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Report of Chinese Dairy Product Industry under International Financial

Crisis, 2009
Research Report on Chinese Supermarket Private Brand Commodities,
2009
Research Report on Chinese Convention and Exhibition Industry, 2009

2009
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Report of Chinese Dairy Product Industry under

International Financial Crisis, 2009

In 2008, the total yields of Chinese dairy products were 18.106 million tons, up by 1.3% of last
year. The sales volumes held the line with last year. The sales revenues reduced by 5% and export
revenues by 10%.

During 2003-2007, Chinese dairy industry developed fast and the product structures changed a lot.
Dairy industry has been the leader in Chinese food manufactures, with the growth rates of annual
production and sales revenues over 10%.

But in 2008, Chinese dairy industry was seriously stroke from home and abroad, showing declines.

First, from September of 2008, the exposure of melamine event led to serious influences on
Chinese dairy product industry. Sanlu, as the core of event, was bankrupted. The sales of
enterprises involved in the event reduced. The event made Chinese consumers worry about the
safety of domestic dairy products, which persisted to present.

Second, the international financial crisis seriously affected Chinese dairy product industry

On February, 2009, Chinese government issued the Adjustment and Revitalization Plans of Light
Industry, including the supports in dairy product industry, which mainly lied in the following:
strengthening Chinese food safety, improving entry conditions, perfecting recall and delist systems
and strengthening the punishment of manufacturing and marketing of counterfeit and substandard
goods and etc.

Chinese dairy product industry, suffered from the doubles blows, however, did not cut down as a
whole. There were many reasons for that. On the one hand, the demands for dairy products were
irreplaceable for Chinese students, the olds and babies etc. Meanwhile, the occurrence of melamine
event made Chinese consumers doubt the national dairy products, but the enterprises took
different measures to reverse the consumers` confidence. Also, some regional enterprises began
to construct or expand so as to occupy the market. The foreign funded enterprises intensified their
distribution in Chinese market. Nestlé, Danone and so on, quickened their expansions in Chinese
dairy product market. Some foreign funded enterprises in other food industry began to entered
Chinese dairy product market. The market blank was quickly filled by Chinese regional dairy
enterprises and foreign funded enterprises.

Under the circumstances of international financial crisis, it is predicted that Chinese dairy product
industry will still keep annual growth speed of 2-3% in 2009 to 2010. There were still opportunities
of mergers and acquisitions and technology reform etc. Import products can be developed in
medium and high quality market.

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The analysts of our company made a profound investigation into Chinese dairy product industry
and the enterprises by interviews with the purposes of giving the international and domestic dairy
product enterprises some recommendations to tide over and cope with the challenges of
international financial crisis through discovering opportunities in Chinese market.

Here we are extremely grateful for the valuable references and suggestions from Dr. Steven. Wong.
Readers can obtain more following information:
-Production and Development Trends of Chinese Dairy Product Industry
-Demands and Development Trends of Chinese Dairy Product Industry
- Imports and Exports and Development Trends of Chinese Dairy Product Industry
- Favorable Factors for the Development of Chinese Dairy Product Industry
- Unfavorable Factors for the Development of Chinese Dairy Product Industry
- Influences of Melamine Event on Chinese Dairy Product Industry
- Influences of International Financial Crisis on Chinese Dairy Product Industry
- Operations and Development Trends of Major Local Enterprises in Chinese Dairy Product Industry
under International Financial Crisis
- Operations and Development Trends of Major Foreign Funded Enterprises in Chinese Dairy
Product Industry under International Financial Crisis
-Short, Medium and Long Term Influences of Adjustment and Revitalization Plans of Light Industry
on Chinese Dairy Product Industry
- Subsistent Opportunities for Chinese Dairy Product Industry under International Financial Crisis

TO GET THE FULL TEXT, PLEASE VISIT:

http://www.shcri.com/reportdetail.asp?id=253

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Research Report on Chinese Supermarket Private Brand

Commodities, 2009

Supermarket private brand commodities refer to the products produced by the supermarkets
themselves or decent manufactures with the registered trade mark and then sold in the
supermarkets. The private brand commodities, cut down most intermediate links and improved the
profits, most are nondurable consumer goods

In recent years, with the competition among Chinese retail chains, the profit of retail commodities
dropped obviously. In order to look for more profits, the research on the private brand commodities
with low cost and high profits was improved. So far, private brand market has been the competition
focuses among Chinese supermarkets, the direct reflection the super markets` competitiveness.

Under the circumstances of international financial crisis, with the low profit age of retail industry,
the development of private brand commodities has been the profit growth point of chain
enterprises. The sales of private brand commodities have been the general trends of international
business. Take Carrefour for example, it has put more than two thousand kind of private brand
commodities in China, accounting for about 5% of the whole commodity categories and the
proportion still expanding.

According to a market survey, Chinese consumers become more and more awareness of
supermarket private brand commodities. Many consumers unconsciously bought many private
brand commodities, which was not lower than other many famous independent brand commodities
regardless of the packages or the quality. The average price was 10 to 20 percent lower than other
same products, even more. The private brand products with high quality at low price were the main
reason for attracting the consumers` attentions.

Under the circumstances of international financial crisis, the consumers can reduce much
expenditure by the purchase of supermarket private commodities. Take Dia% for example, the
price of the OEM 12-bag toilet paper made by some Taiwan-funded enterprise is 12.3 Yuan (1.8
USD), however the sales price of the toilet paper of the same quality is 15.8 Yuan (2.3 USD). Now
that it is hard to make money, the private brand commodities are the best choice for the consumers.

With the acceleration of supermarket private brand commodity categories, it is predicted that the
cell phones, digital consumer products and household electrical appliances will be put in Chinese
supermarkets.

The author wrote this report by investigating into Chinese supermarkets and their providers. This
report analyzes the development of Chinese supermarket private brand commodities and makes a
profound analysis on the development situation and commodity characteristics of Chinese major
supermarket private brand commodities as well as the providers involved. This report has a high
valuable reference for the operators and providers to make a good understanding of the present

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situations of Chinese supermarket private brand commodities discover the development trends and
master the investment opportunities.

More following information can be obtained in this report:

- Development of Chinese Supermarket Private Brand Commodities
- Characteristics of Chinese Supermarket Private Brand Commodities
- Favorable Factors for the Development of Chinese Supermarket Private Brand Commodities
-Unfavorable Factors for the Development of Chinese Supermarket Private Brand Commodities
-Strategies of Chinese Major Supermarket Private Brand Commodities
-Influences of International Financial Crisis on Chinese Supermarket Private Brand Commodities
- Providers of Chinese Supermarket Private Brand Commodities
- Development Trends of Chinese Supermarket Private Brand Commodities
TO GET THE FULL TEXT, PLEASE VISIT:

http://www.shcri.com/reportdetail.asp?id=254

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Research Report on Chinese Convention and Exhibition

Industry, 2009

The convention and exhibition economy, tourism economy and real estate economy are called the
three largest smokeless industries in the 21st century. Modern convention and exhibition industry
is regarded as the rising industry of the new century, with huge vigor and development potential
and the competitive focuses of the strengths and images among cities. The conduction of
large-scaled and high quality conventions and exhibitions will promote one city’s fame and the
economy.

The conventions and exhibitions stimulated the consumptions of the accommodation, food,
tourism, communications, advertisements and decorations etc, driving the economy development
of the whole city. For example, the ticket revenues were 100 million Yuan (12 million USD) in
Kunming Expo, 170 million Yuan (20.5 million USD) ticket revenues in the new scenic resorts, no
vacant left in all the hotels for two consecutive months. Meanwhile, the development of convention
and exhibition economy would provide high quality employments. It was estimated that every one
thousand square meters of exhibition areas would create near one hundred employments. For
example, 100 employments were created in 1996 Expo. The conventions and exhibitions would
help the enterprise to obtain comparative advantages in the fields of products, technologies,
production and marketing, reduce the costs to obtain resources and strengthen comprehensive
competitiveness. The essential meaning of the conventions and exhibitions for the local economies
lie in the further open-up, more actual comparisons, more accurate choices and more effective
allocations so as to reach the growth in quality and the strengths of economic security co-
efficiency.

In 1978, only six international conventions and exhibitions were held in China and China held and
took part in 21 exhibitions abroad. Nowadays, the quantities and scales were increased by hundred
folds and permeated into all walks of economy. Each industry had its own international professional
exhibitions. By the end of 2006, there were totally 150 large and medium exhibition halls and the
indoor exhibition floor space over three million square meters.

In 2008, the formal exhibitions held in China exceeded 3 thousand, the direct revenues of 14 billion
Yuan (2 billion USD). The revenues of the related industries were about 130 billion Yuan (18.6
billion USD), realizing the excellent economic and social benefits.

As far as the exhibition scales and strengths are concerned, Beijing, Shanghai and Guangzhou had
been the center cities of Chinese conventions and exhibitions, with the market shares accounting
for 10 to 20 percent in the whole market shares. Some cities had been the regional centers of
Chinese conventions and exhibitions, including Dalian, Changchun, Qingdao, Nanjing, Suzhou,
Hefei, Hangzhou, Ningbo, Xiamen, Xi'an, Wuhan, Nanning, Kunming and Chongqing etc. besides,
some districts, counties and towns also constructed exhibition halls and held the conventions and
exhibitions and formed distinctive regional exhibitions cities, such as Weifang, Yiwu, Shunde,

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Lecong and Dongguan etc.

In 1995, the first joint venture of Chinese convention and exhibition industry was set up by
Asia-Munich International Trade Fairs Pte. Ltd. and China International Center Group. From then
on, the internationalization of Chinese convention and exhibition industry started. In recent years,
Chinese convention and exhibition field had not only took part in or held some international famous
conventions and exhibitions, but also set up the joint ventures with the international famous
convention and exhibition companies and possessed many outstanding items.

The status enhancement of Chinese convention and exhibition market, not only changed the
attitudes of international convention and exhibition giants, but also awakens the international
dreams of Chinese convention and exhibition companies. On the one hand, the international
convention and exhibition giants step into Chinese convention and exhibition industry by means of
cooperative exhibitions and the establishment of joint ventures etc; on the other hand, Chinese
convention and exhibition tried to develop towards the world. There existed law of development in
the convention and exhibition industry, namely, branding and internationalization.

In 2007, the transitional period of World Trade Organization was ended. Chinese service industry
further expanded the opening-up to the world. Under the macro background, Chinese convention
and exhibition industry would be changed from the expansion of quantity to the promotion of
quality, from the extension development to the intension development, taking the most use of
foreign capitals. The cooperative convention and exhibition developed fast as well as the mergers
and acquisitions among the convention and exhibition companies. More foreign capitals would used
for the exhibition hall management. The foreign funded exhibition companies improved the
exhibition scales and quality in China. The globalization of Chinese domestic convention and
exhibition industry would be further improved.

Chinese exhibition hall constructions showed the structural transformation from 2006, the western
and central regions being the new focuses. From 2006, the exhibition hall constructions in the
eastern developed regions turned down as well as the new added projects. The exhibition hall
constructions in the central and western regions were increased, represented by Xi’an and Wuhan.
From the whole development trends, Chinese convention and exhibition market was gradually
divided in various categories. Chinese convention and exhibition industry step towards open and
mature. Different target visitors were in different conventions and exhibitions. As long as you
orientated accurately, the companies could discover massive target customers.

From the latter half of 2008, it was becoming more and more obvious of the influences of
international financial crisis on Chinese convention and exhibition industry.

From the part of oversea exhibitions, in 2008, China only carried out 1,103 exhibitions among the
scheduled economic and trade exhibition plans of 1881, with the realizing rate of 59%, down by
four percentage points compared with 2007. The realizing rate was 61% in the former half of 2008,
and sharp down to 56% in the latter half of 2008. From the latter half of 2008, some companies
canceled the exhibitions, which had already signed up and paid the deposits for the exhibitions. In

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2009, fifty above mentioned exhibitions will be suspended, postponed or decreased the scales. It is
predicted that it will directly lead to the reduction of 8-billion-USD exports.

From the part of exhibitions at home, Chinese companies, especially the medium and small
companies, have to cut down the exhibition expenditure or even cancel the exhibition plans
because of the reduction in the profits and the capital shortage etc, leading to the reduction of
exhibitions, scales and profits. Meanwhile, the exhibition companies and the purchasers abroad
decreased because of the depressive markets in many countries and districts and the closedown of
partial companies.

China is a country with the largest population in the world, huge market space and consumption
potentials. Compared with the annual hundred billion USD convention and exhibition market in the
world, Chinese annual convention and exhibition industry with over two billion USD scale has a
large development space. The development space needs explorations for the investors regardless
of the convention and exhibition industry or its related industries.

World Expo will be held in Shanghai from 1st May, 2010 to 31st October, 2010. It is predicted that
the visitors will be reached to 20 million (Shanghai government estimated the number will be
reached to 70 million, in actual, it will not), including huge business opportunities.

This report describes the present development situation of Chinese convention and exhibition
industry, major Chinese economic areas, present situations of the convention and exhibition
industry in major cities and the major enterprises in Chinese convention and exhibition market,
analyzes the marketing strategies of the convention and exhibition industry, researches the
promotion functions of the convention and exhibition industry to the related industries and the
mergers and acquisitions in Chinese convention and exhibition industry and discusses the
investment opportunities and the recommendations and measures for the risk aversion. This report
has high valuable references to make a good understanding on the present situations Chinese
convention and exhibition industry and the related industries, master the development trends of
Chinese convention and exhibition industry and master the investment opportunities.

More following information can be obtained in this report:

- Present Development Situation of Chinese Convention and Exhibition Industry
-Developments of the Related Industries in Chinese Convention and Exhibition Industry
- Major Cities of Chinese Convention and Exhibition Industry
- Major Exhibition Halls of Chinese Convention and Exhibition Industry
- Major Enterprises of Chinese Convention and Exhibition Industry
- Influences of International Financial Crisis on Chinese Convention and Exhibition Industry
-Development Trends of Chinese Convention and Exhibition Industry
- Profit Models of Chinese Convention and Exhibition Industry
TO GET THE FULL TEXT, PLEASE VISIT:

http://www.shcri.com/reportdetail.asp?id=255

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