SUMMER INTERNSHIP PROGRAM INITIAL INFORMATION REPORT (IIR)

Name: PRATEEK JAIN Mobile No.: 9818394394

Enrollment No.: 09BS0003031 E-mail Id: prateekjain56@yahoo.co.in

I.

Project Details: Title of the project: Strategic Business Development Area of the project: Marketing (Market analysis and Business Development) Objective of the project: Understanding Business Flow i.e. To Study the competitors of the company and to study the effectiveness of different strategies employed by the company to increase its market share in the industry. Description of the project in brief: The project is categorized into various working modules, in which each module has its own independent sets of operations. y The first module deals with identifying the target areas to pitch the companys products across various sectors. y The second module emphasizes on cross referencing which involves a set of questionnaires for retrieving information from competitors and clients. y The third module involves pitching the companys products in retail outlets throughout the NCR region. y The fourth module deals with creating the companys brand image across various corporate sectors. y The fifth module deals with general management of the entire organizational process

II.

Organizational Details: Name of the Organization: Address of the Organization:

Telephone Numbers: Website:

09BS0003031

Radiant Info Solutions Pvt. Ltd. 30 DSIDC, Scheme II Okhla Industrial Area, phase - II New Delhi-110020 +91 11 46515639 / 40 www.radiant.in

Main activity of the Organization: Work Timings: Amount of Stipend Expected: Facilities available to the student: (Transportation) III. Company Guide: Name: Designation: Mobile Number: E-mail:

IT Services & Networking Solutions 09:30 AM to 6:00 PM Rs 2500 / month All basic Facilities + Rs.1200/month

Mr. Nishant Gupta Managing Director 9810916619 nishant@radiant.in

IV.

Project Implementation and Details: Schedule: S.no 1 2 3 4 5 Activity Planning Modules implementation Conclusion Suggestions & Discussions with Faculty & Company Guides Report Writing

8th Feb to 21st May Expected Date of completion 8th 17th Feb. 18th Feb 1st week of may 2nd week of may 2nd week of may 3rd week of May

Methodology: Analytical methods using Primary & Secondary Methodology. At least 15 days Practical exposure to each & every module form the basis of the project,& consists of 2 main activities that are:y Planning phase In which a questionnaire for cross referencing was prepared, and also pamphlet & Price List designing was done by us, in which we dealt with Branding and Pricing of the product. y Modules Implementation Stage

09BS0003031

V.

I will submit the following report as per the schedule given below:

EVALUATION COMPONENT Project Proposal Interim Report Final Report

DATE PLANNED On or before 19th March, 2010 On or before 16th April, 2010 On or before 14th May, 2010

Faculty Guide Name: Prof. Nivedita Roy Date: March 5th, 2010 Signature of the student

09BS0003031