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Trends of retail marketing in Bangladesh. (A case study of Dinajpur districts)

The research will identify the relationship between present environmental condition of retail marketing in Dinajpur district and past data. In this proposal, we have discussed the background of retail marketing. We also identify the problem definition or objectives of the research and approaches to the problems. We have also conducted the research design through field work or data collection, data analysis, and reporting. In this research, we consider cost and time and mention the references.

Background and Justification of the Study:

Retailing includes all the activities involved in selling products or services directly to the final consumer for their personal non-business use. Many institutions like manufacturers, wholesalers, and retailers do retailing. Retail market is not a specific place where buyers and sellers meet out but as a group of consumers with similar needs (a market segment) and a group of retailers using a similar retail format to satisfy those consumer needs. Retail business is operated very successfully in Dinajpur districts. Now-a-days the operation of the retail business is increasing rapidly in this district.

Types of retailer in Dinajpur district:

Retailer in Dinajpur Districts

Size 1. Mass retailers like super bajars, department al stores 2. Small retailer.

Product lines General stores Departmental stores Limited line stores Variety stores.

Ownership Partnership Proprietary Co-operative 4. Association

Operational method Mass retailer Direct marketing

Figure-1: Retailer in Dinajpur districts

Marketing channel of retailing:

The channel of retailing are shown below, Manufact urer Agent Wholesal ers Retailers Consumer

Figure-2: Marketing Channel of Retailing However, despite the widespread developmental of the retail business in this district, no formal study has so far been done to evaluate its development. Considering the significance of Retail business in the social and economic development of Dinajpur districts the study chosen is entitled- Trends of retail market in Bangladesh. (A case study of Dinajpur districts).

Objectives of the research:

The overall objective of the study is to determine the retail business of Dinajpur districts with the change of environmental aspects, globalization and dynamic business world. However, the specific objectives are: 1. To determine and describe the extent of empowerment of retail business in Dinajpur district. 2. To ascertain the mean difference of selected characteristics and empowerment of retail business in past day and present day situation. 3. To identify the problem of retail business in Dinajpur districts and solve the problem.

Approaches to the problem:

No formal study has so far been done to evaluate the trend of retail business in Dinajpur districts. But several journals have reported about the changing pattern of retail business in Dinajpur districts and its problems. The problems found from several journals are listed below, 1. Lack of sufficient capital of the retailer. 2. Far from the capital city, Dhaka. 3. No available credit facilities. 4. Transportation problems. 5. Lack of effective communication. 6. Lack of skilled human resources. 7. Lack of efficient management. 8. Lack of available warehousing. 9. Lack of technological facilities. 10. Uneducated retailers. 11. Lack of proper distribution channel. 12. Government instability. 13. Political violence.

Research design or research methodology:

The principal method will be used in this study is survey. The main reason of using this method is that it is simple and easy in operation. Although it is a relatively expensive and laborious but its quick administration and reliability of data gathered are the other choices of selecting this method. A research design is the detailed plan of an investigation. It is the blueprint of the detailed procedure of testing the hypothesis and analysis of the obtained data. In the proposed study descriptive and diagnostic research design will be followed. A descriptive research design is used for fact-findings with adequate interpretation. Diagnostic or analytical designs, on the other hand, are concerned with testing of hypothesis for specifying and interpreting relationship of the variables. All the people who participate in different development programs will be considered as the population of the study. Sample respondents will be selected through probability random sampling technique. For collecting relevant data an interview schedule will be prepared keeping the objective of the study in mind. After preparing the final interview schedule data will be collected. Data will be collected using face-to-face interview schedule by the researchers themselves. To get valid and relevant information the researchers will make all possible efforts to explain the purpose of the study to the respondents. In case of failure due to their pre-occupation re-visit will be made with prior appointment. While starting the interview with any respondent, the researchers will take all possible care to establish rapport with them so that the respondents do not feel any hesitation to furnish proper answers. After collection of data, all the information contained in the interview schedule will be edited. Data will be transferred to coding sheet with numerical scores given to each question. Data analysis will be done by using a microcomputer with an SPSS package program. Nonparametric measuring scales such as nominal, ordinal, interval and ratio scales will also be used for transferring data at different levels of measurement. Simple statistics like frequency counts, percentages, mean and standard deviation will be used in the interpretation of the descriptive data. In order to find out the relationship between the selected socio-demographic characteristics of the respondents, a simple correlation analysis will be done. Step-wise multiple regression analysis will also be employed to assess the amount of contributions made by each of the selected independent variables to the dependent variable. Probability value up to 0.10 will be accepted as level of significance.

Work plan:
Define research problem

Review concepts and theories

Review previous research findings

Formulate the hypothesis Feed back Design research including sampling design

Feed forward

Collect data (Execution)

Analyze data (Test hypothesis, if any)

Interpret and report

Figure-3: Flow diagram of the research process (Kothari, 1990)

After analyzing the data the report that will be primary, intermediate and final will be presented to our honorable course teacher Md. Ferdush Rahman, Assistant Professor, Department of Marketing, HSTU, Dinajpur.

Time of research:
To complete this research work six weeks may be needed.

Activity Chart
Sl. No. 1 Name of activity Instrument development and pre-test 1st Weeks from start of work 2nd 3rd 4th 5th 6th

Data collection

3 4 5

Data coding and analysis Report writing (draft and final) Typing and printing of the report

Submission of the report

Cost of research:
We will try to minimize our expense time for collecting data and submitting the final report. The estimated cost as given below-

Cost Schedule
Cost regarding the particulars shown in the following tablePARTICULARS Preliminary expenses: Materials of equipment cost: Paper File Clip Clip Board Pencil Eraser Pen Total material and equipment cost Data collection cost: Preparation of questionnaires Transportation cost Total data collection cost Data sorting and analysis Final report presentation Miscellaneous expenses TOTAL COST 900.00 1,100.00 750.00 6,500.00 AMOUNT(Tk.) 500.00 500.00 200.00 100.00 600.00 30.00 20.00 100.00 1550.00 800.00 900.00 1,700.00

1. Kothari, C. R. 1990. Research Methodology: Methods and Techniques (2nd Ed.). Wishwa Prokashan, New Delhi, India. p. 14. 2. Sharhan, A. 2000. What will it take to develop sustainable information societies in the Third World? In report of the conference on 21-22 February 2000. Towards a sustainable information society by Peter Johnson, Erik Bohlin & Bernard Clements. Goteborg: Chalmers University. 3. Md. Faruk Ahmmed Assistant Professor, Department of Agricultural Extension HSTU , Dinajpur.