SWOT Analysis of PEPSICO India

About The Company:PepsiCo, Incorporated is a Fortune 500, American global corporation headquartered in Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of grain -based snack foods, beverages, and other products. PepsiCo entered India in 1989 and has gr own to become one of the countrys leading food and beverage companies . One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India

Beverages:PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Nimbooz, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks Tropicana Nectars, Tropicana Twister and Slice. Local brands Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

Foods:PepsiCos food division, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans -fat and MSG. It manufactures Lays Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The companys high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lays core products, Lays, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Br an Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets .

SWOT Analysis:-

Strengths a. b. c. d. Strong Market Position Solid Brand Portfolio Strong and Effective Advertising Filtered Water instead of Spring Water makes the production,logistics, and profit margins a lot greater on their bottled water sales(AquaFina)

Weaknesses a. Health Craze will hurt soft drink sales. b. A huge lobby against soft drink industry led by leaders like Baba Ramdev will hurt as these leaders have a huge fan following in the country.

Opportunities a. Acquisitions & alliances b. Bottled water growth

Threats a. Sluggish growth of carbonated drinks b. Coca-Cola & other smaller, more nimble operators c. Commodity price increases, fluctuating oil prices effect production and distribution (gas, plastic)

d. Increasing health concerns over carbonated drinks

SWOT Analysis of Gujarat Cooperative Milk Marketing Federation

Abhinav Sharma IM SEC-A Roll 6