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Summer Training Project Report ON BEHAVIOUR AND ATTITUDE OF THE CONSUMERS OF PRE-PAID SERVICE OF BSNL (A Case Study Of Mirzapur

City) Submitted in Partial Fulfilment of the Requirement for the Award of Master of Business Administration For Session 2011-13

Under the guidance of

Submitted by

Mr. M. H. Usmani (SDO, BSNL Office, Mirzapur)

Richa Baranwal MBA IIIrd Sem RollNo.-1107670046

GHANSHYAM BINANI ACADEMY OF MANAGEMENT SCIENCES MIRZAPUR-231001


(Affiliated to GBTU, Lucknow and approved by AICTE, New Delhi)

ACKNOWLEDGEMENT
I am thankful to all the members of BSNL OFFICE, MIRZAPUR as a whole providing me an opportunity to learn from them, there systematic approach of accomplishing the work.

As a part of curriculum at GHANSHYAM BINANI ACADEMY OF MANAGEMENT SCIENCES (GBAMS) THE SUMMER TRAINING PROGRAMME was held by our college. The main aim to develop the students skill and opportunity to gain corporate exposure and space to apply their knowledge in practices of mutually beneficial manner.

I would like to thank to my office guide Mr M. H. Usmani (SDO) and Mr. S. Khan (SDE) for his support and guidance during summer training programme.

I would also great thankful to my guide Mr. Alok Srivastav, Placement and Training Offices of GBAMS, MZP. I express my deep sense of gratitude to my project faculty guide Mr. Javed Alam Sheikh, GBAMS, MZP for his constant supervision in the entire project and work with is out his supervision work might not have seen the light of day.

I am truely and humble greatful to Dr. Sheela Singh (Director, GBAMS) MZP for giving me a opportunity to be a part of such a glorius organization and carry the colleges name forward.

RICHA BARANWAL MBA IInd SEM. (2011-13)

DECLARATION
I, RICHA BARANWAL declare that the project report entitled BEHAVIOUR AND ATTITUDE OF THE CONSUMERS IN PREPAID SERVICE OF BSNL conducted at BSNL OFFICE, MIRZAPUR is a record of independent research work carried out by the during academic year 2011-2013 under the guidance of Ghanshyam Binani Academy Of Management Sciences (GBAMS) Mirzapur and my project guide in Mr. M. H. Usmani (SDO), BSNL Office, Mirzapur.

I also declare that my project is the effort of mine and has not been submitted to any other university or institute for there of any certificate or for personal favour.

RICHA BARANWAL MBA IInd SEM. (2011-13)

PREFACE
The successful completion of this project was a unique experience for us because by visiting many place and interacting various person, I achieved a better knowledge about this project. The experience which I gained by doing this project was essential at this turning point of my carrier this project is being submitted which content detailed analysis of the research under taken by me.

The research provides an opportunity to the student to devote her skills knowledge and competencies required during the technical session.

The research is on the topic Behaviour & Attitude of Consumers of Pre-paid Service of BSNL RICHA BARANWAL MBA IInd SEM. (2011-13)

CONTENTS
Acknowledgement Declaration Preface

CHAPTER-I
History of Telecommunication 1-17

CHAPTER-II
Indian Telecom Industry Role in Indias Development Competition in Indian Telecommunication 18-39

CHAPTER-III
BSNL Company Profile 40-64

CHAPTER-IV
Research Methodology 65-67

CHAPTER-V
Data Analysis and Interpretation 68-89

CHAPTER-VI
Conclusion and Reccomendation 90-93

CHAPTER-VII Appendix
Bibliography Questionnaire

94-99

Chapter-I
HISTORY OF TELECOMMUNICATION

Chapter-II
INDIAN TELECOM INDUSTRY

Chapter-III
BSNL PROFILE

Chapter-IV
RESEARCH METHODOLOGY

Chapter-V
DATA ANALYSIS AND INTERPRETATION

Chapter-VI
CONCLUSION AND RECCOMMENDATION

Chapter-VII
APENDIX