Panel Book

December 2008
INTRODUCTION TO XCEL-ONLINE SURVEYS

• India Online Panel being integrated by Market Xcel Data Matrix Pvt. Ltd., India

• Will help clients and customers gather respondent input faster

• Will let Market Xcel offer client a different and unique product

• Will provide Market Xcel an opportunity to server clients on a comparatively

low, yet competitive price

• Will provide the similar advantages of offline data collection methodologies

like – demographic spread, reliability of data, validity of respondents, bias
reduction
XCEL-ONLINE SURVEYS ADVANTAGES

• Sources of recruitment – Online (93%) & In-person (7%)

• Representative Sample

• Highly profiled sub-panels: Personal; Employment; IT; HH Technology; Finance;

Automotive; Leisure , Shopping & Entertainment; Automotive; Ailment

• Governed by rules of MRSI & member of ESOMAR, CASRO & AIMRI

• Multiple identity procedures to detect fraudulent respondents at the time of

registration

• High response & completion rate

• Full fieldwork report that includes multiple data points

PANEL PROFILE (GENDER)
National 11 Most Surveyed Cities

Male Female Male Female

Ahmedabad 85% 15%

Bangalore 79% 21%

Chandigarh 80% 20%

17%
Chennai 79% 21%

Delhi 83% 17%

Hyderabad 81% 19%

83%
Jaipur 87% 13%

Kolkata 82% 18%

Lucknow 84% 16%

Mumbai 77% 23%

Pune 81% 19%

0% 25% 50% 75% 100%

PANEL PROFILE (AGE)
National 11 Most Surveyed Cities

18-24 25-34 35-44 45+ 18-24 25-34 35-44 45+

Ahmedabad 55% 34% 7% 4%

Bangalore 47% 41% 7% 4%

5%
7%
Chandigarh 56% 31% 7% 6%

Chennai 53% 33% 8% 7%

33% 55%
Delhi 53% 34% 8% 5%

Hyderabad 57% 35% 5%3%

Jaipur 58% 33% 6% 3%

Kolkata 50% 35% 9% 6%

Lucknow 57% 31% 8% 3%

Mumbai 49% 36% 9% 6%

Pune 53% 36% 7% 4%

0% 25% 50% 75% 100%

PANEL PROFILE (INCOME)
National 11 Most Surveyed Cities
<10,000 10001-25000 <10,000 10001-25000
25001-50000 50001-75000 25001-50000 50001-75000
>750001 >750001

Ahmedabad 18% 39% 25% 8%11%

Bangalore 21% 35% 24% 8% 11%

Chandigarh 18% 42% 24% 10%7%

10%
8% 24%
Chennai 22% 40% 22% 7% 9%

Delhi 15% 36% 25% 10% 14%

21%
Hyderabad 29% 37% 19% 7% 8%
37%
Jaipur 22% 36% 22% 9%11%

Kolkata 23% 39% 24% 7%8%

Lucknow 22% 42% 17% 7%12%

Mumbai 15% 35% 26% 9% 15%

Pune 19% 34% 26% 11% 10%

0% 25% 50% 75% 100%

PANEL PROFILE (MARITAL STATUS)
National 11 Most Surveyed Cities
Single/Never Married Married Single/Never Married Married

Sperated/Divorced Widowed Sperated/Divorced Widowed

Ahmedabad 67% 32%

Bangalore 70% 30%

5% 3%
Chandigarh 74% 26%
26% 70% 29%
Chennai
Delhi 76% 23%
74%
Hyderabad 69% 31%

Jaipur 74% 25%

Kolkata 75% 25%

Lucknow 68% 31%

Mumbai 74% 25%

Pune 77% 23%

0% 25% 50% 75% 100%

PANEL PROFILE (CHILDREN IN HOUSEHOLD)
National 11 Most Surveyed Cities

Do not have children Have children Do not have children Have children

Ahmedabad 78% 22%

Bangalore 82% 18%

Chandigarh 82% 18%

17%
Chennai 80% 20%

Delhi 85% 15%

Hyderabad 84% 16%

83%
Jaipur 83% 17%

Kolkata 85% 15%

Lucknow 81% 19%

Mumbai 84% 16%

Pune 85% 15%

0% 25% 50% 75% 100%

PANEL PROFILE (EDUCATION)
National 11 Most Surveyed Cities
Grad./PG Prof. Grad./PG General Grad./PG Prof. Grad./PG General
Some College Upto12 class Some College Upto12 class
Up to 10 class Up to 10 class

Ahmedabad 43% 40% 11%5%

Bangalore 49% 29% 17% 4%

1%
Chandigarh 33% 39% 18% 8%
6%
23% 34% Chennai 38% 34% 21% 6%

Delhi 36% 34% 22% 6%

Hyderabad 46% 29% 21% 4%

35%
Jaipur 36% 39% 16% 7%

Kolkata 38% 39% 18% 4%

Lucknow 36% 32% 24% 6%

Mumbai 41% 39% 14% 5%

Pune 38% 35% 21% 4%

0% 25% 50% 75% 100%

PANEL PROFILE (OCCUPATION STATUS)
National 11 Most Surveyed Cities
Self employed/Own Business Self employed/Own Business
Employed with an org. Employed with an org.
Unemployed Unemployed
Student Student
Homemaker/Housewife Homemaker/Housewife

Ahmedabad 15% 41% 3% 37% 3%

Bangalore 10% 51% 7% 27% 5%

3%
12% Chandigarh 13% 33% 6% 45% 3%

Chennai 11% 44% 8% 31% 5%

40%
37% Delhi 10% 39% 5% 44% 2%

Hyderabad 13% 39% 5% 41% 2%

7%
Jaipur 13% 34% 7% 42% 3%

Kolkata 14% 29% 6% 50% 1%

Lucknow 15% 45% 5% 31% 5%

Mumbai 12% 42% 6% 37% 3%

Pune 8% 38% 12% 38% 4%

0% 25% 50% 75% 100%

 CONTACT US

Aakash Bhasin
Head – Online Research
aakash@market-xcel.com
+91 11 42343504

R Vishal Oberoi
Director - Client Services
vishal@market-xcel.com
+91 11 42343501

Market Xcel Data Matrix Pvt. Ltd.

16, LGF, Sant Nagar,
East of Kailash
New Delhi 110065
INDIA

http://www.market-xcel.com http://www.xcel-onlinesurveys.com info@market-xcel.com