A SUMMER TRAINING PROJECT REPORT on

MARKET RESEARCH UNDER THE DISTRIBUTION OF THE PRODUCT IN THE MARKET AND TRANSPORTATION WITH SPECIAL REFERENCE TO PARAG Submitted in partial fulfillment of the requirement For the award of degree of
MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Ms. Nidhi Varshney Asst. Professor SUBMITTED BY:Airudh Sisodia MBA IIIrd Semester Roll No. 11021008

IFTM UNIVERSITY, MORADABAD

CERTIFICATE OF ORIGINALITY

I ________________________________Roll No.____________________________ a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at ____________________________________________and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor _________________________ and faculty mentor ___________________________, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

( Date:__________________

( Date:__________________

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CERTIFICATE OF THE COMPANY

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ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Dr. (Mrs.) Manjula Jain (Director, School of Business Management) for providing me an opportunity to undergo summer training at Parag. I am thankful to Ms. Nidhi Varshney (Project Guide) for her support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Rajveer Singh (Marketing Manager, Parag) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(Airudh Sisodia)

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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Parag The project is done under expert supervision and guidance of Mr. Rajveer Singh (Marketing Manager, Parag) The Project is about the study of Distribution and Transportation of Parag. This summer training report is done in Parag The main aim of the report is to find out and to analysis the Distribution and Transport methods adopted by Parag. Almost all the aspects is covered here, which are related to the Transport and Distribution and its procedure. The company profile and product range is given in the beginning of the report. India being the third highest milk producing country in the world and having a high population of milk animal provides excellent opportunity for the dairy industry. Moradabad Sahkari Sangh Milk Board is oldest form of Moradabad attain maximum market share due to their quality and image But due to Compton Parag Looses their few present market share At past Parag sell 15000 Liter Per day but at present sell only 12700 liter per day. M.D.U.S.S. Ltd. Dalpatpur Distt. Moradabad was established 13th November in 1968 in augural by co-operative minister Mr. Ganga Bhakt Singh. This factor is distance from Moradabad city to Dalpatpur only 12 km. This is 22 Acore Areas abroad and have employees work in it and head office of this Dugdh Utpadak Sahkari Sangh Ltd. at Lucknow all over U.P. 29th branch of the PARAG dugdh utpadak sangh which given below. 1. 2. 3. 4. 5. 6. 7. 8. 9. AGRA ALIGARH ALLAHABAD Ballia Barabanki Buland Shahar Etah Etawa Farrukhabad

10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29.

Fatehpur Ghaziabad Gazipur Hardoi Jaunpur Kanpur Lucknow Kanpur Lucknow Firozabad Mathura Meerut Moradabad Muzaffarnagar Rai Bareilly Saharanpur Sitapur Unnao Varanasi J.P. Nagar

The total percentage of users of polypack milk is 18-21% only and parag percentage is 55-60% at present the rate of parag is slightly goes down so time by time parag sangh make high strategy to aware the consumer about polypack milk.

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LIST OF TABLES
Table No.
Table 2.1 Table 2.2

Table Name
Financial result of Parag Products of Parag

Page No.
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TABLE OF CONTENTS
Chapter No. Chapter Name
Certificate of Originality Certificate from Company Acknowledgement Executive Summary List of Tables

Page No.
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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 8 Chapter 9 Chapter 10 Chapter 11

INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1 9 27 29 31 37 40 64 66 68 70 72 ---

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