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PRESS PACK 2013


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Under strict embargo until 00.01 Tuesday 9th April 2013

Contents

Page 3 - ITV Release Page 4 - ITV2 Release Page 5 - Interactive Release Page 6 - Ant & Dec Q&A Page 8 - Simon Cowell Q&A Page 10 - Amanda Holden Q&A Page 12 - Alesha Dixon Q&A Page 15 - David Walliams Q&A Page 18 - Stephen Mulhern Q&A Page 19 - Production Credits Page 20 - Rules & Show Format Page 21 - Facts & Figures Page 22 - Sponsorship Release Page 23 - Boilerplates

Under strict embargo until 00.01 Tuesday 9th April 2013

ITVs hit entertainment show blasts back on to screens for a seventh series packed full of variety
Following one of its most successful runs in 2012, the nations favourite entertainment series Britains Got Talent is back, with the four formidable judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams once more on a mission to find the most original and exciting talent around. The undisputed kings of British TV Ant and Dec return as hosts to guide viewers through the action from an amazing array of acts. Simon Cowell and his fellow judges provide entertainment in equal measure with laughter, tears, bickering and bromance as they decide if each performer has what it takes to make it through the auditions for a coveted spot in the live semi-finals and the chance to perform at The Royal Variety Performance.

The competition is open to all performers of any age and with any talent. This years Britains Got Talent is packed full of more variety than ever before with comedians and contortionists, dancers and drag acts and acrobats and animals all set to shine. All the acts need is the skill that they believe will both impress the judges and entertain the nation.
Britains Got Talent is a Thames/Syco Production for ITV. For the latest BGT news follow @GotTalent and @BGTpress on Twitter. For further information on the show please email bgt.press@thames.tv or contact:
Rick Behari 020 7691 5130 Rick.behari@thames.tv Daisy Greenhead 020 7691 5966 Daisy.greenhead@thames.tv Sarah Woonton 020 7691 5087 Sarah.woonton@itv.com Clemmie Kirby 020 7691 6668 clementine.kirby@thames.tv Hannah Lamden 020 7361 8245 hannah.lamden@thames.tv

For images log on to: www.itvpictures.com or contact:


Shane Chapman 020 7157 3043 Shane.chapman@itv.com

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Britains Got More Talent returns to ITV2 for a new series and is ready to unleash yet more acts, antics and absolute mayhem. Host Stephen Mulhern returns for his seventh series and thats not just because he comes at a bargain price. Hell once more bring a cheeky insight and a playful take on this years talent. Ant and Dec will be put through their paces by Stephen in Ant and Dec's: Fairground Fantasy! Going head to head on various funfair games, which one of them will win the accolade of being declared this years master rater? David Walliams will be joining in the fun with his own item, David vs. Goliath, which sees him pitted against Britain Got More Talents very own Goliath in a series of testing yet ridiculous gladiatorial challenges. This series of Britains Got More Talent promises you more variety than ever before as Stephen meets all manner of acts including a human Humpty Dumpty, a roller-skating dinner lady, a man that plays a pork chop, a singer who has lost her voice plus an international band who like to get on the bottle. And some of them are actually very talented. Stephen also gets all the gossip from the judges including, who gets paid the least, when they last Googled themselves, their first ever snog and what they would do if they were to audition. Throughout the live semi-finals and grand final, Britains Got More Talent will be right in the thick of it, getting all the fal l-out from the results and giving viewers the opportunity to phone in and speak live to the judges straight after the main show. Plus there ll be celebrity panels, live games, Ant and Dec and all the usual chaos. Britains Got More Talent is the light-hearted and funny accomplice to the serious challenge of finding a winner worthy to perform at the Royal Variety Performance. This years Britains Got More Talent promises to bring you that little bit more. For further information on the show please contact: For images log onto www.itvpictures.com or contact:

Clemmie Kirby 0207 691 6668 clementine.kirby@thames.tv

Shane Chapman 020 7157 3043 shane.chapman@itv.com

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Britains Got Talent Interactive


Get your iPhones, iPads, laptops, desktops, hashtags, Facebook likes and Buzzers at the ready as Britains Got Talent is back and more interactive than ever! This year expect more of your favourite online Britains Got Talent content as well as new features and even more behind the scenes videos and stories. Britains Got Talent Interactive will provide an experience that will allow you to feel part of your favourite show more than ever before. As ever you can get all the exclusive BGT news via the official website talent.itv.com - where you can get closer to your favourite acts and judges with all the behind the scenes action and latest news. Always on the go? Youll be pleased to hear the Britains Got Talent mobile app (downloaded over 870,000 times last year!) is returning on iPhone, iPod Touch and for the first time on iPad and iPad mini, providing you with even more interaction and high quality content thanks to its newly enhanced features. In addition to the Buzzer, you can now use the new Its a Yes/No from Me poll in real time during the show allowing you to compare your verdict with your friends, the nation and the judges. Be part of one of the largest TV communities on social media by following @GotTalent on Twitter or liking us on Facebook at www.facebook.com/britainsgottalent for live updates, online banter and exclusive access behind the scenes at the Britains Got Talent live shows. And dont forget to look out for our new Instagram account. Whose audition will create an international YouTube sensation? Last years operatic duo Jonathan and Charlotte have racked up a massive 31,410,765 hits alone. Tune into our dedicated BGT YouTube channel to find out. With so much exclusive content across so many platforms, digital fans will enjoy a bigger, better and more interactive Britains Got Talent than ever before!

talent.itv.com @GotTalent Facebook.com/britainsgottalent

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Ant & Dec Q&A

How does it feel to be back presenting Britains Got Talent for another year? Ant: We are thrilled to be back presenting Britains Got Talent. We had such a fun time last year and Ashley and Pudsey were such great winners. Dec: Last year was such a big year for talent. Quite a few of the acts in the final could have won the show, like Jonathan and Charlotte and The Loveable Rogues. Are you proud to have presented every series of Britains Got Talent? Dec: Yes, only ourselves and Amanda have been there since the start! Were proud to have met and spoken to every act that has auditioned. Whats it been like being reunited with the judges? Ant: Its great that we have the same judging panel this year as they all work so well together. Dec: The interaction of David and Alesha works really well. They have real chemistry between them. What are your favourite memories from last years show? Ant: I think the final - the talent was so strong and the winning act was a teenage girl and a dancing dog, thats variety! Dec: I loved it when Pudsey got on the judges desk and sat in front of Simon and looked up! That was a lovely moment, they were well deserved winners. What type of act are you hoping will win Britains Got Talent this year? Dec: Hopefully its the turn of the humans this year after an animal won last year! Ant: Were massive fans of variety acts, so it would be nice to have a different type of act winning. A comedian, a magician or an old school variety act would be good. Weve got lots of them this year, but they need to be a modern take on variety. What do you think of this years talent? Ant: Its great. Its very, very strong this year. Quite a few animals have auditioned this year, but not a lot of them live up to Pudsey.

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Ant & Dec Q&A


Who are your favourite ever acts from over the years? Dec: Diversity, Stavros Flatley, Paul Potts and of course Susan Boyle! That was a massive moment. We love those really big moments. Ant: I loved Dennis Egel, the German guy with the big wings last year! Without giving too much away, what have been some of the best acts during this years auditions? Ant: Weve had a lot of really good singer-songwriters, a couple of great bands, some really good impressionists and comedians. Were strong in most categories. And the worst? Dec: The animals this year. They havent lived up to Pudsey. We had a dancing raccoon that didnt really dance. It did take a poo outside the judges room though! We also had a painting donkey that didnt paint. Are there any surprises we should look out for? Ant: Yes but theyre surprises! Are there any memorable backstage moments from the audition tour? Dec: Every day we arrive at the auditions and dont know who is about to appear, so for us its as surprising as it is for the audience. Thats why we love our role on the show. Ant: There have been a couple of Susan Boyle type moments this year. Wait and see! What is your advice to this year's contestants? Ant: Step it up when you get to the live shows. Those acts that have got real talent raise their game and put a lot of thought and rehearsal into their act. What are you most looking forward to for the live shows? Dec: The variety of acts that we have, theres a real mix of talent this year. Some of it is really visually stunning. Were looking forward to a few key performances like nothing youve seen on live TV before!

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Simon Cowell Q&A


How does it feel to be back on the Britains Got Talent judging panel for another year? I always look forward to judging this show - and now with slight trepidation as David is coming back for a second year. Are you looking forward to being reunited with Alesha, Amanda and David? Yes, for certain hours of the day - then its time to leave. What is your favourite thing about Alesha? Shes strong and feisty, she can stand up to all of us and she has a crush on me. What is your favourite thing about Amanda? I know she has a crush on me. What is your favourite thing about David? Unfortunately, he also has a crush on me. What are your favourite memories from last years show? My favourite memory from last years show was actually Ashleigh and Pudseys first audition because I love dogs and I wanted to find a dancing dog. The fact they won was an added bonus. What type of act are you hoping will win Britains Got Talent this year? Whoever is most original and could be a star all over the world. I dont think it will be a dancing dog this year. What do you think of this years talent? Its varied. Its very open. I think its going to be an exciting competition.

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Simon Cowell Q&A

Without giving too much away, what have been some of the best acts during this years auditions? Im not going to give too much away because thats the fun of the show. We have no idea who we are going to see and I think its fun for the audience not to know what to expect. And the worst? Too many to mention. Are there any surprises we should look out for? Yes, Amanda and Alesha have grown claws. What is your advice to this year's contestants? Believe in yourself, have confidence, have focus and great ambition. What are you most looking forward to for the live shows? Never knowing whats going to happen. Thats why we make the shows live.

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Amanda Holden Q&A


How does it feel to be back on the Britains Got Talent judging panel for another year? Amazing, I always have such a good laugh and its the only time that my tummy gets exercise from laughing so much. Are you proud to have been a judge on every series of Britains Got Talent? I am honoured to have been part of such an incredible show for so long. It has put talent shows back on the map and showcased what we do best on a global stage! We have made history. Whats it been like being reunited with David, Alesha and Simon? Absolutely great, especially Alesha. Shes my sister in arms and together we can fight anything. David and Simon? Not so much What are your favourite things about David? He is really easy to talk to, hes very thoughtful and, despite his dark and strange ways, he is a gentleman! Also his ability to ask the questions that youre dying to ask but your filter stops you. David has no filter. What are your favourite things about Alesha? Her laugh and her feistiness. She's a girls girl. We have had such a laugh and are a team this year. I am proud to call her my friend. What are your favourite things about Simon? Well apart from his good looks, charm and private plane, I love his cheek! He is always up to no good and I find it hysterical! What are your favourite memories from last years show? Ashleigh and Pudsey winning the show! It was Simons dream come true to have a dog win. The Loveable Rogues were great too and Jonathan and Charlotte have had a really good year. We found some great talent last year.

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Amanda Holden Q&A


What type of act are you hoping will win Britains Got Talent this year? I really want a comedy act to win, maybe a stand-up. What do you think of this years talent? I think this year, more than any other year, we have had real variety. Personally, I have had the best fun out of all of the seven years I have worked on the show. Without giving too much away, what have been some of the best acts during this years auditions? Well we have had a lot of different animals. We have had a raccoon and a donkey audition this year! And the worst? There was a mother and son act which everyone absolutely hated but I loved it because it was so funny and ironic. Are there any surprises we should look out for? Yes, but I am not going to tell you or they wouldnt be a surprise. What is your advice to this year's contestants? Be ballsy, make a real effort with what youre wearing and be prepared. Also, dont under rehearse. This is a huge moment and you should go for it and not cock it up! What are you most looking forward to for the live shows? The frocks! I love choosing my dresses. Walking down the stairs is a huge buzz. Is it tricky to look glamorous on the red carpet when its freezing cold? We are only ever on the red carpet for two minutes when doing Britains Got Talent and I have someone standing by with a coat in the wings! Alesha and I would get big fashion no no-s if we turned up in our anoraks, although I did dare us both to do it!!

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Alesha Dixon Q&A


How does it feel to be back on the Britains Got Talent judging panel for another year? It feels brilliant to be back. Its a great show. Last series was amazing and hopefully we can capitalise on that and make this one just as good, if not better. Do you think youll be any different as a judge second time round? No, when Im a judge Im just myself and Im just honest. I try to have a natural reaction and I dont like to premeditate anything, I think that would come across as forced. I think its really important to be yourself. Whats it been like being reunited with David, Amanda and Simon? Its been great. They are my favourite dysfunctional family and I love them all. Last year we all got on super well and this year weve just been laughing even more. Obviously Amanda was away for some of the time last year so the fact that shes been here every day has been fantastic. What are your favourite things about David? Hes a softie and has got a really big heart. Obviously he is funny but he also really cares about people. Hes a very considerate thoughtful person. What are your favourite things about Amanda? Shes a real girls girl and she is funny beyond belief. Shes really witty and sharp but shes also got a very motherly side to her as well. She takes care of us and makes sure were all alright. Amandas the kind of girl I wish Id known when I was in my early twenties as shed have been such a laugh to go out with.

What are your favourite things about Simon? His sense of humour. When were off camera, having dinner and just chatting, hes really funny. He likes playing practical jokes and he makes me laugh. Also, when you have conversations with him they are always interesting.

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Alesha Dixon Q&A


What are your favourite memories from last years show? So many! Every bit of it! It really was, from start to finish, a good ride. Finding a dog act that won the show was brilliant. Im such a strong lover of animals so I thought it was fantastic. Were from a nation that loves animals and everyone just fell in love with Ashleigh and Pudsey. Also, finding some other amazing talent, people like the Loveable Rogues, Jonathan and Charlotte and The Mend. Our final was so strong that every single act would have been worthy of winning it. I think its quite rare to have a final like that, so the final was definitely a highlight. What type of act are you hoping will win Britains Got Talent this year? Im completely open-minded. Its not my job to be biased and I dont particularly have a preference. Even though singing and dancing is my passion, I absolutely love the comedians and the impressionists and the ventriloquist acts. I think its really important to stay impartial, wait to the live shows, and see who just blows us away!
What do you think of this years talent? This years talent has been great. Naturally, you have to get through a lot of bad acts to find a gem. Real talent and really special people dont come around often. I tend to embrace the bad acts, although sometimes I dont have any patience for them. When that special person comes along you get that amazing feeling that youve witnessed the beginning of a really great career. Its a real buzz. There are already at least five contestants that I think could win the show. Without giving too much away, what have been some of the best acts during this years auditions? Surprisingly, the impressionists, the ventriloquist acts and the stand-up comedians. There have been a couple of acts that arent from the UK that have come and been fantastic, which I think is healthy. I know some people can be a bit sceptical about acts coming from different countries but I say why not?! If they love and respect the show and want to come over here and audition then thats brilliant! Weve had a few, what I call, alternative acts. An act where you cant really describe what it is but its something youve never seen before and you know the audience are going to love it.

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Alesha Dixon Q&A

And the worst? Probably the donkey, even though I love animals! It was supposed to be an amazing painter but it just stood there and didnt really do anything. There was also one dog act where I think I said to the owner: my dog can do more tricks than that dog. Are there any surprises we should look out for? There are always surprises on Britains Got Talent. It takes a lot to surprise me but this years auditions managed to surprise me yet again. You sit there and you say to yourself: how did they even come up with that idea in the first place?! What is your advice to this year's contestants? Stay positive and channel all your energy into working hard and practising hard. You can never practise enough. Just own the moment, really own it. What are you most looking forward to for the live shows? Im looking forward to seeing all the talent and what Britain has to offer this year. Im also looking forward to the banter with the other judges. Is it tricky to look glamorous on the red carpet when its freezing cold? Yes! Its never good when its windy and youve got a floaty dress! Red carpets are always something you look forward to but you also get really nervous when the weathers not good! Thats the only bad thing about being British, for red carpets the weathers usually rubbish!

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David Walliams Q&A


How does it feel to be back on the Britains Got Talent judging panel for another year? I had really missed it. Theres six months where were not together as our little dysfunctional family, so I was really missing it and I couldnt wait to get back. Its not like anything else you ever do in your career; its such a circus, the whole thing. I love seeing all the acts what people have decided might entertain the nation. I look forward to the bad acts as much as the good acts. Do you think you are any different as a judge second time round? Possibly. Im maybe a bit more confident about it because when youve never judged before its hard to imagine whether youll be good at it or not. You do actually have to say no to people as part of the job and I found that hard last year. I dreaded it before the first series but now I understand its important to be a successful judge. You cant say yes to everybody. I think Im a bit more confident about saying no now. The thing that is interesting the second year around is that now the audience watching the auditions have seen the last series and the relationship I have with Simon. So they are expecting me to make his life a living hell and Ive achieved that once again. Whats it been like being reunited with Alesha, Amanda and Simon? How have you got on this year? I think were all comfortable with each other. The girls get on very well; theyre quite a close unit. A lot of the time the boys and the girls are split down the middle with acts. Simon hates it that the girls get on because he much prefers it when women are at each others throats. Most of the time there is a very happy atmosphere.

What is your favourite thing about Alesha? Her laugh. Its a bit like Muttley in Wacky Races.

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David Walliams Q&A


What is your favourite thing about Amanda? I like the fact that she doesnt take herself too seriously. Shes got a real sense of humour about herself and her life. She really likes rude jokes the ruder the better. Shes a very glamorous woman but shes got a very dirty sense of humour. What is your favourite thing about Simon? His nipples - whenever I see him they always seem to be erect. You can see them through his jumper! The thing about Simon is that you forget hes more famous than most movie stars. When he comes into the room absolutely everyone gets excited! Were told hes on his way we get bulletins saying: hes 10 minutes away, hes five minutes away, hes one minute away, so its hard not to get really excited that hes coming. Hes got a very funny sense of humour. You never have a dull moment when Simons around. What are your favourite memories from last years show? Being on stage with The Showbears, that was really joyous, and Dennis Egels wing falling off. I loved the fact that we couldnt guess who was going to win because Jonathan and Charlotte were so brilliant and popular but then Ashleigh and Pudsey were doing something totally different. It was really hard to call. What type of act are you hoping will win Britains Got Talent this year? Weve had some really good impressionists. I would love to see a type of act that has never won before, win. Weve had singers, dancers and a dancing dog but it would be great to see a comedian or an impressionist win. I think the impressionists this year were a really high standard, so Ive got high hopes. What do you think of this years talent? There are always new people coming through. There are young people who are really talented but then there are older people who are talented but theyve just never given it a go. Youd think by now that anyone who had the talent would have already entered but amazingly there are still people who havent. Ive been really pleased. You worry the well of talent might be dry, but it doesnt seem to be. The only problem is that you get people who have seen Diversity, for example, and they do their version of that and of course its never as good, so thats the only disappointing thing. Im always willing people to be good so its sad when they are not.

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David Walliams Q&A


Without giving too much away, what have been some of the best acts during this years auditions? There are great singers and theres some really great speciality acts. Theres some excellent dancers, ballroom dancers especially, astonishingly good ones. Weve been genuinely very entertained as judges sitting there watching. And the worst? We had a very bad comedian who read all of his jokes from a piece of paper and managed to insult everybody. There were also people who amazingly hadnt done any preparation. You always think: wouldnt you do a bit of preparation; youre going to be on TV? There are also some people who give up when its not going well, which is sad to see. Are there any surprises we should look out for? People might be surprised when they see the girls get so upset with the boys over an act that they stage a walkout. I hate the idea of upsetting anybody. Simons used to upsetting people, so he delighted in it, but I actually felt bad. I hate falling out with anybody but we managed to patch things up. It was most peculiar. Simon and I tried to carry on the show, just the two of us, but it just wasnt right - we did actually really miss them.

Another surprise is that I got Simon on the stage this year for the first time in the history of Simon Cowell being on television. I had to use all my weight, because I probably weigh about twice as much as he does, but I dragged him up!
What is your advice to this year's contestants? Work really, really, hard. For most people that are successful, what people dont see are the years and years of hard work that has gone into it. I think theres nothing like being incredibly prepared so you dont crack under the pressure. Theres a huge pressure on this show. If you get through you have to perform on live television and ultimately you might have to perform in front of The Queen, so the more prepared you are the less chance there is that the nerves will get you. Also, be as original as possible. Originality as well as talent is really important. What are you most looking forward to for the live shows? Simons the big boss so to some extent he can control what goes into the audition shows, but with the live shows he cant edit those to make himself look good, so really I can get away with saying anything I want! So Im looking forward to the anarchy I can have on live television.

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Stephen Mulhern Q&A


How does it feel to be back presenting Britains Got More Talent? I'm over the moon! Seven years in and the show is still going strong - we're back with a brand-new series and I can safely say, from the auditions, Britain does indeed, have talent! I honestly believe this could be the strongest year yet. What type of act would you like to see win this year? I've always said I want a magician to win the competition, but now I think perhaps thats getting less likely. The good news for me, as I love variety, is a speciality act could be this year's winner. What is new about Britains Got More Talent this year? In the new series of Britain's Got More Talent, we have a brand-new game with David Walliams, called David vs. Goliath. It's a gladiator-style game where they compete against each other with ridiculous challenges. We also have a new series of games for Ant vs. Dec they are as competitive as ever! And we've got more access to the judges that we've ever had which is great. What are your favourite acts from over the years? My top three acts from over the years have to be Susan Boyle, Diversity and George Sampson. Can you give us a few clues about what to expect from some of the acts this year? This year we have more variety than ever, including ventriloquists, comedians, and magicians. What are your favourite things about the BGT judging panel? My favourite thing about the judging panel is how passionate they are and how they stand their ground. They all bring something different and a lot of experience in their field. What are your favourite things about presenting Britains Got More Talent? The thing I love about presenting Britain's Got More Talent is that you can definitely expect the unexpected and we've definitely got some of the oddest acts on ITV2 this year.

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Production Credits
ITV Production Credits Executive Producers for Thames TV Richard Holloway Amelia Brown Executive Producer for SyCo TV Lee McNicholas Series Producer Matt Banks Senior Producers Paul Jones Charlie Irwin Day Producers Ashley Whitehouse Katrina Morrison ITV2 Production Credits Executive Producers for Thames TV Richard Holloway Amelia Brown Executive Producers for SyCo TV Lee McNicholas Series Producer Tim Dean Producer/Directors Peter Tierney Iona Mackenzie

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Britains Got Talent Qualification Rules and Show Format


The rules are, there are no rules in Britains Got Talent. The show is open to any act of any age, professionals or amateurs. Audition Shows The audition shows were filmed in Cardiff, London, Glasgow, Manchester and Birmingham, in front of thousands of members of the public. At the auditions, each of the four judges has a buzzer with a corresponding red X that lights up on the stage. Once the performers time is over, the judges then vote as to whether the act should go through to the next stage of the competition. The act needs a minimum of three yeses to make it through. Although the members of the public watching the auditions do not have a vote, their reaction to the acts can sometimes change the judges minds. During the last audition show the judges will pick their favourite 45 qualifying acts to go through to the live studio semi-finals. Live Semi-Final Studio Shows in May (dates TBA) There are five live semi-final shows, with nine acts performing each night. The viewing public will vote for their favourite. The act with the highest number of public votes automatically goes through to the live grand final, with the second two runner-up acts left to face the judges who will pick their favourite between these two acts. With four judges, there is a possibility of deadlock if the judges are evenly split on their decisions. Simon Cowell will have the deciding vote in this event. Two acts from each semi-final will go through to the live grand final. Live Grand Final (date TBA) Ten acts will go head-to-head for the public vote, with one act being crowned the winner of Britains Got Talent.

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Fun Facts and Figures


Britains Got Talent was the highest rating entertainment series on British television last year. Britains Got Talent was named Best Talent Show at the TV Choice Awards in September. The shows YouTube channel recently smashed the billion views barrier, making it the most watched YouTube channel for a British television series ever. The Got Talent format has been sold to 56 territories globally, launching in 9 new territories in 2012 alone. Over 500 million viewers have watched the Got Talent format worldwide since it first launched in 2006. Got Talent remains the worlds top entertainment format, featuring on more top ten lists around the world than any other show. Due to Ashley and Pudsey winning last year there has been an influx of animals auditioning. This years acts included a donke y (chaperoned by two other donkeys), a raccoon and numerous dogs attempting to live up to Pudseys standards. Since winning the show last year, Pudsey has flown on Simon Cowells private jet, sailed on the Queen Mary 2, danced the conga with Kim Kardashian and Alan Carr and appeared on the Tonight Show with Jay Leno. He has already released his own AutobiDOGgraphy and is even planning to begin filming his first movie later this year. Series one winner Paul Potts debut album outsold the entire top 10 collectively in its first week on sale. Simon Cowell is e xec producing a film centred around Pauls remarkable success story, with James Corden playing the lead role. Series three winners Diversity have become household names, having completed two sell out UK arena tours and appeared in films. Ted Hall is BGTs oldest ever contestant. He was 92 when he performed with his granddaughter Grace in series five.

Susan Boyles 2009 audition video accumulated over 120,000,000 YouTube views before the end of the year making it the most watched video of the 2009. She has now had over 500 million YouTube views and sold over 18 million albums worldwide, topping 21 over 30 charts across the globe.

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Morrisons Got Talent In Store


Morrisons will be showcasing the talent of its store experts through its sponsorship of Britains Got Talent with a series of mini adverts starring real store experts. The idents - shown at the start and finish of advertising breaks - focus on the talent and skills of the butchers, bakers and fishmongers who produce the fresh food in each of Morrisons Market Street sections on a daily basis. After a nationwide search and gruelling casting process, hundreds of hopefuls were whittled down to an elite few who best show off the real craft skills found every single day in Morrisons stores including experts from the deli, cake shop and pizza counters. The mini adverts are shot in the style of a game show and form part of the supermarkets ground -breaking partnership with ITV, FremantleMedia, Syco and Ant and Dec, which will run throughout 2013 to showcase the traditional skills the butchers, bakers and fishmongers that set it apart from the rest of the UKs supermarkets. The unique partnership that began in February includes the sponsorship of ITVs hit shows Britains Got Talent and Ant & Decs Saturday Night Takeaway as well as a major advertising and brand campaign fronted by the nations favourite TV duo.

As part of this, Ant and Dec have already starred in three TV ads for the supermarket which saw the Geordie duo star alongside fishmonger, Dan Parr from Morrisons Jarrow store and Antony Ward, a butcher in the Knottingley store. As well as baker, Andy Leroy, from the Hadleigh store and Natalie Simpson, a cake shop supervisor in the Warminster store.
Dalton Philips, Chief Executive of Morrisons, said: No other supermarket makes food in store in the traditional way that we do at Morrisons. We have more than five thousand trained butchers, bakers and fishmongers and we want to shout about it. Ends For Further Information: Contact James French (james.french@morrisonsplc.co.uk) on 0845 611 5111 or Kirsty McNaught (Kirsty.mcnaught@morrisonsplc.co.uk) on 07581211724

Under strict embargo until 00.01 Tuesday 9th April 2013

Boilerplates
ABOUT BRITAINS GOT TALENT Britains Got Talent is one of the UKs highest rating entertainment shows. Airing on ITV, the UKs largest commercial broadcaster, it is produced by Thames (part of FremantleMedia UK) and Syco TV. The first series aired in 2007. The official Britains Got Talent website, www.itv.com/talent, is the online home for Britains Got Talent 2013. ABOUT THAMES Thames is headed up by Richard Holloway, one of the UK's most experienced entertainment producers. Broadcasting and producing programmes in every conceivable genre since 1968, the Thames label plays a prominent role in the history of the British television industry. Now, relaunched as the entertainment arm of FremantleMedia UK, Thames has re-emerged as Britain's leading entertainment label. Split into two divisions, headed up by two of the leading talents in the genre: Suzy Lamb as Head of Productions and Andrew Llinares as Head of Thames/Syco Co-Productions, Thames continues to produce Britain's biggest and best entertainment programmes. With shows including The X Factor, Britain's Got Talent, Take Me Out and All Star Family Fortunes, Thames continues to set the standard for the British entertainment genre.

ABOUT FREMANTLEMEDIA UK FremantleMedia UK is the UK production arm of FremantleMedia, the global production and content business of the RTL Group, Europes largest television and radio company. FremantleMedia UK, comprises of a group of labels, Talkback, Retort, Boundless, Thames and Newman Street, which produce some of the UKs most successful shows. The labels are headed up by some of the UKs leading creative talent including Dan Baldwin, Jon Rolph, Patrick Holland, Richard Holloway and Paul Marquess. Across the group the labels provide award winning programming for all major terrestrial, digital channels and digital outlets. With an unparalleled range of programming including: The X Factor, Britains Got Talent, Celebrity Juice, Take Me Out, Over The Rainbow, Blockbusters, The Apprentice, Youre Fired, Cant Take It With You, Four Rooms, Grand Designs, Great B ritish Railway Journeys, Never Mind The Buzzcocks, The IT Crowd, QI, The Rob Brydon Show, The Sinking of the Laconia, Kidnap and Ransom and Holy Flying Circus - the Group has aired over 450 hours of programming on terrestrial TV in the past 12 months alone.
ABOUT FREMANTLEMEDIA FremantleMedia is one of the leading creators, producers and distributors of television entertainment brands in the world. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 92 percent owned by the international media company Bertelsmann. FremantleMedia is responsible for many of the worlds highest rated prime time entertainment, drama, serial drama, factual en tertainment and kids & family programming, with market leading capabilities that extend from content creation to licensing, digital and branded entertainment, gaming and home entertainment. The FremantleMedia Group (which includes FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, among others) has one of the most comprehensive global networks with operations in 22 countries, creating over 9,200 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. The company also distributes more than 20,000 hours of content in over 150 countries. FremantleMedia has some of the worlds most sought after and long running formats in its catalogue, and globally produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours. www.fremantlemedia.com 23

Under strict embargo until 00.01 Tuesday 9th April 2013

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ABOUT SYCO ENTERTAINMENT Syco Entertainment is a joint venture between Simon Cowell and Sony Music and is one of the worlds leading global music, film and television production companies responsible for some of the worlds most successful global TV and music franchises Syco Entertainment is also the worlds most successful producer of international talent with Syco Music being the record label home for such diverse international recording artists as Labrinth, One Direction, Leona Lewis, Susan Boyle, Little Mix, IL Divo, Jonathan and Charlotte, Tate Stevens, Emblem3, Fifth Harmony, James Arthur, Ella Henderson and the Loveable Rogues. Sycos television assets include the global franchises The X Factor and Got Talent. The X Factor was created by Syco Television and is produced by Syco Television and FremantleMedia. Local versions of The X Factor are produced in more than 41 territories and the US version of The X Factor airs in over 166 countries. In 2012 Got Talent became the worlds biggest selling TV format an d is now commissioned in 52 countries as a local format. In 2013 Syco continues to capitalize on the ongoing success of its established global hit TV formats and a number of new projects including new TV series Food Glorious Food and two films - One Directions 3D movie with Sony Pictures and One Chance, a film based on the success story of Britains Got Talents first winner, Paul Potts, in association with the Weinstein Company. ABOUT MORRISONS Morrisons is the UKs fourth largest food retailer with 487 stores and their business is mainly food and grocery - the weekly shop. Uniquely they source and process most of the fresh food that they sell through their own manufacturing facilities, giving them close control over provenance and quality. They only sell 100% British fresh beef, lamb, pork and poultry and they have more people preparing more food in store than any other retailer including butchers, bakers and fishmongers. Every week, 11 million customers pass through their doors and more than 131,000 staff members across the business work hard each day to deliver great service to them. With competitive prices and hundreds of special offers, they are proud to save their customers money every day.

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