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I
have
a
well-rounded
background
in
the
fashion
industry
that
includes
retail
sales,
fashion
blogging
and
styling.
I
also
have
experience
in
written
and
verbal
communications
from
public
relations
firms
and
promotional
outreach
organizations.
These
skill
sets
have
shaped
my
eye
for
detail
and
enthusiastic
personality
necessary
for
a
career
in
the
fashion
communications
sector.
Education American University, Washington, DC Bachelor of the Arts, Public Communication With a Minor in Marketing: Intended graduation of May 2013 Honors: Deans List 3.66 GPA Allied Integrated Marketing, Washington, DC Studio Intern for Paramount Pictures, September 2012-December 2012
Organized various events to promote Paramount films such as Flight and Rise of the Guardians Sent out weekly reports to Paramount representative about promotional strategies Managed advanced screenings and compiled reports regarding audience reactions and demographics
Reiss, London, UK Press Intern, November 2011- December 2011, May 2012, NYC
Operated press office e-mail by sending images and prices to notable British press Responsible for sending out garments to Elle and Glamour for upcoming fashion spreads Assisted with Spring/Summer 2012 press day and ensured each guest received our look book Integrated myself into a unique work environment
Red Balloon Public Relations, Philadelphia, PA PR Intern, May 2011-August 2011, June 2012-August 2012
Wrote media alerts, press releases and recaps for entire client base Gained an understanding of steps necessary to create a positive brand and grow a company Created up to date media list to target relevant press
Industry Experience: Microsoft Office, Photoshop, Facebook, Twitter, Instagram, Pinterest, Hootsuite Writing Experience: Public Service Announcements, Media Alerts, Press Releases, Pitch Letters, Blogs Other Achievements: Intern for CollegeFashionista www.collegefashionista.com/alexandrafriedman. Educated in fashion design and construction. Active member of Chi Omega Fraternity.