KATHERINE A.

DANIELS

7 Kelton Court Albany, New York 12209 512.497.6353 Katherine.Daniels@me.com

MARKETING COORDINATOR

EXPERIENCE
nfrastructure, Clifton Park, New York Marketing and Business Development Associate - April, 2012 to April, 2013 Coordinated client and partner events for training and lead generation. Designed mailers for company events, targeted email campaigns and internal announcements. Created ads and brochures for job fairs and events. Developed human resources guidelines and policies manual. Generated quotes for requested products and services. Coordinated product additions to state contracts. Managed company social media. Increased customer loyalty by organizing client appreciation events. Generated leads and increased customer base by attending industry conferences. Improved customer satisfaction by putting together a client satisfaction process that included: a welcome package, surveys, tracking process and close-out reports. Increased sales team productivity by managing client lists, researching leads and organizing Salesforce data. Reduced turnover and increased internal communications by creating a monthly company newsletter. Saved 3 hours from the new hire on boarding process by developing an employee resource guide. Apple, Inc., Albany, New York Business Team Specialist - August, 2010 to April, 2012 Managed customer records in Apples proprietary Customer Relationship Management software. Coordinated with software partners to find complete solutions for clients. Developed proposals for hardware and software solutions. Coordinated team schedules. Increased customer loyalty and sales by coordinating workshops and presentations with software developers to educate staff on solutions for business customers. Encouraged business team support by developing and designing a weekly internal newsletter on new business applications and best practices. Increased lead generation through weekly team recognition presentations to the staff. Increased customer satisfaction by servicing mobile devices at the Genius Bar and reducing wait time. Saved each manager over 20 hours each month by designing a custom email template for daily store numbers. The Fort Worth Plastic Surgery Center, Fort Worth, Texas Marketing Coordinator & Supervisor of the Medical Spa - May, 2008 to June, 2010 Collaborated with website developers to rebrand the practice. Wrote website and collateral content and edited existing material. Supervised Medical Spa employees to ensure proper patient care and time management. Supervised product sales and ordering. Coordinated team meetings and employee appreciation events. Increased quality of leads by coordinating advertising and public relations with an outside firm. Increased revenue by integrating emerging medical technologies into the practice. Ensured consistency throughout the practice by developing training materials. Increased customer loyalty and sales by organizing client development and openhouse events.

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Catalis, Inc., Austin, Texas. Marketing & Sales Coordinator - December, 2006 to May, 2008 Coordinated trade show events with sales team, arranged travel, and prepared all event materials. Collaborated with a graphic designer and website developer to create new collateral and website material. Expedited administrative procedures by designing a database of trade show information and records. Ensured efficient communication within the sales team by developing a system of weekly progress reports to the sales director. Increased shareholder investments and involvement by coordinating events, communications and presentations.

EDUCATION

St. Edwards University, School of Humanities, Austin, Texas Bachelor of Arts in Communication

COMPUTER EXPERIENCE iWork: Pages, Numbers and Keynote; Microsoft Office: Word, Excel, PowerPoint and
Outlook; Prezi

KEY WORDS

Marketing Coordinator Vice President Marketing Director Marketing Manager Deadlines Take-charge Results Oriented Albany Schenectady Troy Innovation Specialist Creative Problem Solver Change Agent Project Manager On-time Under-budget Photoshop Illustrator Indesign Adobe Apple OSX iOS Evernote Prezi iWork Pages Numbers Keynote Microsoft Word PowerPoint Apple Mail Salesforce Apple Tech Support Social Media Specialist Software Development Design Inbound Marketing