Академический Документы
Профессиональный Документы
Культура Документы
SECRETS OF INDISPUTABLY
e): v : c e j B (ad t SUPER o the highes d t , marke by grandeur r o degree , brilliance, nce excelle mpetence. co
COMMUNICATION
Its a myth that Superb Communication just happens or that its the product of only naturally gifted communicators.
Heres a look at the six secrets that can transform ineffective communication into Superb.
It tells a Story
Audiences want information to make sense. The story behind the data provides the structure, the energy, and the core message that give your communication tangible meaning and value. Remember: before you can communicate the real story, you need to figure out what it is.
Recent
b
rea neuroscie kthroughs
in
nce
revea l
that
our
brain
is
hardw ired
to
respond
t o
story.
Lisa
Cro n,
Wired
for
Story
U
ire
Always
des to
learn
something
useful.
Sophocles
Its Useful
Never assume the audience knows how your information is useful. Make it clear.
Superb Communication is always useful and usable! It is the catalyst for improved effectivenessperformance habits relationships piece of mind It has the power to transform individuals and organizations.
Its Prepared
By
failin g
to
p you
are
p repare,
reparing
to
fail.
-
Benjam
in
Frankli n
Preparation gives you margin to consider your audience, validate your information, and ensure your materials and visuals are of the highest quality possible. Talent is rarely a replacement for preparation. Even impromptu communication (that works) is rooted in past preparation.
E
A
moment
of
eloquence
enthralls
us.
An hour's
worth
leaves
us
stupeed.
Mason
Cooley
Its Eloquent
Eloquence is the mark of skillful communicators, who study, practice, and deliver communication to persuade and influence. Preparation starts here: (1) evaluate your audiencetheir assumptions, values, and objections; (2) speak to their needs; (3) establish credibility; (4) make your communicationverbal or visualexcellent in every way.
Its Reliable
Superb communication can be trusted. Its accurate, valid, transparent, and ethical.
Ti its beIer p: to say, I d know, bu t I can n ont d out than to m ake a clai m that will cost y ou and ot credibility hers .
B
Less
is
More
Its Brief
Brevity is the quality of expressing much with as few words as possible. Superb Communicators dont use a sentence if they can use a word Sophocles was right: Much wisdom often goes with brevity of speech.
References: merriam-webster.com/ wiredforstory.com/wired-for-story/ quotes.dictionary.com