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ARTICLES ABOUT ATTA BY DATE - PAGE 3


NEWS

Parle creates a flutter in the atta market


September 28, 2003 | TNN

At a time when most branded atta majors are facing survival issues, mass-market biscuits market Parle Products, has d The 60-year old company has launched the Parle G brand of chakki fresh atta in certain markets in India. This would m majors like HLL, ITC, Pillsbury and others, given Parle G's brand equity in the foods market and its huge distribution ne or less the same level as the existing market rates.
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Articles about Atta by Date - Page 3 - Economic Times

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Branded food may be ray of light in FMCG tunnel


September 17, 2003 | Ashok Nair

It's no secret that the FMCG market is seeing dark days ? and one of the few categories marketers are hopeful of is bra FMCG retail market is around Rs 44,000 crore as per retail stores audit data, it seems this just scratches the surface of undertook a study to estimate the true potential of branded foods ? for marketers with an appetite for a challenge, the s listed 50 categories which contribute over 83 per cent in value terms to the total FMCG market and took the sales for ea Nielsen RMS data.
NEWS

Pricing of milk, atta now under govt lens


September 12, 2003 | AGENCIES

NEW DELHI: In order to ensure price monitoring of wheat flour (atta) and milk, the two commodities have been high-level board in the Cabinet secretariat. "Two more essential items, atta and milk, have been added for price note of by a high-powered price-monitoring board for inter-ministerial policy action," Union consumer affairs, food minis number of commodities being monitored by the consumer ministry's price-monitoring cell has now increased to with its shortage in many areas of the country, particularly northern regions after last year's drought.
NEWS

HLL loses some of its fluff in the atta market


July 2, 2003 | Kala Vijayraghavan , TNN

MUMBAI: Annapurna, HLL's Rs 300-crore atta and ready-to-eat chappatis brand, trumpeted as one of its growth engine that. Unlike markets abroad, where branded staples take off faster from retail shelves, atta is still a very strong and fierc business in India. The recent entry of players such as ITC and ConAgra, and tough fight from existing ones such as Pill tremendous pressure on HLL, in a market where margins are wafer-thin and the only way to make profit is by increasin
NEWS

HLL loses some of its fluff in the atta market


June 30, 2003 | Kala Vijayaraghavan , TNN

MUMBAI: Annapurna, HLL's Rs 300-crore atta and ready-to-eat chappatis brand, trumpeted as one of its growth engine that. Unlike markets abroad, where branded staples take off faster from retail shelves, atta is still a very strong and fierc business in India. The recent entry of players such as ITC and ConAgra, and tough fight from existing ones such as Pill tremendous pressure on HLL, in a market where margins are wafer-thin and the only way to make profit is by increasin
NEWS

It's functional! ConAgra launches barley atta for diabetics


June 7, 2003 | Nidhi Nath Srinivas , TNN

NEW DELHI: If diabetes is holding you back, there is finally a way of turning those puris into pills. Eat barley atta. ConAgra is flying in a special patented barley ? Sustagrain ? to cash in on the growing market for expensive functional urban India. Functional foods are food components that provide demonstrated physiological benefits or reduce the risk beyond their basic nutritional functions.
NEWS

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Articles about Atta by Date - Page 3 - Economic Times

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Packaged attas go cold, firms slash ad spends


May 23, 2003 | Nidhi Nath Srinivas , TNN

NEW DELHI: When it comes to the final grind, ad spends are the first to get powdered. Tormented by losses and low cu brands in packaged atta have chopped their expenditure on advertising. The sharpest reduction in ad spend has been and AgroTech Foods' Healthy World brand. And if the flour market refuses to rise, budgets may be slashed further. But uncomfortably hot for the big doughs, desi brands are playing it cool.
NEWS

Packaged attas go cold, firms slash ad spends


May 23, 2003 | Nidhi Nath Srinavas , TNN

NEW DELHI: When it comes to the final grind, ad spends are the first to get powdered. Tormented by losses and low cu brands in packaged atta have chopped their expenditure on advertising. The sharpest reduction in ad spend has been and AgroTech Foods' Healthy World brand. And if the flour market refuses to rise, budgets may be slashed further. But uncomfortably hot for the big doughs, desi brands are playing it cool.
NEWS

Atta firms want to make a killing, go wheat-hunting


April 9, 2003 | TNN

NEW DELHI: It's a fight to the finish. With top quality wheat in short supply this year, the big boys of branded atta have India. Hindustan Lever, Cargill India, AgroTech Foods, ITC and the Mahindras have already reached Madhya wheat as fast as possible before prices become prohibitively high. What gives additional piquancy to the scrum is the strategies being used by each company to get the best deal.
NEWS

Atta firms want to make a killing, go wheat-hunting


April 9, 2003 | Nidhi Nath Srinavas , TNN

NEW DELHI: It's a fight to the finish. With top quality wheat in short supply this year, the big boys of branded atta have India. Hindustan Lever, Cargill India, AgroTech Foods, ITC and the Mahindras have already reached Madhya wheat as fast as possible before prices become prohibitively high. What gives additional piquancy to the scrum is the strategies being used by each company to get the best deal.

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