Verbal communicatio n

Define - verbal communication means communicating

through the use of words. It is generally referred to as spoken communication or communication through speech.

Verbal communication is of two types:

Verbal communication Oral communication Written communication

1. Oral communication (speaking face-to-face or on the phone):-when the message is conveyed

orally it is called oral/verbal communication. It is economical in both time & money, it is the fastest means of communication and gives immediate feedback, but distortion of message is also possible due to noise.

Advantages:a) Immediate feedback: - the biggest

advantage of oral communication is that it provides immediate feedback to both the sender and the receiver.

b) Time saving: - oral communication is very

fast. It saves the time involved in writing the message.

c) Economical: - oral communication saves the

money spent on stationery in an organization.

d) Personal touch: - it builds upon healthy

climate in the organization by bringing superiors and subordinates closer.

e) Secrecy: - oral message can be more easily kept

confidential than written message.

Limitations:a) Poor retention: -

the listener cannot

retain oral messages in his memory for a long time. The speaker himself may not recall what he actually said.

b) No record: - oral communication provides no

record for future reference. In the absence of record. Oral message have no legal validity.

c) Misunderstanding: - oral d) Lengthy messages: - oral

communications are likely to be misunderstood due to poor vocal expression and noise. The speaker may not be able to make himself quite clear or the listener may be inattentive. communication is not suitable for transmitting lengthy messages. Some parts of vital importance are more likely to be missed when lengthy explanation is required.

2. Written communication: - communication that take place between people in written

form is called written communication. Communication being in written form is permanent, tangible and verifiable. It is useful when communicated matter is lengthy and has to be communicated to large no. of people. But it is time consuming lack personal touch and unfolds the secrecy about written message. The ABC of written communication is accuracy, brevity and clarity.

Advantages of Written communication:-

a) It provides us records, references, etc; on which important decision rest. b) It builds up the legal defenses of the organization through records, letters, instructions, etc;

c) It promotes uniformity of policy and procedure and builds up proper guidelines for the working of the organization. d) It builds up the image of the company. e) It makes for accuracy and dependability. f) It is permanent. g) Responsibility can be easily assigned.

Limitations of written communication:-

a) It builds up unmanageable clutter of papers and files. It costs a lot to the organization. b) It is time consuming. Immediate feedback is not possible. c) It is costly in terms of money and man hours. d) It becomes in effective in the hands of people who are poor in expression. e) Absence of immediate clarification.