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Project Report - Impact of Packaging on Retailers and Consumers

Impact of Packaging on Consumers and Retailers Buying Behaviour Packaging is concerned with designing and producing of appropriate packages for a product. The significance of packing has increased these days because of severe competition in the markets and rise in the standard of the living of people, good packaging protects the products on its route from the seller to the buyer and in some cases even during its life with the user. Packaged goods are generally more convenient to handle. Packaged facilitates the sale of the products. It acts as a silent salesman to the manufacturers particularly at a place where there is widespread use of self service, automatic vending and other self selection method of retail selling. Sometimes, packages are duly sealed to endure products of right quality to the consumers. So from above it is clear packing means wrapping compressing, filling or creating of goods for the purpose of protection of goods and there convenient handling. Levels of Packaging : The container or wrapped is called the package. The package might include up to three levels of material. Thus old spice After Shave Lotion is in a bottle (Primary Package) i.e. in a cardboard box (secondary package) i.e. in a corrugated box (shipping package) containing six dozen boxes of Old Spice. Function of Packaging : As a important peripheral attribute of a product, a

package has the following function to perform. 1. Utilitarian Function : Package performs the utilitarian function by retaining and enhancing the product value to consumers in the following ways : (a) Package protects from deterioration, spilling, spoilage and Evaporation during its transit from manufacturer to consumer. (b) It enhances product use convenience why keeping it cleans and undistributed. (c) It helps easy brand identification. (d) It makes products handling easier and safe on the retail store shelves. 2. Communication Function : Package performs a communication function by becoming an important adjust to the components of the communication mixed namely, advertising and sales promotion, it performs this function the following ways: (a) It marks products identification and differentiation both and effective. In a competitive market when differences in the tangible product attributes are not conspicuous, it is the package whose unique presentation makes products looked different from competiting brands. (b) Package feature communicate product massage and motivate consumers to buy. (c) A change in the product package design and message considerably facilitates implementation of product repositioning strategy of the company. (d) Package repeats the selling message in printing on its before consumer when it is repeatedly handled during a series of uses. (e) It promotes products at the point of purchase and

triggers impulse buying. 3. Profit Function : Package also performs a profits function in the following ways : (a) Consumers assigning relatively higher value to package are usually prepared to pay higher price for this product attribute as a result, higher contribution to profit flows package. (b) Effective package cuts cost of handling and transportation and protects product from damage thereby, saving a company from cuts in profit. The growing importance of packaging may be attributed to some of the following factors : Rising standards of health, cleanliness and sanitation in the urban and semi-urban areas and amongst educated consumers. Retailers have prepared package products on there shelves on account of easy of handling, longer shelf life and attractiveness. It also does the selling job for them. Phenomenal growth of package, raw material supplying concerns e.g. paper cumbersome recovering rules and procedures in railway - the major national transporters have compelled marketers to properly packaged their products.

Objectives of the Study

To know about the retailers & consumers satisfaction
of the services organization.

To invite suggestion from retailers for improvement in

Grasim Packaging.

To know which kind of packaging affected the

retailer's sale.

To know about the changes retailers wants in

packaging.

To make company aware about retailers expectation

from Grasim.

To collect information about customers preference

tastes through retailers.

To know about the position of Grasim packaging in

relation to other products.

Contents
Grasim Industries Limited

Introduction Characteristics of Grasim Industries Limited Main Projects of Grasim International field of Operation of Group Objectives of the company Birla Management Centre World Class Manufacture SWOT Analysis

Project Report

Introduction to the topic Functions of packaging Consideration regarding packaging Levels of packaging Requisites of goods package Material use in packaging Material used by Company

Research Methodology Objectives of the Study Limitation of the Study Conclusion

Findings of the retailer survey

Findings of the customer's survey

Suggestions Bibliography Annexure

Sample of Questionnaire of Retailer Survey Sample of questionnaire of Customer Survey

Project Description :
Title : Impact of Packaging on Retailers and Consumers Category : Project Report for MBA Description : Project Report - Project Report Impact of Packaging on Retailers and Consumers, Level of Packaging, Functions of Packaging, Importance of Packaging, Packaging Factors, Packaging Material used by company Pages : 64 This project is our paid category, its cost is Rs. 2499/only. If you need this project, mail us at this id : qweryallprojectreports@gmail.com We will send you a hardcopy with hard binding and a softcopy in CD from courier.

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