Chapter 1 Industry Profile

 Introduction of Polymer Industry

Polymers are substances whose molecules have high molar masses and are composed of a large number of repeating unit. Naturally occurring polymers are proteins, starches, cellulose, and latex. Synthetic polymers are produced commercially on a very large scale and have a wide range of properties and uses. The materials commonly called plastics are all synthetic polymers. Polymers are formed by chemical reactions in which a large number of molecules called monomers. These are joined sequentially forming a chain. In many polymers, only one monomer is used. In others, two or three different monomers may be combined Different polymers are - Polyethylene - Polypropylene - Polystyrene - Polyvinyl chloride - Polyethylene Terephthalate - Polytetrafluoroethylene - Polyurethane - Polyamide - Polyacrylamide

Global Scenario of Polymer Industry

Worldwide Plastics Industry witnessed a steady growth which is reflected in the increased consumption figures of all types of Plastics materials. Asia has been worlds largest plastics consumer for several years. Significant aspect of plastics material growth globally has been the innovation of newer application areas for plastics such as increasing plastics applications in automotive field, rail, transport, defense & aerospace, medical and healthcare, electrical & electronics, telecommunication, building & infrastructure, furniture etc

Plastics have become the key drivers of innovations & application development. Polymer-Electronics is one such area which has opened up new avenues for plastics; from organic light emitting diodes to electro-optical and bio-electrical complements, from low-cost plastic chips to flexible solar cells. Last few years have been tumultuous for plastics and petrochemical sector due to steep rise in oil prices, which has adversely affected the global economies. Considering the feed stock advantage and abundance of oil reserves newer petrochemical complexes are being established in Middle-east countries. Like Oman, Saudi Arabia, UAE. Considering both direct and indirect employment, the industry presently provides employment to 3.3 million people. Depending upon consumption growth within the country, the sector has the potential of generating 3 million additional employment opportunities. Emergence of India as a key exporter of value added plastic products like China, can hasten the process. Plastic exports as per 2012 report are 4.2MMT.Global per capita consumption of plastic (in kgs) - World average:28 - North america:90 - West Europe:65 - East Europe:10 - China:12 - India:5

Indian Scenario of Polymer Industry

Plastic industry in India has made significant achievements. It helps in creating new employment opportunities for people of India. The Indian plastic industry is highly fragmented and comprises 30,000 firms barring 10%-15% of the firms classified as medium scale operations. Trends in the industry: Plasticulture-A win-win situation Emergence of flexible packaging Plastics in Medicare Increasing usages
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Domestic demand of plastic as per 2012 is 12.75 MMT. World trade in plastics at 140 MMT by 2012 is a lucrative opportunity for India. India, with a 1.5% share in world export volumes today is not in a position to capture this opportunity Indias increased focus on polymers as against processed plastics is contrary to global trade flows. Within processed plastics, India has negligible exports that too in low value products, whereas the maximum growth potential is in higher value products. India has a strong base in polymer industry manufacturing with the presence of large organized players. With polymer capacities on the rise, the industry is gearing up to meet plastic demand. Feedstock prices have risen significantly which has resulted in polymer prices increasing consistently. Polymer imports based on capacities coming up in the Middle East would pose a threat to Indian Polymer companies.

Key Players of Polymer Industry Across world

Dow Chemicals The Dow Chemical Company, commonly referred to as Dow, is an American multinational chemical corporation headquartered in midland Michigan, United States. Dow Chemical manufactures plastics, chemicals, and agricultural products. With a presence in about 160 countries, it employs about 50,000 people worldwide.as per financial year total sales is $56,786 in that $14,479 sales of performance plastic. The Company's more than 5,000 products are manufactured at 188 sites in 36 countries across the globe. Strategy Dow's strategy is to preferentially invest in a portfolio of technologyintegrated, market-driven performance businesses that create value for our stockholders and growth for our customers as well as manage a portfolio of assetintegrated, building-block businesses to generate value for our downstream portfolio.

ExxonMobil Chemicals Exxon Mobil Corporation is an American multinational oil and gas corporation head quartered in Lrving, Texas, United States. Strategy Maintain best-in-class operations. Provide quality, valued products and services to our customers. Lead industry in efficiency and effectiveness. Capitalize on integration across ExxonMobil businesses Maintain capital discipline Maximize value from leading-edge technologies Mitsubishi Corporation Mitsubishi Corporation (MC) is a global integrated business enterprise that develops and operates businesses across virtually every industry including industrial finance, energy, metals, machinery, chemicals, foods, and environmental business. MC's current activities are expanding far beyond its traditional trading operations as its diverse business ranges from natural resources development to investment in retail business, infrastructure, financial products and manufacturing of industrial goods. With more than 200 Offices & Subsidiaries in approximately 90 countries worldwide and a network of over 500 group companies, MC employs a multinational workforce of nearly 60,000 people.

Across India:
Reliance Industry ltd: The Flagship Company of the Ambanis and Indias largest Private Company Reliance Industries is also an Oil and Gas Giant .The Company has seen very sharp growth in the last decade and is diversifying into Retail. With a market cap exceeding $30 billion it is Indias most valued company. The company is also one of the biggest exporters in India with one of the largest petrochemical and oil refining complexes in the world at Jamnagar. Reliance pursued a strategy of backward vertical integration - in polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain.

Gas Authority of India ltd GAIL (India) Limited, is Indias flagship Natural Gas company, integrating all aspects of the Natural Gas value chain right from exploration to marketing. It emphasizes on clean fuel industrialization, creating a quadrilateral of green energy corridors that connect major consumption centers in India with major gas fields, LNG terminals and other cross border gas sourcing points. With a market cap Rs.58, 000 crores GAIL is expanding its business to become a player in the International Market. The revenue earned was 24,000 crores (2009-10) with a net profit margin of 11%.The business has achieved laying of Natural Gas high pressure trunk pipeline, LPG Gas Processing Units & Transmission pipeline network, oil and gas Exploration blocks, OFC network offering highly dependable band with for telecom service providers etc. Indian Oil Corporation: Indian Oil Corporation Ltd. is Indias largest company by sales with a turnover of Rs.4, 09,957 crore ($ 85,550 million) and profit of Rs.3, 955 crore ($ 825 million) for the year 2011-12. Indian Oil is the highest ranked Indian company in the latest Fortune Global 500 listings, ranked at the 83rd position. Indian Oil's vision is driven by a group of dynamic leaders who have made it a name to reckon.

 PEST analysis Political factors

1. Political regulations like ban on low grade plastics which is less than 40 Microns. 2. Making some regulations on plastic consumption. 3. Government tries to reduce the usage of plastic by the public mostly in Andhra Pradesh 4. Restriction on production of low grade plastic.

Economic factors
1. Economics is a significant and ever-changing global issue. 2. Polymers have revolutionized industries all over the world. 3. The oil industry profits significantly, since crude oil is necessary for polymer production. After the collecting and processing of oil, a production plant converts it into the many common polymers. 4. Fluctuations in oil price may affect the price of plasticthe limitations and price fluctuations of this energy source, teamed with the fact that plastic is generally a poor decomposer, creates many challenges for the industry. 5. China, India and South America represent sources of low cost labor and an emerging source of demand for commodity products and services.

Social factors
1. It deal societies deal with the problem of polymer wastes. 2. Very high consuming of plastic products no one cant live without using of plastic.

Technological factors
1. Establishing of new industries with new equipment and machinery 2. Advanced technology like recycled products may help in increasing the production and reducing the cost of product.

Chapter 2 Company profile

 Background and History

The year 1987 was the beginning of Vijayneha polymers by late shri Vijay Kumar gupta. Ever since its entry to packaging industry has carved a niche for itself by catering to dynamic and evolving needs of the packaging sector all over India, with a wide range of flexographic &rotogravure multi-color printed and unprinted packaging materials Vijayneha pioneered in plastic film processing and printing technology over years and are proud to serve the most well-known multi-nations, besides promoting branded products to wholesale outlets. Vijayneha is a trailblazer in introducing packaging technologies. It has recently come out with multi-fold massive expansion by installing indigenous and imported three layer co-extrusion line, most modern printing lamination and other ancillaries. It is having turnover of more than 200 crore in from manufacturing activity. It also engaged in trading of raw material with a massive volume. This company is one of the largest importers of raw material of the country. It has recently started its business to overseas and has exported its products to USA & Netherlands. It has been awarded official recognition for quality management. An ISO 9001:2005 and food & safety management systems and ISO 22000:2005 by NORSK.

 Team of the company

Board of Directors
Smt.Chandra Bagha (Director) Shri Shiv Kumar Gupta (Managing Director)

Management
Shri Mahendra Thobhani (Director-operations) Shri Prakash Mundada (Vice-President) Shri P.Hareesh Kumar (C A) (Internal Auditor) Shri M.Ali (General Manager Administration) Shri Samba Shiva Rao (General Manager Agency division) Shri A.Prabhakaran (General Manager-Flexible Division & Quality Control) Shri Rajesh Gupta (General Manager Commercial) Shri Ajay Gajanan Joshi (General Manager-Accounts & Audit)

Bankers of the company

Syndicate Bank ICICI Bank

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 The Vision
Is to emerge as industry leader by catering to the dynamic and evolving packaging needs in the whole of India.

Objectives
1. Adherence to quality is of primary importance. 2. Ensure supply of consistent products and services to customers.

Goal
To achieve the best reliable & innovative supplier across India in flexible package industry.

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 SWOT analysis

1.

Strength
1. Strong customer base 2. Higher brand value 3. High quality maintained 4. Higher growth rate 5. High production capacity 6. Experienced management

Weakness
Commodity products which is market driven price where company have competition with unauthorized organization and level of playing difficult with UN level players

Opportunities
Has a capacity of produce over 15000 Metric Tonnes per annum

Threats
1. Government restriction on production 2. Competitors from the similar industries 3. Regulations from the government.

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 Products & Services

1. Multilayer films
Extremely thin layers of resin that cannot be made into a film by them can be layered by coextrusion. In this manner, a number of functions can be combined in a single film such as heat resistance, heat sealing capabilities, rigidity, flexibility, cold resistance, and easy-peel capabilities.

2. Laminated Rolls and pouches This product is used for lamination and protection of material such as: - Identification card, Historical accounts, Photos, pictures, Credit cards, Luggage tags, Important documents 3. Carry Bags 4. Kirana Bags 5. Poly Bags 6. Liners 7. Garbage Bags 8. Bag on Roll 9. Polypropylene Bags 10. LD Bags 11. LLDPE Bags These are the Leading Brands of a Company

Shiva Gold Shiva Ruby Shiva Diamond Shiva Silver Janatha Citizen Chandra

Major Marketing Areas

Andhra Pradesh Karnataka Tamil Nadu
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Chapter 3 A study of the organization design

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 A review of choices in design

It is a framework within which an organization arranges its lines of authorities, communications and allocates rights and duties. It depicts the authority and responsibility relationships between the various positions in the organization by showing who reports to whom. The framework of an organization is structure. Where in the job of each and every person is defined. Described, coordinated to achieve the organizational goals.

FEATURES OF A GOOD ORGANIZATION STRUCTURE

1. Clear line of authority. 2. Adequate delegation of authority. 3. Less managerial levels. 4. Span of control. 5. Simple and flexible

TYPES OF ORGANIZATIONAL STRUCTURES

1. Tall organizational structures. 2. Flat organizational structures. 3. Virtual organizational structures. 4. Boundary less organizational structures.

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TALL ORGANIZATION STRUCTURE

Large, complex organizations often require a taller hierarchy. In its simplest form, at all structure results in one long chain of command similar to the military. As an organization grows, the number of management levels increases and the structure grows taller. In at all structure, managers form many ranks and each has a small area of control.

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FLAT ORGANIZATIONAL STRUCTURE

Flat structures have fewer management levels, with each level controlling abroad area or group. Flat organizations focus on empowering employees rather than adhering to the chain of command. By encouraging autonomy and self-direction, flat structures attempt to tap in to employees creative talents and to solve problems by collaboration.

VIRTUAL ORGANIZATIONAL STRUCTURE

Virtual organization can be thought of as a way in which an organization uses information and communication technologies to replace or augment some aspect of the organization. People who are virtually organized primarily interact by electronic means. For example ,many customer help desks link customers and consultants together via telephone or the Internet and problems may be solved without ever bringing people together face-to-face.

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BOUNDARY LESS ORGANIZATIONAL STRUCTURE

A boundary less Organizational structure is a contemporary approach in Organizational design. It is an organization that is not defined by, or limited to the horizontal, vertical or external boundaries imposed by a pre-defined structure. It behaves more like an organism encouraging better integration among employees and closer partnership with stakeholders. Its highly flexible and responsive and draws on talent wherever its found.

IMPORTANCE OF ORGANIZATIONAL STRUCTURE

1. Ensures optimum utilization of human resources. 2. Facilitates coordination. 3. Facilitates division of work. 4. Ensures growth, expansion and diversification. 5. Stimulates creativity. 6. Facilitates administration. 7. Determines optimum use of technology. 8. Determines individual responsibility.

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 Present Organization Structure

Board of directors Mrs. Chandra bhaga Gupta Mr.Shivkumar Gupta

Directors - Operation Mr.Mahendra Thobhani

Vice President (Production) Mr.Prakash Mundada

General Manager (Administration) Mr.M.Ali

General Manager (Flexible Division &Q.C) Mr.Prabhakaran

General Manager (IOCL) Mr.Sambashiva Rao

HOD-Fin & Accts C.A. Mr.Hareesh Kumar

Division Incharge (Flexible) Mr.Kishor Thosniwal

General Manager (Accts & Audit) Mr.Ajay Gajanan Joshi

General Manager (Commercial) Mr.Rajesh Gupta

Main Godown Mr.Jayanti lal

Multilayer Mr.Bharti

P.P Plant Mr.Bhoopal Reddy

Hm 1/2 Mr.Vasant Mr.vithal

Flexo Mr.Gourishankar

Chart no: 3.1

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 Critical review of organization structure

The present organization structure follows tall Organization Structure. The organization has two boards of directors and these directors are the top management of the organization and maintain the smooth functioning in the companyA director has been appointed to maintain the functionalities of employees. Different heads wereappointed for different departments like marketing, Finance, production, and for quality &service. These managers are the major part of organization and manage the functions of organization. An individual employee always communicate with their higher level of management to maintain the employee management relationship

Mckinseys 7S Model

The elements of Mckinseys 7S are

Strategy Structure System Shared Values Style Staff Skills

Strategy:
The organization using of marketing strategy with and the price is affordable for all income groups.

Structure:
The Company is following tall organization Structure as per chart no 3.1. The team of the company divided into category based on the levels of management.

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 System
The Company runs on the main systems like HR, finance, marketing,

Shared values
The organization is following the important values like fair trade of goods, &maintaining customer Values Company was built by the foresight and vision

Style
The style of the leader of the company is participative style. He taking suggestions from the employees

Staff
The company is having of employees of 300 people in different divisions of Production and 30 to 50 members of major level of employees

Skills
Different skills needed to work in the production functions because the there are different machinery is available for producing product an unknown person cant operate this machinery.so there is some special qualification needed and they were trained by experienced people. The higher level employees should be done their graduation in respective specialization.

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Chapter 4 A study of key business level functions & Processes

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 The Marketing function

Firstly a review can be conducted in the market and by knowing the competitors and their products and strategy then gathering of major customer details and finding what their requirements are. Listing the major products in the market and take a review of the product. Then the company product will be launched and get the orders from the customers. Supply the products to the customers according to the order. Preparing of invoices and maintain the bills for the payment of customers. Finally get the feedback from the customers to improve the service

Operations and Quality Function

In order to have smooth functioning, Company has divided entire operations into 6 divisions to process and cater wide range of packaging materials.

HM Plant-1 / 2 Flexo Division Polypropylene Flexible packaging Division Multi-Layer Division Regeneration Plant section(Recycling)

HM Plant-1

This division is mainly engaged in making different kinds of carry bags. For making so it uses the direct material of graduals LDPE(low density polyethylene),HDPE(High density polyethylene),LLD(linear low Density),MB(Master Batch),filler etc..

Process

This division has mainly 3 process

Extrusion Cutting & Sealing Packing

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 Capacity
This division owns 12 extrusion machines for extrusion of
granules and 11 cutting and sealing machine

Human capital of 80 persons employed in this division

HM Plant-2

It is same as plant-1,here to there are process like extrusion, printing, cutting, and packing This division has also the facility of printing the films, which means all the printed bags will be dispatched through this division

Processes

It is similar to plant-1 & it has two possibilities .if the bags are unprinted the extruded roll is sent directly to cutting and sealing machine. And if the bags are printed, the extruded roll of film is sent to printing machine for printing the same.

There can be two types of printing in polymer films

Flexo printing Rotogravure printing

Flexo printing is done through pre designed rubber stereo which is fixed on the cylinder and film passes through it and color is pasted as per design rubber in the rubber stereo

Rotogravure printing the image which is to be printed is engraved in the cylinder and filled on the films through the cylinder. This printing is done when good quality printing is needed. It is very costly compared to flexo printing.

Finally it is packed and sent to godown for the dispatch

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 Material Flow
Granules (HDPE, LDPE, LLD, etc...)

Extruded in form of film or rolls

For printed bags rolls are sent to printing machine

For unprinted bags rolls are sent directly to cutting and sealing machine

Sent to flexo printing

Sent to rotogravure printing

Sent to cutting and sealing machine and bags are cut and sealed as per specific size and dimension

Finished goods are transferred to godown and dispatched to customer

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 Capacity
This division contains total of 11 extrusion machines and 16 cutting and sealing machines. For printing there are 2 rotogravure printing machine and 5 flexo printing machine.

Polypropylene division

Extrusion of polypropylene tube rolls are done in this division. Polypropylene bags are stiffer thermo plastic with excellent chemical resistance and high melting point

Polypropylene is exceptionally transparent and visual clear. Mainly it is used in packing of food items as it has high visual clarity, chemical resistance, water resistance and acid & salt solutions.

Processes
The division is mainly engaged in extrusion and cutting of polypropylene bags, it uses raw materials of PP & LD for extrusion After extrusion of tube roles they are transferred to cutting and sealing machine as same as previous division

Capacity
The division runs with the capacity of 11 extruder machine and 12 cutting & printing machine. It has the human capital of 55 persons.

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 Flexible Packing Division

This division is mainly engaged in making in laminated pouches for food products.

Processes
Printing Inspection Lamination Slitting Cutting & sealing

This division is the most complex division where there is wide variety of raw material is needed, with different mixtures. Polyester has property of air and moister resistance. It is used in food product to preserve for long time. But polyester alone is not sealable substance and there for cannot be shaped in pouch form. It is laminated to another substance of poly, say LDP. This is a two layer lamination process. For more strength and efficiency between polyester and poly one more substance is laminated i.e. Metalized polyester this will add strength to film and food item can be preserved for longer period of time.

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 Material Flow
Polyester film is set for printing in rotogravure printing machine Printed polyester film is sent for lamination with polymers like LDP LLDPEetc. If further required laminated film is sent for 3 layer lamination with metalized poly for more strength

For 2 layer laminated film it is directly sent for slitting

Laminated film is sent for slitting and extra length is of polymer film is slitted

After slitting the film is sent for pouching, by cutting and sealing in different size and dimension

Finally the finished stock of pouch is sent to godown and dispatched to clients

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 Capacity
This division runs with 1 rotogravure printing machine, a 2 layer and a 3 layer lamination machine, 1 slitting machine and 4 cutting machines It has the man power of 90 people.

Multilayer Division

Two or more polymers are extruded through various styles of dies to produce multilayer products. Coextrusion is a common method used for producing multilayer structures. It is a process in which two or more polymers are extruded and joined together in a feedblock or die to form a single structure with multiple layers.

This technique allows the processor to combine the desirable properties of multiple polymers into one structure with enhanced performance characteristics.

This process widely used to produce multilayer sheet, blown film, cast film, tubing etc Every polymer film has its distinct property like LDPE has property of good dart impact strength, whereas HDPE acts as better barrier for air and moister.

Process

This division the granules pass through only one process and that is co extrusion.

Capacity
This division as 3 extruder machines and man power of 15 people

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 Regeneration Plant section(Recycling)

Recycling is the process where waste generated from the operations or reprocessed and made in form of granules.

Process

Grinding Mixing Cutting

The waste from all the above divisions comes here in the form of rolls, bags or sweeping granules. All the wastes are put for grinding in machine

Capacity
This division as 2 grinding machines and 2 recycling machines
along with man power of 18 people.

Quality Function:
Quality is of primary importance. The units across the company adhere to stringent quality standards and checks that have evolved over a period of time to ensure supply of consistent products and services to customers. Adherence to quality made Vijayneha the biggest manufacturer of the plastic bags. The Company undertakes comprehensive quality checks at the incoming, in-process and final stages of manufacturing. The checks and tests are uniform across the units. Well-trained and qualified quality supervisors closely monitor each & every step of production and dispatch. The in house testing laboratory is equipped with - COF Tester - GSM Tester - Seal Strength Tester - Dart Impact Tester

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 Finance function
Firstly plan according to the requirements and prepare a budget. Arrangement of cash flow statement and funds flow statement for business operations. Preparing general accounting. Prepare inventory accounts, review and of raw material, finished goods. Statutory accounting payment as per schedule like T.D.S, PF, VAT, IT. Prepare account receivable like sales invoice, debit note, credit note. Prepare account payable of purchase invoice, debit note, credit note. Accounting of asset management Fixed asset : - Land, and building Current asset - Cash, and Bank Purchasing of raw material verification of documents done by accounts department paying of payments to vendors. Preparing of daily reports of cash book, bank book, day book .preparing a monthly mis report like Trial balance, p&l a/c, Balance Sheet, trading account, /quantity report statutory report and doing of internal audit and statutory audit Finally all the reports can be finalize and Producing of IT returns

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 Human Resource function

Man power Machine General administration

Man power
Recruitment of employees Training of employees Assigning job to the employees Monitoring Appraisal/increment Giving benefits to the employees of safety, security Appointment of contractors and contract employees

Machine
Supervision and control over companys asset Annual maintaince, repair & maintaining, safety measures of plant & machinery insurance and renewal

General administration
Day to Day arrangement of routine requirements coordination to support to operational activity.

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 Enterprise level initiatives

CRM(Customer Relationship Management)
Identification of unique customers, customer profile. Analysis and review of customer identity, leader in market. Analysis of customer demand & product. Supply quality production as per schedule on reasonable prize. Continues follow up and communication for customer feedback, issues and difficulties. Issue bundling discount, turnover discount, target discount, cash discount, Gifts & Greetings on festivals. Arrange customer meet with enjoyable moments. Personal visits and appreciation for achievements. Prompt/immediate action on customer complaints

Supply chain management

Complete data of finished goods. Ensure about re-order level/minimum level. Schedule for supply of product on the basis of customer bookings or distribution schedule. Ensure and adhere on timely supply &confirmation of delivery of goods to destination. Confirmation of delivery of goods to destination. Confirmation of acknowledgement of goods/products delivery. Proper storing and stocking of goods in godown. Indexing & listing of products at right place. Safety & security insurance measures of goods. Continue monitoring of inward & outward and stock record with surprise verification. Frequent physical verification of goods.

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Chapter 5 Findings & Suggestions

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 Findings & Suggestions

Findings 1. The company director Is well experienced of 30 years 2. Tally software is used is finance department 3. The company giving major importance to the customers 4. The supply chain of the company is excellent Suggestions 1. Company need to extend their marketing to improve sales 2. More employees needed in customer service

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Chapter 6 Learning Experience & Conclusion

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 Learning Experience
This organization study gives detail information regarding products and services. It has been a great learning experience as the visits to the company gave an idea of how the organization works. It was also interesting to know about the different departments in the organization such as finance, HR, marketing and their functions and strategies .This study was a very good learning experience as it gave an idea as to how the organization functions and what the company manufactures and how they go about their work, their supply chain management, their customer relationship management, their operations, organization structure, company profile, international presence, annual turnover, sales, market share, customers& competitors

Conclusion
The plastic industry in India is highly heterogeneous in nature due to the diverse nature and size of firms playing in the field. Entry is difficult and it entails the incumbent to have significant capital to invest if it wants to enter this industry. On the substitute front, there is lot of researches going on and given way to many new replacements for plastic. The company Vijay Neha Polymers pvt.ltd is well established company across Andhra Pradesh and having well experienced management along with well knowledge employees. The polymer industry became crucial and more important firm in India. And it is very cheaper to use and it can be recycled also. Its easy for small firms to change prices and increase market share but the large ones finds difficult to switch quickly. On the whole plastics are essential for todays standard of living and they help in improving the quality of life. It is expected that plastics will continue to grow dynamically.

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Bibliography
1. 2. 3.

www.vijayneha.com Wikipedia.org http://www.plasticsindustry.org/PublicPolicy/content.cfm? ItemNumber=836&navItemNumber=1024

4. 5.

http://www.dow.com/ https://www.exxonmobil.com/

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INDUSTRY PROFILE ................................................................................................................................... 1 INTRODUCTION OF POLYMER INDUSTRY ................................................................................................. 2 GLOBAL SCENARIO OF POLYMER INDUSTRY .......................................................................................... 2 INDIAN SCENARIO OF POLYMER INDUSTRY............................................................................................. 3 KEY PLAYERS OF POLYMER INDUSTRY ................................................................................................... 4 PEST ANALYSIS ........................................................................................................................................ 7 Political factors..................................................................................................................................... 7 Economic factors .................................................................................................................................. 7 Social factors ........................................................................................................................................ 7 Technological factors ........................................................................................................................... 7

COMPANY PROFILE ................................................................................................................................... 8 1. TEAM OF THE COMPANY ......................................................................................................................... 10 THE VISION ............................................................................................................................................. 11 OBJECTIVES ............................................................................................................................................ 11 GOAL ....................................................................................................................................................... 11 SWOT ANALYSIS .................................................................................................................................... 12 Strength .............................................................................................................................................. 12 Weakness ............................................................................................................................................ 12 Opportunities ...................................................................................................................................... 12 Threats ................................................................................................................................................ 12 PRODUCTS & SERVICES .......................................................................................................................... 13 MAJOR MARKETING AREAS................................................................................................................... 13

A STUDY OF THE ORGANIZATION DESIGN ........................................................................................ 14 PRESENT ORGANIZATION STRUCTURE .................................................................................................. 19 CRITICAL REVIEW OF ORGANIZATION STRUCTURE .............................................................................. 20 MCKINSEYS 7S MODEL ................................................................................................................................ 20

A STUDY OF KEY BUSINESS LEVEL FUNCTIONS & PROCESSES ................................................... 22 THE MARKETING FUNCTION .................................................................................................................. 23 OPERATIONS AND QUALITY FUNCTION ................................................................................................. 23 FINANCE FUNCTION ................................................................................................................................ 31 HUMAN RESOURCE FUNCTION ............................................................................................................... 32 CRM(CUSTOMER RELATIONSHIP MANAGEMENT)............................................................................... 33 SUPPLY CHAIN MANAGEMENT ................................................................................................................ 33

FINDINGS & SUGGESTIONS ................................................................................................................... 34 LEARNING EXPERIENCE & CONCLUSION ......................................................................................... 36 LEARNING EXPERIENCE ......................................................................................................................... 37 CONCLUSION ........................................................................................................................................... 37

BIBLIOGRAPHY ........................................................................................................................................ 38

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