INTRODUCTION

Oracle Corporation (NASDAQ: ORCL) is a multinational computer technology corporation that specializes in developing and marketing enterprise software products particularly database management systems. Headquartered in Redwood City, California, United States, Oracle employs more than 115,000 people worldwide as of 2009. It has enlarged its share of the software market through organic growth and through a number of high-profile acquisitions. By 2007 Oracle had the thirdlargest software revenue, after Microsoft and IBM. The corporation has arguably become best-known due to association with its flagship product, the Oracle Database. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software. As of 2010, Larry Ellison, the founder of Oracle Corporation, has served as Oracle's CEO throughout its history. Ellison also served as the Chairman of the Board until his replacement by Jeffrey O. Henley in 2004. Ellison retains his role as CEO. Oracle provides the worlds most complete, open, and integrated business software and hardware systems, with more than 370,000 customersincluding 100 of the Fortune 100representing a variety of sizes and industries in more than 145 countries around the globe. Oracle's product strategy provides flexibility and choice to our customers across their IT infrastructure. Now, with Sun server, storage, operating-system, and virtualization technology, Oracle is the only vendor able to offer a complete technology stack in which every layer is integrated to work together as a single system.

In addition, Oracle's open architecture and multiple operating-system options gives our customers unmatched benefits from industry-leading products, including excellent system availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. Ellison took inspiration from the 1970 paper written by Edgar F. Codd on relational database management systems (RDBMS) named "A Relational Model of Data for Large Shared Data Banks. He had heard about the IBM System R database from an article in the IBM Research Journal provided by Ed Oates (a future co-founder of Oracle Corporation). System R also derived from Codd's theories, and Ellison wanted to make his Oracle product compatible with System R, but IBM stopped this by keeping the error codes for their DBMS secret. Ellison co-founded Oracle Corporation in 1977 under the name Software Development Laboratories (SDL). In 1979 SDL changed its name to Relational Software, Inc. (RSI). In 1982, RSI renamed itself as Oracle Systems to align itself more closely with its flagship product Oracle Database. At this stage Robert Miner served as the company's senior programmer. Part of Oracle Corporation's early success arose from using the C programming language to implement its products. This eased porting to different operating systems (most of which support C). This gave Oracle Corporation an advantage over companies that used operating-system-specific languages. Oracle Corporation programmers wrote the first C compiler for the IBM mainframe platform in order to port to that platform

HISTORY
Innovation, Leadership, Results

More than three decades ago Larry Ellison saw an opportunity other companies missed: a description of a working prototype for a relational database. No company had committed to commercializing the technology, but Ellison and cofounders Bob Miner and Ed Oates realized the tremendous business potential of the relational database modelbut they may not have realized that the company they formed would change the face of business computing forever. Throughout its history Oracle has proved it can build for the future on the foundation of its innovations and, its intimate knowledge of customer challenges and successes analyzed by the best technical and business minds in the world.

The company has leveraged its immense size and strength to serve its customers, and to implement key technology and business decisions that upend conventional wisdom and take its products and services in new directions. Today Oracle is the gold standard for database technology and applications in enterprises throughout the worldthe company is the world's leading supplier of information management software and the world's second largest independent software company. The acquisition of Sun gives Oracle a leadership role in the hardware arena as well. Now more than ever before Oracle technology can be found in nearly every industry, and in the data centers of 100 of the Fortune Global 100 companies. Oracle is the first software company to develop and deploy 100 percent internetenabled enterprise software across its entire product line: database, business applications, application development, and decision support tools. Innovation is the engine of Oracle's success. Oracle was one of the first companies to make its business applications available through the internetan idea that is now pervasive. Oracle has introduced new Oracle Fusion Middleware products and functionality that reflect the company's goal to connect all levels of enterprise technology, ensuring customers access to the knowledge they need to respond to market conditions with speed and agility.

Before the acquisition of Sun was final, Oracle and Sun introduced the Sun Oracle Database Machine, the world's fastest machine for any type of database workload. Today, Sun servers and storage, Oracle Real Application Clusters, Oracle Applications, Oracle Grid Computing, support for enterprise Linux, and Oracle Fusion, all fuel a commitment to innovation and results that has defined Oracle for thirty years. What does Oracle have in store for tomorrow? Our goal is to become #1 in middleware and #1 in applications, just as we have in database. And we will

provide our customers with complete, open solutions integrated from the disk to applications software that meet their business needs and solve their business problems. And, we will continue to innovate and to lead the industry, while always making sure that we focus solving the problems of the customers that rely on our technology. Software Development Labs founded by Larry Ellison, Bob Miner & Ed Gates with initial investment of $2,000 on June 16th, 1977. Later in 1982 renamed as Oracle Corporation.

In the Beginning

1977: Software Development Labs

1978: Read IBM research paper: System R: Relational Approach to Database Management 1979: Relational Software, Inc. (RSI) Delivered first commercial relational database: ORACLE V.2 Named after CIA Project: Project Oracle

1982: Renamed Oracle Corporation

1986: Initial Public Offering

1989: Oracle Corporation entered the application products market and developed its ERP

1990: the release of Oracle Applications

In fact, when I started Oracle, the goal was never to have a large company. At best, I hoped we would have 50 people in the company and make a good living. About five years into the company, it became pretty clear that the horizons were unlimited. The only limitations were us - Larry Ellison, CEO

OBJECTIVES OF THE STUDY

1. To work in an organization to know and understand their culture, business practices, values and get a hands-on experience.

2. To learn various aspects of an official project and associate with the same.

3. To know about the organizations history and further development.

4. To adapt and learn the various essentials required in a corporate environment, and develop ourselves.

5. To make the employees of the company understand the organizations policies in a better and efficient manner.

ORACLE CORPORATION

Worlds largest enterprise software vendor $22.4 billion in revenue, FY08 300,000 global customers 280,000 Oracle Database customers 43,000 Oracle Applications customers 80,000 Oracle Fusion Middleware customers 84,000 employees

 20,000 developers 7,500 support personnel 20,000 partners 9,100 Independent Software Vendors (ISVs) Operating in 145 Countries

Oracle Firsts To Market

1977: Founded

1979 : Commercial SQL Database

1983 : Portable Database

1986 : Client Server Database

1987 : UNIX-Based Applications

1990 : Client/Server Packaged Applications

1994 : Multimedia Server Database

1995 : Database Websystem

1998 : Internet Database

2000 : E-Business Suite

2002 : Collaboration Suite

2003 : Enterprise Grid Computing

2004 : Single Customer View from Multiple Sources

2005 : Oracle Fusion Architecture

WHOS WHO

Larry Ellison, CEO

Oracle - Mergers & Acquisitions

APPLICATIONS

Enterprise Deals: Peoplesoft, Siebel Manufacturing Industries: G-Log, Demantra, Agile Retail Industry: Retek, Profitlogic, 360-Commerce Comms Industry: Portal, Netsure, MetaSolv Banking Industry: SPL, Loadstar

Insurance Industry: Adminserver, Skywire Others: Logical Apps., TempoSoft

TECHNOLOGY

Enterprise Deals: bea Performance Management: Hyperion, Interlace systems Identity Management: oblix Bharosa,THOR, Bridgestream, OctetString Content Management: context media, stellent captovation Middleware Management: Tangosol, Synopsis Database: TimesTen, Triplehop, InnoDB Systems Management: Auptyma, Moniforce, e-Test Suite, Active Reasoning

The Impact of Mergers and Aquisitions

NEW PRODUCTS

NEW MARKETS

NEW CUSTOMERS

NEW PARTNERS

NEW EMPLOYEES

NEW THINKING

Acquisitions = Opportunity and growth. It also means new products, customers, markets, partners, new employees and new thinking. Our business strategy, and our products and services, are constantly evolving to take advantage of these opportunities.

Oracle Leader in Key Markets

Database Database Share on Linux Embedded Database Middleware CRM Retail Communications Human Capital Management Financial Services Banking Public Sector Professional Services Enterprise Performance Management Data Warehousing

Gartner Magic Quadrants

Application Infrastructure SOA Application Infrastructure Composite Application Infrastructure Back-end Integration Enterprise Application Server Enterprise Portal Enterprise Content Management Business Intelligence Corporate Performance Management Web Access Management User Provisioning

ORACLE INDIA
The Oracle In India story

Oracle established its Indian subsidiary in August 1993 with less than ten people. Shortly afterwards, in 1994, it became the first major US software company to establish an India Development Center in Bangalore to support its product development strategy for global markets. Today, Oracle is one of the largest multi-national software employers in India. Oracle India has grown to over 3700 employees across the country with a technology network which has hundreds of thousands of Indian software developers as part of its community, besides significant sales and marketing operations, product development, global support and consulting, and internal BPO services. The Bangalore and Hyderabad Development Centers have the finest professionals

working in a world-class environment and creating best-in-class products for Oracle's global customers. Oracle further reinforced its India commitment recently when it announced a three-fold expansion in physical space at Bangalore and Hyderabad Centers, in line with its plans to increase its workforce to 4,000 in the near future. It has recently acquired land in Hyderabad, to create a world-class campus, having over half a million square feet of office space. Currently, the Oracle Technology Park in Bangalore, is hosting three major Oracle divisions: Oracle's India Development Center (IDC), the company's International Support Center (ISC) and Oracle Solution Services India (OSSI). The three divisions comprise a 'Center of Excellence' supporting the company's global operations. India is the only country to have three different business units of this size and scope outside of the company's main headquarters in Redwood Shores, California.

In The Beginning More than fifteen years ago, before India became recognized as the dynamic force in information technology that is known to be today, Oracle was one of the first multinational software companies to set up operations in India. Beginning with a distributorship through Tata Consultancy Services in 1987, the company established direct operations with a liaison office in 1991, and in 1993 formed Oracle India Private Ltd., a whollyowned subsidiary of Oracle Corp., focused on the sales and marketing of Oracle software in India. In recognition of the significant pool of highly educated software development engineers based in India, Oracle opened its India Development Center (IDC) in Bangalore in 1994. This early commitment to the country marked Oracles vision for India as both a domestic market and a center for research and development. The company became the first multinational company to establish core software development operations in India to support its global product development strategy and to address the needs of the local market. Initially, the India Development Center took on development work on a project basis for different development divisions as determined by the companys headquarters in Redwood Shores, California. As word spread

throughout the company of the India teams record delivery time of development projects that met the highest standards of quality, the IDC was tasked with more strategic projects and increasingly demanding requirements. Today Oracle has its India Development Centre located at Bangalore and Hyderabad and sales and marketing offices across six Indian cities.

A Turning Point In 1996, the India development team was challenged with taking on a strategic research and development project. Ultimately the teams success on the project would propel the IDC into the development spotlight at Oracle. The India team was given three months to develop the first version of what would become the basis of Oracles Internet computing technology, driving the shift to simplified, lowcost computing machines which could access information stored on larger, professionally managed servers. With no additional resources, the IDC, having been asked only to show version one of the technology, delivered instead a secondgeneration version three months to the day from the start of the project. Concurrently, the team also met all deadlines and quality standards for the other 16 projects with which the IDC was tasked with at that time. The world class development abilities of the India development team were impressed upon the highest levels of the company, garnering praise and recognition from Oracle founder and CEO, Larry Ellison. This became a turning point for the India organization, transforming the India Development Center into a growth engine, integral to the future and vision of the worlds largest enterprise software compan y. From that point forward the India Development Center was integrated into Oracles global software development organization, working on the latest technology for Oracle customers around the world. At the same time, Oracles increasing success in the country established the company as the dominant provider of database and enterprise software to the government and corporate sectors in India.

India Development Center Critical To A Global Team Today, the combined resources of the India Development Center in Bangalore and Hyderabad contribute to core software development across the entire Oracle

product family, including Oracle Database 10g, Oracle Application Server 10g, Oracle Collaboration Suite and Oracle EBusiness Suite. The work carried out in India includes new product design, development, technology and feature enhancements, quality engineering, documentation, curriculum for instructorled and online training, integration, as well as support and maintenance of existing products. The IDC has made major contributions to the research and development of key focus areas for the company including the future of grid computing, technology and applications deployment on Linux, security, Java application development, XML, and Warehouse Management Systems, to name a few. The IDC also contributes significantly to Oracles online developer community, Oracle Technology Network, showcasing new technology, best practices, sample applications, discussion forums, white papers and through participation in global events.

Transformation to a Global Organization In addition to providing software development for the entire Oracle product family for Indian and global markets, Oracle India has become host to a number of other functions critical to Oracles operations as a global company. Through the six facilities of Oracle India Private Ltd., headed out of Gurgaon near New Delhi, the company offers sales, marketing, consulting, education and support to local customers. Additionally, Oracle India hosts a number of global operations that make it possible for the company to conduct 24 by 7 consulting, finance and administration, support and sales operations, in addition to software development. Oracle India represents the only organization outside Oracles headquarters in California to represent so many divisions and lines of business, effectively mirroring Oracles global operations.

Oracles Fourth Largest Market A Jewel in Oracles Crown Since coming to India, Oracle has played a key role in shaping the information technology industry inside the country and has established a footprint unmatched by most of its multinational competitors. Today, India is Oracles fourth largest market in Asia Pacific in terms of revenue, up from tenth a few years ago, and boasts the largest research and development investment outside the U.S.

Oracle continues to build a strong domestic business in India, engaging in sales and marketing of Oracle software and services including consulting, education and support of all Oracle products. With offices in Bangalore, Kolkata, Chennai, Hyderabad, Mumbai and Gurgaon and 17 growth cities, Oracle India operates in all 28 states and works with leading companies in the telecommunications, banking, insurance, manufacturing and utilities industries, in both the government and private sectors. The Oracle Database 10g supports transactions and interfaces in 13 major Indian languages including Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Oriya, Punjabi, Telugu and Tamil. Oracle currently has 6000 technology and over 600 applications customers in India, and counts some of the most important government and private organizations amongst those using Oracle software and services to reduce costs, increase productivity and innovate business operations. Oracle is also committed to the Indian market through its extensive network of more than 200 channel and alliance partners who are part of Oracle PartnerNetwork. These include companies such as iFlex., Infosys, Satyam, Sonata, Tata Consultancy Services and Wipro. India holds great promise as a domestic market for Oracle software solutions. The midmarket segment makes up 40 percent of Oracles current customer base in India. Oracle expects small, local companies in the region to drive the future growth of Oracles business. As Indian companies seek to expand their businesses to new markets in and outside of India, they will need to invest in information technology, including databases, ebusiness technologies and applications that provide real business value the core competency of Oracle. To address this opportunity, Oracle has charted an aggressive growth plan to rapidly expand its presence in India. Known as the "Emerald India" initiative, the plan is intended to fully leverage the potential of the highly skilled Indian workforce to take advantage of new opportunities in a variety of industries. From this commitment to and investment in the Indian market, the company expects to dramatically grow its domestic business while contributing further to the burgeoning Indian economy and the advancement of the information technology industry. Oracles commitment to India is reflected in its USD 2 billion investment in five years since year 2001. This includes a large investment in iflex Solutions, the Indiabased global software leader in core banking solutions. Oracle owns majority stake in iflex Solutions.

Oracle: An Ideal EGovernance Partner Oracles association with governments goes back to 1977, at the inception of the company and its work for the U.S. government, the companys first client. Today, Oracle is involved with more than 2000 Government projects around the world and over 100 such projects in India. Oracle India works to help government create a complete architecture for EGovernance. Partnering with government bodies, Oracle assists governments in creating citizen relationship management services, transforming government workers into knowledge workers through employee management services, and simplifying business interaction while reducing costs through process automation. Through various EGovernance initiatives at the central and state levels, Oracle is helping to move India forward into the modern economy by streamlining government bureaucracy and helping to develop new business models to better serve Indias citizens.

Ready for the future

Oracles continuing partnership and growth plans in India are indicative of its ongoing commitment to the country, not only enhancing the companys ability to operate as a worldclass global organization, but also benefiting employees, customers and the market in India. Along with China, India represents one of the two key thriving economies and large domestic markets expected to fuel Oracles growth in the Asia Pacific region. The company continuously adds value to the Indian infrastructure, economy and community through its aggressive growth plans and its involvement in the development of people and businesses in India. Oracle India is truly a jewel in the Oracle crown, shining light on a bright future of growth and innovation.

 Oracle has been operating in India for more than 20 years, first through a distributorship Oracle India is one the largest multinational employers in India with more than 24,000 employees (including iFlex employees in India) India is Oracles 4th largest market in Asia in terms of revenue Largest R&D facility outside of the U.S. Over 20 different divisions of Oracle working out of India More than 6000 technology customers and 700 applications customers India is home to more than 700, 000 members of Oracles online and developer community (including 400, 000 developers)

Oracle owns majority stake in the Indian Software Co., iFlex Solutions

Oracle India Milestones

Year 1987 1991 1993

Milestones Achieved Oracle Corp. begins operations in India thru a distributorship Establishes a liaison office to better serve customers Forms a wholly owned subsidiary focused on the sales & Marketing of Oracle Software in India Opens the India Development Center (IDC) in Bangalore, becoming one of the 1 multinational software companies to set up a development center in India
st

1994

1996

IDC successfully delivers the first version of Oracles Internet computing technology Establishes a 2 development center in Hyderabad dedicated to developing enterprise business applications Business Today Hewitt Survey recognized Oracle as one of the Best Employers in India Oracle & HP launch an E Governance Center of Excellence in Gurgaon to support E-Governance initiatives by central, state & local government bodies in India
nd

1998

2002

2003

Year 2003

Milestones Achieved Oracle India launches Oracle Collaboration Suite, Oracle E-Business Suite Special Edition and Oracle Database Standard Edition One Oracle India grows to more than 6,000 employees. Recognized among the top 25 Best Employers in the Hewitt CNBC Best Employers Award Oracle grows to 8,000 employees. Integrates Peoplesoft development centers at Hexaware & Covansys with Oracle IDC at Bangalore; invest in I flex India becomes largest think.com country in the world with 1112 registered schools and used by over 353,952 students from across India. Moves into its own campus at HiTec City, Hyderabad Extends sales network presence to high growth cities; establishes development center in NOIDA (near Delhi)

2004

2005

2005

2006

2007 2007 2007

Oracle Education Foundations Think.com is available in Hindi Oracle launches second phase of Hyderabad Campus Launches Oracle Asia R & D Center & Partner Solution Center at Gurgaon (near Delhi)

Background.

Oracle India has 3 Entities 1. India Development Center (IDC) 2. Oracle Solution Services India (OSSI)

3. Country Operations (Sales)

Oracle Indias Presence IDC located in Bangalore, Hyderabad & Noida OSSI located in Bangalore & Hyderabad Country Ops Gurgaon, Mumbai, Kolkatta & Chennai

Oracle India Language Support other than English

Arabic Bhasa Chinese Czech Dutch French German Greek Hebrew Hungarian Italian Polish Spanish Portuguese Romanian Russian Swedish Thai

Turkish Japanese Korean Norwegian

ORACLES CULTURE & VALUES

Best Business Practices

Simplify Standardize Automate Oracle's business is informationhow to manage it, use it, share it, protect it. For nearly three decades, Oracle, the world's largest enterprise software company, has provided the software and services that let organizations get the most up-to-date and accurate information from their business systems.

Oracle is an extremely exciting place to work. Here are some words and phrases that we think best describe our culture. Entrepreneurial - Some people refer to Oracle as a multi-billion dollar start up because we have the entrepreneurial spirit of a small company. Fast Paced - Things happen very quickly here. We have to be fast if we are to stay ahead of the competition. This makes for a dynamic, exciting work environment that can be challenging at times. Oracle Language - Youll find that we have a prolific habit of applying an acronym to everything. We usually dont even realize were doing it. If anyone uses an acronym today, and you dont know what it means, please ASK. A list of Acronyms can be found off the Sales Readiness Portal.

E-mail and Conference Calls As a global company, much of our internal business communication is done via e-mail and Web Conference calls. Some of your team members or perhaps your Manager, will be located off-site, or in another country. It is important that you learn quickly how to access your emails remotely, and how to use Oracles Meeting Place and Web conferencing applications (refer Global IT website). Self Service Driven - Oracles applications are designed so that individual employees can action many day to day administrative requirements by themselves (such as expenses, procurement, down loading software etc.) Todays sessions will provide you with many tips about using these applications. The Web - The Web plays an enormous role in our day-to-day activities. Nearly all the information at Oracle is on the web in some form. Throughout this material you will find URLs that will take you to the website portals we discuss.

Our Multi-Cultural Workplace

On a regular basis, employees at Oracle communicate with colleagues or customers across the globe. Some of us have managers who work and live in another country, or vis--vis.

At one time or another, we may also have the opportunity to work in a Virtual team, where you may never meet your team members in person. You may also, because of your job role and expertise, be required to travel to other countries, or perhaps move to a new country for a period of time. Working at Oracle is an enjoyable, multicultural experience and we encourage you to learn more about your colleagues and their countrys culture.

Long term Oracle Employees recommend that you learn about:

Remote management (personal and project) Working in a Virtual team Diversity & Business Etiquette Meeting and conference scheduling (time zones, holidays, religious observances) Telephone conversations (language) Email communications (style) Personal greetings and meeting protocols (host, guest)

Oracle Values

Integrity Demonstrate honesty and sound ethical behavior in all business transactions and personal integrity in all dealings with others. Mutual Respect Consistently treat individuals with respect and dignity. Teamwork Work together as a team for the collective interests of Oracle. Communication Share information widely and effectively with each other, except when confidentiality is required. Innovation Oracle employees seek innovative and creative approaches to problem solving. Customer Satisfaction Consistently treat customer satisfaction as a top priority.

Quality Make excellence and quality a part of day to day work processes and seek continuous improvements. Fairness Work together as a team for the collective interests of Oracle. Compliance Comply with all laws and regulations that govern Oracles business. Business Conduct Observe the standards that have been established by Oracle and act ethically in their approach to business decisions.

ORACLE BRAND

Oracle means Source of Wisdom Oracles brand in this context is represented by means of Clean, Uncluttered Layouts that express Oracles Confident, Direct Approach. Oracle designs are not Fanciful, Cute or Overly Promotional

Oracle's business is informationhow to manage it, use it, share it, protect it. For nearly three decades, Oracle, the world's largest enterprise software company, has provided the software and services that let organizations get the most up-todate and accurate information from their business systems.

A single, unified process automation database with integrated daily business intelligence moves a company out of the dark and into the Information Age. Larry Ellison, CEO