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Contents
INTRODUCTION ............................................................... 3 The Rules ......................................................................... 5 The Five Things You DONT Need to be Successful ......... 5 The Five Things You DO Need to be Successful .............. 7 Create a Game Plan......................................................... 9 Build the Foundation..................................................... 11 Get Connected .............................................................. 14 Go Professional ............................................................. 17 Ten Professional Commitments .................................... 18 GETTING STARTED......................................................... 19 Your Why? ................................................................. 20 Setting Your Goals ......................................................... 20 Your Prospect List of at Least 100 Names ..................... 23 Prospect Memory Jogger .............................................. 23 Massive Action .............................................................. 27 Step 1: Home Private Business Reception ............. 27 Step 2: Pass the DVD.............................................. 28 Step 3: The Phone Call ........................................... 29 Step 4: Email Blast ................................................. 30 Step 5: Drop Off ..................................................... 30 General tips for maximum recruiting results ................ 30 Three-Way Calling ......................................................... 30 Further Resources ......................................................... 31 Objections & Responses ............................................... 33 Responsibility ................................................................ 36 The 80/20 Rule .............................................................. 36 Escaping the Rat Race Forever ...................................... 36 E-Mail Message Examples ............................................. 38 One Hundred No's ..................................................... 39 10 Skills Thatll Take You From Zero to Hero ................ 40
INTRODUCTION
Welcome The Rules T he 5 Things You Dont Need to Be Successful The 5 Things You Do Need to Be Successful Create a Game Plan
Welcome!
Congratulations on your decision to become a part of our growing family of Independent Distributors. Youve made the right decision and joined a fantastic business. Only you will determine your success by the decisions you make and the goals you set. You are choosing your future level of income, the kind of lifestyle you desire, and the people with whom you will be working. This is an exciting people business where you will build lifelong relationships. And best of all, you are in business for yourself, but not by yourself. There are three basic and simple steps to building a strong Natureline Personal Franchise Business. The more effective you become in these areas, the more successful you will be: o o o Develop your product story (Try the products!) Share the products & opportunity Teach your team to do the same
develop a significant supplemental income, or even complete financial freedom. Either way, you have shown yourself to be a leader. Someone who isnt happy with mediocrity and the herd mentality, someone who knows there is a better way to live. Youve just discovered it! Natureline is a new breed of company, and were already re-writing history in the industry. Natureline has proven that a fresh product idea, an innovative approach to compensation, and a strong support structure offers you the chance to accomplish great things.
The Personal Franchise profession has grown dramatically in the fifty-plus years of its existence.
Today the business is conducted in more than 100 countries around the world, with more than 60 million people participating in it. Sales have now exceeded $100 billion annually. (Source: Direct Selling Association) Along the way the industry has attracted the attention and praise of the business community and financial press, truly emerging as the last bastion left in the free enterprise system where someone can build real financial freedom without a large investment. And Natureline has emerged as one of the leading edge companies, helping to create this reality for those who dream of a better life. This Business Plan will help you launch your business in a quick, focused, and profitable manner, utilizing the same methods that our top earners have tested and proven. Youll avoid some of the common mistakes many new people make and will learn how to accelerate your journey to success in your Natureline business.
The foundation of the Natureline business is the retail sale of products. While it is vital that you consistently promote Natureline products yourself, the ability to duplicate your efforts through others will provide you with the financial success you desire. This section provides you with an effective, proven, step-by-step plan to build a strong organization. Learning, believing and consistently applying the formula outlined in this section will enable you to realize the full potential of the Natureline business. Youve chosen one of the fastest growing business opportunities in the world today, ideal to help you
During your initial phase it is critical that you take action as outlined in this guide.
Success always comes to those who are coachable and willing to take action on what they have learned. You can question things later. Right now youre brand new and we want you to have the most success. What you read here are proven and time-tested best practices that work. So we ask you to complete the steps in this plan exactly as described, and then you will have the best opportunity for success.
Natureline business doesnt mean that you cant earn an income greater than that of many of the top entrepreneurs in the world.
If you run your business like a hobby - youll get a hobby income.
But if you run it like a serious business and you can earn a serious income. Dont talk to anyone about your new business until your finish this training. Let your upline or the tools do the talking. Its better if you dont try to explain Natureline until after you know what to say, where the pitfalls are and what tools to use in the process. For now, just write the name and contact information of anyone you think of as you explore this system. There are several things necessary for success. But probably of greater interest are some of the things many people think they needbut actually dont. Next are five categories you may believe are necessary for your successbut actually prevent you from reaching it.
The Rules
This truly is a simple business and yes, you too can be successful. One of the keys to your success is to be coachable and to follow this simple duplicatable process and help others do the same thing. Though we know how excited you must be starting up in business for yourself do NOT try to reinvent the wheel. Our products are exciting and the business opportunity is fantastic but you do not need to know a great deal about either. If you learn nothing else learn this:
The process in this plan is the same process used by every leader who has experienced any level of success in this industry. This is not a Business Plan as determined by Natureline; it is a summary of lessons learned by leaders in network marketing. It is simple and it works! Every time! Do it, follow the process and do it on a big scale and help others to do the same and you can achieve anything.
Personal Franchise Business Plan Some of our top leaders didnt even finish high school! Since Personal Franchising is so unlike other businesses, the rules are different here. Its quite possible, actually quite common, to build a large successful organization without having any credentials or degrees. If you have a degree, or even a few, great! Just know that this is not a requirement for success with Natureline. you just cant be a prophet in your own hometown; which is why you will learn how to use third party tools later. Other times you will find close friends or families with three generations in the business and it provides a wonderful opportunity to work together toward success. You dont need the approval of anyone, except yourself. Sometimes even your spouse or significant other may not approve of your network marketing business. This is actually a frequent initial response, but weve seen thousands of people who have built huge businesses without the help of their spouse. However, dont be surprised once you qualify for a free trip, cruise, or earn your first big check, if they dont come on board enthusiastically and things really take off!
2. Experience
You do not have to have any experience to reach success with Natureline. In fact you could argue that those who come in with no pre-conceived ideas or bad habits, and just follow the system to learn quicker. Your sponsorship line has already hacked through the jungle and created a path for you to follow. They have learned the best practices for business building, and discovered the mistakes to avoid. By using the experience of those who come before you, you are able to reach success much faster. We have put a step-by step system in place, developed the infrastructure to support the system, and created a training program on how to get the best results from both of these. We already have people who have reached the prestigious ranks, even though they came into Natureline with no experience. If you are teachable, not afraid of work and willing to follow the system, you can reach success with Natureline.
3. Approval of Others
One of the sad truths of life is that not everyone is ready for success. Of course most everyone will tell you that they want to be successful. But unfortunately some people are content to be professional victims and make excuses why success wont work for them. Dont be surprised to find that some of your friends and family members will not join the business, and may even disparage you for doing so. Its unfortunate, but some people feel the need to attack those who are striving for more out of life. After all, if you reach success, it takes away their excuses for why it wont work for them. They will regale you with horror stories of people who tried other businesses and failed, and give you all kinds of reasons why Natureline wont work for you. Its best to give these well-meaning souls a wry smile, thank them for their input, be strong in your own self resolve, and stay focused on what is right for you. Sometimes, the hardest presentation you ever give might be to a family member or best friend. Sometimes
One may possess amazing skills and talents but without perseverance he or she cannot make use of any one of those. 4. Cheap Advice
Oftentimes a new team member will get involved with Natureline and receive well-meaning advice from friends who have never built a network in their lives. If you want to know how to fly airplanes, you must get advice from an expert pilot.
If you want to climb Mt. Everest, talk to someone who has already done it.
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Personal Franchise Business Plan We dont recommend you quit your job or business to start Natureline. Rather we suggest you keep doing what youre doing, but carve out ten to 15 hours a week and begin working part-time. It means making a shortterm sacrifice (like skipping some TV, movies or other things for a while), so you can reap the benefits for many more years later. This is the easiest way that your people will be able to succeed as well and duplicate within their team. Now notice we used the term work. For you to have success with Natureline, you must be willing to work. And weve found that working at least ten hours a week is necessary to get enough traction to launch your business. Of course this time investment does not apply to those who are simply interested in using the Natureline products and marketing them to their friends, neighbors and relatives. If your primary focus is the small business or retailing model, you can do that in only a few hours a month. Just a small amount of time can produce the results you want.
Likewise, if you want to build a Natureline business, look at your sponsorship line and find someone who has already accomplished this. Those are the people to seek out for advice. Never take financial advice from broke people! The best coaches are successful people.
5. Perfection
Dont make the mistake many beginners make, which is to think that they cant do anything until they have tried every single product, read every scrap of literature, and memorized every aspect of the compensation plan. Our system is set up so that you can study, act, and teach simultaneously. You earn as you learn, and you learn as you teach. Its a powerful way to build a strong team rapidly. The most important thing is to get into action, because how fast you start is going to determine the speed of your team.
If you are reading this business plan, were assuming youre interested in the big business model of building a large network and creating leverage.
For you to have success with Natureline, you must be willing to work and persevere. And weve found that working at least ten hours a week is necessary to get enough traction to launch your business.
2. A Burning Desire
The truth is, were all busy. Everyone is using all 24 hours of each day already. To reach success with Natureline, you must substitute business building for something you are currently doing in those ten or 15 hours a week. And to do that long-term, you must have a reason for doing so. You need a burning desire that you are passionate about, that will excite you, and keep you focused on reaching it. This desire will keep you working, even when things dont go as perfect as you would like. That desire could be a bigger home, a new
This is the one chance you will ever have in this early stage, so you want to make the most of it.
Personal Franchise Business Plan Lamborghini, firing your boss, or giving a million dollars to a worthwhile charity. Or all of the above! o Resist the urge to create new tools and try other methods. Use the system and tools provided.
3. A Positive Attitude
Getting your head right is the most important thing you will do early on in your career with Natureline. Daily self-development time will keep you on the right track. Enthusiasm and a positive attitude are more powerful than any knowledge you learn or any skills you develop. There is a lot of skepticism and negativity in the world today. Youll find no shortage of people who will tell you why this business wont work. Dont let the expectations of someone who has given up on their dreams cloud your chance to achieve your own. These people are the dream stealers and they live lives of quiet desperation. Often brand new team members with no training or experience build a group of 20 or 30 people their first month. They dont do this with skill, knowledge, or techniquethey just muscle it through with sheer, unadulterated enthusiasm. They show excitement for Natureline and that excitement duplicates with their prospects and team members. Approach this adventure with the positive attitude it deserves. Dont try it. Make your mind up, jump in, and do it!
5. To Take Action
The biggest downfall new people make is wasting time getting ready to get ready. There are only two things you get paid for in Natureline: retailing product and creating new distributors. Your 10 to 15 hours per week must be filled with only these two activities. If not, you will quickly find yourself sitting around imagining possible reasons why your Natureline business wont work. And if you convince yourself of that, thats exactly what will happen. The most successful people in Natureline got into immediate action, and began to create immediate results. This begins a powerful cycle of duplication, and continues through many levels in your organization. It has often been said that knowledge is power. Unfortunately, knowledge is only the potential for power. Knowledge plus action is where the real power comes from. If youre waiting for the perfect plan the perfect plan is to take action. Your sponsorship line, the tools and the system will prevent you from making any serious mistakes. Follow their lead and get into action. Now lets get started!
4. A Willingness to Be Coached
Natureline provides a new and unique approach to business. You will discover that the rules are different here. Things that work in the sales or corporate arenas dont necessarily work in Natureline. Keep an open mind and listen to your sponsorship line. They have discovered what works and the best practices to follow. What you will learn is a step-by-step system on how to create the largest business in the fastest amount of time. The most important criteria in all this is duplication. It is important that you resist the urge to create new tools and try other methods. Otherwise success becomes about your skills and it is harder for your people to duplicate. Here we all follow the same system, which makes it work better for everyone. o o Keep an open mind and listen to your sponsorship line. The most important criteria in all this is duplication.
Remember, you only get paid for retailing product and creating new distributors!
You shouldnt and dont have to memorize all the product applications, be able to present, or understand all the intricacies of the compensation plan to get started. We have business building tools to help you with all that. You just have to follow the simple steps in this business plan and learn as you go along.
What kind of monthly income are you looking for? ________________________________________________________________________________________ ________________________________________________________________________________________ How many hours per week are you willing to commit to the development of that income? ________________________________________________________________________________________ ________________________________________________________________________________________ How many months would you be willing to work those hours in the development of that income? ________________________________________________________________________________________ ________________________________________________________________________________________ Why is that level of income important to you?
o o o o o o o o o o o Pay down debt? Manage your current monthly obligations? Pay for your childrens education? Drive a better car? Live in a better house? Travel and see the world? To prove something to yourself or others? Give more to the people or causes that are important to you? Quit your current job and work for yourself? Create a better retirement plan? Have more fun?
What would you do if you had that kind of monthly income from your Natureline business? ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________
Now that youve given some thought to what youd like to accomplish with your Natureline Personal Franchise business, lets begin your training to make it happen!
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We recommend strongly that you have a monthly Autoship of at least 100 PV.
It is critical that you use the products yourself and can testify to how amazing they really are. We often refer to this as your Natureline story. This is your personal testimonial of what the Natureline products have done for you personally. Many people think of it as their rent for their new business. This is not the case. It is an investment in your business and it makes sure that you have something to share with prospects, family and friends, as well as to sell to retail customers. Dont think of this as an additional expense, because that is really not the case. Many of the products you use are actually transfer buying for items you would have paid retail for from stores. Our products can actually save you money on your grocery bill. Always buy from your own store, and never have a Brand X product in your home that Natureline provides.
The products you use will actually save you money and benefit your health; not to mention the benefits to the environment. Step 4: Business Ready
New customers are interested in purchasing their product now so they can begin enjoying the benefits, not later when your items arrive. A persons excitement about what you have to offer (product or business) wears off quickly if youre not prepared. Do not be caught empty handed. Do you have sufficient product and sales aids on hand to allow you to conduct your business effectively? This is why it is important to start with the Gold Pack as it includes enough products for personal use as well as to share with customers, family and friends. It also includes DVDs as well as websites which create your online presence instantly. On a monthly basis you should be on Autoship to maintain your inventory and ability to do business instantly as well as qualify for commissions. Business cards, DVDs and brochures can be ordered in your Natureline Back Office. Contact your upline or support@naturelinesolutions.com if you have any questions.
Starting with the Gold Pack as a minimum means you have enough products for your own use, samples to provide prospects, and extra inventory you can loan to your new team members while they are waiting for their own Gold Packs.
It is essential that as a business builder you start or upgrade to this level. If you are not at the Gold level contact your sponsor and discuss upgrading immediately.
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Step 5: Be Prepared
The key to developing an effective, incomeproducing Natureline Organization is being professional. That includes being prepared at all times to answer questions and provide information to any interested parties. Below is a checklist of items you should have with you at all times in a simple three ring binder or similar organizational tool. Printed Business Plan (this document) Calendar Daily Planner Expense Tracker Daily checklist Prospecting Scripts Bi-Tron Product Guide +Test Data Brochures (10+ copies) Intro DVDs (5+ copies) Registration Form (5+ copies) Retail Order Form & Receipt (5+ copies) Wholesale Order Form (5+ copies) Price List (Retail/Wholesale) Recommended Business Cards [ [ [ [ [ [ [ [ [ [ [ [ [ [ ] ] ] ] ] ] ] ] ] ] ] ] ] ]
o o o o o o
How to Master the Art of Selling, Tom Hopkins The Magic of Thinking Big, David Schwartz How to Get Control of Your Time and Your Life, Allen Lakein The Power of Positive Thinking, Norman Vincent Peale The Winners Edge, Dr. Denis Waitley Seeds of Greatness, Dr. Denis Waitley
Reading or listening to books for a minimum of 15 minutes per day should be one of your top priorities as you develop yourself and your business. Youll be surprised at how quickly and drastically the ideas in these books will influence, not just your business, but your daily life for the better. You can find most of these books in your Natureline Back Office or at most large online book retailers (Amazon.com etc.). The Books I Will Read in My First 90 Days: _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________
Step 6: Self-Improvement
There is no habit you can develop that will provide you with more benefits, better performance, and a broader understanding, than maintaining an ongoing selfimprovement program through books and audio CDs. The following is a list of recommended books for anyone who is serious about the business and their future. Many of these are also available on audio CD. o o o o o o o o o o How to Build a Multi-Level Money Machine, Randy Gage Beach Money, Jordan Adler Being the Best You Can Be in MLM, John Kalench The Slight Edge, Jeff Olson Think and Grow Rich, Napoleon Hill How to Win Friends and Influence People, Dale Carnegie The Greatest Miracle in the World, Og Mandino Success University, Og Mandino See You at the Top, Zig Ziglar Success through a Positive Mental Attitude, W. Clement Stone & Napoleon Hill
Dress for business! T-shirts, shorts or baseball caps are definitely not recommended. Dressing professionally creates a powerful first impression that this is a serious opportunity. If you need guidelines for appropriate business dress, read John Molloys Dress for Success.
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GET CONNECTED
Back Office Contact Information Get Plugged In Team up With Your Sponsor
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Get Connected
Step 1: Login to your Natureline Back Office
The Natureline Back Office is a powerful tool that keeps track, among other things, of your commissions, sales, and team members. It is also packed with useful video files, audio files and documents to help you grow your business. Explore the Back Office until you are familiar with it and login frequently to find new information and exciting announcements. Go to your Natureline website to enter the Back Office. You selected your password and username at the time of registration and should have it written down. Enter that information into the login fields and then click Log In. If you misplaced or forgot your information click on Forgot password or username? and enter your e-mail address in the window that comes up followed by clicking on Submit. Your information will be e-mailed to you. After logging in you can edit personal information displayed on your website by clicking on Replicated Site in the top menu. Be sure to do this as your contact information will not show on your websites until this is completed. Click on Edit Personal Info and make sure all information is accurate and complete including your physical shipping address. By clicking on E-Wallet you can adjust your commission payment settings and even select e-Wallet as the Autoship payment method. Click on the whats this? links if you have questions about the various functions. Be sure to go to Payment Methods and enter two backup payment methods for your Autoship and orders.
After that, just browse around and get comfortable navigating your Back Office through the navigation buttons on the left and the menu buttons at the top. Click on Home to return to the main back office page at any time.
This is where you will go to manage your Natureline business, including enrolling new team members, placing additional product orders, and managing your Autoship orders. Step 2: Contact Information
Be sure to have your sponsors information written down and entered in your phone. Also, have Natureline Head Office information easily accessible as well.
Because of the importance of Natureline emails to your business development make sure you receive the initial welcome e-mail and then add Natureline to your Safe Senders List.
Once youre registered, explore your sites and get familiar with the various sections. You have a number of websites all preceded by your username. Make sure you always send your contacts to your website by including your username in the address. My websites are: (enter your username in space preceding the website below) ____________________.naturelinesolutions.com .fixteas.com .enviromovement.com
Make sure you always send your contacts to your personal Natureline website by including your username in the address.
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be committing to the business. Ask them the following questions: 1. What would you like the business to provide for you? 2. How much would you like to earn per year? 3. How soon would you like to be earning that amount? (6 months or 6 years?) 4. How many hours per week are you prepared to put into your business to get these results? 5. Are you serious about your goals? Make sure that your new Distributor commits to writing down all of their short-range and long-range goals on their own time right away after your meeting. It is very important after theyve written down their goals, that they share their goals with you so that you can support their efforts and hold them accountable. This will create a very powerful bond and commitment for both of you. Team up with your new Distributor and schedule some time to start working together with 3-way calls or 2-on1 meetings with their prospects. Initially, you should schedule blocks of time over the next 30 days to help get off to a good start. This will give them the guidance they need and the confidence that you are there to support their efforts. For most people, their first 90 days in the business will have a dramatic impact on their future success. Your objective should be focused on helping your new Distributors achieve a minimum income of $500 a month within that period. This amount represents the psychological threshold they need to break through, for them to see the value of their efforts and their true potential over the next 24 to 36 months.
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GO PROFESSIONAL
Your Product Story Ten Professional Commitments of a Natureline Leader
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Go Professional
The people who reach success with Natureline are the ones who make commitments and stick to them. Please read and sign the The Ten Professional Commitments of a Natureline Leader form on the next page. It sums up the ten key commitments that create a successful business. Pint the page, sign, post a copy on the fridge or somewhere where you can review it daily and provide a copy for your enroller. These qualities are what separate Natureline leaders from the people who drop by the wayside and never reach long-term success in the business. Practicing all the professional qualities isnt easyits not supposed to be. But you must practice them all if youre truly interested in building a network where others have the same opportunity for success as you. Going Professional means doing all ten actions, not just the ones you like. It also takes a substantial investment in yourself. But you will discover that the people who invest in Going Professional reach dramatically higher levels of success than those who dont. As a leader committed to empowering othersyou have a responsibility to Go Professional yourself, and create that culture in your organization.
having tried the products (the complete line) and found something you like that you can share with others. Most prospects, family and friends will want to hear what the products did for you and what the reason you are excited about this business is. Now, if you just registered you may not have received your products yet or you are still testing them out. While you work on your product story use the story of your enroller or his or her enroller. Once you have your story ready be sure to develop it with your enroller so you can share it quickly with everyone you meet. The story should be no longer than 30 seconds.
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Give them your daily/weekly goals and talk at least once a week.
5. Expose the Natureline business to at least ____ people a day, ____ days a week.
You cant control enrollments, but you can control how many people you offer the chance to evaluate Natureline.
7. Work diligently on the My Natureline Business Plan with all my Personal Enrollees. 8. Attend and Participate in all the appropriate Corporate and Team Events.
Bring prospects, help out, be on time, sit up front, and dress professionally.
I commit to Go Professional, live by these principles, and be here one year from now!
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GET STARTED
Your Why? Setting Your Goals Long Range Goals Short Range Goals
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Your Why?
Before getting started in your new business it is important to stop and think about why you are embarking upon this new venture. It has been stated that if you do not know the reason WHY, it doesnt matter HOW. When you determine why, any setbacks or disappointments will be shrugged off as mere speed bumps or minor inconveniences along the road to success. If you dont know why you are involved in this business, those setbacks will loom as insurmountable obstacles.
hundred dollars to cover your car payment? Or do you want to develop complete financial freedom? To reach your goals, you must first determine what they are then set a timetable to reach them. Now that you have your Why? create a more specific wish list, a list of your needs and desires, no matter how unattainable or unrealistic they may seem right now. Next, turn wishing into doing by converting these wishes into goals. When setting your goals, they must be:
Ask yourself, If money were no object, what would I be doing with my life?
Some examples of Why?: o o o o o o o To spend more time with family and friends To travel more To donate to charity To buy a mansion To be a jet setter To pay for my home faster To supplement my income
Remember, this can be anything and everything! Success is the progressive realization of predetermined worthwhile goals. Few people have achieved happiness and success without goals. Free time for personal or family interests, independence in business, and financial freedom may be some of them. Everything that you now have in your life you first created in the form of thought. Now is the time to think about and decide on your personal goals with Natureline, so you can begin to progressively realize them.
Sharing your goals with your sponsor as well as your family or a supportive friend often makes achieving them even more rewarding.
Annual Income
Yr 1 _________ Yr 2 _________ Yr 3 _________ Yr 4 _________ Yr 5 _________
Monthly Income
Amount Month reached
I use the Natureline products to (reduce emissions, conserver water, save money, improve well being etc.) _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ The reason I started my Natureline business is _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ At the end of my six-month training period, I would like to be earning $_________ per month.
THE LIST
Prospect List of at Least 100 Names Prospect Memory Jogger Prospect List
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Professional people:
Think of the professional people you deal with frequently, such as doctors, attorneys, dentists, clergy, teachers, etc.
School classmates:
What about the people you went to school with? Dont forget any continuing education, trade schools, or professional schools that you may have attended. With the Internet, all these contacts are now just a click away.
Previous Jobs:
In your last job you have a circle of friends and acquaintances with whom you used to work. Also, you must know people whom you used to think of as competitors, or who were in a competing business at the time.
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Who is your
mail carrier newspaper carrier dentist minister/rabbi/priest florist lawyer accountant insurance agent congressperson pharmacist chiropractor veterinarian favorite waiter/waitress butcher/baker/candlestick maker bank officer printer travel agent hair stylist photographer architect exterminator dry cleaner mechanic landlord grocer carpet cleaner
Who
lives next door lives down the block lives across the street lives upstairs /downstairs teaches your children was your best man/ushers was your maid of honor or bridesmaids are your babysitters parents
Who
was a service buddy did you go to school with used to be your teachers or professors is your old boss went with you to the beach owns a restaurant installed your appliances is the President of the PTA is in the local Chamber of Commerce goes to church with you. watched the Super Bowl with you is a policeman is in the military works at the video club is an actor
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The List
_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________
_____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________
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MASSIVE ACTION
Home Private Business Reception (PBR) The Private Business Reception Pass the DVD, Follow Up The Phone Call, E-mail Blast, Drop Off Three Way Calling
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Massive Action
The most important thing you should do now is get Massive Action going! You will want to expose as many people as you can to the Natureline opportunity using the prospecting tools we have available. Understand that you do not need to be selling the products or opportunity. Let the tools do the talking. If your lips are moving, they should be directing someone to a tool. With each tool exposure, you should have a scheduled follow-up within 12 24 hours. The way to get started fast is to conduct what we call Massive Action. This is when you get into serious action and offer the opportunity to look at Natureline to a large group of people quickly. The goal of is to get at least 80-100 candidates for the business into your prospecting funnel. Please understand that this doesnt mean you have to sponsor 80 or 100 people, or even make that many presentations. Just that you have to give them an opportunity to look at Natureline to see if they are interested. Its important that you get a large number of people looking at the business, to ensure you get enough business builders to get into traction right away. It sounds ironic, but it is actually easier to build the business fast, than it is to build slowly. When you start fast, you create excitement and momentum that spreads down your group. And by getting into a positive cash flow quickly, you set the tone for your team and create an exciting demonstration of success for prospects. Natureline is perfect for everybody but everybody is not perfect for Natureline. Some people are not looking for a business opportunity right now. Others want an opportunity, but arent willing to do the work. Yet others will become product customers, but not do the business. Its all good. We just need to sort them out. The best approach is a multi pronged one, creating lots of traction. Heres how to have successful Massive Action
Prior to PBR
Look over your prospect list to determine your best prospects and invite them to your home. Let them know you are having the Grand Opening of your new business and want them to see what it is all about. Dont get drawn into a lot of questions. If they ask, let them know the name of the company is Natureline, and that you have a presentation that you want them to see. Explain that you are brand new yourself, but the presentation will provide the answers they are seeking. Remove all distractions before presentation (phone, pets, children, etc.) Do not set up the furniture in the home for a meeting. Keep everything normal, and only move chairs in or around as necessary when people arrive. Confirm with your sponsor if he or she will be attending or calling in. Provide only beverages (no alcohol) or light snacks. Have packets/samples prepared for each guest, but keep them out of sight. Do not set up a product display. 27
Follow Up
You will have much more compliance with people reviewing the materials and a better response if you distribute them with a sense of urgency. Let your prospects know that you are moving very rapidly and 28
Personal Franchise Business Plan ask for their commitment to review the materials quickly. Use an energetic and busy approach, but dont go overboard trying to pressure the prospect. If they really dont seem interested to look at the information, thank them for their time and move on. Your best results will come when you qualify your candidate and organize a time to get back with them. Heres what that will look like: After your prospect agrees to watch the DVD say, Great! When do you think you can see it for sure? Wait for their response. What time they give you is unimportant. Then say, So, if I call you (right after they said theyd see it for sure), youll have seen it for sure right? After they confirm this, ask for the best number to call them. This way, the prospect has had several opportunities to say theyll watch it and by using this commitment approach (and if you have the proper posture), you will have an 80% view rate or better duplicated throughout your organization. Without it, you will have a 10% view rate or worse duplicated throughout your organization. When you follow up when you agreed you would, you simply ask, Did you have a chance to view the DVD? If they tell you they have not reviewed the presentation yet, say something like, Its really important. When do you think you could see it for sure for sure? Wait for their answer and say, Great, so if I call you on _________ youll have seen it for sure? Just keep repeating this process until the actually review the presentation or tell you they are not interested. If they did watch it, ask them, Did you get it? Did it make sense to you? If they say yes, ask them, Would you be interested in working with this company, becoming a part of my team and getting started today? If they say they arent interested, thank them for their time and move on. If they are intrigued, but arent ready to go, escalate the process. This can be done by inviting them to a meeting (PBR), getting them on a three-way call, or listening in to a weekly Leadership Training call or getting more information from one of your Natureline websites. Here are some examples of how to approach people you just met that impressed you: You know you are too good doing what you do to be doing what you do. I bet you would be amazing in my business. Can I leave you with some information for you to review? If it looks good to you, my number is on the back. You know I am very impressed at the job you do here. I believe you would be very successful in the business I am in. Can I leave you with some information for you to review? If it looks good to you, my number is on the back. You know I am very impressed at the job you do here. Are you familiar with network marketing? Im in an emerging new company that is looking for leaders. Can I leave you with some information for you to review? If it looks good to you, my number is on the back. Some of your best leaders may come from people that you dont know right now. So be on the lookout as you go through your day for sharp people. People who are successful in others areas usually are successful with Natureline too. So always have some information in your car, purse, or briefcase for when you meet them.
Remember to always use these third party resources and dont try to make a presentation yourself.
Be sure to schedule specific follow-up times within 24 hours from the time you give someone a tool. If there is any interest (even if they have questions), then immediately escalate them to another level.
Personal Franchise Business Plan income. Check it out and Ill call you back at ________ to talk to you about it. Be sure to schedule a follow-up call for a specific time later that day or the next.
Get a large group of people, to take a few simple actions, over a consistent period of time.
Launching your business with Massive Action as above meets this formula perfectly. Anyone with any experience or education level can follow these simple steps. And you will notice that all of these involve using third party resources. This makes sure that the business is not about you, and that anyone can duplicate your results.
Three-Way Calling
The most successful people in Natureline have learned how to put their sponsorship line to work for them. Three-Way Calls are one of the simplest, yet most duplicable ways to do this. They allow you to rapidly and efficiently convert prospects into team members and expand your business. Anyone can do Three-Way Calls. You dont need any special skills other than the ability to make a phone call. Most people are able to do Three-Way Calls with their existing phone set up. If not you will need to order the service from your phone provider, which is simple and inexpensive. Try it out with your sponsor or a friend before trying it with a prospect.
Look through the possible approaches below and find one that feels good for you:
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Personal Franchise Business Plan Let me show you how this works. I am going to quickly introduce you to my business partner who is very successful and can share his/her perspective on the business. You have some excellent questions. Let me call up my business partner who is an expert in this area and well get the information you need. You know my sponsor is one of the more successful people in the business. He/she has a lot of insights that can help you. Let me get him/her on the phone with you. The key to all of this is launching your Massive Action and getting a large group of people evaluating your business. Get at least 80-100 people into your prospecting funnel quickly and youre sure to get some satisfied preferred customers, some casual builders, and some serious people who will run with this in a big way. Then immediately give them their own copy of this Business Plan and start duplicating like crazy! As you go about this Massive Action, maintain a strong posture. Be in a hurry. YOU have the gift! Dont ever beg. Dont be emotionally attached to the outcome with your prospect. If they dont like it, theyre rejecting a third party tool, not you.
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Further Resources
You can find more prospecting ideas and tools in your Natureline Back Office. One excellent resource is Mark Yarnells Holy Grail of Network Marketing Series. Volume Two of this series includes more than 20 ways to approach and create prospects. The methods used are virtually identical to those used by six figure monthly income earners in the industry. In your Back Office there are also free training videos and guides that will give you lots of ideas about how to build your Natureline business.
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what I hear you saying ________, is that ________. Is that right?. This will do two things for you. It will make sure that youve clearly heard their real objection, and it will give you a few seconds to think about your response. o USE: Feel, Felt, Found. Example: I understand why you feel that way, ______ OR: I can truly appreciate what youre saying, ______ OR: If I understand you correctly, the reason that you feel that way, ______ , is... CONTINUE with: I felt the same way myself, however what I found was that... o Responding to your prospects objection in this manner will put your prospect at ease, allowing him to be less defensive of his/her objection and more open to you and your response. o Your response should always be brief and to the point. o Once you have responded, confirm that your prospect understands and agrees with it before you proceed any further. ASK: Does that answer your question? OR Does that make sense to you? OR Would you agree? o After answering your prospects question or objection always return to a closing question and ask for a decision. Example: Based on what youve seen and heard, how do you see yourself getting started with Natureline - as a customer, or building your own home-based business? Understand that after you have been in Natureline for some time you will begin to recognize common objections. Here are several objections and appropriate responses that you can be prepared for:
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Responsibility
Great rewards demand commitment to the business of building a successful organization and assisting your Distributors to build their retail base and businesses. Encourage and help your new Distributors overcome their fears, cope with frustrations, sponsor that first new Distributor, and go further with their Natureline career than they ever imagined. Remember that just a few successful distributors in your organization can make you a fortune. When you make an investment in the success of others, it will come back to you ten-fold.
However, do not ever try to push, pull or drag people through this business.
Also, do not ever build someones business for them. Your role is to support and help in their business activity. If a person is not taking action, making progress or not treating the business as their own you must move on and focus on people who are. Those are the people that will help you grow a successful organization. Attend all the training meetings you can, listen to conference calls, and be in regular contact with your Distributors, even if you live far away from each other. An important way of fulfilling your training responsibilities is by personal example. In fact, setting a positive example in all that you do is vital to becoming a successful Natureline leader. And you can learn to lead. Your Distributors can be motivated to greater effort through individual attention. Take the time to explain what works well in a given situation and what does not. Share the techniques that you have found the most successful. Set the standard of excellence in your organization by committing to personally retail more products and sponsor more new Distributors each month. Always remember - the speed of the leader determines the speed of the team. As a Leader of Leaders, You Must: 1. 2. 3. 4. 5. 6. 7. Be goal-directed and self-motivated Lead by example Exercise and inspire initiative Possess a genuine self-confidence Use creativity and imagination Know how to move others to action Support, encourage and recognize the success of others
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TOOLS
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before seen in the industry. If you know anything about how these plans work, youre going to hallucinate when you understand this one! #3) The products are sexy and fill a huge market demand. The products are based on amazing scientific research and technology so the market potential is beyond enormous. Yet it is a simple concept that makes so much sense people "get it right away. Everyone in the world would benefit from the products and there are numerous trends that have aligned that make these products a gold mine. This ensures you a stable business and income for many years to come. #4) You can make money while you sleep! Because the company is operating in multiple countries, with more on the horizon, you have a chance to build an international business that the sun never sets on! You can make money across time zones. Because of the nature of the compensation plan, positioning and timing are important. Right now I am looking for leaders who understand the power of being in at launch. You have a chance to position yourself in a prime spot to create a legacy income for life. I believe you have what it takes to do something big with this. We have about a two year window when legacy positions will be created. So do you want to hear about this? Or are you too busy with your other stuff to look? Please get back with me right away. Thanks,
[Your name]
Are you interested in looking at a side business that can generate a very serious residual income? I'm launching something huge, and I'd love to have you on my team. This company is developing into a phenomenon and were looking for leaders in your area. I got involved because it's a chance to be a part of a company as they enter the exponential growth curve. Were looking for people with good teaching and training skills who want to capitalize on a chance to get in early. This is company that meets ALL of the criteria to be the next billion-dollar company in the industry. I plan to lock up a legacy position and Im looking for leaders who want to work with me and lock in their own spots. You could be one of these people. Here are the factors that make this such a powerful opportunity right now: #1) You can be in at the beginning! The company has launched in the United States, Canada and a few months ago in Australia with an eye to Europe and Asia Pacific. So we have a real window of opportunity to get ahead in the race, before most people even know there is one. I want my people to own their own areas, before the mass market even hears of the company. Were looking for leaders we can train in our team system to own their local market and springboard from there. #2) Big Dollar Residual Income Available. Im sure youre aware of how important it is to have residual income to create true wealth. With this business the compensation plan offers numerous ways to earn, with most of them residual. More importantly they have created a compensation plan mix never
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understand this, doing this business becomes a lot more fun! So, why not look for a way to make the word NO fun? Each time someone tells you NO, cross out one of the NOs below. Set a goal of getting all 100 NOs. Youll find that a YES will creep in there every once in a while. Dont let the occasional YES distract you from your primary goal of 100 NOs. Dont take this exercise lightly it works! Get these NOs now, while it is still easy for you to do so. Dont wait until it becomes difficult for people to tell you NO. That time will come soon enough! GOOD LUCK!
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
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NO NO NO NO NO NO NO NO NO NO NO NO NO NO
NO NO NO NO NO NO NO NO NO NO NO NO NO NO
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Insight #3: Top five reasons why people will buy into
what you are saying: make money save money save time avoid effort get out of pain, discomfort or excessive stress Insight #4: People spend money either to: o o obtain desires or wants solve problems o o o o o
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a. What I do is show how students can earn more money part-time than their professors do full-time. 9. You know how there never seems to be enough time for vacationing. a. What I do is show people how to take a one-week vacation every month. 10. You know how difficult it is to stay at home with the kids & bring in a pay check at the same time. a. What I do is help people do just that.
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Personal Franchise Business Plan Ask yourself: How can I add value to the people I come in contact with each day? Help people make a decision that is good for them.
Insight #6: Sell the sizzle, not the steak. The power in
selling is not in the telling.
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like to get together so that we can talk about it. Are you available today or tomorrow?
Apply these skills to your daily prospecting and youll see a dramatic change in your business and income!
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