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Christina Yoder
Design Script
25 March 2009
COLOR
The basic theme of the color choices in my poster are nature based. Since
Gill Sans derived from wood carvings and wanted to maintain a sense of a
naturally hand drawn typeface, I thought it was appropriate to use natural
tones and include a tree, dirt and the sky. Also with the recent surge of
interest in the environment, I thought the addition of natural subjects may
be a good way to initially attract people's attention. As Tufte states, "A grand
strategy is to use colors found in nature, especially those on the lighter side,
such as blues, yellows, and grays of sky and shadow. Nature's colors are
familiar and coherent, possessing a widely accepted harmony to the human
eye..." (90).
I have also included a shade of green from the tree as a background to the
letter examples. The shade of yellow derives from the lightest shade in the
dirt and the shade of brown derives from a medium shade in the dirt. Tufte
quotes Eduard Imhof when he says, "Unity will be maintained, however, if
the colors of one area are repeatedly intermingled in the other...All colors of
the main theme should be scattered like islands in the background color"
(90). My decision behind choosing a palette derived from the background
images was inspired by this quote.
TYPE STYLING
I did not style the type in any other way than Gill Sans MT. Since typeface
was the nature of this assignment I thought it would be more appropriate to
use size of the type to differentiate hierarchy rather than style.
Baer states, "Changes in the weight and scale of artwork and typographic
elements can signal that certain pieces of information have been prioritized"
(98). This piece of information refers to my poster because I have used size
hierarchy to differentiate between the most important pieces of information
and those that support it. The title, "Gill Sans" is the largest because it is the
main subject of the poster. The diagram references, "eyeglass g" and "flared
'R'" are supporting elements of the main typeface and therefore are set in
smaller type. The large "g" set to the left of the poster is extremely large in
scale because it is a trademark of the particular font Gill Sans. Since it is an
important element of the font, it is important to highlight it by large scale to
reinforce its importance.
STRUCTURE
I placed the "g" to the left of the page because I thought it was a good
connection between the title "Gill Sans" and the examples of its letters and
numbers. The line on the top of the "g" points directly to the main title by
following the form of the "g" it takes the viewer's eye down to the title's
examples.
GROUPING
Baer states, "Clustering information can help readers quickly locate the
information they are seeking” (106). This applies to my poster because I
have grouped different kinds of information. I have included all the
examples of letters and numbers on the bottom part of the poster, in the dirt
as the foundation for the typeface Gill Sans. The title and caption are
grouped together as is a further explanation and quote. The different
information is presented within a different background which makes
grouping the information easier for the reader since each area of text is not
exactly the same. When talking about an example, Baer states, "this
packaging employs careful grouping to create clear separation of text
elements" (109). I wanted to make sure the actual title of the typeface and
the examples of the type were not mixed up and therefore decided to group
the different elements separately.
Christina Yoder
Design Script
25 March 2009
WORKS CITED
Archer, Ben. "Typotheque: Eric Gill got it wrong; a re-evaluation of Gill
Sans." Typotheque. Jan. 2007. Xtypothequex. 13 Mar. 2009
<http://www.typotheque.com/articles/re-evaluation_of_gill_sans>.
"Gill Sans Pro." Gill Sans Pro- Fonts.com. Monotype Imaging. 13 Mar. 2009
<http://www.fonts.com/FindFonts/RecentReleases/2005/GillSansPro.htm>.
Mosely, James. "Eric Gill & The Cockerel Press." Eric Gill & The Cockerel
Press. Itcfonts.com. 13 Mar. 2009
<http://www.itcfonts.com/Ulc/OtherArticles/GillCockerel.htm>.
Christina Yoder
Design Script
25 March 2009