to attract all sorts of curious minds, both beginners and experts. The style helps the article achieve its purpose by appealing to all audiences interested in learning about HTML. Other characteristics of the article that allows it to accomplish its purpose are: 1. Consistency of point of view Since the entire article is written in third person, authors create a distant view of the events they are explaining; this in turn allows the article to have a formal informative tone. 2. Conciseness By being brief when explaining each part of the article, Wikipedia authors are able to interest the reader on another subject before they get bored with first one. Appearance: Like rhetorical choices, the articles appearance is another very important characteristic for reaching out to readers. When considering the appearance of the article one must consider the layout and the graphics used. Unfortunately, the article does not use enough graphics in its explanations. The only graphics used are of the inventor of HTML and of the logo. HTML, on the other hand has a very good layout that allows readers to easily distinguish between information that is important and text that is just there as supporting detail. The article uses four layout strategies that allow readers to easily find the information they are looking for:

Figure 1
1. On the right hand side of the page there is a box that contains information about HTML that would be of greatest interest to the majority of readers. Figure 1 shows what the box looks like. 2. Important words are shown in blue and serve as hyperlinks. For more information about that specific word, a reader simply has to click on it. 3. Indentations are used so that readers can easily distinguish between main ideas and supporting information. 4. A complete outline of the article is placed at the top of the article. Users can simply identify what they are looking for on the outline, click it, and the page will go directly to the subject that was clicked. This outline is very well structured. It has ten main categories, and each category has up to five sub-categories.

HTML (Hypertext Markup Language) Filename extension Internet media type Type code Uniform Type Identifier .html, .htm text/html

TEXT public.html

Recommendations to the author: 1. Use more graphics to describe what code looks like when it is translated by a web browser. Right next to the code, there should be a picture showing what the code looks like when translated. Here is an example of code taken from the article that I translated: <html> <head> <title>Hello HTML</title> Hello HTML </head> <body> Hello World! <p>Hello World!</br>This is This is </br>A paragraph</br>With A paragraph line breaks</br> With line breaks </p> </body> </html> 2. Talk about places where people can go and learn how to use HTML. While I learned all about what HTML is, I did not learn how to write HTML. It would be nice if the article talked about and recommended different ways of learning HTML. 3. Go into more detail about how HTML relates to CSS (Cascading Style Sheets). The article explains that CSS is used often with HTML, but it does not explain how users can link them together. Conclusion: I look for articles that are clear, concise, and informative. I want to be able to stay interested in an article the entire time that I am reading it, and I expect to see information in ways that will help me retain what I have learned. The article HTML does just that by: Appealing to an audience with a variety of knowledge regarding HTML Using concise explanations that do not go too much into depth Creating a user friendly layout in which people can easily chose what they want to learn about Retaining a consistent point of view that sets a formal informative tone

Best Regards, Abe Matamoros