Research questions:

1. Who is the audience for this identity? The audience for this identity is basically targeted at people who love their pets. Many people who treat their pets as family members often take part in buying them some form of clothing. If this be a sports jersey of their favorite team or a jacket for the winter weather, it is a sign of affection and loving that is common in pet owners. 2. How can I understand the product, service, company or client thoroughly? I have done immense research into pet clothing as a whole. This includes the fashionable side of the industry, meaning clothing designed with the intention of being more flashy and costume like in nature. This also includes the practical side of this industry, which would be the clothing that provides a purpose to the animal. An example of this would be the fact that a jacket would provide warmth if the animal were small or thin haired. This companys mission is to provide both in one package, giving both purpose and fashion to your lovely pets. 3. Exactly what are my clients hopes, needs or problems in creating a new graphic identity? This project was meant to provide both a fun and fashionable design for pet clothing. It is meant to have crisp edge to its design, but also an element to it that was unpredictable and enjoyable. Corgis in this day and age are one of the most well known dogs on the internet, making it a clear symbol for the logo to present to dog lovers. In the end the emotions pulled from this logo should be along the lines of lively and cute, matching the emotions one would have about a dog they own and love.

Corgilicious

Research questions Cont.

4. Who is the competition? What kind of identity system do they have? These are a few of the competitors of the many that Ive found online, I decided to grab the three that were relatively different from each other. In a way I like to believe that my design is in the perfect middle of these three, combined together with the best elements these had to offer. In the Company of Dogs offered the viewers an actual picture of a dog, but it was almost too wordy. The company RuffLuv offers an interesting and fun edge, but lacks any glimpse into what exactly it is theyre selling. Hip Doggie offers an aesthetically pleasing font, but basically nothing beside that. While the company Corgilicious offers its customers a well thought out yet simple design to rely on.

First Piece: Shopping Bag

Corgilicious

NUMBER: 918-768-52 34 WWW.CORGILICIOUS.C OM

Second Piece: Hang Tag

Size: Small
number: 918-768-5234 www.corgilicious.com

Third Piece: Sewn In Label

number: 918-768-5234 www.corgilicious.com number: 918-768-5234 www.corgilicious.com

Size: Small

number: 918-768-5234 www.corgilicious.com

Corgilicious R

Corgilicious R

Corgilicious
Size: medium
Size: X Large
number: 918-768-5234 www.corgilicious.com

R s u o Corgilici

number: 918-768-5234 www.corgilicious.com

Corgilicious R

Corgilicious R

Corgilicious R

Corgilicious R

Size: X Large

number: 918-768-5234 www.corgilicious.com

Size: Medium

number: 918-768-5234 www.corgilicious.com

Size: Large

Size: Large

Fourth Piece: Advertisement

Analogous Triad

Corgilicious

Corgilicious

Put the wag In their tail

Number: 918-768-5234 www.corgilicious.com

Corgilicious R

Complimentary

Corgilicious

Font Used: Herculanum

Corgilicious
R

Corgilicious R

Corgilicious R

Corgilicious
Clear Space Measurements

Corgilicious R

Corgilicious R

Accepted Colors:

R: 244 G: 207 B: 100 C: 4% M: 16% Y: 72% K: 0% Pantone: 121 5C

R: 35 G: 31 B: 32 C: 0% M: 0% Y: 0% K: 100% Pantone: Black 6 C

R: 241 G: 236 B: 194 C: 5% M: 3% Y: 27% K: 0% Pantone: 7401 C

R: 255 G: 255 B: 255 C: 0% M: 0% Y: 0% K: 0% Pantone: White C

R: 206 G: 206 B: 206 C: 0% M: 0% Y: 0% K: 19%

R: 35 G: 31 B: 32 C: 0% M: 0% Y: 0% K: 100% Pantone: Black 6 C

R: 238 G: 238 B: 238 C: 0% M: 0% Y: 0% K: 6% Pantone: 7541 C

R: 255 G: 255 B: 255 C: 0% M: 0% Y: 0% K: 0% Pantone: White C

Corgilicious R

Not Accepted Colors:

Corgilicious

Pantone: Cool Gray 2C

Corgilicious R