Branding 1. What is a brand ? 2. What can become branded? 3. How work brands today? 4.

The world`s most powerful brands Summary 1. Brands are yours, you make them 2. Brands common values 3. 1. What is a brand ? Originally (1650 onwards (incepand) ) branding was for cattle, a stamp of ownership. Later brands are burned on wooden cases, a guarantee of good source, good quality for wines esepecially . A brand cand be a name, a term or a symbol. It is used to differentiate a product. Brand should add VALUE to products. A brand is confidence, passion, belonging (suitable), action, security, a set of unique values. Brand elements Brands typically are made up of various elements, such as:

Name: The word or words used to identify a company, product, service, or concept. Logo: The visual trademark that identifies the brand. Tagline or Catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels. "Can you hear me now" is an important part of the Verizon brand. Graphics: The dynamic ribbon is a trademarked part of Coca-Cola's brand. Shapes: The distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands. Colors: Owens-Corning is the only brand of fiberglass insulation that can be pink. Sounds: A unique tune or set of notes can denote a brand. NBC's chimes are a famous example. Scents: The rose-jasmine-musk scent of Chanel No. 5 is trademarked. Tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken. Movements: Lamborghini has trademarked the upward motion of its car doors.

Customer relationship management 2. What can become branded? Many things cand be branded. Products, services, people, places, religions.

3. Common brands values/Brands as a verb/ How work brands today? Brands are fiding information/google sharing films/ youtube selling stuff/ebay making friends/facebook addiing to knowledge/wikipedia

these brands say USE ME so Brands now are yours, you make them or unmake them, they mean what YOU say they mean. So brands have belonged to... farmers, manufactures,advertisers, organisations.and know and now to you. 4. The world`s most powerful brandsBrands are big businesses Some facts about coca cola in 2010 Coca cola was valued at $70,452,000,000 That is more than the total GDP of Bolivia ,Kenya, Bahrain . combined In 1886 9 coke bottles were sold in 2010 1,600,000,000 sold enough to every person in London to drink 206 bottles each day

Listed below are the 10 most valuable brands in the world with their calculated brand value, according to BrandZ: http://www.forbes.com/powerful-brands/ 1. Apple Inc. : $182.95 B 2. 3. 4. 5. 6. 7. IBM Corp. : $115.96 B Google Inc. : $107.86 B McDonalds Corp. : $95.19 B Microsoft Corp. : $76.65 B Coca-Cola Co. : $74.29 B Marlboro : $73.61 B

8. AT&T Inc. : $68.87 B 9. Verizon Inc. : $49.15 B 10. China Mobile Ltd. : $47.04 B Some facts about coca cola in 2010 Coca cola was valued at $70,452,000,000 That is more than the total GDP of Bolivia ,Kenya, Bahrain . combined In 1886 9 coke bottles were sold in 2010 1,600,000,000 sold enough to every person in London to drink 206 bottles each day

Rank

Brand

Brand Consumer Brand Value ($bil) Perception Revenue Rank ($bil)

Company Industry Advertising ($mil)

1 Apple

87.1

11

108.2

933

Technology

2 Microsoft

54.7

73.7

1,600

Technology

3 Coca-Cola

50.2

29

22.8

3,256

Beverages

Rank

Brand

Brand Consumer Brand Value ($bil) Perception Revenue Rank ($bil)

Company Industry Advertising ($mil)

4 IBM

48.5

20

106.9

1,373

Technology

5 Google

37.6

36.5

1,544

Technology

6 Intel

32.3

54.0

2,100

Technology

7 McDonald's

37.4

85

85.9

769

Restaurants

8 General Electric

33.7

49

124.7

Diversified

9 BMW

26.3

73.7

Automotive

Rank

Brand

Brand Consumer Brand Value ($bil) Perception Revenue Rank ($bil)

Company Industry Advertising ($mil)

10 Cisco

26.3

15

46.1

325

Technology