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Caroline Eberhart Leslie Wolcott ENC 1102 2/13/13 Genre Analysis Introduction A genre is a text type resulting from

a repeated rhetorical situation. Genres come in many different forms, but I have chosen to study online academic journals. I have selected three academic journals, two of which revolve around hospitality management graduate programs, and one about the UCF Hospitality Management graduate program. According to Amy J. Devitt, an English Professor at the University of Kansas, a situation is reached through the genre and not directly through the text (573). This is why examination of how the form and content work together is so important. Devitt also emphasized that we can use genres to construct our own situations. She stated, We do not construct the situation directly through the text, however; rather, we reach the situation through the genre. Since genre responds to recurring situation, a text's reflection of genre indirectly reflects situation. Thus the act of constructing the genre-of creating or perceiving the formal traces of a genreis also the act of constructing the situation(578). Through Devitts perspective, I will be looking at three academic journals related to the hospitality management field. I will analyze the goal, the speaker, how the form and content relate and work together, how the discourse community exchanges information and presents it through these journals, patterns, structure of authority, appeals, and why things are

Eberhart 2 done they way they are done and how it reflects the community. The three academic journals (genres) I have chosen discuss issues in the hospitality management field, are used in daily interactions within the field, and are useful ways of studying a group of people. Methodology I used an online database and searched for academic journals related to the UCF Hospitality Management graduate program or anything related to other hospitality management graduate programs. After looking at over 50 online journals, I selected three that I thought were qualified enough to analyze. I read articles by Amy Devitt and Anis Bawarshi to brief myself on old and new conceptions of genres and strategies for writing with genres. These two scholars provided me with extensive information to aid in my own research. With this knowledge, I turned to my three academic journals and read them carefully. After reading the content, I went back and studied the form. I took notes about the structure, if there were visuals, if there were footnotes, etc. I put equal effort in analyzing the content as well as the form. I used the compare and contrast method as well as the IMRD method to record and present my findings. Results Structures of my three academic journals were all very similar. They all used the IMRD (Introduction, Methodology, Results, Discussion) method. In each of the three journals, there is an introduction that introduces the study and hypotheses, a literature review that talks about past studies, a methodology that explains how the study was conducted, a results section that explains the data found, and a discussion

Eberhart 3 section that explains key findings. This tells me that members of the hospitality management field prefer writing and reading information presented in a research paper/scientific format. The journals were also similar in the fact that they all had visuals. Kwong and Law used tables to show and represent demographic profiles, analyses of modules and future plans, and analyses of modules and graduates versus students (264-271). Scantlebury, Springall, and Dodimeade also used tables to represent demographic characteristics, hospitality major selection process, and psychographic characteristics (63-72). Torres and Adler used different types of visuals to represent their data. They used a figure to show the conceptualization of management development practices and outcomes as well as a survey. Three different types of visuals were used in the three academic journals I chose, which informs me those members of other hospitality management graduate programs and the UCF Hospitality Management graduate program are very numbers-based and visual people. The industry uses lots of numbers and percentages so visuals such as tables, figures, and surveys are useful. The hospitality management discourse community deals with large numbers of people and profits, which means the simple IMRD structure and clear visuals are used as organization methods and to make things clear and easy for the reader to understand. Content examination of the three journals is of equal importance as structure. Kwong and Longs study was on a group of graduate students that attended the same university but at different times. Each member of each group was given a questionnaire to fill out about their experience and perception of the graduate program (262). For Torres and Adlers study, graduates of more than five years and

Eberhart 4 less than five years from Purdue University were given a survey recalling their positions in the industry and recollections of their management training and development (72). Scantlebury, Springall, and Dodimeades study was conducted with an electronic survey on 2,300 undergraduate students at the Rosen College of Hospitality Management in 2008. The electronic survey documented the demographic and psychographic characteristics of the hospitality undergraduate student population and to see if the minority population varied significantly from the Caucasian population. All three online journals used some type of questionnaire, whether it was a survey or an online survey. This means that other hospitality management graduate programs and the UCF Hospitality Management graduate program are once again numbers-based and are looking into making as much profit as possible, because the surveys found out what jobs people got during a certain time and what race they are. After comparing content with structure on my three academic journals, I have concluded that there are only similarities and that the structure is the way it is because the content needs a clear and understandable scientific way to be wrote it. The three online journals also present a structure of authority. Some speakers of authority are seen in the journals and some are not. Some seen in the journals include college hospitality management professors and industry general managers. Some that are not seen in the text are survey/questionnaire results. There are also levels of expertise in the discourse community, starting with students, followed by graduate students, followed by professors in the field, followed by managers and firms. Power in the discourse community of UCF Hospitality Management graduate

Eberhart 5 students is taught by professors and can be achieved by graduating the program over a course of two years. Discussion My main claim is that these three online academic journals I have studied help the UCF Hospitality Management graduate program achieve its goals by setting a precedent of how surveys and questionnaires should be conducted and presented. The discourse community of the UCF Hospitality Management program exchanges information with other similar discourse communities by constantly contributing journals and adding informational studies. These academic journals are supposed to educate and inform members and people interested in becoming members of the discourse on how information and numbers are found through real people and real numbers. The goal of these online journals is to encourage people who are reading to conduct studies and contribute to the industry.

Eberhart 6 Works Cited Devitt, Amy J. "Generalizing about Genre: New Conceptions of an Old Concept." College Composition and Communication, Vol. 44, No. 4 (Dec., 1993), pp. 573586. Kwong, Raymond, and Rob Law. "The Perceptions of Graduates and Students on Quality of Hospitality Management Program and Future Development: The Case of Hong Kong." Journal of Quality Assurance in Hospitality & Tourism 9.3 (2008): 257-74. Print. Scantlebury, Michael, Robert G. Springall, and Shanna Dodimeade. "Minority Studentsin College Hospitality Education: A Case Study from Central Florida, USA." Consortium Journal of Hospitality and Tourism 17.2 (2912): 58-75. Web. Torres, Edwin, and Howard Adler. "Effects of Management-Development Practices on Hospitality Management Graduates' Job Satisfaction and Intention to Stay." 28.3 (2010): 67-83. Print.