Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever

possible. Please do not write an essay. Company Incorporation Date * 13-10-2009 (dd-MM-yyyy)

Company Address * Innovation Office, Research & Innovation Division, Block J06, Universiti Sains Malaysia, Minden. Postcode * 11800 State * Penang

Please clarify your industry sector The increasing demand for bananas products that are rich knowledge * in dietary fibres for application in health food products has brought about USM researchers involved in developing banana flour technology on Musa Acuminata x Balbisiana Colla (ABB Group, commonly known in Malaysia as Pisang Awak). Innogredient Sdn. Bhd. (Innogredient) engaged Associate Professor Noor Aziah Abdul Aziz of Food Technology Division, School of Industrial Technology, Universiti Sains Malaysia (USM) as a technical collaborator. She acted as principle researcher and lead a team of researchers from USM to facilitate a setting up a plant to produce the banana flour. Mr. Mohd Zamulud Awang Kechik as Executive Director of Innogredient has accumulated 10 years of experience in corporate finance comprising share trading, equity investment, portfolio monitoring, company valuation, investment structuring, and fund raising. He spent another 2 years with Malaysian Biotechnology Corporation (BiotechCorp) Sdn. Bhd. to manage RM100 million of Biotechnology Commercialization Fund allocated under Malaysian Ninth Plan (RMK-9).

Company's core business * Innogredients Sdn. Bhd. will be actively involved in the R&D , manufacture and commercialization of innovative food ingredients from green banana fruits for broad spectrum of applications in food ingredient, nutraceutical and well being industry. These innovative ingredients are in form of processed fine flour and powder that contains high source of resistant starch, dietary fibre and Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. other minerals such as potassium, vitamin A, B1, B2 and C. These functional ingredients which have endless health benefits will be incorporated into high fibre food products such as bakery product, biscuits, cereal, snacks, health supplement, slimming products and noodles. Innogredients will employ the latest biotechnology and food processing technologies to develop and standardize this ingredient. This will include the use of solid state fermentation technology and enzymatic processes. In depth understanding on the chemistry, biochemical interaction, processing condition and protocols and products performances for the intended application will be undertaken technical collaboration with School of Industry Technology, Food Technology Division, USM.

Target Market * 1) 2) 3) 4)

Retail sector Franchise sector Hotel sector Potential customers

Shareholding structure * 51% - Bioterials Ventures Sdn. Bhd. 49% - Universiti Sains Malaysia Current paid up capital * MYR 100,000.00 Current authorized capital* MYR 100,000.00 e.g. 10,000 e.g. 10,000

Core Management Team (CMT) *

1) Director & Project Advisor Prof. Zainul Fadziruddin Zainuddin Director of Innovation Office, Universiti Sains Malaysia. 2) Executive Director Mohd Zamulud Awang Kechik Bioterials Ventures Sdn. Bhd.

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. 3) Chief Technical Advisor/The Inventor Ass. Professor Noor Aziah Abdul Aziz Food Technology Division, School of Industrial Technology Universiti Sains Malaysia.

Company's goals, vision and mission *

1) Vision To be a leading integrated food ingredient producer utilizing effective new technologies from biotechnology to sustainable agriculture and contributing to a viable growth and economical of the functional food and agro-based industry. 2) Mission To build a sustainable and profitable, high-growth integrated innovative food ingredient producer with innovation to improve the quantity and quality of the products. 3) Goals To develop an innovative ingredient from locally sourced of fruits for processing as fibre-enriching agent in food ingredient product, as well as to increase the application of bananas in processed products in the form of flour.

CIP500 Application Summary * (no more than 1500 characters) Click here for details

1) Product The product is banana flour to be used in health food products. The technology was developed on banana Musa Acuminata x Balbisiana Colla (ABB Group, commonly known in Malaysia as Pisang Awak). It contains dietary fibres and minerals such as Potassium, Vitamin A, B1, B2 and C. It is also a source of carbohydrate and resistant starch. 2) Value Proposition With the support of the Government, Innogredients

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. is confident that its endeavors will be successful. The commercialization has the following strengths: Proven technology for an integrated processing system Experienced management team and advisers, including international researchers Close-loop holistic system for the production of bio-natural and bio-secure food products Downstream opportunities, in the modern scale agriculture production Production of natural and healthy food ingredients for the masses at an affordable price Benefits to community by providing a network of business opportunities to local banana planters and helping to improve banana market in Malaysia

3) Target Market

4) Business Model The business model is comprised of production of banana flour that contains innovative ingredient with high quality assurance backed by continued research and development and sustainable agricultural activities by renowned USM research. 5) Purpose of CIP500 funding request The total project cost projected to be about 3 millions and will be utilized mainly to defray the start-up expenses, setting up production plant, recruitment and the working capital of the business operation. Innogredient requested for CIP500 funding is to actually seek more funds to set up a plant for the production of banana flour.

Commercialisation

1) There are numerous players in the market providing

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. Challenges * Click here for details ingredients to the baking industry. These varies from suppliers of yeast, enzymes, emulsifiers, preservatives, vitamins, mineral fortifications, flavors, dried fruits, extracts, coloring agents and improver. These suppliers also supply flours with their ingredients. 2) Foreign companies who will be in direct competition are Muchlenchmie, Bakel, Mauri, Puratos, Rikevetta and LaSaffe. These companies have been supplying to bakeries in Asia for a long period of time and they have strong research and development team equipped with laboratories in their respective head offices in Europe. 3) The only local supplier will be GK Ingredients Sdn Bhd.

Product/Service/Business Description * Click here for details

Innogredients will be actively involved in the research and development, manufacture and commercialization of innovative food ingredients from green banana fruits for broad spectrum of applications in food ingredient, nutraceutical and well being industry. These innovative ingredients are in form of processed fine flour and powder that contains high source of resistant starch, dietary fibre and other minerals such as potassium, vitamin A, B1, B2 and C. These functional ingredients which have endless health benefits will be incorporated into high fibre food products such as bakery product, biscuits, cereal, snacks, health supplement, slimming products and noodles.

Product Enhancement Need or Final Product Refinement for Commercialisation * Click here for details

Innogredients will employ the latest biotechnology and food processing technologies to develop and standardize this ingredient. This will include the use of solid state fermentation technology and enzymatic processes. In depth understanding on the chemistry, biochemical interaction, processing condition and protocols and products performances for the intended application will be undertaken technical collaboration with School of Industry Technology, Food Technology Division, USM.

Technology Innovation * Click here for details

1) Banana Flour Processing Technology In the manufacture of processed banana powder, unripe bananas are used. The primary criteria for accessing maturity are the total sugar content of fruits, which should be about

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. 19.5%. The fruits are harvested at three-quarters of the full ripe stage and processed within 24-36 hours. The production will be carried out by peeling and slicing converting into banana chips. It is important to remove all impurities prior to processing of products. For peeling of green banana or plantains, the fruits are immersed in hot water. The processed bananas are then dried in a countercurrent tunner dryer for 7-8th hour, with an inlet temperature of 60 Celsius and outlet temperature of 45%. The drying will be carried until the banana chips real final moisture temperature content of 8% then they are grinded. Choice of alternative products using the same technology will be Pumpkin, Cempedak seeds, Nangka seeds and durian. 2) Manufacturing process - Banana Flour

Intellectual Property (IP) * Click here for details

The business is premised on a fully sustainable model, where the process is licensed from patentable technology utilizing natural bio-diversity to produce innovative ingredient for the application in food products via bio processing. 1) World Functional Food Industry Overview The food industry is looking to value-added products such as functional foods as a way of improving profits. In the future, the widest profit margins will be achieved by creating foods targeted to different genetic make-ups to optimize health. Functional foods represent an established and growing market, estimated to be worth as much as $21bn in the US in 2005 and experiencing more than 5% year-on-year growth (Table 2.13). Products from the leading global food manufacturers have been

Economic Trends * Click here for details

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. successful and new and innovative ingredients will continue to enter and drive the market. This chapter outlines opportunities and challenges for the functional food and personalized diet businesses and provides comparisons with pharmas approach to functional foodsetters in this area. Major food manufacturers such as Nestl, Unilever and Danone and ingredients companies such as BASF, DSM and Chr Hansen have committed to improving consumers health and wellbeing through nutrition. These companies have functional food product portfolios covering a wide range of health areas and functional ingredients. Major players are primarily developing products for heart and digestive health, reflecting US consumers top health concerns. Industry leaders have invested in the new science of nutrigenomics and nutrigenetics, indicating that personalized nutrition is a key trend for the future. Nestls interest lies in metabolomics, Unilever has invested in a genomics company Perlegen, Danisco has invested in nutrigenomics company WellGen, and BASF and DSM have invested in nutrigenetics company Sciona. The consumer health divisions of major pharma companies have shown an interest in the functional foods industry. Although companies such as McNeil Nutritional LLC, a Johnson & Johnson company, successfully market functional food products, the food and ingredients industries are likely to remain the trend. Partnerships between industry and academia will be the key to the success of the new technologies for the development of personalized nutrition. A number of large collaborative efforts, such as NuGO in Europe, are underway to take on the challenges of the science. ( Business Insight 2009 ) Opportunities in developing markets The demand for functional foods is increasing in developing nations in Asia, Eastern Europe and Latin America and global food companies will seize opportunities for growth in these new markets (Kotilainen et al, 2006). Developing nations are also keen to maximize the economic opportunities offered by the growing functional food industry in two ways (Kotilainen et al, 2006) .By Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. exporting functional ingredients, such as medicinal and aromatic plants, medicinal and vegetable saps and extracts, for the major markets (Business Insight 2009). 2) Domestic Food Industry Overview Malaysia's food industry is as diverse as the multi-cultures of Malaysia, with a wide range of processed food with Asian tastes. In 2008, the food processing industry contributed about 10% of Malaysia's manufacturing output and companies in this industry are predominantly Malaysian-owned. It is estimated that the present global retail sales in food products are worth around US$3.5 trillion, and are expected to grow at an annual rate of 4.8 per cent to US$6.4 trillion by 2020. In Malaysia, the food industry is dominated by small and medium scale companies. The major sub-sectors are fish and fish products, livestock and livestock products, fruits, vegetables and cocoa. The fisheries product's sub-sector includes processed seafood products such as frozen and canned fish, crustaceans and mollusks and surimi products. This sub-sector remained the main contributor to the exports of processed food. In the livestock sub-sector, Malaysia is the third largest producer of poultry meat in the Asia Pacific region. Malaysia is self sufficient in poultry, pork and eggs, but imports about 80% of its beef requirements. Among the dairy products produced are milk powder, sweetened condensed milk, pasteurized or sterilized liquid milk, ice cream, yoghurt and other fermented milk. In the fruits sub-sector, besides mangos, star fruits and papayas, the cultivation of dragon fruit is gaining interest among farmers. Most of these fruits are to cater for the domestic market. Malaysia is the largest cocoa processor in Asia and ranks fifth in the world. However, most of the cocoa beans are imported. Malaysia is also one of the world major producers of spices. In 2008, Malaysia's was ranked as the fifth largest exporter of pepper and pepper-related products (specialty pepper, processed pepper and pepper sauces). Market Participation

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. The Malaysian food production industry largely comprises of the following groups: 1. larger Government organizations related to food production such as Felda, Felcra, and other Cooperatives; 2. plantations carrying agriculture activities; and 3. medium to small players, most of whom are small businesses. The medium to small players are recognized to be producing majority of our food supply. However, their numbers cannot be ascertained as they are scattered all over Malaysia. Even statistically, our production capacity and production index is not accurate enough to perform a proper insight of the industry. Only certain organizations like FAMA and MARDI through members in their network retain some crucial data which is being used to relate to our national production of fresh food. Development of Halal Industry One notable trend in the food industry is the platform for all Halal food products and Malaysian Halal Cerification is recognized.by the OIC countries and all worldwide market. The halal industry in Malaysia provides immense opportunities for Malaysian manufacturers. With a global Muslim population of about 2 billion, the market for halal food is estimated at US$547 billion a year. The concept of halal is associated with food products which are of high quality in terms of cleanliness, sanitation and compliance with religious requirements. Malaysia's food manufacturer can contemplate joint-ventures with established food manufacturer's, particularly from Australia and New Zealand, to service the ASEAN, Middle East, European and US markets which have sizeable Muslim populations. Local halal food products can gain easy access into these halal markets as Malaysia's halal certification is globally recognized MIHAS is created to educate everyone about halal products and its unique concept. It forms the largest annual congregation of international halal industry players and entrepreneurs to facilitate the sourcing and selling of quality halal products ranging from food and beverage, food additives, pharmaceuticals, herbal products and healthcare products. Our intention is to closely collaborate with MIHAS will allow us to proof our credibility in quality food production and attain international recognition. This Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. protocol will also provide us the exposure to local halal companies and conduct business and strategic partnership in future business within our core activities and eventually gaining halal certification. Market Size Malaysias current import food bill is approximately RM12 billion (source: MIDA, 23 August 2006), and with an expected population increase to more than 26 million people in the next few years as well as the increase in tourist arrivals, the demand for food will easily increase by three to four folds within the next few years. Overall, other related indirect cost increase and delivery of food supplies will in the long run escalate cost of living considerably. Major food imports in 2008 were cereal and cereal preparations, cocoa, vegetables and fruits, dairy products and animal feed. Raw materials such as cereals and dairy products will continue to be imported for further processing for human consumption as well as for the production of animal feed. The food industry is our nations fourth export industry, and according to Ministry of Agriculture it will be number three by the year 2010. Revenues from export of processed food and fresh fruits have increased by 100% over the last 5 years. Our food industry produces and exports over RM10 billion of value each (Source: MIDA, 23 August 2006). The Malaysian food ingredients are dominated by bakery and confectionery industry is in a period of change and expanding its precincts with the shift in consumers preferences. In 2007 the bakery and confectionery products reached RM 2.2 billion, growing at 3 % in current value terms over the previous year. According to industry analysts, the growth can be attributed to the rising health awareness in Malaysia. Similar to other packaged foods, such as confectionery products, consumers are becoming more concerned with their health. Throughout 2005 the health trend is expected to continue to be the main driver of growth for bakery products, in particular within the bread segment. .The Bakery and Confectionery industry is, however, still to a large extend dominated by local players offering a more traditional product assortment Recent product launches of more health-oriented products signifies the potential of value added Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. products in Malaysia. Adding to the pressure on food supply, foreign visitors to Malaysia is also experiencing stable growth. The healthy economy in Malaysia has also contributed to the increase in demand for quality food products. With the expected increase of tourist arrivals in Malaysia, (estimates for 2007/08 of around 24.99 million visitors resulting in RM55.3 billion as revenues from accommodation & shopping, transportation, and food & beverage. Business Times May 17, 2007) and our local population growth, the food industry is estimated to grow by 42.4% from 2007 to 2010, with sales predicted to reach US$4.4bn in 2010 (BMI report). Consumer preferences Increasing consumer awareness in nutrition value and food fortification for healthcare has created the demand for functional/healthy, minimally processed fresh food, organic food and natural food flavors from plants and seafood. Functional/health food produced in Malaysia is mainly in the form of food products that are enriched. Food ingredients such as customized formulations required by food manufacturers, natural food additives and flavors have the potential for further growth. Ensuring the quality of food is not an easy task. Furthermore, food is easily tainted and consumers generally are not aware of the circumstances nor substances used in the production, preparation and preservation of food. Policing food safety remains an issue in Asia, with recent sparks of concern from food imported from China.

Beta or Early Adopters/Customers * Click here for details

To-date, Department of Fisheries Malaysian has been using the product as a value added ingredient sin its fish based food products. 1) Laporan Penggunaan Tepung Pisang dari Usahawan Jabatan Perikanan from Department of Fisheries Malaysian to USM. 2) Letter of Intent from Innovation Office USM to Bioterial Ventures Sdn. Bhd. 3) Letter of Intent for the Joint Participation with Innogredient Sdn. Bhd. for Banana Plantation

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

List of all the current and future R&D activities that your company is / will be involved in ? * Click here for details

1) Laboratory and Facilities Currently, the existing facility is located at the School of Food Technology, Faculty of Industrial Technology, USM. It comprises of two (2 ) laboratories namely analytical laboratory and processing laboratory for flour processing and baking activities. 2) Proposed Expansion of Facilities Due to capacity and space constraint, the proposed expansion will be relocated at sains@usm satellite facility at Bayan Lepas, Penang Free Trade Zone area, Penang. The proposed facilities will occupy 6,000 square feet and comprise of four (4) laboratories. The production laboratories will include three (3 ) major products namely bread, noodle and innovative ingredients application laboratories and one (1) analytical laboratory. These laboratories will be funded by Grants from the relevant agencies. The application laboratories will be equipped with the latest processing and analytical equipment which capable of developing and assessing new ingredients for the food industry. For the application laboratories, the equipment to be made available are a full test bakery consisting of spiral mixers, planery mixers, dough moulders and bun divider, triple deck ovens, pastry sheeters, programmable proofer, bun forming machine and packaging machine. The laboratories will also be equipped with cookies and noodles pilot scale plant. The analytical laboratory will be equipped with textural analyzer, color meters, rapid visco analyzer, farinograph, entensograph, fermentor, bio-reactors, HPLC and GPLC. 3) Focus Areas The Company recognizes the essential need to undertake research and development (R&D) to provide it with competitive advantages, thus ensuring its business sustainability and success in the long term. The Companys research and development activities are focused on continually improving its existing products in terms of taste, freshness, flavours and packaging process time, and creating new products with the aim of satisfying its target customers.

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

The R&D team will be headed by Ass. Prof Noor Aziah whose has extensive experience in the food processing industry. She will undertaking experiments and creates new flavours, tastes and modify existing products to create new products and improvements in taste and quality, assisted with constant feedback and input from other staffs. The areas of research and development include: 3.1 New Products To maintain a competitive advantage in the industry, the Company undertakes research and development for new products. This area of R&D focuses on expanding its existing product range by creating new innovative ingredients verse consumer preferences, modifying shapes and sizes of products and creating new products. The focus of R&D for creating new products and modifying existing products is in the formulation or recipe including the choice and quality of ingredients and establishing and improving all necessary processes for its application. 3.2 Products Quality This is to improve the product quality of its existing product range aimed at meeting the discerning needs and tastes of customers. Some areas of R&D focuses on: improvement on texture of products improvement on product characteristics including, among others tastes, colour, aroma and mouth-feel; and improvement on the freshness of the products and increasing shelf life.

3. Product Packaging, Design and Branding R&D carried out in this area will include the following: specifying and designing the physical aspects of product packaging including external packaging and individual product packing; choice of packaging material that best fits the products

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. characteristics; creating pack design to attract the attention and appeal to the target consumers; and 4. Alternative Ingredients Innogredient will also undertake R&D in the areas of sourcing for cost-competitive and quality alternative ingredients for its existing and new products.

Impact of CIP500 Grant for your Company * Click here for details

The main impact of CIP500 Grant for Innogredient is so that the company will be able realized it dreams in order to produce and commercialize banana flour with the innovative ingredient. This innovative ingredient then produced high fiber flour and fortified flour. Increasing consumer awareness in nutrition value and food fortification for healthcare has created the demand for functional/healthy, minimally processed fresh food, organic food and natural food flavors from plants and seafood. Functional/health food produced in Malaysia is mainly in the form of food products that are enriched. Food ingredients such as customized formulations required by food manufacturers, natural food additives and flavors have the potential for further growth. Innogredient is trying to fulfill the market needs. The innovative ingredient in banana flour will benefit the health of people. This ingredient will help in fiber fortification, calorie reduction and also lipid oxidation.

Revenue Model * Click here for details

We are confident to be competitive in the local and international market and ensure all adherence to recommendations of authority and price control mechanism. An initial estimate according to productive output and volume of sales from our facility is promising. The Company is confident in attaining its sales turnover and remain most importantly competitive in the market with maintaining quality and safe produce criteria. Our purpose is not to produce premium priced products, but to make available high quality natural foods at a reasonable price to the mass public. The pricing is RM20 per kg.

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

Business Model * Click here for details

The business model is comprised of production of innovative ingredient with high quality assurance backed by continued research and development and sustainable agricultural activities by renowned USM research. Currently, there is no producer of banana flour/fibre enriching agent in Malaysia and most of banana flour used locally is imported from the overseas. Local market will have access to a cheaper flour/food ingredient.

Regulatory Compliance * Click here for details

Products produced will comply with Food Safety Assurance System certified through Ministry of Health Malaysia. Hazard Analysis and Critical Control Point (HACCP) compliance will guarantee and assure our products conform to all International Standards including guidelines by Codex Alementarius Commission (CAC) specifications. Our objective is to assure that food produced is bio-secure for consumption. Our technology and high quality and high yields provides us the option and opportunity to penetrate Central Asia, the European and the US markets. HACCP certification covers major international markets for food security and thus it is important for us to carry out and follow HACCP recommended requirements in our food production facility. HACCP schemes that we propose to follow include Guideline for HACCP Certification (MSC 1) Guideline for HACCP Compliance Audit (MSC 2) Guideline for Certification of HACCP Compliance Auditors (MSC 3) Guideline for HACCP Surveillance Audit (MSC 4) Malaysian Standard on Food Safety According to HACCP System (MS 1480:1999)

Our efforts in attaining all above certification will enable us to strengthen our objectives in achieving other certification for Free Sale Certificate, GMO Free Certificate including Quality Assurance from ISO and Halal Certification Authority.

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

CMT Listing

Application FormTitle

CMT Personal Details > Core Management Team (CMT) Personal Details CMT (1) Title * Name as in NRIC/Passport * Gender * Date of Birth * Ethnicity * Nationality * Passport No. (non-Malaysian) * Maritial status * Promoter ? sonal Contact Home Address * Prof. Dr. Zainul Fadziruddin Bin Zainuddin Male 01-04-1961 Malay Malaysian Married Definition

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

Correspondence Address *

Innovation Office, Universiti Sains Malaysia, 11800 Minden, Pulau Pinang. +604 653 3091 +604 658 4149 zainulfz@gmail.com (example:james@yahoo.com) -

Telephone * Fax Mobile * Email * Website Extra Curricular Activities Sports Hobbies Pre-Match Application Information Are you a member of any association related to this application? *

No

Yes

Please Specify * MTDC, Investment Committee, BiotechCorp

Briefly describe the Prof. Dr. Zainul Fadziruddin Zainuddin was born in Rantau Negeri management team's track Sembilan on 1st April 1961. He received his early education at the record* Bukit Bintang Boys Primary School in Petaling Jaya and secondary education at the Malay College of Kuala Kangsar from 1974 to 1979. Subsequently he received a Federal Scholarship to further his studies in the United Kingdom in 1979 where he took A-levels at the Darlington College of Technology. He was awarded the National Young Scientist of the Year in 1993 by the Ministry of Science, Technology and the Environment. He was promoted to Associate Professor in 1994. In 1997, he was asked to lead a team to establish a new faculty in USM, the School of Health Sciences. Dr Zainul had the distinguished honour of becoming its founding Dean. Dr Zainul was promoted to Professor in 2003. Briefly describe the Prof Zainul was seconded in 2006 to BiotechCorp to assist in the management team's National Biotechnology Policy. In 2007, he was appointed as technical/management Director of Innovation, USM. He is a member of the Board of competence MTDC and the Chairman of the Investment Committee. He is also a member of Malaysian Biotechnology Corporation Sdn Bhd. Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

CMT (2) Title * Name as in NRIC/Passport * Gender * Date of Birth * Ethnicity * Nationality * Passport No. (non-Malaysian) * Maritial status * Promoter ? sonal Contact Home Address * Correspondence Address * Mr. Mohd Zamulud Bin Awang Kechik Male Malay Malaysian Married Definition

C/O Innovation Office, Research & Innovation Division, Block J06, Universiti Sains Malaysia, 11800 Minden, Pulau Pinang. +604 653 3888 +604 658 4149 zamulud@gmail.com (example:james@yahoo.com) -

Telephone * Fax Mobile * Email * Website Extra Curricular Activities Sports Hobbies Pre-Match Application Information Are you a member of any association related to this application? *

Please Specify * No Yes

Briefly describe the

He received his B.Sc in Management/Finance from Purdue

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. management team's track record* University, West Lafayette, Indiana, U.S.A in December 1995. In June 1996, he started off his career as an Investment Officer with PFM Capital Sdn Bhd, a wholly owned investment arm of PNB group. He was involved in the areas of market operation and equity management. During his tenure with PFM Capital, he has accumulated 10 years of experience in investment operation and corporate finance comprising share trading, equity investment, portfolio monitoring, and company valuation, investment structuring, and fund raising. Among the portfolio companies under his supervision were Land Rover Malaysia Sdn Bhd (a UK based company), CSR Building Materials Sdn Bhd (an Australian based company and Nichibei Part Sdn Bhd (a Japanese based company). In September 2006, he joined BiotechCorp as a Head of Evaluation and Funding under Client Support Services Division. His responsibility is to manage RM100 million of Biotechnology Commercialization Fund allocated under RMK9. He was the instrumental in setting up the infrastructure from evaluating the grant application to nurturing of a biotechnology startup companies. He left BiotechCorp in November 2008 to be entrepreneur and has founded Bioterials Ventures Sdn Bhd

Briefly describe the management team's technical/management competence

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. CMT (3) Title * Name as in NRIC/Passport * Gender * Date of Birth * Ethnicity * Nationality * Passport No. (non-Malaysian) * Maritial status * Promoter ? sonal Contact Home Address * Correspondence Address * Ass. Prof. Noor Aziah Binti Abdul Aziz Female Malay Malaysian Married Definition

Food Technology Division, School of Industrial Technology, Universiti Sains Malaysia, 11800 Minden, Pulau Pinang. +604 653 3888 (ext 2223) +604 657 3678 naziah@usm.my (example:james@yahoo.com) Please Specify * No Yes

Telephone * Fax Mobile * Email * Website Extra Curricular Activities Sports Hobbies Pre-Match Application Information Are you a member of any association related to this application? *

Briefly describe the management team's track record*

Associate Prof. Noor Aziah has been attached to the Food Technology Division, School of Industrial Technology since 1980. She teaches in areas of Food Processing, Food Packaging, Food Sensory Evaluation, Nutrition, and Food Safety. Her research is focused on Product development and Food processing of Agro-based products and waste

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Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. utilization emphasizing in bakery products, traditional foods and food quality. She is supervising 2 PhD and 8 MSc students. Her research work has received recognition awards both locally (ITEX and MTE) and internationally (Geneva). One of her research works was selected by MOSTI to represent Malaysia in Jakarta She has been awarded Gold(2), silver(2) and bronze(3) medals for her research work in ITEX, MTE and in Geneva.The Ministry of Higher Education has awarded her with an Excellent Scientist Award on her research related to fruit-based waste as value-added ingredients in bakery product. Recently, she also received a Special Award for Best Woman Inventor from the World Intellectual Property Organisation (WIPO) . Briefly describe the management team's technical/management competence One of her research works on bananas has been recently selected, compiled and published into a book by the university. She has been a journal reviewer for Tropical Agriculture and Food Sciencel and LWT. At the university level she has been appointed to the Healthy campus program and the Science Platform for Biological Science committee. Her research dedication on agro-based products has received recognitions from the Ministry of Agriculture and Agro-based industry,FAMA and Penang State government as she has been invited as speaker and trainer in several seminars and training organised by the Ministry and other government agencies. She sits in the Technical committee for Penang state LPP, the Penang state IADP,Ministry of Agriculture and Agro-based industry and ABIP,Perda. She also conducted courses in Bakery Technology for the SMI and government agencies since 1995. She have been invited by RTM for the Agrotech and Innovation programs. She is also involved in several consultation works with the food industries and government agencies such as FAMA, LPP, PERDA, MADA, Penang and Selangor States Agencies.

Name * Proposed Designation In Company *

Prof. Dr. Zainul Fadziruddin Bin Zainuddin Director & Project Advisor

Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. Proposed Monthly Remuneration * Shareholder Percentage(if applicable) MYR 7800.00 49% - Existing Shareholders

Name * Proposed Designation In Company * Proposed Monthly Remuneration * Shareholder Percentage(if applicable)

Mr. Mohd Zamulud Bin Awang Kechik Executive Director MYR 7800.00 51% - Existing Shareholders

Name * Proposed Designation In Company * Proposed Monthly Remuneration * Shareholder Percentage(if applicable)

Ass. Prof. Noor Aziah Binti Abdul Aziz Chief Technical Advisor / The Inventor MYR 2000.00 34% - Eventual Shareholders

Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. Marketing and Sales Strategy Click here for details PHASE 1: SHORT TERM 1. Development of brand names and co-branding with sains@usm Branding is the cornerstone of the marketing strategy. The creation and development of the brand names for our products will enable the company for differentiation in a competitive environment. The company will concentrate on brand positioning of innovative ingredient to local food companies such bakery producer and in major chain hypermarkets and distributors, exhibitions, trade fairs and health clinics and spas, including fast-food chains like MacDonalds, KFC and other corporate clients. 2. Advertisement and promotion The Company will rely on consumer education, rather than regulatoryapproved health claims, to sell their new products. A strong marketing campaign with local media agencies to educate the general public about eating well will be undertaken. Consumer education is a key aspect of functional food marketing and will continue to have a major impact on the uptake of functional food and drink products. PHASE 2: MEDIUM TERM 1. Proactive marketing The medium term marketing strategy is to ensure continuous growth. In this situation, the company intends to implement a two-pronged approach to market its products as well as to recruit distributors. Bioterials aims to actively participate in organized exhibitions at local, regional and international levels to educate and promote our innovative food ingredients for greater well being and health. 2. Distribution The primary distribution pattern in the industry is from producer to agents such as wholesalers and bakery manufacturer and to consumers. Our practice will be to execute formal supply contracts with larger corporate entities for distribution which we believe will be a cost savings to our establishment in a medium to long term. We will be responsible for the contracted production quantity and the agents will be concentrating in the distribution nationwide. We will identify our local sales network for products as follows: Bakery Manufacturer, Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. Noodle and Biscuits Producer Organic restaurant outlets, and Forward supply contract with major fast food companies. PHASE 3: LONG TERM 1. Strategic alliance We will be developing close cooperation with government agencies like FAMA, MATRADE and MIHAS and OIC for international markets. The Malaysia International Halal Showcase (MIHAS) will be the potential platform for halal products recognized worldwide. MIHAS congregates the largest annual gathering of international halal industry players and entrepreneurs to facilitate the sourcing and selling of quality halal products, from food and beverage, food chemicals and emulsifiers, pharmaceuticals and herbal products and cosmetics and healthcare. In just 4 short years, the most recent MIHAS held in May 2007 was a resounding success, with estimated sales of RM200 million compared to RM168 million last year and participation from 422 companies from 27 countries. The current estimated value of the total Halal market is USD150 billion, but this has the potential to rise to USD 500 billion by 2010 (source: Mena Report 08-02-2007). Safe and halal food demand is increasing and the international halal food business is estimated at US$150 billion per annum and growing at a rapid rate as local and world population expands.

Competition / Business Proposition Click here for details

The companys competitive edge is its focus, passion and experience. The company seeks to promote and provide access to high value natural products at the most competitive price. Innogredient provides a differentiated offering with its management experience, capital and commitment to develop a world class industrial model in Malaysia and for the world in innovating a new dimension of highly productive and sustainable food processing. Innogredients business model via the licensed technology is Blue Ocean Strategy. The business is able to reconstruct market boundaries, by revitalizing the food industry and focus on the big picture, by remaining competitive and sustainalble.

Stage of Industry / Market Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay. Click here for details

Company Application / Registration Potential for Future Finding and Revenue Growth > Funding and Financial Plan

Funds Required *

(Up to RM 500,000)

Applicants are required to provide an explaination on their financial proposition and activity of the proposed project. Please provide detailed financial projections using the templates provided below: Profit & Loss Account Download Format Balance Sheet Download Format Cash Flow Download Format Statement Project Deliverables, Activities,Duration and Fund Requested Download Format Expenditure Details Download Format Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

Form 49 * Scanned Form 24 * Scanned Form 48A* Not Available Form 9 * Scanned Form 13* Not Available Annual Return* Finance-Innogredients Excel File Full details of None company's Board of Directors*

Capital Expenditure Budget*

Previous None Audited Accounts (max. 3 years)

Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.

Attention Please ensure you write concisely (clear, simple and precise) and use point form wherever possible. Please do not write an essay.

Copyright 2009 Cradle Fund Sdn. Bhd. All rights reserved.