RESEARCH AND METHODOLOGY INTRODUCTION: Marketing research is a process of collecting and analyzing marketing and ultimately to arrive at a certain

conclusion. Kingfisher Breweries is a concern which is marketing the product having different brands Thus a survey method of marketing research is essentially exploratory in nature Thus I opted for Questionnaire method for conductive survey about the marketing of Kingfisher Breweries though retailer and Dealer in Bibewadi,Dhankawadi,FC ROAD,ZM ROAD,MODAL COLONY,SB ROAD AND CAMP AREA (PUNE) region.

DATA SOURCE:
The various source of information broadly divided in two categories.

Primary Source:Source from where first hand information are gathered directly are called primary source and information thus collected is called primary data. In case of the above study the primary source were RETAILERS. Secondary source:The data that are collected for another purpose already exists somewhere is called secondary data. With regard to my study the secondary sources where records of the company, magazines and news-papers.

DATA COLLECTION METHOD:

The following methods are widely used for collection data.

Survey Method.

 Observation Method In the above mentioned method, Survey and Observation method was mainly used for the undertaken topic. Survey method was mostly used for collection of data through personal interview with the help of a framed questionnaire in case of retail outlets. Such as general store, grocery shop, sweet shop, medical shop, restaurant and some others. Besides survey, observation method was also used to get data by watching the retailers.

RESEARCH APPROACH
There are different research approaches and the research instruments that were employed during the research work. The common research approach for collecting the primary data is Observations focus group, surveys and experiments. In this case, a general survey to gain knowledge about the market, commonly known as the pilot Survey was and undertaken where particularly information was gathered With respect to the brands, peoples / consumers perception so that it serves as a foundation to Prepare the questionnaire for collecting primary data and that it helps in deciding other methods to be adopted which may be useful in gathering the necessary information.
RESEARCH INSTRUMENTS

In this regard an instrument refers to mean by which research is conducted. In this case of all the respondents questionnaire were used. SAMPLING PLAN:

The samples were on judgment and convenience. A sample size of 150 respondents was taken. The sampling unit was retailer and cooperate offices of FC ROAD,ZM ROAD,MODAL COLONY,SB ROAD AND CAMP AREA (PUNE) region for which this sample size was considered a fair representative of the above mentioned area. The sample consisted of retailers spread over the entire area of the distributor. For analysis & interpretation of data the researcher used:-

No of respondents Percentage = Total No of respondents *100

Data Analysis & Finding.

MARKET ANALYSIS :
After market analysis we got total outlets of retail shop, Hotels and cooperate offices inF.C Road, Z.M Road, Modal Colony, S.B Road, Magar Pata City, Viman Nagar, Kothurud Area and Camp Area is approx 600 outlets. STUDY AREA: inF.C Road, Z.M Road, Modal Colony, S.B Road and Camp Area. Bibewadi, Dhankawadi, Ambegaon Pathar SAMPLE SIZE:- 120

FINDING Most of Packed Drinking Water consumer is using bislery because it is most branded and trustworthy.

Consumer who use kingfisher product branded name of UB group and rational price. Oxyrich holds first position and Aquafina on second and Kingfisher is on third position in pune city.

Feedback by people:o Kingfisher is more neither in beer segment nor in water segment

o Packaging is not at all attractive as compare to its competitor. o The bottle is breakdown very easily. o Service is not available at the right time..

SUGGESTIONS:By labeling and providing consumers information about that brand, consumers are empowered by the choice they are able to make in a free market economy By labeling and providing consumers information about that brand, consumers are empowered by the choice they are able to make in a free market economy. Through diligence, awareness, evaluation and planning, safety and quality of bottled water can be ensured. BIBLIOGRAPHY

The following sources were utilized for collection of data for this project:
WEBSITES: www.goolge.com/wikkipidia.com

 www.rccolainternational.com www.kingfisherworld.com

The following books have been used for reference: Marketing Management by Phillip Kottler, Tweleth Edition (2006), Published by Pearson Prentice Hall. Research Methodology by C.R Kothari, Second Edition (2004), Published by New International. Marketing Management by V.S Ramaswamy & S.Namakumari, Third Edition (2002), Published by Macmillan Business Books.