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Yazan H.

Sari
Tel: +974- 5509644
E-Mail: Yazan_sari@yahoo.com

OBJECTIVE
A senior position in a reputable global institution that will challenge my profound experience
in sales, marketing and retail banking.

RELEVANT SKILLS AND EXPERIENCES


 Experience in retail business, Sales, Marketing, Product development & branches
management.
 Unique ability to analyze and develop business acquisition strategies that significantly
lead to higher revenues and better cost management.
 Familiar with people management, developing sales modeling, strategy and tactics,
hiring overseas staff (Jordan, Egypt, Syria, Tunisia), coaching and training in order to
adopting the sales forces for automation.
 Having strength on people management, leadership and interaction with sales people
by giving motivational tips and coaching to inspire people to unleash their success.

RELEVANT EMPLOYMENT

Sept 2006- Present


HSBC - Doha, State of Qatar
Sales Manager – Multi products.
 Develop a sales culture across HSBC Personal loan, Vehicle loan, home loan, credit
card, insurance and deposits – Direct sales team by devising and implementing
strategies and supporting activities, to ensure sales and cross sales are maximized as
well as customer growth.
 Responsible for managing and planning of the growth and development of the
product sales.
 Set monthly sales targets and monitor performance and set up sales tracking and
control measures to measure performance.
 Launching new products &services including the designing and presenting of new
credit polices for Credit Cards, Personal Loans, Auto, Mortgages loans and liability
payments and services.
 Managing the retail products portfolio (Fresh acquisitions, Product revenue, Product
attrition, Product yields, Product profitability )
 Generate and provide feedback on competition activities and best practices in order to
develop the products and services towards gaining competitive edge.
 Formulate and implement sales strategy to achieve the team target, use innovation in
getting bulk business and generate new distribution channels.
 Designing sales incentive systems for the direct sales based on the performance
against monthly, quarterly and yearly targets.
 Regularly interacts with the risk management division to collate feedback on sales
team performance and audit rating to effectively address and identify areas of
improvement.
 Safeguard the bank from potential loss, to maintain HSBC internal control standards

OCT 2004 – Sept 2006


Mashreq Bank – Doha, State of Qatar
Team Leader Credit Card.
 Responsible for 40 sales representatives to achieve and exceed the product targets.
 Create new relationships and exploit the opportunities to bring in fresh business for
Retail Banking Group in order to achieve the sales targets.
 Maintained excellent relationship with key client organization and their employees.
 Lead, coach the sales team and identify training needs.
 Managing the daily work of Sales department including targets, budgets and plans
 Managing and forecasting the credit card portfolio ( acquisition, attrition, speed )
 Coordinated all credit card marketing campaigns, alliances and activities.
 Monitor the customer attrition and maintain it at the lowest levels.
 Re-launched the Visa credit cards with totally new benefits.
 In charge of the renewal for credit card & personal loan Policy.
 Reporting directly to the country manager Qatar.

Jul 2002 – Oct 2004


Mashreq Bank – Doha, State of Qatar
Sales and Service officer
 Provide clients financial services which exceeded expectations by delivering an
unbiased competent, timely and problem free service.
 To manage, plan and control day to day operation of the branch to achieve maximum
efficiency and profitability in line with the operating plan.
 Developed new customer base and promoted the banks retail products by cross- sell
and up-selling financial products.
 Contributed to competitive counter tactics and customer retention strategies.
 Coordinated with other department and branches on customer account management.
 Ensure high customer standards of customer service.
 Acting as a branch manager in his absence.
 The Silver Star certificate in recognition of my contribution of the retail banking group
2003

EDUCATIONAL BACKGROUND
 1999-2001 Master of financial markets
The Arab Academy for banking and financial sciences – Amman, Jordan.
 1994-1998 Bachelor of Economics
University of Jordan - Amman, Jordan

PROFESSIONAL TRAINING
 Types of fraud – HSBC , 2008
 Operational risk – HSBC , 2007,2008
 Professional selling skills – HSBC,2007
 Introduction to people management – HSBC, 2007
 Money laundering – HSBC , 2007,2008
 Time management workshop – Mashreq bank , 2006
 Customer is why –Mashreq bank , 2005
 How to be a super salesman – Mashreq bank , 2004
 Computer based financial management – American bankers association , Amman
2002
 American stock indices and currencies – Future horizons foe investment and trading ,
Amman 2002

PERSONAL DATA
Sex: Male
Place of Birth: Algeria
Date of Birth: 1976
Marital Status: Single
Nationality: Jordanian

REFERENCE
Shall be available upon request.

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