07-02-2013

Chapter 13
Knowledge Management and Business Intelligence for Strategic E-Business

Learning Objectives
Discuss knowledge management and its role in achieving business objectives Understand the concepts of knowledge positioning and technology management Know the knowledge transformation and codification, and also The relationship between business intelligence and knowledge management

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Introduction
Key aspects of any business
Knowledge Management Business Intelligence

What is Business intelligence?

Business Intelligence (BI) refers to skills, processes, technologies, applications and practices used to support decision-making. These involve intelligent data analysis and mapping required for decisionmaking.

What is Knowledge Management (KM)?

The deliberate design of processes, tools, structures, etc. with the intent to increase, renew, share, or improve the use of knowledge represented in any of the three elements [structural, human, and social] of intellectual capital.
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Classification of Knowledge
What comprises this knowledge?
In an organizational context, all information representing facts, values, decisions, relations, and patterns constitute the relevant knowledge.

Knowledge Matrix Classification

Tacit / Explicit, Individual / Collective

What is KM Process?
A KM process is about managing the overall knowledge in an organization from its generation to its utilization.
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Information processing to Knowledge world

Business scenarios Old Vs. New

Aligning knowledge with business Strategy

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Knowledge Management Platform

Various technical and non-technical components of KM, based on a KM platform Document management Various automation processes (demandsupply, sales force, etc.) Intelligent business flow Work Flow Decision support systems Data warehouses/data mining
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Knowledge Management Platform Cont..

Intranet Communication platforms Knowledge and process building tools and packages Data capturing and pattern analysis tools Collaboration tools An organization may use one or more components, introduced above, to align its business strategy with the knowledge strategy.
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Knowledge Forces
Knowledge forces help in creating and driving knowledge. Internal knowledge forces External knowledge forces Internalexternal knowledge forces

Knowledge Management in IT project companies

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Aspects and components of the knowledge space.

Knowledge Creator Knowledge Carriers Knowledge Repositories Knowledge Mining Knowledge Transformers Knowledge Loss Knowledge Agents / Catalyst Knowledge Driver
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Transformation of knowledge
The transformation of knowledge includes the following Creation of knowledge Acquisition of knowledge Raising awareness Transformation of knowledge Mapping of knowledge Solving problems Learning and knowledge creation
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Knowledge in an Organization
Knowledge in the organization can be divided into four types, based on the levels Elementary knowledge Core knowledge Advanced knowledge Innovative knowledge

Knowledge in an Organization
Knowledge can also be divided into the following six categories depending on the application and the requirement of knowledge Administrative knowledge Declarative knowledge Procedural knowledge Analytical knowledge Transaction knowledge Derived knowledge
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IT integration at technical & business levels

IT and KM play major roles in making this integration possible.

BI Business Intelligence
Business Intelligence provides e-businesses with the necessary intelligence to improve on various business aspects, such as personalized marketing by considering the past history of purchasing or personal preferences, considering the geographical location, community to which the customers belong, etc. An intelligent organization is always positioned to excel and satisfy the natural instinct to win by making better decisions in lesser time.

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Business Intelligence Cont..

Business intelligence applications and importance Bringing the intelligence to business Implementation of intelligence BI as a System Building BI System Creation and Use of Consumption Selection of BI Tools Designing and Implementing BI Systems
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Building BI Systems
Background of working with knowledge and KM technologies is essential to build and implement BI systems Parameterization of the BI system is very essential for accurate performance. This involves the following Identifying and modelling business knowledge Monitoring and modifying various data repositories Understanding how to interpret results and accordingly modify further queries Use of these results for improving business decisionmaking on a continuous basis
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Integrating BI and KM
Decision making and BI Strategic E-business and KM

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