Whoawhopa

Jean Monnet Programme Unilateral projects
EUROPEAN COMMISSION
EDUCATION AND CULTURE
LIFELONG LEARNING PROGRAMME

2007-2013
Jean Monnet Programme
APPLICATION FORM
Jean Monnet Chairs, Ad personam Jean Monnet Chairs, European Modules, Jean Monnet Centres of Excellence, Associations of Professors and Researchers Information and Research Activities Version 2008
NB: Please consult the Guide for Applicants and the Call for Proposals 2008 before completing the Application Form
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LIFELONG LEARNING PROGRAMME APPLICATION FORM

1. SUBMISSION DATA
Reference number (reserved for the administration) Ad personam Jean European Module Monnet Chair Jean Monnet Centre Associations of Information and Professors and Researchers Research Activities of Excellence Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States Jean Monnet Chair
Action Type Title of the project Translation in English, if necessary
EU Historical Studies
Discipline
EU Political and Administrative Studies EU Economic Studies
EU Communication and Information Studies EU International EU and Comparative Relations and Diplomacy Regionalism Studies Studies EU Intercultural EU Interdisciplinary Dialogue Studies Studies
EU Legal Studies
Total cost of the project (in Euro)1 Amount of grant requested (in Euro)2
19.360 14.300 Amount requested as % of total eligible project costs (max. 75%) 12 months English French 73,86%
Duration of the project Chosen language for correspondence with the Agency
36 months German
Applicant Organisation Full legal name Translation in English, if necessary Type of organisation Legal Status Legal Address 6-8, Povernei st. Postcode Country Website 010643 City Bucharest Romania www.snspa.ro, www.comunicare.ro coala Naional de Studii Politice i Administrative Facultatea de Comunicare i Relaii Publice National School of Political and Administrative Studies College of Communication and Public Relations (NSPAS CCPR) University Association Non University Higher Education Higher Education Research Centre Private Public For profit Not for profit
1 2
Must correspond to the amount mentioned in the financial form. Must correspond to the amount mentioned in the financial form.
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Summary of the project Limit: 30 lines EUs recent enlargement from 25 to 27 member states has raised the stake in building an efficient communication strategy that would close the gap between EU and its citizens. Peoples confidence and support for EUs policies will reinforce the idea of creating a modern, democratic, secure and economically viable structure that would successfully face contemporary challenges. The programmes and projects financed by the EU represent a way to achieve the above-mentioned goal. These specific tools can be of a great help in promoting the European dimension and increasing EUs visibility in the world. This project seeks to develop a teaching module focusing on the European communication policy and EU-funded programmes as a means to make EUs initiatives more visible among member states and, in particular, in Romania. Despite the great concern on EU communication policy and on increasing EUs visibility among member states, in Romania there is no teaching module on EU communication. Therefore, Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States Module is a premiere among other European Modules in Romania. The Module is mainly, but not exclusively designed for the students enrolled in the MSc programme in Project Management at the NSPAS CCPR. The Module has three courses that combine the communicationrelated issues with the specificity of the EU-funded programmes and projects publicity and awareness campaigns. The courses aim at: providing the MSc students with a general understanding of the EU communication policy; equipping students with the specific theoretical and practical tools for designing communication campaigns; helping students distinguish between promotion of EU policies and publicity for EU-funded programmes and projects. The results and products are: teaching methodology, teaching curricula, annual academic conference, web page, and database. Each of the three courses included in the Module will be offered on printedpaper and in electronic version (CD-ROM). At the same time, the final web page of European Module will be displayed and will contain electronic links with EUs communication plans and with EU funding opportunities. The Module will impact upon teaching methodologies for specialized courses on European-related issues and upon the use of necessary skills to develop and interpret communication campaigns and publicity for EU funding programmes. The effective use of the competences acquired by the MSc students in Project Management during the courses of the Module will directly lead to the fulfilment of the Romanias obligations as a member state.
2. APPLICANT ORGANISATION DATA General description of the organisation Limit: 20 lines Founded in 1990, the National School of Political and Administrative Studies is a public institution of higher education located in Bucharest. The university is a dynamic institution that offers degrees in the fields: communication and public relations, political sciences, public administration. The Graduate Department of Communication and Public Relations was established in 1990 and since then it has embarked on a steady expansion. In 1998 it became the College of Communication and Public Relations, incorporating both 4-year undergraduate and 2-year graduate studies. From a student body of 25 in 1990, enrolment has grown to more than 4,000 undergraduate and graduate students both in the full time and Open Distance Learning system. The college, which initially consisted of 10 professors, now totals over 106 members. It gathers Romanian and, occasionally, international professionals and scholars in the field of Communication, Public Relations, Political Communication, Advertising, Human Resources Management, and Project Management. The MSc programme in Project Management was established in 2001 and was the first of its kind in Romania. It was the result of a research study, which showed that the Romanian market required a considerable number of professional staff, especially in the management of European funds. The 1,5year programme enrols both full time and online students. The number of students has increased from 25 (enrolled in 2001) to 300 (enrolled in 2007). Nowadays, the MSc programme in Project Management seeks to combine the experience related to the pre-accession programmes and projects with the new challenges imposed by Structural and Cohesion Funds, available for Romania in the 2007 2013 period. Apart from the project management expertise, the MSc programme in Project Management dedicates its studies and research to both project management and interdisciplinary themes, such as public awareness within EU-funded projects or promotion of EU-funded programmes. Page 3 of 3
Contact person (dealing with administrative and financial issues) Title Family name Department Position Address Postcode Country Telephone 1 Mobile Email Ms. First name Lavinia Male Female Mandatory Butum National School of Political and Administrative Studies Accountant 6-8, Povernei st. 010643 City Bucharest Romania 004 / 21 318 08 81 Telephone 2 ++ / ++ / Fax 0040/ 21 311 71 48 lavinia.butum@comunicare.ro Website www.comunicare.ro
Contact person (Chair holder or academic coordinator) Title Family name Department Position Address Postcode Country Telephone 1 Mobile Email Position/Grade/ Category PhD Title Associate First name Alina professor Male Female Mandatory Bargaoanu MSc in Project Management Executive Manager 6-8, Povernei st. 010643 City Bucharest Romania 0040 /21 318 08 81 Telephone 2 ++ / 0040 /745 045 152 Fax 0040 /21 3117148 alina.bargaoanu@comunicare.ro Website www.comunicare.ro Academic Coordinator Yes No Accredited to supervise doctoral theses? Yes No
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Skills and expertise of key staff involved in the project Limit: 5 lines per person Please provide the names of the key staff members and indicate for each his/her expertise relevant to the implementation of the project and the role to be undertaken in the project. Ms. Alina Brgoanu, Associate Professor, Ph.D, University lecturer, Ph.D in social communication, project manager and national expert in several EU-funded projects (Phare), training expert at UNDP, she teaches university courses on Management of EU-funded projects, Mass media and society, Public Awareness campaigns. Role in the project: Academic Coordinator, course coordinator for Public Awareness and Publicity for EU-funded Projects and Programmes. Mr. Paul Dobrescu, Professor, Ph.D University professor, Vice-rector of National University of Political and Administrative Studies, PhD adviser for Sociology of Communication, project manager for several EU-funded projects and communication campaigns; he teaches university courses on Mass media and Society, Globalisation and EU Integration. Role in the project: course coordinator for EU Communication Policy. Mr. Grigore Georgiu, Professor, Ph.D University professor, PhD in philosophy, senior researcher in the cultural dimension of European integration field at the Institute for Social Theory (Romanian Academy of Sciences); he teaches university courses on Philosophy and Culture, Culture and Communication. Role in the project: course coordinator for Culture, Communication and European Integration.
A curriculum vitae and, where appropriate, a recent list of relevant publications for each of the key staff mentioned above (in particular for the proposed Chair holder or academic coordinator of the academic activity) must be annexed to the application. Please note that the submission of the requested information/documents is mandatory.
Summary of publications For each of the key staff (in particular the proposed Chair holder or academic coordinator of the academic activity), please provide in one of the submission languages (EN/FR/DE) the title and an abstract/short summary for each of the 6 most relevant publications. Please specify the year of publication and for articles, the name of the review/journal in which the article appears. (A more detailed publication list should be annexed to the application).
Name: Role: Title of publication 1:
Alina Bargaoanu, Associate Professor PhD Chair holder Module leader Academic coordinator Member of the teaching staff The Promotion Campaigns for the EU-funded Programmes and Projects. The Promotion of the Regional Operational Programme in Romania. (2008), The Romanian Review of Communication and Public
Relations, no. 12, Bucharest, Romania The article focuses on the structural difference that exists between the promotion of EU-funded programmes and promotion of EU-funded projects. The promotion of the Regional Operational Programme envisages the errors that resulted from the fact that the communication campaign had no consistency and specific messages. History of Communication (2008),Comunicare.ro, Bucharest, Romania This book reviews major communication theories focusing on public opinion, most influential schools (Frankfurt, British Cultural Studies, Prague etc.), and scientists that played a major role in building an European communication framework (G. Tarde, Tonnies, Adorno, Horkheimer, Habermas etc.).
Abstract (Limit: 5 lines):
Title of publication 2: Abstract:
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Title of publication 3:
Spending Money or Providing for Sustainable Development. An Assessment of Romanias Preparedness for the Implementation of the EU Structural Instruments (2007), Bargaoanu, A., Dobrescu, P.,
Taranu, A. (eds.). Globalization and Policies of Development. comunicare.ro, Bucharest, Romania,
Abstract:
This paper analysis Romanias preparedness for the implementation of postaccession at two levels: first, an assessment of the implementation of EU pre-accession programs, and second, an assessment of Romanias national priorities as stated in its 2007 2013 National Development Plan.
The Role of Public Communication in the Management of EU Structural Instruments (2007), Review of Communication and Public
Relations, No. 9, Bucharest, Romania The purpose of this paper is to emphasize the importance of public communication for the successful management of European projects. By underlining the role of the public and its particular needs, public communication campaigns contribute to the absorbtion of the European funds through the initiation of sustainable projects.
Abstract:
From Projects to Project Management the Role of Project Management in Making Development Happen (2006), Business
Excellence (Proceedings of the International Conference on Business Excellence), Academy of Economic Studies, Bucharest, Romania
Abstract:
The paper examines the promotion and penetration of EU project management in Romanian public administration, underlining possible areas of improvement, such as adopting a national standard for managing EUfunded programs or projects or introducing formal project management requirements for public tenders. Tyranny of News (2006), Tritonic, Bucharest, Romania The book reviews major mass communication theories, focusing on news history and newsworthiness criteria. It analyses the history of European newspapers vs. American newspapers and emphasises the characteristics of European public space against the American public space.
Name: Role: Title of publication 1: Abstract (Limit: 5 lines):
Paul Dobrescu, Professor PhD Chair holder Module leader Academic coordinator Member of the teaching staff Mass Media and the Society (2003), Comunicare.ro, Bucharest, Romania
This book provides an overview of the major theories that focus on the interrelationship between mass media and society. There is a special focus on media as a fourth estate in EU historical evolution of the idea and contemporary perspectives on the role and impact of mass media in society.
In search for New Sources of Growth. Enhancing Attractiveness on the Global Scene (2007), Review of Management and Economical
Engeneering, Special Issue, 6(5), Academy of Economic Studies, Bucharest, Romania
Abstract:
The paper explores possibilities of building a tool for measuring EU attractiveness as R&D outsourcing. The author underlines how a state can exploit the benefits of R&D outsourcing in order to achieve development goals. The innovation climate allows EU states to change know-how (implicit knowledge) into explicit knowledge.
Innovation the Contemporary Driver of Global Competitiveness (2007), Dobrescu, P., ranu, A., Brgoanu, A., (eds.). Globalization and
Policies of Development, National School of Political and Administrative Studies, Bucharest, Romania
Abstract:
The analysis of various indicators signalling the technological gap between the EU and other global competitors points to some objective obstacles that preclude closing of the gap any time soon. Among such obstacles, the very nature of the EU that of being a conglomerate of states appears to be the most prominent one.
Romania at the Crossroads of Globalisation and European Integration Trends (2006), Business Excellence (Proceedings of the
International Conference on Business Excellence, 1st edition), Academy of
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Economic Studies, 2006, Bucharest, Romania
Abstract:
This paper reviews major processes of contemporary world that span Romania, too: globalisation and European integration. Romanias priorities defined in its National Development Plan for the period 2007-2013 are analysed against the competitiveness criteria underlined in the latest Global Competitiveness Report 2006-2007.
The Impact of Globalisation on Contemporary Values and Lifestyles (2008), Communication and Reality (Proceedings of the International
Conference on Communication and Reality), Universitat Ramon Lull, 2008, Barcelona, Spain
Abstract:
The paper seeks to identify the impact of media messages on the values embraced by EU citizens and to see which demographic groups are more likely to move into a certain cultural field. This is of interest especially in the context of Romanias integration into the European Union, which entails a major revision of traditional/local values. Globalisation and European Integration (2004), (electronic textbook 2004, www.comunicareonline.ro) This book exploits the relationship between globalisation and European Integration from various perspectives: political, cultural, economic, and sociological. There are three chapters (out of 12) focusing on the role played by EU on the world cultural scene, with special links to EU identity and communication.
Abstract:
Name: Role: Title of publication 1:
Grigore Georgiu, Professor PhD Chair holder Module leader Academic coordinator Member of the teaching staff The Cultural Dimension of European Integration (2007), Bargaoanu,
A., Dobrescu, P., Taranu, A. (eds.). Globalization and Policies of Development. comunicare.ro, Bucharest, Romania
Abstract (Limit: 5 lines):
United Europe is a site, a historic experiment, with many weak points, nonetheless a crucial project for the post-modern era we live in. Economic and political integration has reached a critical stage, and the next step, which can reinforce this project both qualitatively and intensively, would involve a common cultural space able to preserve the structural diversity of European cultures. Europe in Search of a Definition (2005), Romanian Journal of Political Sciences and International Relations, no. 1/2005, Bucharest, Romania The paper addresses a widely analyzed topic in recent philosophical, sociological and cultural debates: the European identity and the theoretical attempts to build a viable definition for a politically and culturally united Europe. The paper stresses both the complexity of the European project and the difficulties that the European Union has to face.
Abstract:
Philosophy
of
Culture.
Culture
and
Communication
(2004),
Comunicare.ro, Bucharest, Romania
Abstract:
In this book, I systematically analyze the extremely complex matter of contemporary culture and the impact of new media. One of the central topics addressed in this book is the relationship between globalization and culture, between the pan-European integration process and the Europes cultural identities. History of Romanian Modern Culture (2002), Comunicare.ro, Bucharest, Romania This book gathers and exploits personal attempts to describe the Romanian culture and over 30 years of teaching experience. The central axis of the book is the modernization of Romanian cultural space and its adaptation to the European cultural space during the last three centuries.
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Identity and Integration. From Disjunction to Conjunction (2001),

Institute for Social Theory Publishing House, Bucharest, Romania
Abstract:
From a pro-European perspective, I have tried to argue in this book that Romanias option and efforts towards European integration rest on many historical grounds, and that the evolution of Romanian modern culture is closely linked to the European cultural models. I have emphasized that the EU integration requirements feed the processes of self-evaluation and reconstruction of the Romanian culture self-consciousness. Nation, Culture and Identity (1997), Diogene Publishing House, Bucharest, Romania The fundamental thesis of this book is that there is a new operational paradigm concerning nationalism and the relationship between cultural unity and diversity, a paradigm that builds on transformations caused by globalization and European integration processes.
Abstract:
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3. DECLARATION OF HONOUR BY LEGAL REPRESENTATIVE OF APPLICANT ORGANISATION Details of the person authorised to sign EU Grant Agreements. Person authorised to sign (a document attesting power of attorney should be annexed if necessary) Title Family name Organisation Department Position Professor First name Mihaela Mandatory Vlsceanu National School for Political and Administrative Studies Rector President
Male
Female
Vice-Chancellor
Other, please specify: Address Postcode Country Telephone Email "I, the undersigned: request from the Education, Audiovisual and Culture Executive Agency a grant of 14.200 with a view to implementing the action (project) which is the subject of this grant application. Declare that : all information contained in this application, is correct to the best of my knowledge. the organisation I represent has the adequate legal capacity to participate in the call for proposals. EITHER the organisation I represent has financial and operational capacity to complete the proposed action or work programme OR the organisation I represent is considered to be a "public body" in the terms defined within the Call for Proposals and can provide proof, if requested of this status, namely: It provides learning opportunities and EITHER at least 50% of its annual revenues over the last two years have been received from public sources; OR it is controlled by public bodies or their representatives I am authorised by my organisation to sign Community grant agreements on their behalf. Certify that : the organisation I represent : is not bankrupt, being wound up, or having its affairs administered by the courts, has not entered into an arrangement with creditors, has not suspended business activities, is not the subject of proceedings concerning those matters, nor is it in any analogous situation arising from a similar procedure provided for in national legislation or regulations; has not been convicted of an offence concerning its professional conduct by a judgment which has the force of res judicata; has not been guilty of grave professional misconduct proven by any means which the Education, Audiovisual and Culture Executive Agency can justify ; has fulfilled its obligations relating to the payment of social security contributions or the payment of taxes in accordance with the legal provisions of the country in which it is established or with those of Belgium or those of the country where the grant agreement is to be performed; has not been the subject of a judgment which has the force of res judicata for fraud, corruption, involvement in a criminal organisation or any other illegal activity detrimental to the Communities' financial interests; following another procurement procedure or grant award procedure financed by the Community budget, has not been declared to be in serious breach of contract for failure to comply with its contractual obligations; Page 9 of 9 6-8 Povernei St. 010643 City Bucharest Romania 00 40 / 21 318 08 81 Fax vlasceanum@snspa.ro
0040/ 21 311 7148
that I am familiar with and accept the conditions of the General Call for Proposals 2008 of the Lifelong Learning programme, in particular the obligation of the Jean Monnet Programme to maintain the academic activities for a further two years after the three-year period of co-financing by the European Community i.e. for a total period of five years3. Acknowledge that: : the organisation I represent will not be awarded a grant if it finds itself, at the time of the grant award procedure, in contradiction with any of the statements certified above, or in the following situations: subject to a conflict of interest (for family, personal or political reason or through national, economic or any other interest shared with an organisation or an individual directly or indirectly involved in the grant award procedure); guilty of misrepresentation in supplying the information required by the Education, Audiovisual and Culture Executive Agency as a condition of participation in the grant award procedure or has failed to supply this information. In the event of this application being approved, the European Commission and the Education, Audiovisual and Culture Executive Agency has the right to publish the name and address of this organisation, the subject of the grant and the amount awarded and the rate of funding. I acknowledge that administrative and financial penalties may be imposed on the organisation I represent if it is guilty of misrepresentation or is found to have seriously failed to meet its contractual obligations under a previous contract or grant award procedure.
Signature: _______________________________
Date:
Name of signatory: Mihaela Vlsceanu, Professor PhD Position within the organisation: Rector
Stamp of the applicant institution:
The obligation to maintain the academic activities for a further two years after the three-year period of co-financing by the European Community does not apply to proposals for Information and Research Activities.
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4. DESCRIPTION OF THE PROJECT
4.1
Rationale and background
Limit: 50 lines Communication is crucial in a larger, complex and more diverse Europe. EU added value is consistent, but not always easy to communicate. Nonetheless, according to the most recent document on communication released in October 2007 Communicating Europe in Partnership more than eight out of every ten Europeans feel that it is important to be informed about European issues. One of the European issues with clear and significant impact on every member state, and on EU, at large is the implementation of the EU policies through the programmes and projects they finance. EU-funded projects and programmes represent a clear priority for Romania a newcomer in the EU , being considered as one of the most important means for organizational, social and economic development. How EU policies are implemented in Romania is of high interest for both the Union and Romanian citizens. If EU-funded programmes and projects are a means for enabling development, then efficiently communicating them should be basic undertaking for the EC and member states. Eurobarometer (www.infoeuropa.ro) shows that the Romanian public sector (local, regional and national public administration), private sector, and NGOs are determined to benefit as much as possible from the support offered by EU programmes (e.g.: 6 out of 10 SMEs representatives, 8 out of 10 public administration representatives, and 7 out of 10 NGOs representatives showed their raising interest for the implementation of EU-funded projects). Thus, Romanian economic, social and administrative actors need EU financial support in order to develop sustainable projects. Yet, pre-accession experience in Romania shows that the social and economic impact of EU-funded projects was very small. We assume that one of the key issues that caused this apparently contradictory situation (potential beneficiaries determination to access EU funds vs. EU-funded projects actual outcome) is the lack of visibility of EU-funded programmes and projects, whose most significant consequences were: lack of awareness of EU financing opportunities (projects and programmes), ineffective public communication and awareness campaigns within EU financed programmes and projects, and lack of actual outcome of EU-funded programmes and projects. If not answered properly, the above mentioned issues could negatively influence the absorption and social impact of the 2007-2013 Structural Funds. In the Practical Guide on Communicating on the Structural Funds, EC underlines three rules for a better communication: to inform all potential beneficiaries about the existence of Structural Funds and how they can be accessed; to ensure greater transparency in the use of public funds; to increase awareness among the general public of the actions carried out by the EU in partnership with the member states. The Communication Europe Module aims to address these particular EC imperatives. The three courses offered by the Module contribute to promotion, discussion, reflection and knowledge about the EU-funded programmes and projects. This approach grounds on the belief that information and communication are vital in explaining what is done with European and public money and how projects benefit Romanian citizens. Information must also encourage Romanian citizens to get involved in the development of the actions of which they will be the beneficiaries. Despite the great concern on EU communication policy and on increasing EUs visibility among member states, in Romania there is no teaching module on EU communication. Therefore, Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States Module is a premiere among other European Modules in Romania. Therefore, the Communicating Europe teaching module addresses a specific EC priority: improving visibility and support of EUs actions by communicating them to its citizens. It is ECs responsibility that together with the EUs citizens further promotes the European agenda to the world. Nowadays, it is Romanias duty to comply with this EU priority and to involve all its key players (public authorities, economic, NGOs actors, civil society) to contribute to increasing EUs visibility in the world.
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4.2
Aims and objectives
Limit: 50 lines
Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States European Teaching Module aims: 1. To set up and promote a new dimension of the European integration studies, namely EU communication policy, with a special emphasis on the communication strategy for the EU-funded programmes and projects. This is a natural consequence of the ongoing transformations taking place in the EU. A complex and more diverse Europe has to be reflected in a consistent communication strategy on EU. Communication on EU is central to creating an European public sphere where dialogue and partnership are values promoted by the EU through its action. 2. To improve EU visibility among students who do not automatically come into contact with European integration studies This is meant to address the issues related to the lack of awareness of EU financing opportunities, ineffective public communication and awareness campaigns (underlined in the previous chapter, Rationale and background) by providing the project main target group with introductory tools and concepts referring to publicity EU-funded projects and programmes, management of public communication, awareness and public consultation projects. 3. To ensure greater transparency, visibility and knowledge of the use of EU public funds This is meant to address the issues related to EU funds potential beneficiaries poor knowledge about the rules of the financing entities and submission of incorrect or poor documented financing applications (underlined in the previous chapter, Rationale and background) by providing the main target group with a well developed academic toolkit (concepts, theories, methodologies, case studies, lessons learned etc) concerning awareness and publicity for European projects and programmes. 4. To increase awareness among the general public of the actions carried out by the European Union in partnership with the Member States This is meant to address the issue related to EU lack of visibility (underlined in the previous chapter, Rationale and background) by providing the project target group with the academic applied resources related to the public communication projects implemented in Romania by EC Representation. The above mentioned aims are to be made achievable through the following objectives: To introduce EU Communication Policy to 1st year MSc full-time students (approx. 50 students / academic year) enrolled in MSc programme in Project Management, who have not previously come in contact with EU-related issues, through the course EU Communication Policy; To equip 1st year MSc in Project Management full-time students with the necessary skills to design and manage EU public communication, awareness, and public consultation projects, through the course Culture, Communication and European Integration; To provide 1st year MSc in Project Management full-time students with the necessary background in the field of publicity of EU-funded programmes and projects, through the course Awareness and Publicity for EU Programmes and Projects. 4.3 Exploitation of previous results
Limit: 50 lines If your proposal is based on results of one or more previous projects i.e. on (an) existing European module(s) in the context of an application for a Jean Monnet Chair or on existing Jean Monnet teaching activities in the context of an application for a Jean Monnet Centre of Excellence etc.: Why did you choose to base it on that (those) project(s)? How does your proposal use those results? What is the added value of your proposal compared to the previous project(s)? Page 12 of 12
For proposals for Centres of Excellence, please attach the last available annual report on the existing Jean Monnet activities where appropriate.
It is not the case for this project.
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4.4
Detailed description
Limit: 150 lines General context Romanias accession to EU represents a milestone in the countrys attempt to attain development in all fields. Although the country has not reached the desirable stage of development yet, significant efforts are made at local, regional and national level in order to urge this process. EU funding opportunities are a vital means for reaching development. The main financial instruments Romania could benefit from are the Structural Funds, and therefore, beginning with 2007, top priority is given to these financial instruments. In order to successfully access and spend European money, Romania needs highly specialized professionals who are well informed about EU-funded programmes and projects, and about EUs initiatives in related fields. Addressing the students needs to be properly informed communication policy and EU-funded communication campaigns about the EU
Despite the great concern on EU communication policy and on increasing EUs visibility among member states, in Romania there is no teaching module on EU communication. Therefore, Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States Module is a premiere among other European Modules in Romania. The main goal of the European Module Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States is to provide the students enrolled in the MSc in Project Management at the College of Communication and Public Relations with the basic understanding of the EU communication policy and with the necessary theoretical and practical tools for designing and interpreting EU communication campaigns. Moreover, the Module aims at underlining the important distinction between communication campaigns implemented by the EU on different topics and publicity for the European programmes and projects. Students who seek to specialize in project management and management of the European programmes need basic knowledge about how EU actions are communicated to the citizens of the member states and, more important, how EU-funded programmes and projects are publicized in the member states by the designated authorities. Communicating Europe in Partnership, the most recent document on EU communication policy, released by EC Directorate General Communication in October 2007 clearly states the obstacles that the communication between EU and its citizens has to be overcome. The target public of the communication and public awareness campaigns designed and implemented by the Commission is the citizens of the member states, and the ultimate goal of this communication tools is to gain the citizens support for the EUs initiatives. Therefore, EUs communication policy has to be citizen-centred and peoples views and opinions have to play a major role in planning, designing and implementing communication campaigns. However, EU is mainly visible among member states through the special financial assistance given to them (i.e EU-funded programmes and projects). Basically, the EU programmes and projects, designed to help member states reach higher stages of development, represent communication tools employed to promote the EUs policies. Nevertheless, the target audience of the EU-funded programmes is not the citizens of a country. The publicity for the Unions funding opportunities follow specific rules, in spite the fact that it is another way of promoting EUs initiatives and policies. The European Module Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States represents a unique initiative of an academic body to emphasise on the distinction between different information tools and to underline the importance of avoiding the confusion between different actions for both the potential beneficiaries of the funds and the professionals involved in the management of the programmes and projects. The students enrolled in the MSc programme in Project Management prepare themselves to become representatives of one or the another of the two categories above. This is why it is relevant for them to know what communication campaigns implemented by European Commission and publicity for EUfunded programmes have in common and, more important, in what respect they differ. The MSc in Project Management offered by the NSPAS CCPR combine the expertise in project management of the professionals and academics involved in the regular teaching activities of the programme with consistent background in communication and cultural studies of the professors who teach within the College.
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Target groups - The primary target group is the students enrolled in the first year of graduate studies in Project Management (MSc programme) at the NSPAS - CCPR. According to the statistics provided by the college database, 80% of these students have obtained university degrees in fields unrelated to European studies, such as humanities (48%), engineering and science (22%), medicine and pharmacy (3%), arts (7%). During their undergraduate studies, students have not come in contact with issues related to European integration studies. The reason why they choose to obtain a specialization in project management has to do with the essential condition to obtain and manage EU-funded programmes and projects. Although important during the pre-accession period, the implementation of EU-funded programmes and projects has become an imperative of the future development of all activities carried out by both public and private organizations. Having this in mind, the team involved in the coordination of the MSc programme in Project Management has realized that before attending highly specialized courses in Project Management, European funding opportunities, Structural Funds, Project Audit etc., students need to be familiarized with EUs communication strategy and to become aware of the EU communication policy related to EU-funded programmes and projects. - The secondary target group is composed of project management professionals and citizens, that dont have a special knowledge about European programmes, projects and policies. Even though proficient in EU project management, they are not aware of the important role played by EU communication. An EU project manager should understand that there is an important difference between EU communication policy, communication campaigns on EU funding programmes (such as Sectorial Operational Programmes), and awareness campaigns developed within EU-funded projects, this meaning those projects that have already selected for financing. Thus, students who graduate the MSc programme in Project Management have to understand EU communication policy, how to design and implement a communication campaign implemented by EU in Romania, and, also, how to design and implement awareness raising activities within the EU-funded projects. They also have to be able to recognise the specific elements of an efficient awareness and publicity campaign for EUfunded programmes and to make good use of it when submitting projects to the intermediary bodies. Even though they are not students of the MSc programme in Project Management, they will be involved in the European Module through the academic conference and European Module web site. Also, they will have access to the published courses and will be able to participate in further research activities related to EU communication. Project key activities The courses of the European Module Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States are: o Awareness and Publicity for EU Programmes and Projects o EU Communication Policy o Culture, Communication and European Integration The three course included in the Module will provide the students with the necessary skills to design and implement EU communication and information campaigns on specific topics. The European Module will be supported by the following project activities (for further details, please see section 5): Development of the academic courses (concept, curricula, information gathering, required readings etc.): o Development of the academic course EU Communication Policy; o Development of the academic course Culture, Communication and European Integration; o Development of the academic course Awareness and Publicity for EU Programmes and Projects; Organization of events: o the academic conference Communicating Europe (with a special round table on Best Practices on Communicating Europe) Publication activities: o Publish teaching materials for the three academic courses (hard copies); o Publish CDs containing teaching materials and important readings; o Publish academic conference book; o Publish European Module web site (www.eucommunication.eu) o Publish European Module data base. Page 15 of 15
Methodological approach Taking into account the above mentioned key activities, the project clearly contributes to the achievement of the Jean Monnet Programme specific goal (according to Article 35.1. of the programme Decision) to stimulate teaching, research and reflection activities in the field of European integration studies. The three courses, the academic conference, the round table on best practices, the published CDs, web site and handbooks these are the key aspects that will help develop high quality academic teaching and reflection on European integration and EU communication. As already shown, the European Module addresses on one hand a primary target group, composed of students who dont have specific knowledge about the European integration studies, and, on the other hand, a secondary target group that consists of EU project managers that do not have the necessary tools for understanding and developing EU public communication campaigns. Bearing this in mind, the Communicating Europe Module is compliant with the Jean Monnet Programme 2008 priorities for the European Modules, this meaning to address students who do not automatically come into contact with European integration studies and, also, to address citizens and specific civil society groups (in our case, the community of European project managers).
4.5
Project Management
Limit: 50 lines The project team will be composed of 6 members: 3 key staff (Ms. Alina Bargaoanu, PhD Academic Coordinator, Mr. Paul Dobrescu, PhD, and Mr. Grigore Georgiu, PhD), 2 teaching assistants (Ms. Elena Negrea, PhD Candidate, Ms. Loredana Calinescu, MSc, and 1 project assistant (Ms. Mihaela State, MSc). The Academic Coordinator will deal with both academic and management / coordination activities. From the project management point of view, the Academic Coordinator will have the responsibility to distribute tasks among project key staff members and teaching / research assistants. The Academic Coordinator will be supported in her management activities by a project assistant that will act as an interface among project key staff and teaching / research assistants. In order to achieve balance and relevance leading to the attainment of objectives in an efficient way, the tasks will be distributed among the project team members in the following way: a. Ms. Alina Bargaoanu, PhD , Academic Coordinator: Coordinates the development of the academic course Awareness and Publicity for EU programmes and projects (concept and curricula); Teaching activities for the course Awareness and Publicity for EU programmes and projects Coordinates the organization of the academic conference Communicating Europe Coordinates the publishing of the academic course (hard copies); Coordinates the publishing of the academic conference book (hard copy); Reporting activities, monitoring of project indicators. b. Mr. Paul Dobrescu, PhD, key staff member: Coordinates the development of the academic course EU Communication Policy; Teaching activities for the course EU Communication Policy; Coordinates the publishing of the academic course (hard copies). c. Mr. Grigore Georgiu, PhD, key staff member: Coordinates the development of the academic course Culture, Communication, and European Integration; Teaching activities for the course Culture, Communication and European Integration; Coordinates the publishing of the academic course (hard copies). d. Ms. Elena Negrea, PhD candidate, teaching assistant: Contributes to the development of the academic course Culture, Communication, and European Integration (documentation, information gathering, case studies); Teaching assistant for the course Culture, Communication and European Integration Contributes to the organization of the academic conference Communicating Europe; Develops European Module web site (concept, text) Develops European Module database. e. Ms. Loredana Calinescu, MSc, teaching assistant: Contributes to the development of the academic courses EU Communication Policy and Page 16 of 16
f. 4.6
Awareness and Publicity for EU programmes and projects (documentation, information gathering, case studies); Teaching assistant for the courses EU Communication Policy and Awareness and Publicity for EU programmes and projects; Contributes to the organization of the academic conference Communicating Europe; Develops CDs containing teaching materials and important readings. Ms. Mihaela State, project assistant: Assures project logistics Supports project team members in the achievement of their specific tasks. Working plan
Outline the working plan, with particular reference to the type of activity involved and its timing within the context of the project's lifetime (timetable), the length of each stage of the activity and the staff required (by category). Type of activity Timetable
(stages of the activity within project's lifetime4)
Length of activity
(duration of each stage)
Human resources required

(by staff category)
Development of the academic course EU Communication Policy Publish academic courses (hard copies and CDs) for the academic course EU Communication Policy Teaching activities for the course EU Communication Policy Development of the academic course Culture, Communication and European Integration Publish academic courses (hard copies and CDs) for the academic course Culture, Communication and European Integration Teaching activities for the course Culture, Communication and European Integration Development of the academic course Awareness and Publicity for EU programmes and
First semester
(the first) 3 months
1 key staff, 1 teaching / research assistant 1 key staff, 1 teaching / research assistant, 1 project assistant
First semester
2 months
First academic semester (annually)
4 months
1 key staff, 1 teaching / research assistant 1 key staff, 1 teaching / research assistant
First semester
(the first) 3 months
First semester
2 months
1 key staff, 1 teaching / research assistant, 1 project assistant
First academic semester (annually)
4 months
1 key staff, 1 teaching / research assistant
First semester
3 months
For example, first semester, first year, second year etc.
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projects
Publish academic courses (hard copies and CDs) for the academic course Awareness and Publicity for EU programmes and projects Teaching activities for the course Awareness and Publicity for EU programmes and projects Organize academic conference Communicating Europe Develop European Module web site
First semester
2 months
1 key staff, 1 teaching / research assistant, 1 project assistant
Second academic semester (annually)
4 months
Annually (at the end of each academic year) Second semester
2 months
1 key staff, 2 teaching / research assistants, 1 project assistant 1 key staff, 1 teaching / research assistants, 1 project assistant 1 key staff, 1 teaching / research assistants, 1 project assistant
2 months
Develop European Module data base
Third semester
4 months
4.7
Plans for monitoring and assessment of the project
Limit: 50 lines The Academic Coordinator, together with the project team, will elaborate detailed project plans. All the project plans will be made in accordance with the cost and time estimations to be found in the present Application Form. The project plans (e.g. Gantt chart, Work Breakdown Structure WBS etc.) will offer a realistic view on the development of the project activities, thus allowing for a proper coordination and monitoring of all the project activities. Based on the project management plans that will be elaborated, the Academic Coordinator, supported by the key staff and teaching assistants, will set up the project-monitoring plan. This plan will consists in the following aspects: Detailed description of each activity outputs and milestones; Important deadlines for each activity; Indicators to be measured for each activity (please, see also section 6 dealing with indicators); Measurement methods for the progress of each activity (e.g. Earned Value Method to measure progress vs. costs). The monitoring plan will be backed-up by a risk management plan that will foresee potential issues that may arise from the implementation of the project tasks. The risk management plan will be elaborated based on the academic experience of the key staff and will also contain specific measures to be taken in case things to not develop as planned (e.g. contingency plans). The Academic Coordinator, supported by the project team members, will elaborate a detailed monitoring plan for project deliverables that will contain a full description of all the deliverables that have to be achieved during this contract and additional details, such as specific deadlines, contractual provisions, human / financial resources that are needed, or risks that would prevent the team from accomplishing each deliverable. All project team members will be made aware of the project progress through monthly meetings. The monthly project meetings will be organized to assure a flawless project progress and to let all stakeholders know about important project decisions. During the Page 18 of 18
project monthly meetings, each team member will present the status of the activities / tasks she or he is in charge. All the information gathered and discussed during the monthly meetings will be aggregated in a monthly project report that will allow for a comprehensive analysis of the project progress by comparing between the actual project status and the planned project status. In this way, corrective measures will be made before the project is seriously delayed or financially overrun. Quality criteria to evaluate project outputs and results will be settled in accordance with the Jean Monet Application Form and to the provisions that are to be found in the Financing Contract / Agreement signed between the Agency and the Beneficiary (university). Quality criteria will also play an essential role in evaluating project results. Each task or activity will be closely supervised by the Academic Coordinator and by the task coordinator (as shown at point 4.5.) based on the quality criteria. The final goal is to ensure that all project indicators will be properly implemented.
4.8
Academic added value and innovation
Limit: 50 lines The Module has an intrinsic academic value: it mainly aims at educating students. In addition, the Module thoroughly meets the innovative character of the MSc Programme in Project Management within which it is implemented. Most of the programmes in Project Management exploit the technical dimensions of the projects (planning, estimating, scheduling etc). As it contributes to the inclusion of courses on EUs communication policy in the curriculum of a formal education programme, the European Module Communicating Europe adds academic value to the MSc in Project Management, thus representing a premiere among European integration studies taught in Romania. As a newly entered state into the EU, Romanias main priority is to successfully implement European policies by benefiting the EU-funded programmes. Its success (and other countries success, as well) depends on the good functioning of a two-way mechanism: consistent communication strategy from the EC to the member state(s) and vice versa. The rules of a properly designed communication plan should be taught and students - as future actively involved citizens in EU-related matters - should be aware of them. By stimulating reflection on European communication policy among future European project managers, the European Module has a definite academic value, that reflects on a long-term basis in the proficient management of EU-funded projects and programmes and, ultimately, in a greater absorption of the Structural Funds, which, ultimately, leads to a better implementation of EUs policies and actions. The Communicating Europe teaching module represents a unique initiative among the European Modules in Romania, as it addresses an unexploited dimension of European integration studies: EU communication policy. The primary target group is composed mainly (80%) of MSc students that have no educational background in European integration studies. Also, relevant information on EUs communication strategy will be accessible to all citizens by means of the website of the Module (the secondary target group). The website will facilitate the exchange of information and dissemination of good practice examples of promoting EUs visibility in the world. The European Module highly benefits the consistent academic background of the key staff, professors who have managed EU-funded projects and communication campaigns, or who have academic contributions in the field of European cultural and communication studies. The academic staff has the necessary expertise to provide the students with the theoretical and practical tools in order to correctly understand EU communication policy and to build an effective EU communication campaign. EUs communication strategies design and implementation must properly employ specific concepts such as awareness, publicity, public communication, visibility, public consultation, promotion, public information. At the academic level, there is a more and more visible tendency to mix up these different concepts. The European Module courses clarify these concepts and explain them within the framework of EU-funded programmes and projects. Finally, the Communicating Europe Module is research-oriented; it benefits the relevant findings concerning the EU communication policy and the awareness of EU-funded programmes and projects in Romania of the following research projects (which were implemented or are under implementation at NSPAS-CCPR): The Perceived Social Relevance of Project Management in Romania, Policy Dialogue. A Comparative Study Regarding the Communication Models Used in the Policy Making Process (both funded by the National Council for Research in Higher Education), and Project Orientation Romania (funded by EU and co-funded by the Vienna University of Economics). The Module adds to the academic value of the research currently carried out within the MSc programme, and to its curricula. By relying on actual facts related to European culture, communication and civil society, by Page 19 of 19
stimulating reflection on case studies, by promoting the analysis of real-life EU communication campaigns, by encouraging the team work on challenging themes (e.g. Culture and communication in EU, Public communication and social marketing), the Communication Europe teaching module promotes in the Romanian academic environment innovative methods for teaching European integration studies.
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5. ACTIVITIES TO BE SUPPORTED BY THE COMMUNITY GRANT Up to three specific kinds of activity may be supported for each action type. Please use one table per sub-activity and add as many tables as required (by copying and pasting the template table). Each sub-activity/table must be numbered.
5.1 Activity type: TEACHING Sub-activity Nr. Title Subject Area 5.1.1. Development of the academic course EU Communication Policy EU Communication and Information Studies Limit 100 lines (Please attach teaching syllabus if any) Instructor Mr. Paul Dobrescu, PhD / assistant: Ms. Loredana Calinescu, MSc Semester, year - 1st semester, 1st year of study Short description - the EU Communication Policy course aims to providing students with notions, theories and case studies related to: EU main official documents and communication stipulations, EU Action Plan on Communication, EC White Paper on Communication, Communicating Europe in Partnership, EC Practical Guide to Communicating within Structural Funds, role of public consultation, involvement of main EU actors in improving transparency and relation to citizens. Methods of teaching: - Theoretical approach (e.g.: lecture, theories, methodologies etc) during courses (7 hrs/ year); - Practical approach (e.g.: case studies, lessons learned, group discussions) during seminars (7 hrs / year); - Onsite courses & seminars (approx. 40 students) 1 study group. Onsite courses and seminars will take place in classrooms foreseen with all necessary teaching facilities. Group discussions and analysis of case studies are highly encouraged; students are encouraged to work in groups of 4 - 5 in order to elaborate comprehensive analysis on various subjects related to EU Communication Policy. Also, students are asked to find and to bring into the attention of their colleagues interesting case studies and lessons learned in the field. Course topics: 1. Introduction: communication, public communication, public consultation and participation; 2. EU Communication Policy: rationale, background and history, main responsibilities at EU level and institutional framework. 3. Public Opinion within EU framework; 4. EC Action Plan on Public Communication: assumptions, principles, outcomes; Plan D for democracy, dialogue and debate: focus on institutional responsibilities; 5. Green Paper on a European Communication Policy: underlining the citizen role; 6. White Paper on a European Communication Policy: closing the gap; 7. Communicating Europe in Partnership: building an European public sphere. Requested lecture(selection): Democracy in the European Union: Towards the Emergence of a Public Sphere (Routledge Advances in European Politics) by Liana Giorgi, 2004; Understanding the European Union: A Short Introduction, Second Edition by John McCormick, 2003; Democracy and the Information Society in Europe by Forward Page 21 of 21
Description
Studies Unit at the European Commission, 2005; An Introduction to Intercultural Communication: Identities in a Global Community by Fred E. Jandt, 2001; Participation and Policy Making in the European Union by Young Wallace, Alasdair R. Young, and Helen Wallace, 2004; Broadcasting in the European Union - The Role of Public Interest in Competition Analysis by Ingrid Nitsche, 2003; ****EC Action Plan on Public Communication, 2005 (source: www.ec.europa.eu) ****Plan D for democracy, dialogue and debate, 2005 (source: www.ec.europa.eu) ****Green Paper on a European Communication Policy, 2006 (source: www.ec.europa.eu) ****White Paper on a European Communication Policy, 2006 (source: www.ec.europa.eu) ****Communicating Europe in Partnership, EC - Directorate General Communication, 2007 (source: www.ec.europa.eu) Evaluation The evaluation will be made in the following way: 1. written / online test to evaluate theoretical dimension: weight 30% of the final grade; 2. analysis of a case study (students work in groups of 4-5): weight 40% of the final grade; 3. participation and involvement in courses and seminars: weight 30% of the final grade. 1. To provide students enrolled in the 1st semester of MSC programme in Project Management with introductory notions and theories referring to EU Communication Policy; 2. To provide the students enrolled in the 1st semester of MSC programme in Project Management with the necessary tools and capabilities to analyze case studies referring to EU Communication Policy. 14 40
Aims (towards the

target groups)
Hrs per year N of students Discipline of audience Year of study Nature
1st cycle (Bachelor) 2nd cycle (Masters) Compulsory Optional
3rd cycle (Postgraduate) Doctoral studies New Existing
Sub-activity Nr. Title Subject Area
5.1.2. Development of the academic course Culture, Communication and European Integration EU Communication and Information Studies Limit 100 lines (Please attach teaching syllabus if any) Instructor Mr. Grigore Georgiu, PhD / assistant: Ms. Elena Negrea Semester, year - 1st semester, 1st year of study Short description the academic course Culture, Communication and European Integration will provide the students enrolled in the MSC programme in Project Management with information concerning the cultural dimension of European Integration. The course will also emphasize on the role of communication in building a European public sphere and an European identity. Methods of teaching: - Theoretical approach (e.g.: lecture, theories, methodologies etc) during courses (7 hrs/ year), 1 course for each topic; - Practical approach (e.g.: case studies, lessons learned, group Page 22 of 22
Description
discussions) during seminars (7 hrs / year), 1 seminar for each topic; - Onsite courses & seminars (approx. 40 students) 1 study group. Onsite courses and seminars will take place in university classrooms foreseen with all necessary teaching facilities. Group discussions and analysis of case studies are highly encouraged; also, students will be asked to elaborate (individually or in groups), based on the information provided during the courses and seminars, comprehensive analyses of cultural models in EU and their contribution to preserving the national identity of the member states. - Students will have access to the university library to investigate cultural trends and communication theories. - Occasionally, there will be organized short teaching sessions on EU culture and communication performed by guest speakers (sociologists, philosophers, psychologists). Course topics: 1. European culture: classical and contemporary approaches 2. Culture and civilisations: differences and interferences 3. Culture, history and society 4. Culture and mass media 5. Cultural identities in the globalisation era 6. Culture and identity in the European Union 7. Dialogue and identity in the European Union Requested lecture(selection): Braudel, F., Gramatica civilizatiilor [Grammar of Civilisations], Meridiane, Bucharest, 1994; Caune, J., Cultura si comunicare [Culture and Communication], Cartea Romaneasca, Bucharest, 2000; Noica, C., Modelul cultural European [Cultural European Model], Humanitas, 1993; Mc Luhan, M., Mass media sau mediul invizibil [Understanding Media: the Extensions of Man] Domenach, J.M., Europe: le defi culturel, Editions La decouverte, Paris, 1991; Rupnik, J., (ed.) Le dechirement des nations, Editions de Seuil, Paris, 1995; ****Communicating Europe in Partnership, EC - Directorate General Communication, October 2007; ****Visual Identity Guidelines (source: www.infoeuropa.ro); ****EC Representation Romania: Communication Strategy for 2006; Evaluation The evaluation will be made in the following way: written test to evaluate theoretical dimension: weight 30% of the final grade; elaboration of an essay on cultural identities and communication in European Union: weight 40% of the final grade; participation and involvement in courses and seminars: weight 30% of the final grade. 1. To provide students enrolled in the MSc programme in Project Management with information concerning the cultural dimension of European Integration; Aims (towards the target groups) 2. To equip the students with the necessary abilities to recognize and describe the cultural models and communication patterns of the European Union. Hrs per year 14 N of students 40 Discipline of audience Year of study 1st cycle (Bachelor) 3rd cycle (Postgraduate) nd 2 cycle (Masters) Doctoral studies Page 23 of 23
Nature
Compulsory Optional
New Existing
5.1.3. Development of the course Awareness and Publicity for EU programmes and projects EU Communication and Information Studies Limit 100 lines (Please attach teaching syllabus if any) Instructor Ms. Alina Brgoanu, PhD / assistant: Ms. Loredana Calinescu Semester, year 2nd semester, 1st year of study Short description the academic course Awareness and Publicity for EU programmes and projects is meant to equip the students enrolled in the 1st semester of the MSC programme in Project Management with the necessary information to develop and to manage a public awareness campaign developed for EU programmes and projects and to make them familiar to the European Commission publicity rules. Methods of teaching: - Theoretical approach (e.g.: lecture, theories, methodologies etc) during courses (7 hrs/ year), 1 course for each topic; - Practical approach (e.g.: case studies, lessons learned, group discussions) during seminars (7 hrs / year), 1 seminar for each topic; - Onsite courses & seminars (approx. 40 students) 1 study group. Onsite courses and seminars will take place in university classrooms foreseen with all necessary teaching facilities. Group discussions and analysis of case studies are highly encouraged; also, students will be asked to elaborate, based on the information provided during the courses and seminars, specific public awareness projects. In order to enhance the team work system, students will be encouraged to elaborate their projects in groups of 3-4. Also, students are asked to find and to bring into the attention of their colleagues interesting case studies and lessons learned in the field. - Occasionally, there will be organized short teaching sessions on EU communication campaigns performed by guest speakers, representatives of Management Authorities and Intermediate Bodies for the Structural Funds and / or EU experts.
Description
Course topics: 1. Introduction: EU-funded programmes and projects implementation of Structural Funds in Romania; 2. Awareness and publicity for EU-financed programmes and projects in Romania: institutional framework and responsibilities; 3. Information and Publicity Strategy elaborated by the Managing Authority for Community Support Framework; 4. Information and Publicity Requirements for the Operational Sectorial Programmes and for the Operational Regional Programme: Communication Plans elaborated by Management Authorities for the implementation of Structural Funds; 5. Architecture of a public awareness strategy; 6. Implementation and coordination of a public awareness campaign: how to relate it to the big picture; 7. Monitoring and evaluation of the public awareness campaigns: public opinion research, how to interpret actual impact. Page 24 of 24
Requested lecture(selection): 1. Public Communication Campaigns by Ronald E. Rice and Charles K. Atkin, 2004; 2. Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation by Tom Watson and Paul Noble, 2003; 3. Science in Public: Communication, Culture, and Credibility by Jane Gregory and Steve Miller, 2001; 4. Public Opinion and the Communication of Consent by Theodore L. Glasser and Charles T. Salmon, 2000; 5. Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner by Hans-Dieter Klingemann and Andrea Roemmele, 2004; ****Practical Guide on Communicating on the Structural Funds: 2000 2006 (source: www.ec.europa.eu), 1999; ****Managing Authorities Communication Plans, 2007; **** Information and Publicity Strategy elaborated by the Managing Authority for Community Support Framework, 2007. Evaluation The evaluation will be made in the following way: 1. written / online test to evaluate theoretical dimension: weight 30% of the final grade; 2. elaboration of an awareness & publicity project for either an EUfunded programme or an EU-funded project (students work in groups of 4-5): weight 40% of the final grade; 3. participation and involvement in courses and seminars: weight 30% of the final grade. Aims (towards the
target groups)
14 40
Make students familiar with the design of a public awareness campaign developed for EU-funded projects and programmes; Teach the students how to develop and manage effectively a public awareness campaign for EU financing projects and programmes.
Hrs per year N of students Discipline of audience Year of study Nature
1st cycle (Bachelor) 2nd cycle (Masters) Compulsory Optional
3rd cycle (Postgraduate) Doctoral studies New Existing
5.2 Activity type: ORGANISATION OF EVENTS (Seminars, Conferences, Workshops, Round Tables, Study Visits) Sub-activity Nr. Title Subject Area 5.2.1. Organization of the academic conference Communicating Europe EU Communication and Information Studies Limit 100 lines (Please attach draft programme) Annually, at the end of the European Module, the MSc programme in Project Management will organize the academic conference Communicating Europe. Each year, the conference will have a specific theme (e.g.: Public participation and consultation, Communication: a way to successful European projects etc). Participants: students, professors, guest speakers dealing with EUfunded programs, projects and EU communication policy, civil society representatives. The conference is fully open towards civil society. That is why information about the academic conference will be extensively Page 25 of 25
Description
advertised. During the conference, students as well as academics are invited to present academic papers on European Communication and Visibility. The papers are to be published in the Conference book (please, see sub-activity no. 5.3.4). Draft program Academic conference Communicating Europe Day 1: 9:00 17:00 9:00 9:30 9:30 10:00 10:00 10:30 10:30 11:00 11:30 11:50 12:10 13:00 14:00 14:30 11:00 11:30 11:50 12:10 13:00 14:00 14:30 15:00 Registration Welcome query Communicating Europe: how to make things movetogether EU Communication Strategy in Romania Coffee break A History of EU Communication European Project Management Academic session 1: Lunch break EU Communication and EU-funded Programmes The Role of Public Consultation within EU Environmental Projects Coffee break Academic session 2: Presentation of papers 3, 4, 5
15:00 15:30 15:30 17:00
Day 2 9:00 9:30 9:30 10:00 10:00 10:30 10:30 11:00 11:00 11:30 11:30 12:00 12:00 13:00 13:00 14:00 14:00 14:30 14:30 15:45 15:45 16:00 16:00 16:30 16:30 18:30
Registration Communication Campaigns within EU Structural Funds EU-funded Programmes and Projects: hard part vs. soft parts Case study: communication campaign for EUfunded programme Coffee break Case study: communication campaign for EUfunded project Academic session 3: Presentation of papers 6, 7, 8 Lunch break Communicating Europe, Communicating Projects Academic session 4: Presentation of paper 9, 10, 11, 12 Coffee break EU projects and Public Awareness Round table: Best practices in EU communication
To make target groups become aware of the relationship between EU-funded projects and programmes and EU communication strategy; Aims (towards the To increase EU visibility among target groups; target groups) To stimulate knowledge on the European integration process and enhances the visibility of scientific resources and academic activities in this field. Host country Romania Duration 2 days (1st edition June 2009) N of participants Approx. 150 Discipline of target group Page 26 of 26
5.3 Activity type: PUBLICATION (Teaching Materials, Books, CD-Rom, DVD, Website, Database, Newsletter) Sub-activity Nr. Title Subject Area 5.3.1. Teaching materials for the course EU Communication Policy EU Communication and Information Studies Limit 100 lines (Please attach table of content) Teaching materials for the course EU Communication Policy will consist of a Course Handbook available for students consultation on printed paper and on CD-Rom. A presentation of the course (including the syllabus) will be made available on the Modules web site www.eucommunication.eu). The Course Handbook will consist of approx. 100 pages, A4 format, font Times New Roman, 12 pct. Authors: Mr. Paul Dobrescu, PhD, Ms. Loredana Calinescu, MSc The draft table of content: 1. Introduction: communication, public communication, public consultation and participation; a. Definition of concepts b. Communication: private sphere vs. public sphere c. Public communication theories d. Public consultation principles EU Communication Policy: rationale, background and history; a. Short history of European Union b. Beginning of EU Communication Policy c. EU Communication Policy: actual developments d. EU Communication Policy: perspectives e. European Commission role in the implementation of the EU Communication Policy f. Role of Directorate General Communication g. Implementation of EU Communication Policy in Romania Public Opinion within EU framework: a. The role of public opinion b. Public participation vs. public information c. Involving the citizens in the making-decision process EC Action Plan on Public Communication: assumptions, principles, outcomes; Plan D for democracy, dialogue and debate: focus on institutional responsibilities; a. Political commitment and ownership b. The Commission DGs and Services c. New Role of Directorate General for Communication d. Going Local: the representations e. Use of communication tools f. Objectives of Plan D; g. Assisting National Debates; h. Initiatives at Community level; i. Funding issues Green Paper on a European Communication Policy: underlining the citizen role; White Paper on a European Communication Policy: closing the gap. a. Putting Communication at the Service of Citizens b. The European Public Sphere c. Defining principles and Empowering citizens Communicating Europe in Partnership: Building an European Public Sphere a. Empowering citizens b. Building an European Public Sphere c. Reinforcing the Partnership Approach among EU and the Page 27 of 27
2.
Description 3.
4.
5. 6.
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Member States To provide students enrolled in the 1st semester of MSc programme in Project Management with introductory notions and theories referring to EU Communication Policy; Aims (towards the To provide the students enrolled in the 1st semester of MSc target groups) programme in Project Management with the necessary tools and capabilities to analyse case studies referring to EU Communication Policy. Language Romanian N of copies 50 (hard copies and CD-rom) / academic year N of pages Approx. 100 Estimated Date 31st October 2008 of publication
5.3.2. Teaching materials for the course Culture, Communication and European Integration EU Communication and Information Studies Limit 100 lines (Please attach table of content) Teaching materials for the course Culture, Communication and European Integration will consist of a Course Handbook available for students consultation on printed-paper and on CD-Rom. A presentation of the course (including the syllabus) will be made available on the Modules web site www.eucommunication.eu. The Course Handbook will consist of approx. 50 pages + annexes, A4 format, font Times New Roman, 12 pct. Authors: Mr. Grigore Georgiu, PhD, Ms. Elena Negrea, PhD candidate The draft table of content: 1. European culture: classical and contemporary approaches a. The significance of culture in the contemporary world b. European cultural schools in the 20th century Culture and civilisations: differences and interferences a. The distinction culture / civilisation b. Communication and civilisation dialogue c. Theories on culture and civilisation Culture, history and society a. Historical context and cultural structures b. Values crisis in the modern world c. Towards a new European cultural paradigm Culture and mass media a. The cultural power of mass media b. European culture and identity as reflected in the media c. Mass media and the symbolic power Cultural identities in the globalisation era a. Culture and the European social development b. Economic globalisation and cultural identity: the case of EU c. Cultural diversity and European integration Dialogue and identity in the European Union a. Nations culture and personality b. Dialogue and communication in the European Union c. Identity in the European Union: from disjunction to conjunction Mass media and the new cultural reality in EU a. The cultural role of mass media b. Media culture and the European village Page 28 of 28
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Description 3.
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7.
To provide students enrolled in the MSc programme in Project Management with information concerning the cultural dimension of European Integration; Aims (towards the target groups) To equip the students with the necessary abilities to recognize and describe the cultural models and communication patterns of the European Union. Language Romanian N of copies 50 (hard copies and CD-rom) / academic year N of pages Approx. 100 + annexes (20 pages) Estimated Date 31st October 2008 of publication
5.3.3. Teaching materials for the course Awareness and Publicity for EU programmes and projects EU Communication and Information Studies Limit 100 lines (Please attach table of content) Teaching materials for the course Awareness and Publicity for EU programmes and projects will consist of a Course Handbook available for students consultation on printed-paper and on CD-Rom. A presentation of the course (including the syllabus) will be made available on the Modules web site www.eucommunication.eu. The Course Handbook will consist of approx. 100 pages, A4 format, font Times New Roman, and 12 pct. Authors: Ms. Alina Brgoanu, PhD, Ms. Loredana Calinescu, MSc The draft table of content: 1. Introduction: EU-funded programmes and projects; a. EU Economic and Social Cohesion Policy b. Definition of EU-funded programmes and projects c. Structural Funds for Romania 2. Awareness and publicity within EU-financed programmes and projects; a. Institutional framework b. Main actors and their responsibilities c. Social marketing as a means of EU communication. 3. Information and Publicity Strategy elaborated by the Managing Authority for Community Support Framework: a. Objectives and content b. Strategies c. Institutional arrangements d. Monitoring an evaluation 4. Information and Publicity Requirements for the Operational Sectorial Programmes and for the Operational Regional Programme. a. Communication Plans elaborated by Management Authorities for the implementation of Structural Funds for each Operational Programme; i. Objectives ii. Strategy iii. Content iv. Target groups v. Budget allocations vi. Criteria to be used for evaluating the effectiveness of the measures vii. Responsible department or body for each publicity and information measures. Page 29 of 29
Description
5. Architecture of a public awareness strategy; 6. Implementation and coordination of a public awareness campaign: how to relate it to the big picture; a. Coordination of public awareness campaigns: tasks, responsibilities, institutional framework b. Monitoring of public awareness campaigns: reporting methods. 7. Monitoring and evaluation of the public awareness campaigns: opinion research, how to interpret actual impact: a. Research campaign b. Elaboration of the evaluation report c. Institutional framework. To provide the students with a teaching material meant to make them familiar with the design of a public awareness campaign developed for EU-funded projects and programmes; Aims (towards the target groups) Develop an academic material in order to teach the students how to develop and manage effectively a public awareness campaign for EU-funded projects and programmes. Language Romanian N of copies 50 (hard copy and CD-rom) / academic year N of pages Approx. 100 Estimated Date 31st October 2008 of publication
5.3.4. Develop CD-rom containing teaching materials for students EU Communication and Information Studies Limit 100 lines (Please attach table of content) CD-roms will be created for the Communicating Europe European Module and will contain the Course Handbooks of the three courses: o European Communication Policy = approx. 100 pages, A4, Times New Roman, 12 points; Culture, Communication and European Integration = approx. 120 pages (including annexes), A4, Times New Roman, 12 points; Public Awareness and Publicity for EU-funded programmes and projects = approx. 100 pages, A4, Times New Roman, 12 points.
Description
Aims (towards the

target groups)
Language N of copies N of pages Estimated Date of publication
To disseminate the three Courses Handbooks for the students; To increase EU visibility by offering the target groups a means to get documented about EU Communication Policy, Strategy and Awareness Campaigns. Romanian 50 (on CD-rom) / academic year Approx. 270 (3 textbooks = 100 + 100 + 70) 31st October 2008
Sub-activity Nr. Title
5.3.5. Develop conference book Page 30 of 30
Subject Area
EU Communication and Information Studies Limit 100 lines (Please attach table of content) As mentioned at point 5.2.1, the Communicating Europe academic conference (organized annually) will offer the possibility for academics and students to present their academic papers on EU Communication. The best 12 papers will be published in the conference book entitled Communicating Europe. The book will be published at Comunicare.ro, the Publishing House of Faculty of Communication and Public Relations and will be available for students, as well as for civil society.
Description
Draft table of content: 1. Academic paper no.1 2. Academic paper no.2 3. Academic paper no.3 4. Academic paper no.4 5. Academic paper no.5 6. Academic paper no.6 7. Academic paper no.7 8. Academic paper no.8 9. Academic paper no.9 10. Academic paper no.10 11. Academic paper no.11 12. Academic paper no.12 (Specific titles to be added when the academic papers titles and abstracts will be received by the project team) To make target groups become aware of the relationship between EU-funded projects and programmes and EU communication strategy; To increase EU visibility among students and civil society; To stimulate knowledge on the European integration process and enhances the visibility of scientific resources and academic activities in this field.
Aims (towards the target groups)
Romanian 200 (hard copies) / year * 3 years = 600 copies Approx. 100 / conference book= 6000 pages June 2009, April 2010, April 2011
5.3.6. Develop European Module web page www.eucommunication.eu EU Communication and Information Studies Limit 100 lines (Please attach table of content) The European Module web page is a means of increasing EU visibility among the project target groups: students, academics, civil society representatives; It will contain information about EU communication policy, strategies, campaigns, case studies, EU-funded projects and programmes; The web site will be linked to the EC Representation web site (www.infoeuropa.ro), to the University web site (www.snspa.ro), to the College of Communication and Public Relations web site (www.comunicare.ro), and to the MSC programme in Project Management web site (www.comunicareonline.ro). The web site will be dynamic, a fact that Page 31 of 31
Description
Web site content (draft): o EU Communication Policy Info Resources Articles Papers Case studies Database o Public Awareness for EU-funded projects and programmes Info Resources Articles Papers Case studies Database o Public Consultation and Participation Info Resources Articles Papers Case studies Database o News o Events o Useful links o Contact
Aims (towards the

target groups)
To increase EU visibility among students and civil society; To stimulate knowledge on the European integration process and enhances the visibility of scientific resources and academic activities in this field. Romanian and English 1 Romanian, 1 English 15 December 2008
5.3.7. Develop European Module database EU Communication and Information Studies Limit 100 lines (Please attach table of content) The European Module data base will contain case studies about European communication strategies, Public awareness and publicity campaigns developed in EU Member States, Public awareness and publicity campaigns developed in candidate countries, Public awareness and publicity campaigns developed in Romania, Public consultation and participation campaigns, lessons learned reports. The database will be updated periodically by using official information sources, such as: EC web site (www.ec.europa.eu) and EC Representation web site (www.infoeuropa.ro). The database will be disseminated through the European Module web site (please, see subactivity no. 5.3.6.). Database table of content (draft): o EU Communication Strategies Theme Subject Initiator: institution, country Page 32 of 32
Description
Main stakeholders Outcome Results Public Awareness campaigns for EU-funded projects and programmes Theme Subject Initiator: institution, country Main stakeholders Message Main actions Results Impact (if data available) Public Consultation and Participation campaigns Theme Subject Initiator: institution, country Stakeholders Consultation phases (for each phase, specific actions) Results Impact (if data available)
Aims (towards the

target groups)
To increase EU visibility among students and civil society; To stimulate knowledge on the European integration process and enhances the visibility of scientific resources and academic activities in this field. Romanian 3 (Excel sheets) February 2009
Please add tables as required
6. IMPACT and RELEVANCE of the RESULTS
6.1
Impact, sustainability and dissemination of results
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Limit: 50 lines Impact on the primary target group The primary target group of the European Module is the students enrolled in the first year of graduate studies in Project Management (MSc) at the NSPAS-CCPR. According to the statistics provided by the college database, 80% of these students have obtained university degrees in fields unrelated to European studies, such as humanities (48%), engineering and science (22%), medicine and pharmacy (3%), arts (7%). During their undergraduate studies, the students have not come into contact with issues related to European policies. Students seek to get specialized in Project Management of EU-funds and, thus, to adapt their basic knowledge and competences to the requirements of EU-funded projects planning and implementation processes. Students have to understand the rationale for which the EU is financially assisting the member states and the mere philosophy of EU-funded programmes and projects. By attending the Communicating Europe module, not only will the students be prepared to deal with specific issues concerning the EU policies and the EU-funded programmes and projects, but they will also be equipped with the necessary theoretical and practical skills to influence these processes (e.g. in the decision-making concerning the management of EU funding opportunities at a local, regional and national level). In the short-term the Module will impact on the students who will be equipped with the necessary theoretical background to better grasp the link between EUs action and its programmes. The long-term impact will be reflected in the proficient management of EU-funded projects and programmes and in a greater absorption of the Structural Funds, which, ultimately, leads to a better implementation of EUs policies and actions. Impact on the secondary target group (public beyond the immediate target) The secondary target group is composed of project management professionals and citizens, that dont have a special knowledge about European programmes, projects and policies. The European Module will produce awareness of EU communication policy (through the conference, round table and dedicated website) meant to stimulate participants to understand and even to get actively involved in the promotion of EU-funded programmes and projects. Understanding why EU-funded programmes and projects represent means by which EU implements its policies makes the citizen feel responsible for contributing to the success of these tools. The long-term impact is that Romanian project management community and citizens will be properly informed on the role played by the EU communication policy in the management of EU funded programmes and projects. In the long-term, EUs visibility in Romania will be enhanced citizens will become aware that they are part of the European public sphere, thus playing an active role in the successful implementation of EU-funded programmes and projects. A general dissemination campaign will be implemented to create a broad understanding of the importance of the communication campaigns and the publicity for EU-funded programmes in the context of Romanias recent accession to the Union. Promotional materials will be produced aimed both at the general public and target institutions (management authorities and intermediary bodies). Also, the Communicating Europe conference and the modules website will assure optimal use of the project results, beyond the participants in the project and beyond the lifetime of the project. In addition, a particular dissemination strategy will be implemented to stir the interest of academia active in the field of communication and European integration studies. The results of the Module will acquire a permanent basis as a consequence of the inclusion of the courses in the official curricula of the MSc programme in Project Management. Managers and decision-makers from any sector of the Romanian economy may come to undergo specialization courses there. The increased awareness as to the importance of Project Management and its implementation as a form of absorbing EU funds will impact upon the quality of the projects implemented, and this will eventually lead to development. The Module and the MSc programme as well will also act as a promoter of the EU policies and as a link between the European Commission and the Romanian public.
6.2
Relevance and indicators
Limit: 50 lines The Communicating Europe teaching module represents a unique mix of academic, research-driven information and specialized, practice-driven best practices. The Module aims at raising awareness among decision makers about the importance of communication on EUs action. Currently, in Romania, no other European Module addresses the EUs communication policy and its impact on EUs visibility among member states and in the world. Page 34 of 34
Impact targets related to the primary project target group - The short-term impact of the project on its primary target group is that it will provide the necessary theoretical background to 40 MSc project management students / year to better grasp the link between EUs action and its programmes. This number (40/year) is based on the number of the annually enrolled students (on campus) in the MSc in Project Management at NSPAS CCPR. - The long-term impact will be reflected in the proficient management of EU-funded projects and programmes and, ultimately, in a greater absorption of the Structural Funds. We estimate that the European teaching module will improve by 5-10% the capacity of Romanian public authorities and eligible beneficiaries for EU funds to successfully manage EU-funded projects / programmes and specific EU communication campaigns. This target is based on the fact that in Romania there are approx. 1000 public servants that are involved in the management of EU programmes and projects (www.administratiepublica.ro). Our databases show that 50% of the students enrolled in the MSc in Project Management are public servants that cope with EU funds. This means that, annually, approx. 20 Romanian public servants will come into contact with EU communication and integration studies. If we take a time horizon of 3 years, this already means approx. 60 public servants instructed in the field, which means already 6% of the public servants that are involved in the management of EU programmes and projects. Impact targets related to the secondary project target group - The short-term impact target is that Romanian project management community and citizens will be properly informed on the role played by the EU communication policy in the management of EU funded programmes and projects. Eurobarometer (www.infoeuropa.ro) shows that the Romanian public sector (local, regional and national public administration), private sector, and NGOs are determined to benefit as much as possible from the support offered by EU programmes (e.g.: 6 out of 10 SMEs representatives, 8 out of 10 public administration representatives, and 7 out of 10 NGOs representatives showed their raising interest for the implementation of EU-funded projects). We plan to raise by 10% the awareness of EU programmes and projects in Romania. This impact target will be tested by means of an opinion survey operated before, during (annually) and after project implementation. This opinion survey will also be part of the monitoring strategy envisaged for this project. - The long-term impact is that EU visibility in Romania will be enhanced citizens will become aware that they are part of the European public sphere, thus playing an active role in the successful implementation of EU-funded programmes and projects. According to Communicating Europe in Partnership (http://ec.europa.eu/dgs/communication/ index_en.htm), issued by the Directorate General Communication, 8 out of 10 citizens consider that are not properly informed on EU-related matters. We plan to increase by 10 15% the awareness level of EU communication policy among Romanian citizens and project managers. This will be possible through the dissemination strategy, conference, web site, and, also, promotion materials. Romanian citizens will have access to an educated range of information sources on EU integration and communication. This impact target will be tested by means of an opinion survey operated before, during (annually) and after project implementation. This opinion survey will also be part of the monitoring strategy envisaged for this project.
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7. JUSTIFICATION OF THE PROJECT IN TERMS OF QUALITY AND RELEVANCE TO THE CALL
7.1 Lifelong Learning general objectives addressed
Please identify, if relevant, which of the Objectives of the Lifelong Learning Programme this application addresses by ticking the appropriate boxes
LLP-Obj-a
LLP-Obj-b LLP-Obj-c LLP-Obj-d LLP-Obj-e LLP-Obj-f
to contribute to the development of quality lifelong learning and to promote high performance, innovation and a European dimension in systems and practices in the field; to support the realisation of a European area for lifelong learning; to help improve the quality, attractiveness and accessibility of the opportunities for lifelong learning available within Member States; to reinforce the contribution of lifelong learning to social cohesion, active citizenship, intercultural dialogue, gender equality and personal fulfilment; to help promote creativity, competitiveness, employability and the growth of an entrepreneurial spirit; to contribute to increased participation in lifelong learning by people of all ages, including those with special needs and disadvantaged groups, regardless of their socio-economic background; to promote language learning and linguistic diversity; to support the development of innovative ICT-based content, services, pedagogies and practice for lifelong learning; to reinforce the role of lifelong learning in creating a sense of European citizenship based on understanding and respect for human rights and democracy, and encouraging tolerance and respect for other peoples and cultures; to promote co-operation in quality assurance in all sectors of education and training in Europe; to encourage the best use of results, innovative products and processes and to exchange good practice in the fields covered by the Lifelong Learning Programme, in order to improve the quality of education and training.
LLP-Obj-g LLP-Obj-h LLP-Obj-i
LLP-Obj-j LLP-Obj-k
7.2 Jean Monnet Programme operational objectives addressed

JEA-OpObj-1
JEA-OpObj-2
To stimulate excellence in teaching, research and reflection in European integration studies in higher education institutions within and outside the Community To enhance knowledge and awareness among specialists academics and among European citizens generally of issues relating to European integration
7.3 Pertinence of the project in view of the specific priorities set in the call for proposals Specific priorities of the 2008 call for proposals (please tick the appropriate boxes) Jean Monnet Chair involving the creation of new teaching activities, especially in the candidate countries and the rest of the world covering teaching at undergraduate and graduate level and supervision of research at postgraduate level covering the teaching of regular courses in European integration studies as well as the organisation of regular reflection activities on the European integration process (conferences, seminars, roundtables)
Ad personam Jean Monnet Chair
Page 36 of 36
European Module
addressing students who do not automatically come into contact with European integration studies (e.g. students in fields such as medicine, engineering, science, education, arts and languages) addressing citizens (adult education) and specific civil society groups (e.g. primary and secondary school teachers) involving academic activities which exploit multi-disciplinary resources demonstrating openness to civil society involving a transnational dimension (i.e. the creation of joint transnational activities) involving academic activities which exploit multi-disciplinary resources demonstrating openness to civil society
Jean Monnet Centre of Excellence
Information and Research Activities
Please explain how you address the priorities selected above The European module Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States includes three courses that combine the communicationrelated issues with the specificity of the EU programmes and projects publicity and awareness campaigns: Introduction to EU Communication Policy, EU Communication Campaigns in Romania, Awareness and Publicity for EU-funded Programmes and Projects. The teaching module focuses on the European communication policy and EU-funded programmes as a way to promote Eus action at all levels (European, national, and local) and to demonstrate its utility to the citizens of the member states and, in particular, of Romania. The primary target group of the European Module is the students enrolled in the first year of graduate studies in Project Management (MSc) at the National School of Political and Administrative Studies College of Communication and Public Relations. According to the statistics provided by the college database, 80% of these students have obtained university degrees in fields unrelated to European studies, such as humanities (48%), engineering and science (22%), medicine and pharmacy (3%), arts (7%). During their undergraduate studies, the students have not come into contact with issues related to European policies.
7.4 Justification of the proposal according to the award criteria This section provides applicants with an opportunity to provide experts with statements in support of their application, as described in the previous sections of this form, according to the award criteria against which they will be judged. More details on these criteria can be found in the Call for Proposals and on the Agency website. 1 Quality of the applicant(s) / consortium Optional Limit: 50 lines The European Module has a high academic value through the expertise of its academic staff, which is composed of professors who have managed EU-funded projects and communication campaigns, or who have academic contributions in the field of European cultural and communication studies (please, see point 2 skills and expertise of key staff, summary of publications). The academic staff has the necessary expertise to provide the students with the theoretical and practical tools in order to correctly understand EU communication policy and to build an effective EU communication campaign (please, see CVs in annex). Curriculum vitae of key staff members demonstrate a specific qualification in European integration affairs and show a list of publications focusing on European integration issues and themes addressed by the project (articles and books on public communication, European culture and identity, EU promotion campaigns etc.). In addition, key staff had an intense academic activity in the field of European integration studies: academic postings (please, see summary of publications), conference participation and organization (e.g. key staff members managed the organization of Globalization and Policies of Development international academic conference with a special section on EU studies). All key staff members have a wide experience in the field of European integration studies and are active researchers in the filed of EU communication, EU project management, EU culture, Globalization and EU integration. Nonetheless, NSPAS CCPR has the necessary administrative and technical capacity to Page 37 of 37
implement the project, such as teaching infrastructure, libraries, laboratories, logistic support etc. As shown at point 2, NSPAS CCPR had a very dynamic development, by continuously adapting its educational offer to the Romanian market. NSPAS-CCPR is recognized as a resourceful and flexible higher education institution that successfully combines the modern trends with the experience of a highly prepared teaching staff (www.postuniversitar.ro). This is also applicable to the MSc in Project Management, who is positioned as an interdisciplinary master degree that seeks to adapt to the growing project orientation trends on the Romanian market (www.rgc.com.ro). 2 Quality of the methodology and the work programme Optional Limit: 50 lines The proposal has clear objectives (please, see point 4.2.): To introduce EU Communication Policy to the MSc full-time students (approx. 40 students / academic year) enrolled in MSc programme in Project Management, who have not previously come in contact with EU-related issues, through the course Introduction to EU Communication Policy; To equip the students with the necessary abilities to recognize and describe the cultural models and communication patterns of the European Union through the course Culture, Communication and European Integration; To provide the MSc in Project Management full-time students with the necessary background in the field of publicity of EU-funded programmes and projects, through the course Awareness and Publicity for EU programmes and projects. The results are clearly described (please, see point 5): course curricula, handbooks, dedicated web site, CDs, databases, academic conference on EU communication etc. Also, at points 4.4. and 5 there is an accurate description of the methodology that will be used for the implementation of the planned activities. The methodology is focused not only on technical aspects, content-related, but, also on project management methodology (e.g. plans for monitoring the project progress, risk management plans please, see point 4.7). As mentioned at point 4.5, the work programme is balanced and responsibilities are clearly divided. There is a person responsible or contributing to a certain task or activity. Each task responsible must take care of the proper monitoring and control of the deliverables resulting from his / her specific activities. As demonstrated throughout the proposal, it addresses a general objective of the Lifelong Learning Programme: to contribute to the development of quality lifelong learning and to promote high performance, innovation and a European dimension in systems and practices in the field. As mentioned at points 4.1. and 4.2., the proposal addresses both of the specific objectives of the Jean Monnet programme: to stimulate excellence in teaching, research and reflection in European integration studies in higher education institutions within and outside the Community and, also, to enhance knowledge and awareness among specialists academics and among European citizens generally of issues relating to European integration. Also, at points 4.4. and 4.8. it is clearly stressed that an European Module on EU communication is a premiere on the Romanian academic scenery. In addition, the proposed European Module is compliant with a specific objective of this funding action: it addresses students who do not automatically come into contact with European integration studies please, see also point 6 (e.g. students in fields such as medicine, engineering, science, education, arts and languages). This also accounts for the innovative character of the proposal. The Module thoroughly meets the innovative character of the MSc Programme in Project Management within which it is built (please, see point 4.8). Most of the programmes in Project Management exploit the technical dimensions of the projects (planning, estimating, scheduling etc). Through the inclusion of courses on EUs communication policy in the curriculum of a formal education programme, the European Module Communicating Europe adds academic value to the MSc in Project Management, thus representing a premiere among European integration studies taught in Romania. The teaching activities will also be supported by promotion and dissemination activities (promotion materials, dedicated web site, conference), thus allowing for a national dimension of the European Module. In this way, our project doesnt target only a primary public (in our case full time MSc students), but also a secondary public composed of project management professionals and citizens interested in the field of European integration. As shown at point 4.4., the European Module promotes European integration studies at the university and gives greater visibility to this field of study both within the university and at a national level.
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3 Impact and relevance of the results Optional Limit: 50 lines This proposal clearly indicates how the results and the impact on the primary target group (students enrolled in the MSc programme in Project Management) are likely to be significant (please, see points 6.1 and 6.2 above). In the short-term the Module will impact on the students who will be equipped with the necessary theoretical background to better grasp the link between EUs action and its programmes. The long-term impact will be reflected in the proficient management of EU-funded projects and programmes and in a greater absorption of the Structural Funds, which, ultimately, leads to a better implementation of EUs policies and actions. Nonetheless, the Module aims at reaching a larger audience and at impacting upon the citizens who will act as potential beneficiaries of EU funds as a means to enable development. The long-term impact is that Romanian project management community and citizens will be properly informed on the role played by the EU communication policy in the management of EU funded programmes and projects. In the long-term, EUs visibility in Romania will be enhanced citizens will become aware that they are part of the European public sphere, thus playing an active role in the successful implementation of EU-funded programmes and projects. In order to promote the Module and to measure its impact beyond the primary group, a general dissemination campaign will be implemented. The campaign aims to create a broad understanding of the importance of the communication campaigns and the publicity for EUfunded programmes in the context of Romanias recent accession to the Union. Promotional materials will be produced aimed both at the general public and target institutions (management authorities and intermediary bodies). Also, the Communicating Europe conference and the modules website (see points 5.2.1 and 5.3.6 of this application form) will assure optimal use of the project results, beyond the participants in the project and beyond the lifetime of the project. In addition, a particular dissemination strategy will be implemented to stir the interest of academia active in the field of communication and European integration studies. All information concerning the teaching materials, the participants, the events etc, will be stored in a database (see point 5.3.7). The Communicating Europe teaching module represents a unique initiative among the European Modules in Romania, as it addresses an unexploited dimension of European integration studies: EU communication policy. As it contributes to the inclusion of courses on EUs communication policy in the curriculum of a formal education programme, the European Module Communicating Europe adds academic value to the MSc in Project Management, thus representing a premiere among European integration studies taught in Romania. As a newly entered state into the EU, Romanias main priority is to successfully implement European policies by benefiting the EU-funded programmes. Its success (and other countries success, as well) depends on the good functioning of a two-way mechanism: consistent communication strategy from the EC to the member state(s) and vice versa. The rules of a properly designed communication plan should be taught and students - as future actively involved citizens in EU-related matters - should be aware of them. The Module adds to the academic value of the research currently carried out within the MSc programme, and to its curricula (see point 4.8 above). By relying on actual facts related to European culture, communication and civil society, by stimulating reflection on case studies, by promoting the analysis of real-life EU communication campaigns, by encouraging the team work on challenging themes (e.g. Culture and communication in EU, Public communication and social marketing), the Communication Europe teaching module promotes in the Romanian academic environment innovative methods for teaching European integration studies.
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Acknowledgement of Receipt
Name
National School of Political and Administrative Studies College of Communication and Public Relations 6-8, Povernei, Bucharest
Address
Postcode and 010643 Romania Country
This page will be returned to you on receipt of your application. To this end, kindly fill in your address and information regarding the project.
Subject : Acknowledgement slip regarding: Ad personam Jean Jean Monnet Chair European Module Monnet Chair Associations of Information and Jean Monnet Centre of Excellence Professors and Research Activities Researchers Communicating Europe: Policies and Strategies for Increasing EUs Visibility among Member States Ms. Alina Bargaoanu, Associate professor, PhD Name of the project coordinator
Action Type
Title
We hereby acknowledge your request for funding under the Jean Monnet Action 2008.
Your application has been registered with the number
This file number should be used in all subsequent correspondence. Yours faithfully,
Brussels,
Date:
Signature:
Page 40 of 40
Stamp of the Executive Agency:
Annex 1.
Eligibility Check List
Please make sure that your application meets the following formal eligibility conditions. These are extensively described in the corresponding section of the general guide. Only proposals meeting all the eligibility conditions will go forward for qualitative assessment. Please indicate that each eligibility criterion has been met by ticking the appropriate boxes. LLP Sub programme Type of action Jean Monnet Programme Unilateral Projects Jean Monnet Chair ad personam Jean Monnet Chair European Module Jean Monnet Centre of Excellence Association of Professors & Researchers Information and Research Activities
Compliance with administrative rules: the application is being submitted by a private, public or semi-public organisation; the proposal is written in English, French or German; the application form bears the original signature of the legal representative of the applicant organisation, in blue ink and is unbound; the application form is submitted to the Executive Agency exclusively on the official application form plus three bound copies (identical to the original) and one copy on CD ROM or DVD. Compliance with the deadline, as published in the call for proposals. Indication presented Application the budget of a detailed financial budget, to be by using the specific tables in the forms. Please note that all sections of form must be completed.
15/02/08
The "Acknowledgement Slip" has been completed.
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Jean Monnet Programme Unilateral projects

EDUCATION AND CULTURE

LIFELONG LEARNING PROGRAMME

Jean Monnet Programme

Jean Monnet Programme Unilateral projects

LIFELONG LEARNING PROGRAMME APPLICATION FORM

Action Type Title of the project Translation in English, if necessary

EU Political and Administrative Studies EU Economic Studies

Jean Monnet Programme Unilateral projects

Jean Monnet Programme Unilateral projects

Jean Monnet Programme Unilateral projects

Name: Role: Title of publication 1:

Abstract (Limit: 5 lines):

Title of publication 2: Abstract:

Jean Monnet Programme Unilateral projects

Title of publication 6: Abstract:

Name: Role: Title of publication 1: Abstract (Limit: 5 lines):

Jean Monnet Programme Unilateral projects

Economic Studies, 2006, Bucharest, Romania

Name: Role: Title of publication 1:

Abstract (Limit: 5 lines):

Comunicare.ro, Bucharest, Romania

Title of publication 4: Abstract:

Jean Monnet Programme Unilateral projects

Identity and Integration. From Disjunction to Conjunction (2001),

Jean Monnet Programme Unilateral projects

0040/ 21 311 7148

Jean Monnet Programme Unilateral projects

Stamp of the applicant institution:

Jean Monnet Programme Unilateral projects

4. DESCRIPTION OF THE PROJECT

Rationale and background

Jean Monnet Programme Unilateral projects

Aims and objectives

Jean Monnet Programme Unilateral projects

It is not the case for this project.

Jean Monnet Programme Unilateral projects

Jean Monnet Programme Unilateral projects

Jean Monnet Programme Unilateral projects

Jean Monnet Programme Unilateral projects

Human resources required

(the first) 3 months

First academic semester (annually)

(the first) 3 months

1 key staff, 1 teaching / research assistant, 1 project assistant

First academic semester (annually)

1 key staff, 1 teaching / research assistant

1 key staff, 1 teaching / research assistant

For example, first semester, first year, second year etc.

Jean Monnet Programme Unilateral projects

1 key staff, 1 teaching / research assistant, 1 project assistant

Second academic semester (annually)

1 key staff, 1 teaching / research assistant

Annually (at the end of each academic year) Second semester

Develop European Module data base

Plans for monitoring and assessment of the project

Jean Monnet Programme Unilateral projects

Academic added value and innovation

Jean Monnet Programme Unilateral projects

Jean Monnet Programme Unilateral projects

Jean Monnet Programme Unilateral projects

Aims (towards the

Hrs per year N of students Discipline of audience Year of study Nature