A SUMMER TRAINING PROJECT REPORT ON

MARKETING OF SERVICES AT BAJAJ AUTO FINANCE LTD.

Submitted in partial fulfillment of the requirement For the award of degree Of
MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Dr. K. K. Pandey Asst. Professor SUBMITTED BY:Kamal Singh MBA IIIrd Semester Roll No. 11021080

IFTM UNIVERSITY, MORADABAD

ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Dr. (Mrs.) Manjula Jain (Director, School of Business Management) for providing me an opportunity to undergo summer training at Bajaj Auto Finance. I am thankful to Dr. K. K. Pandey (Project Guide) for his support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Neeraj Bhardwaj (General Manager, Bajaj Auto Finance Ltd.) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(Kamal Singh)

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CERTIFICATE OF ORIGINALITY

I ________________________________Roll No._____________________________ a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at ________________________________________________ and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor _________________________ and faculty mentor ___________________________, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

( Date:__________________

( Date:__________________

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CERTIFICATE OF THE COMPANY

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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Bajaj Auto Finance Ltd. The project is done under expert supervision and guidance of Mr. Neeraj Bhardwaj (General Manager, Bajaj Auto Finance Ltd).

Theoretical knowledge without practical knowledge is of little value. In order to achieve positive & concrete results along with theoretical concept the exposure of real life situation existing in corporate is very much needed. To fulfill this need the management course has a provision for the practical training. I thank my institute to provide us such opportunity having market survey in our course so that students can have real feeling of a researcher. In the coming pages an attempt has been made to present a comprehensive training report is concerning different aspects. The project report will help those entire people, which want to get the benefits of all such loans. The company profile and schemes is given in the beginning of the report the data have been collected by help of data analysis, which is given in the report. The collected data have been analyzed and shown in the form of pie chart.

LIST OF FIGURES
Figure No.
Figure 1.1 Figure 1.2 Figure 1.3 Figure 2.1

Figure Name
Global Presence of Bajaj Extent of Presence of Bajaj Auto Summary of Bajaj Balance Sheet of BAFL

Page No.
5 5 8 16

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TABLE OF CONTENTS
Chapter No. Chapter Name
Acknowledgement Certificate of Originality Certificate from Company Executive Summary List of Figures

Page No.
ii iii iv v vi

Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 8 Chapter 9 Chapter 10 Chapter 11

INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1 10 27 29 31 44 47 60 62 64 66 68 -------

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