Preliminary data analysis of a survey of feminist gender justice media organizations conducted Apr & May 2009.

Part of a project of Media Equity Collaborative funded by Social Science Research Council (from funds from the Ford Foundations) with additional support by Ms. Foundation, Third Wave Foundation, On the Issues magazine, Women Make Movies and Free Press. Please credit Media Equity Collaborative with any use of the data. For additional information contact: Ariel Dougherty at ArielCamera@gmail.com

WOMENS MEDIA EQUITY COLLABORATIVE Survey Data Report July 2009

Demographic Profile of the Organizations (Number of Survey Responses = 102)

Items on Survey My organization is: Feminist Womanist Other responses (see Appendix B-pages 24-25) Age group of the primary constituents: Youth girls Young women Women Older women Elder women (14 yrs or younger) (15-29 yrs) (30-49 yrs) (50-69 yrs) (70+ yrs) 19 69 71 43 21 18.6 67.6 69.6 42.2 20.6 69 42 57 67.6 41.1 55.9 Overall Responses N %

Ethnicity of the primary constituents: African American Latin American Asian American European American Middle Eastern American Native American International All ethnic groups Other (see Appendix B-page 25) Community of the primary constituents: Women of color Low income Immigrant LGBTQI Professional Grassroots International Non-English speaking Disabled Other 62 62 45 51 37 65 30 18 29 24 60.8 60.8 44.1 50.0 36.3 63.7 29.4 17.6 28.4 23.5 32 31 14 9 12 12 11 68 13 31.4 30.4 13.7 8.8 11.8 11.8 10.8 66.7 12.7

Our media goes out: Daily Weekly Monthly ! Quarterly Annually Other (see Appendix B-page 25) Ways in which organization makes itself/products known to public: Social media At events Email newsletter/listserv Word of mouth Mailings Paid ads Unpaid (traded) ads Other (see Appendix B-page 26)

16 25 15 56 8 3 32

15.7 24.5 14.7 54 .9% 7.8 2.9 31.4

59 66 71 77 31 8 21 47

57.8 64.7 69.6 75.5 30.3 7.8 20.6 46.1

The number of people per month who view, read, or hear the media you produce, teach, or distribute: 0 1000 1001 10,000 10,001-100,000 100,001 or more Missing responses 38 32 16 7 9 37.4 30.4 15.6 6.8 8.8

Of the total number of hours worked in your organization per week, what percentage of those hours are done by volunteers: 0-25% 26-50% 51-75% 76-100% Not applicable Missing responses Almost half get 76% or more of hours from volunteers 18 7 12 47 8 10 17.6 6.8 11.8 46.1 7.8 9.8

Diversity of the organization

We have a diverse staff We have a diverse leadership We have diverse contributors We have a diverse audience Strongly Agree N % 55 53.9 54 52.9 65 63.7 62 60.8 Agree N 26 24 18 28

Level of Agreement
% 25.5 23.5 17.6 27.4 Disagree N % 11 10.8 13 12.7 11 10.8 4 3.9 Strongly Disagree N % 2 1.9 2 1.9 0 0.0 0 0.0

Financial Profile of the Organizations (Number of Survey Responses=102) What is the approximate percentage of your funding from each source (using last two years as a guide): 10% to 30% 40% to 60% 70% to 90% 100% Individual donations N 32 12 7 13 % 47.6% 22.2% 10.2% 19.4% *Total responses=67 Missing responses=35 Institutional/foundation N 15 12 % 34% 27.2% *Total responses=44 Missing responses=58 Corporate N 6 1 % 66.6% 11.1% *Total responses=9 Missing responses=93 Government N 14 2 % 82.2% 11.8% *Total responses=17 Missing responses=85 Earned income N 23 9 % 57.5% 22.5% *Total responses=40 Missing responses=62 Items on Survey On average, what are the hourly wages of the regular staff: Up to $10 per hour $11-15 per hour $16-20 per hour $21 or more per hour No hourly earners No paid staff Missing responses

16 36.3%

1 2.3

1 11.1%

1 11.1%

1 5.9

0 0.0

5 12.5%

3 7.5%

Overall Responses N % 3 12 9 9 20 36 13 2.9 11.8 8.8 8.8 19.6 35.3 12.7

On average, what are the annual salaries of the executive staff: Less than $25,000 per year $26,000 to $30,000 per year $31,000 to $40,000 per year $41,000 to $50,000 per year No salaried earners Missing responses 9 5 11 13 50 14 8.8 4.9 10.8 12.7 49.0 13

What are the regularly occurring expenses for reporters, writers, videographers, filmmakers, teachers, and other professionals: Up to $25,000 per year 32 31.4 $26,000 to $100,000 per year 13 12.7 $100,000 to $250,000 per year 5 4.9 ! 50 49% $250,000 to $500,000 per year 2 1.9 Over $500,000 per year 0 0.0 No regularly occurring expenses 32 31.4 Missing responses 18 17.0 49% of surveyed organizations spend up to $250K/year for services, 31.4% do not pay for these services, none of the surveyed organizations spend > $500K My organization is on the brink of insolvency: Strongly Agree + Agree Disagree + Strongly Disagree Missing responses . In a typical year, the annual budget for my organization: Up to $25,000 $26,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 Over $500,000 Missing responses

24 62 16 N 33 16 11 8 9 25

24.0 60.3 15.7 % 32.3 15.7 10.8 7.8 8.8 24.5

My organization has collaborated with other organizations in the last two years: Yes 76 74.5 No 12 11.8 Missing responses 14 13.7 [see extensive info in Appendix B] What are the main challenges to securing funding: No dedicated funding staff No sustainable funding mechanism Donor income not reliable Other (see Appendix B-pages 30-31)

44 48 40 41

43.1 47.1 39.2 40.2

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