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Communication Confirmation

Key Public
Refugees

Self-Interest Primary Messages


To become part of community they can relate to, build skills they need to live here, seeking job opportunities 1. Refugees are able to gain selfsufficiency through the programs offered

Influential

Objectives
1. Have 10 refugees indicate they feel the community has improved behavior towards them.

Strategies
1. Improve local communities behavior towards refugees

Tactics
Increase social media presence and interaction with local community Host a tutorial on how to use social media effectively Pass out brochures to the local community Create brochures

College Students

Global aspect, community service, helps to educate

Peers, local government agencies that help the refugees come to Austin, locals they come 2. Refugees are an in contact with important part of that know about the Austin various noncommunity and profits Austin has need to be to offer supported through this difficult process of relocating to an entirely new country, city and culture. 1. Take part in Peers, professors, such helping families, school community and clubs, family assist refugees that are new to the area. 2. Help in any way you are able to, whether that

1. Increased attendance at multicultural dinner from 45 to 60 by October 2013 2. Increase engagement on social media

1. Increase attendance at multicultural dinner

Blog about MRC dinner Send out Evites Create Evites Post about the event on social media sites Post about the dinner on Facebook, Twitter and Blog sites

Communication Confirmation
is with your finances or time. Current Donors They want their community to become stronger and better while providing opportunities for various underprivileged individuals. They care about providing resources and support skill building for new members of the community as well. 1. Because company is recognized then it will be known for its goodwill within the community, visible effort will be key to its success. 2. In order to take advantage of this phenomenal opportunity to help out such a deserving nonprofit, we need your company to donate $1000 or more. 3. Because company is recognized then it will be known for its goodwill within the community, visible effort will Their publics, community, peers, their employees platforms by 12% by October 2013 1. Increase from 11 corporate donors to 15 by October 2013 2. Increased attendance at Multicultural dinner from 45 to 60 by October 2013 1. Increase donations from current donors 2. Make donors feel appreciated Host a fundraising event inviting only corporate donors with a minimum of $500 donations Write up a script for phone calls and placing emails Write a template for invitations. Host a fundraising event where the corporate donors sponsor the event or donate items to be auctioned off Write a template for invitations Incorporate donors name into new home being built Place name on bricks at the entrance of the new home

Communication Confirmation
be key to its success. 4. In order to take advantage of this phenomenal opportunity to help out such a deserving nonprofit, we need your company to donate $1000 or more. 1. Because community participates in volunteering it is known around the state to be the city that cares about being involved 2. Because the local community will grow stronger in its efforts to help continue to help people in need in the Austin community

Local Community

Gaining volunteer experience from a different cultural aspect, assisting those in need, giving back to the community in order to build a more diverse community, they want their community to become stronger and better while providing opportunities for various underprivileged

Peers, family, what others in their community are doing

1. Increase engagement on social media platforms by 12% by October 2013 2. Have five different media stories reported on the MRC in the local media by October 2013

1. Increase amount of social media presence 2. Increase MRC presence in the local media

Increase daily tweets and interactions on Twitter Host a tutoring session on how to interact on Twitter Post on the Blog daily about what is happening at the MRC Host a tutoring session on how to Blog effectively Post more on Facebook and interact with local community Create a press kit Put together each component of the Press Kit Create a media list Make media contacts in Austin

Communication Confirmation
individuals.