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The

SECRETS OF INDISPUTABLY

e): v : c e j B (ad t SUPER o the highes d t , marke by grandeur r o degree , brilliance, nce excelle mpetence. co

COMMUNICATION

Its a myth that Superb Communication just happens or that its the product of only naturally gifted communicators.

The truth is that its a learnable skill.

Heres a look at the six secrets that can transform ineffective communication into Superb.

It tells a Story

Audiences want information to make sense. The story behind the data provides the structure, the energy, and the core message that give your communication tangible meaning and value. Remember: before you can communicate the real story, you need to figure out what it is.

Recent b rea neuroscie kthroughs in nce revea l that our brain is hardw ired to respond t o story.
Lisa Cro n, Wired for Story

U
ire Always des to learn something useful.
Sophocles

Its Useful
Never assume the audience knows how your information is useful. Make it clear.

Superb Communication is always useful and usable! It is the catalyst for improved effectivenessperformance habits relationships piece of mind It has the power to transform individuals and organizations.

Its Prepared
By failin g to p you are p repare, reparing to fail.
- Benjam in Frankli n

Preparation gives you margin to consider your audience, validate your information, and ensure your materials and visuals are of the highest quality possible. Talent is rarely a replacement for preparation. Even impromptu communication (that works) is rooted in past preparation.

E
A moment of eloquence enthralls us. An hour's worth leaves us stupeed. Mason Cooley

Its Eloquent

Eloquence is the mark of skillful communicators, who study, practice, and deliver communication to persuade and influence. Preparation starts here: (1) evaluate your audiencetheir assumptions, values, and objections; (2) speak to their needs; (3) establish credibility; (4) make your communicationverbal or visualexcellent in every way.

Its Reliable

Superb communication can be trusted. Its accurate, valid, transparent, and ethical.

Ti its beIer p: to say, I d know, bu t I can n ont d out than to m ake a clai m that will cost y ou and ot credibility hers .

B
Less is More

Its Brief

Brevity is the quality of expressing much with as few words as possible. Superb Communicators dont use a sentence if they can use a word Sophocles was right: Much wisdom often goes with brevity of speech.
References: merriam-webster.com/ wiredforstory.com/wired-for-story/ quotes.dictionary.com

Written and designed by Maria Keckler 2013 Maria Keckler


www.SUPERBcommunication.com

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