Salt + Light Media kit

Advertising with Salt + Light

Introduction
Catholics are extremely under-served in terms of media programming and content today. When one compares the breadth of secular media to that of Catholic media, it is quickly apparent that an enormous gap exists between them. Salt and Light Catholic Media Foundation responds to this large need and important opportunity by providing hope-filled content through a variety of media channels. Our Foundation is supported by visionaries who wish to share stories of hope with people from every demographic group: from the very young, to baby boomers, new families and more. We are happy to open our doors to select organizations who wish to advertise their respective missions and offerings with our engaged public: from the very young, to baby boomers, new families and more. Please consider our numerous promotional opportunities. Every dollar earned through advertising helps to support our much-needed ministry. Thank you.

media kit

Media Platforms
1. Television 2. Documentaries 3. Radio (English) 4. Web & Live Streaming 5. Social Media 6. Salt and Light Magazine 7. E-mail Communications

*Rates are subject to change.

Salt and Light

Catholic Media Foundation

Light Light for for the the world world through through media media

saltandlighttv.org
V.130411

Salt + Light Media kit

media kit

Salt + Light is a digital television channel that is available in close to 2 million homes across Canada (through cable or satellite) and worldwide via the internet. The network enjoys an extremely loyal following comprised of diverse segments: senior citizens, baby boomers and families of all ages and income levels. The network is also an extremely popular choice for the religious community (priests, deacons, members of religious orders etc.) as well as in education and niche business circles (bookstores, retirement homes etc.). Thanks to its French content, the channel is increasingly popular in Quebec.

Distribution

Distributors

Channel

Monthly Fee

Availability Toronto, London Ottawa, Kitchener-Waterloo Burlington, Oakville, Hamilton, Cornwall, Niagara, St.Catharines, Kingston

240

included in VIP packages, or nominal monthly fee

185

included in basic digital package

356

nominal monthly fee

Serving most of the Maritimes

160

nominal monthly fee on basic digital

Vancouver, Edmonton, Calgary, Saskatoon, Winnipeg, Hamilton

159

nominal monthly fee on basic digital

Serving British Columbia and Alberta

FIBE

654

$10.15 in the Learning & News pack

Select areas in Toronto and Montreal with plans for expansion

242

nominal monthly fee on basic digital

Montreal, Quebec City, Gatineau

28

Included in basic digital service

Chaudires-Appalaches, Estrie, Mauricie, Centre-du-Qubec, Montrgie

Light for the world through media

saltandlighttv.org

Salt + Light Media kit

media kit

Commercial Airtime Rates

Airtime Daytime Primetime Overnight 6:00 am - 5:59 pm et 6:00 pm - 11:59 pm et 12:00 am - 5:59 am et Corporate Rate $50 per 30 sec $75 per 30 sec $35 per 30 sec

*All times Eastern (advertisers can hit the Pacific Primetime with Overnight spots) Note: Ads run between programming slots at either the end of the half-hour or hour.

Package Deals 10 daytime, 10 primetime, and 40 night time over a period of 2 weeks for $2,050 ($600 savings)

Package 1

Package 2

20 daytime, 20 primetime, and 20 night time over a period of 2 weeks for $2,750 ($1,200 savings)

Package 3

40 daytime, 40 primetime, and 40 night time over a period of a month for $4,750 ($1,650 savings) 100 daytime, 100 primetime, and 100 night-time over a period of 2 months for $12,500 ($3,500 savings) - This will go for 3 cycles of 2 weeks on, 1 week off (6 weeks of airtime)

Package 4

FEATURES Extremely loyal viewers who are oftentimes unreached by traditional media buys Uncluttered environment High credibility among viewers

NOTE: Salt + Light can create and produce your commercial for a marginal surcharge. To see sample projects please visit saltandlighttv.org/professionalservices

Light for the world through media

saltandlighttv.org

Salt + Light Media kit

media kit

magazine
Salt and Light Magazine is the official magazine for friends of Salt + Light. Produced semi-annually and distributed year-round, the magazine discusses all things Salt + Light and faith-related, giving supporters a broad view of our activities and topics of interest to Catholics and the community at large. The upcoming print run will have a circulation of 90,000 copies (65,000 in English and 25,000 in French), which is distributed to a wide base of Canadians: donors, parishes, events, schools and partners. Salt + Light is also available online providing added value to advertisers. Online editions include hyperlinked ads and content, linking digital readers to the page of your choice. Estimated breakdown English: French: Total: 65,000 25,000 90,000 Features Highly anticipated periodical Quality, full colour publication; insightful articles Sought-after S+L TV programming schedule Long shelf life and pass along rate

NOTE: Salt + Light can design your print ad for a marginal surcharge please inquire.

One-Time Rates (EN & FR) Full page (Inside Front Cover) Full page (Inside Back Cover) Full page 1/2 of a page ad 1/3 page ad 1/4 page ad 1/8 page ad

Both Languages $3,500 $3,500 $2,800 $1,750 $1,000 $850 NA

English Only $2,600 $2,600 $2,150 $1,250 $750 $600 -

French Only $1,750 $1,750 $1,400 $800 $500 $450 -

Print Advertisement Specification: All artwork should use CMYK, 300 dpi resolution at 100% actual size and delivered in EPS or TIFF format.

Full Page 8.4375(w) by 10.875(h) + 0.2 bleed

1/2 8.5 by 5.4375 + 0.2 bleed

1/3 8.5 by 3.625 + 0.2 bleed

1/3 2.768 by 10.875 + 0.2 bleed

1/4 4.25 by 5.4375 + 0.2 bleed

Light for the world through media

saltandlighttv.org

Salt + Light Media kit

media kit

The Salt + Light website (www.saltandlighttv.org) attracts a large number of recurring visitors per month, especially due to our live stream page, blog and video options. The English website receives an average of approximately 95,000 visits per month, while the French website receives an average of approximately 40,000 visits per month. A large number of visitors to our website come from our social media platforms (Twitter, Facebook and YouTube), whose demographics include an even split between women and men (50% and 46% respectively) and solid representation of persons between the ages of 25-44. Standard Ad - Monthly Package (EN - English, FR - French) All secondary pages, excluding Blog and Live Stream page (300x250px) $500 EN and FR $350 EN $170 FR

o add $200 for Blog (EN and FR), $150 EN only and $90 FR only. o add $250 for Live Stream (EN and FR), $190 EN only and $110 FR only. o add $200 for index page (EN and FR), $150 EN only and $90 FR only.

Premium Ad - Monthly Package All secondary pages, excluding Blog and Live Stream page (300x250px) $1050 EN and FR o o o o o Standard package + Home Feature Banner (343x225px) Home Side Banner (170x340px) Blog Live Stream Page $750 EN $350 FR

*Add 13% HST (harmonized sales tax) to all purchases.

Light for the world through media

saltandlighttv.org

Salt + Light Media kit

media kit

Weekly Update E-mail Advertising

Our subscribers, donors, volunteers, supporters as well as parishes and priests across Canada receive a weekly emails with programming updates and news on Salt + Light. In addition, Salt + Light periodically sends news releases to church communicators and members of the media about important news relating to the organization. These emails reach over 15000 people and this list continues to grow all the time. Types of E-Mail Communication 1. Whats On (Weekly) An e-mail sent to donors, volunteers and supporters about the coming week of programming on Salt + Light. o 1 email: $220 EN and FR (Exposure: 6,800) o 1 email: $170 EN (Exposure: 5,500) o 1 email: $70 FR (Exposure: 1,300) 2. Parish Bulletin (Weekly) An e-mail sent to parishes and priests with liturgical content that can be copied and pasted for their own use. o 1 email: $220 EN and FR (Exposure: 2,900) o 1 email: $170 EN (Exposure: 1,800) o 1 email: $70 FR (Exposure: 1,100) 3. Media Ministry (Periodically) An email sent out to all contacts giving updates on the recent activities of Salt + Light. o 1 email: $250 EN and FR (Exposure: 8,100) o 1 email: $200 EN (Exposure: 6,600) o 1 email: $80 FR (Exposure: 1,500) 4. News Wire (Periodically) An email sent out to church communicators and members of the media regarding important news relating to Salt + Light. o 1 email: $100 EN (Exposure: 230) *Add 13% HST (harmonized sales tax) to all purchases. Ads can be placed on the headline banner of any of these emails.

FEATURES: - - - Prime real estate Uncluttered advertising landscape Target audience

NOTE: Salt + Light can design your web ad for a marginal surcharge please inquire.

Light for the world through media

saltandlighttv.org

Salt + Light Media kit

media kit

SL RADIO
Advertising through Salt + Light Radio and SL Hour podcast
SL RADIO In 2009 Salt + Light made a move to radio. Thanks to the invitation of the Catholic Channel, Salt + Light began producing the SL Hour, a weekly one-hour-long radio show, hosted by Deacon Pedro GuevaraMann, featuring interviews, music, news updates, and event listings. The SL Hour airs on SL Radio and on the Catholic Channel on Sirius XM Radio, Saturdays at 3 and 10pm ET, noon PT and Sundays at 2pm ET, 11am PT. The program can also be streamed or downloaded at saltandlighttv.org/radio In 2012, we launched the very first 24/7 online Catholic English music radio station available through our website, saltandlighttv.org/radio and various applications for computers and mobile devices.

SL Radio and its programs are accessible to our audience through many ways: 1. 2. 3. 4. Salt + Light app On satellite radio and FM radio Through a website player Through podcast download

For a small investment of $500, you can become a presenting sponsor of four SL Hour episodes (a month / 4 episodes). Benefactors receive mention and gratitude at the beginning and conclusion of the weekly program.

For more information about all that we offer at Salt and Light please contact: Noel Ocol Director, Marketing and Communications tel: 416.971.5353 ext. 245 Toll free: 1.888.302.7181 ext. 245 fax: 416.971.6733 nocol@saltandlighttv.org Salt and Light Catholic Media Foundation 114 Richmond Street East Toronto ON M5C 1P1 Joshua Lanzarini Manager, Marketing and Communication tel: 416.971.5353 ext. 231 Toll free: 1.888.302.7181 ext. 231 jlanzarini@saltandlighttv.org

Salt and Light Catholic Media Foundation is a registered charity devoted to spreading a message of hope to the world through media. To support our programs and initiatives, please visit saltandlighttv.org/donate. Registration No. #88523 6000 RR0001

Light for the world through media

saltandlighttv.org