Persuasive Proposal Exam Practice Farehah Binti Kamarudin 0830782 1.

.0 Executive Summary The performance of company has grown each year, in size and market development. Initial year of entrance in local market shows that our demand of products has exceeded the target of 1,000,000 units of production. According to the feedback survey to the customers, it is provide evidence that Forever Delicious has encounter problem in social activities involvement as well as promotion. To encounter this problem, we need some sponsorship to organize a reality show on TV6. The Forever Master Chef program will be conducted by the management as well as organizers. The recommended program of reality TV show will cost about RM 11,111 to the company. This program allows us to share with customers and other interest parties on company products as well as the success factors of Forever Delicious. We are able to provide our guests with a taste of experience in our products in which it is becoming locally known. 2.0 Background 2.1 In light of the increasing demands of a rapidly growing city and on the approach of promoting our products, we believe Forever Delicious is well positioned to move forward in the local market with a significant renovation and expansion effort. Our records on the financial performance of last few years were dramatically increased. Based on our Marketing Division on observation and survey to the customers, it is proven that we do, indeed, have a problem on:

1. Lack of promotion 2. Involvement in social activities Further, the conducted feedback survey within 200 respondents of customers and observations rates the problem arise is significantly affect the business performance. In that case, based on investigation, it shows that becoming popular product in the local market need better promotion as well as contribution back to the society for the good image of company. 3.0 Data Sources The data used to generate the idea of this proposal are from the feedback survey from customers, third parties as well as the physical observation in the markets. The idea would also came from the observation in the developing companies which has been widely advertised and known in the mass media like reality TV show. 4.0 Problems In previous year, many of our customers have highlighted the bigger promotion from Forever Delicious. This proves that our promotion on products and contribution to the society is slightly low. Thus, the company should take an action to solve this problem in promoting our products as well as give a better image to our company. However, we must also watch the total expenses of the company in order to implement this kind of program. 5.0 Solution Problems with social activities involvement as well as promotion will be disregarded if we conducted such program of reality TV show named Master Chef to meet the better product

development in market. It is significant for the company to have this program for the market expansion as well as contribution back to the society. We proposed this program is going to be held on next year to avoid the flow of current operation business and better preparation of plans. This reality TV show is most probably having high audience from the selected TV channel of TV6. Since, this show will be recording three months before released on media.

6.0 Objectives The purposes of this proposal is to promote the brand name of Forever Delicious products, attracting more demands from customers and also investing from investors as well as contribution back to the society.

7.0 Assessment of Cost The adjustments necessary to organize reality TV show program as follows:

Particulars Cost of Reality TV show (include facilities & host) Cost of products used Transportation Advertisement Total cost

Amount allocate (RM) 6,000

3,000 1,000 1,111 11,111

8.0 Conclusion We are confident these sponsorship opportunities will provide millions of impressions on the day of the run and millions of positive mentions in the media. If this offer of sponsorship is acceptable, the management and the organizers of the Forever Master Chef program will ensure this program gives a lot of beneficial to the performance in terms of sales to the company for the exciting expansion plans. We recommended that RM 11,111 will be allocated for this reality show program and it is reasonable cost.